All Adidas articles – Page 19
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Infographics & DataAnnual advertising expenses 2021
These exclusive, yearly charts shows advertising expenses for 13 major global sportswear brands for the year 2021 and their year-on-year change.
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ArticleAdidas completes second share buyback program in 2022
Adidas has completed its second share buyback program this year. On March 1, 2022, the company announced the launch of another share buyback program in mid-March to return cash proceeds from the Reebok divestment to its shareholders. In the period between March 14 and Oct. 10, 2022, the company repurchased ...
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News briefsAdidas opens flagship in Barcelona
At 2,200 square meters, Adidas’ new store in Barcelona is also its largest store in Spain, according to CMDsport. The brand’s other Spanish flagship is in Madrid. It operates seven shop-in-shops and 13 outlets as well.
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News briefsSport 2000: first annual meeting of Absolute Teamsport retailers
In late September, all 21 partners currently running a Sport 2000 Absolute Teamsport concept store gathered for the first time for an interchange of experience. The meeting of retailers from six countries took place in Antwerp, Belgium, and was supported by the main partner brands for the retail concept, Nike, ...
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News briefsAdidas teams up with Calm on World Mental Health Day
Adidas has announced a new partnership with Calm, a global mental health platform, on World Mental Health Day (Oct. 10). The idea behind the collaboration is to help progress sports performance by supporting mental well-being. Through Adidas’ membership program, adiClub, consumers can access Calm Premium. The partnership is starting as ...
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News briefsAdidas reviewing its contract with Kanye West
Adidas has placed its partnership with Kanye West “under review,” as our colleagues at the American edition of SGI report. The sportswear company has in the past spoken in the same terms of deals subsequently ended with Ashworth, TaylorMade and Reebok. This is a response to West’s badmouthing last month ...
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ArticleSporting goods industry stocks down in Q3
According to SGI Europe’s quarterly study of 40 select sporting goods industry stocks, the drop was less than in Q1 (-16.25%) and Q2 (-14.79%) but marked the third consecutive quarterly decline for the segment. But the results were mixed, as the stock prices of 19 companies – led by Xtep ...
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Case StudyThe marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
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News briefsAdidas inaugurates a store in Rome
Adidas has opened a new store in Rome. The 714-square-meter retail space, on two floors, is located at via del Corso 132, a main street in the historical city center and one of Rome’s shopping avenues. The store features a number of technological innovations, among them immersive dressing rooms with ...
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News briefsAdidas relaunches its members week with consumer activation and product drops
The Adidas members week will return from Sept. 30 to Oct. 6, offering consumers seven days of products, activations and members-only rewards. This year’s members week brings members of the company’s adiClub activities and products that champion inclusivity. Among them is Authentic Balance Yoga, a line of gender-neutral apparel in ...
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Article74 percent of post-consumer textile in Europe is recyclable
A report titled Sorting for Circularity Europe provides key findings for a more circular use of textiles.
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News briefsGo Sport opens new Paris store “La Salle de Sport”
Less than one year after the acquisition of Go Sport by Hermione People & Brands for one symbolic Euro from Rallye, the company has opened its first new store in Paris. The new, 1,700-square-meter ‘La Salle de Sport’ (the gym) retail concept at Boulevard de la Madeleine in the heart ...
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News briefsAdidas teams up with Soul Cap to make swimming more accessible
Adidas has announced its first swim cap made in partnership with London-based start-up Soul Cap. The partnership aims to promote greater diversity and inclusivity in the world of swimming. The debut Adidas x Soul Cap swim cap has been designed in a range of sizes for adults or children with ...
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Infographics & DataLeading sports equipment brands 2021
This exclusive chart and data can be downloaded by our Premium Members.
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AnalysisMarket Analysis: The sports equipment market
This exclusive statistic includes revenue and market share development for the major global sports equipment brands.
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ArticleAdidas exhibits its “made to be remade” products in London
At Design London 2022, taking place at Magazine London on Sept. 21-24, Adidas has organized an exhibition titled “Chasing Circularity.” The exhibits showcase the brand’s journey since the 2019 launch of Futurecraft.Loop, a corporate initiative that explores ways to make reusable products. The project has been working on a circular ...
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News briefs
Kanye West’s company files new trademarks for apparel, accessories and services
Kanye West’s company Mascotte Holdings has just filed new trademarks for Donda Sports merchandise, TMZ has revealed in an exclusive report. According to the report, Mascotte has filed new trademarks for such apparel as T-shirts, jackets and hats, as well as shoes and a range of accessories, including fanny packs, ...
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ArticleCross-border commerce publishes first online retail ranking
Providing an overview of the European fashion retail market in 2021, Cross-Border Commerce Europe has published a ranking of fashion retail online.
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ArticleAnalysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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Infographics & DataSporting Goods Scorecard Q2 2022 - The top performers by sales and profit
This exclusive chart and data can be downloaded by our Premium Members.
