All Adidas articles – Page 19
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Article
Adidas announces further progress on recycled materials
In 2021, more than 60 percent of Adidas’ products will be made with sustainable materials such as recycled polyester or sustainable cotton, according to the company. By 2024, the brand will only use recycled polyester. All of the cotton it uses, the company adds, has been of the sustainable variety ...
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News briefs
Adidas opposes a proposed Thom Browne mark
In its latest move to defend its Three Stripes, Adidas has filed an opposition with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) against a trademark application filed by Thom Browne in February. Adidas charges that the New York-based designer intends to use a logo consisting ...
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Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
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News briefsAdidas collaborates with a porcelain manufactory
Adidas is collaborating with Europe’s oldest porcelain manufactory, Meissen, on a very expensive leather sneaker with ceramic overlays. The ZX800 was inspired by Meissen’s “Krater” vase of 1856, with its 130 floral patterns. Of these, 15 were selected for hand-painting on each pair. One pair of the sneakers is being ...
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Infographics & DataBrand value of the top 10 apparel brands worldwide in 2020
This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.
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News briefs
Adidas confirms options for Reebok
Confirming previous media reports, the Adidas Group says that it has started considering various options for its Reebok brand, including a possible sale. “As part of the development of its new five-year strategy, adidas has begun to assess strategic alternatives for Reebok. These strategic alternatives include both a potential sale ...
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News briefs
Adidas and Vice Golf partner on a shoe project
Adidas and Vice Golf, a German brand of golf balls, have joined forces on a limited-edition golf shoe that incorporates the Adidas Boost foam-cushioning technology. The shoe is mostly white, with lime-green accents and a camouflage pattern in gray and white on the top. Vice’s logo is visible underneath the ...
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Article
Many seek to ‘Make Amazon Pay’
Some 401 parliamentarians and public officials – among them Jeremy Corbyn, former leader of the U.K.’s Labour Party; Yanis Varoufakis, Greece’s former minister of finance; and Ilhan Omar and Rachida Tlaib, two members of the so-called “Squad” in the U.S. House of Representatives – have signed an open letter to ...
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News briefs
Adidas grants a Corona bonus to all employees
Adidas has announced that it will give a Corona thank you bonus to all the members of its staff of about 60,000 employees around the world for Christmas. Regulations introduced by the German government will make the bonus free of taxes and social charges. The bonus will amount to up ...
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News briefs
Sergio Ramos leaves Nike, probably for Adidas
The captain of the Real Madrid football club and the Spanish national football team, Sergio Ramos, has decided not to extend his 10-year deal with Nike. He has now posted a photo on Instagram of him wearing Adidas boots, leading to press speculations that he has signed up with the ...
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News briefs
Adidas is a new founding partner of the Global Sports Week
Adidas has been announced as a new founding partner of the Global Sports Week (GSW) in Paris. The German sportswear giant joins the other founding partners of the event, which are the French Ministry of Sport, the French banking group BPCE, and EGG Events. The first edition of GSW Paris ...
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Article
Few sports brands in the Dow Jones Sustainability Index
Sustainability has become an increasingly important issue in the sporting goods sector. However, after being on the list for 20 consecutive years, Adidas is absent from this year’s Dow Jones Sustainability Index (DJSI). The annual DJSI, which has reached its 21st edition, assesses the sustainability performance of the largest 2,500 ...
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News briefs
Adidas launches its first road cycling shoe since 2005
Evidently responding to the booming demand for cycling products, Adidas is releasing the Road Cycling Shoe, its first since the launch of the Adistar Road SL over 15 years ago. The upper of the Road Cycling Shoe is made from Primegreen, which the company claims to be a 100 percent ...
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News briefs
Amazon launches its IP Accelerator in Europe
Amazon has launched its Intellectual Property Accelerator (IP Accelerator) in France, Germany, Italy, Spain, the Netherlands and the U.K. A version of it has been operational in the U.S. since 2019. The stated purpose is to connect small and medium-size enterprises (SMEs) with a “curated network” of European law firms ...
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News briefs
Report: JP Morgan looking for Reebok’s new owner
Indicating that the sale of Reebok may only fetch around $1 billion for the Adidas Group, The New York Times reports that it has retained JP Morgan Chase to assist in the process. That would be a big discount on the $3.8 billion that Adidas had spent in 2006 to ...
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News briefs
Carla Murphy will lead Adidas Outdoor
In yet another important management change, Adidas has appointed Carla Murphy as general manager of its Adidas Outdoor business unit, starting on Dec. 14. She will assume one of the two roles of Tim Janaway, who has been with the Adidas group for more than 20 years, serving most recently ...
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News briefs
Adidas partners with descendants of its founder
Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus ...
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News briefsVicky Free will run Adidas’ global marketing operations
Adidas has appointed a new global marketing director, Vicky Free. She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy, executive board member of the group responsible for global brands. As Adidas ...
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Infographics & DataHow Adidas is driving channel shift to DTC
This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.
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ArticleEU estimates that Amazon broke competition rules
The European Commission believes that Amazon violated competition rules by unfairly benefiting from non-public data on independent sellers who use its marketplace, it said in its preliminary findings from an antitrust investigation it has been conducting against the American e-commerce giant since last year. The European Union’s executive body added ...
