All Adidas articles – Page 23
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ArticleRussian footwear market faces a crisis
The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...
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News briefs
Adidas sues Fashion Nova over Stan Smith sneaker
Adidas is once again taking on California-based apparel manufacturer Fashion Nova, accusing it of infringing on the trade dress of its Stan Smith sneaker. According to a lawsuit, Fashion Nova intentionally sold counterfeits, which features a classic tennis shoe with a white leather upper and the Three Stripes mark. The ...
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News briefs
Adidas China with new CEO
A new CEO, highly familiar with both the market and the brand, is expected to boost Adidas’ flagging sales in China after Western sports brands recently suffered from a boycott called by state media and social media users over Western allegations of human rights abuses in Xinjiang. Adidas saw Greater ...
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News briefsAdidas appoints chief creative officer
Source: adidas Alasdhair Willis Adidas has appointed Alasdhair Willis as chief creative officer. Willis has a long association with Adidas dating back to 2005, and he is also known for his work as creative director of the British brand Hunter and as co-founder of Wallpaper magazine. He ...
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News briefseBay celebrates the women behind sneakers with Trailblazers Collection
eBay has announced the Trailblazers Collection, an exclusive drop that highlights sneakers designed or inspired by the industry’s most influential women. Kicking off Women’s History Month, this one-of-a-kind event on the U.S. eBay website combines some extraordinary styles with impressive backstories and celebrates the undeniable influence of women on sneaker ...
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News briefsNike temporarily halts e-commerce in Russia
As reported by the Portland Business Journal, Nike has temporarily halted sales through its Russian website and app, stating that the company “cannot guarantee delivery of goods to customers in Russia.” The news came after major logistics companies such as UPS and FedEx announced they would temporarily suspend their services ...
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ArticleAdidas completes divestiture of Reebok; launches new share buyback program
Adidas has formally completed the divestment of Reebok to Authentic Brands Group (ABG) on Feb. 28, 2022. On a transitional basis, the company announced that it would continue to operate the business on behalf of ABG in several markets. Subsequently, the Reebok business will be fully transferred to ABG’s operating ...
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News briefsAdidas and Gucci unveil ready-to-wear collab collection
Accompanied by considerable media echo, Gucci unveiled its Adidas x Gucci ready-to-wear collection, which had been long-rumored. The eclectic blend of classic tailoring and active sports showed the German brand’s trademark stripes on suits as well as feminine knitwear and the trefoil joining the Gucci logo on baseball caps. Even ...
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News briefsABG to co-own and manage David Beckham’s brands
Authentic Brands Group (ABG) has entered into a partnership with David Beckham to co-own and manage his brands and businesses, which include endorsements with Adidas, Tudor, Maserati, EA Sports, Sands and Diageo. In keeping with the deal’s terms, Beckham has become a shareholder in ABG, while ABG has become the ...
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ArticleMojo Vision partners with sports apps
Mojo Vision, a provider of smart contact lenses based in California, has established partnerships with five connected-fitness platforms: Adidas Running, the German sportswear company’s digital-tracking division; Trailforks, a trail-mapping service for cyclists and hikers; Wearable X, provider of smart haptic fitness apparel; Slopes, an iOS, Android and Apple Watch app ...
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News briefs
Google develops geographic fiber-tracking tool
Google has added a tool to its Google Earth Engine to gauge fibers by their geographic effects on the environment (air pollution, biodiversity, greenhouse gas emissions, effects on forestry, water use, etc.) and thereby guide textile brands to reduce the carbon emissions of their raw materials procurement. Developed in partnership ...
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Infographics & DataInternational sports apparel market 2020
This chart shows the revenues, growth and market share of the top 26 sports apparel brands in 2020 vs. 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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Infographics & DataThe largest athletic footwear brands 2020
This chart shows the revenue development of the top 24 athletic footwear brands brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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AnalysisMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports apparel brands including breakdown by region.
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News briefs
Nike is once again SportsPro’s most marketable brand
Nike has remained atop the heap in the 12th edition of SportsPro’s list of the World’s 50 Most Marketable (50MM) Brands, compiled by the sponsorship analytics firm Hookit. Nike scored 8.77 billion engagements, 58 percent more than in the previous year, leading to a 34 percent increase in sponsorship value ...
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Infographics & DataThe largest Sports Equipment Brands 2020
This chart shows the revenue development of the 41 major global sports equipment brands in 2020 vs 2019. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.
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AnalysisMarket Analysis: The sports equipment market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global sports equipment brands including breakdown by region.
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News briefs
Adidas veteran launches brand of petroleum-free apparel
Eric Liedtke has launched a brand of streetwear, called Unless, designed to require no materials derived from petroleum, in an effort to reduce the amount of polyester fed into landfills. Liedtke is a 25-year Adidas veteran, having served under such titles as executive board member in charge of global brands, ...
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News briefs
Adidas aims to keep women active during their cycle with TechFit Period Proof pants
Adidas is tackling an issue that has thankfully been de-tabooed in recent years: menstruating women in sports. With its new TechFit Period Proof tights and shorts, the German company now offers training pants that provide an extra layer of safety against menstrual blood leakage. The two styles incorporate Adidas’ Flow ...
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News briefs
Arsenal launches new fan rewards program
Arsenal has launched My Arsenal Rewards, a new fan loyalty program that gives fans the opportunity to convert their interactions with the club – ticket purchase, shopping at Arsenal Direct and Arsenal Retail etc. – into prizes, rewards and “money can’t buy” experiences. Adidas, the club’s team supplier, and Cadbury ...
