All Adidas articles – Page 24
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ArticleAdidas launches a skiwear line
Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snow sports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas ...
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ArticleNike and Adidas trigger distinct emotions
In an interesting exercise, CMDsport has pitted the top two sports brands against each other in a survey of 5,491 Spaniards who read its publications. At stake were the “emotions” that these brands inspire. The Spanish trade paper developed a list of 34 such emotions or perceptions and asked participants ...
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News briefs
Adidas has announced the start of the third tranche of...
Adidas has announced the start of the third tranche of its multi-year share buyback program, which calls for the purchase of up to €3.0 billion worth of its own shares between March 2018 and May 2021. It is planning to purchase own shares worth up to €1.0 billion in 2020. ...
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News briefs
Adidas has reached a negotiated settlement with Rick Pitino, the...
Adidas has reached a negotiated settlement with Rick Pitino, the former coach of Louisville University’s basketball team who was fired in 2017 over a bribery scandal, ESPN has reported. Pitino claimed to have no knowledge of a deal under which James Gatto, a former sports marketing executive of Adidas, and ...
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News briefs
Adidas has launched a range in collaboration with Pokémon Company...
Adidas has launched a range in collaboration with Pokémon Company for the new year, according to Hypebeast. The range comprises tracksuits, T-shirts, shorts and footwear for youth and adults, marked with graphics inspired by the visuals of the early Pokémon video games. Patterns of pixels are used to create colors, ...
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Short stops
Adidas Golf has signed up Daniel Berger to a multi-year...
Adidas Golf has signed up Daniel Berger to a multi-year contract for apparel, footwear, headwear and other accessories
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News briefs
Adidas has launched new laceless footwear for tennis players. The...
Adidas has launched new laceless footwear for tennis players. The new Stycon shoe, whose silhouette does not look like the typical tennis sneaker, is said to offer optimized comfort for wearers thanks to improved fit and control. The shoe has no shoelaces and a knit collar, designed to naturally expand ...
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News briefs
Amazon has continued its push into global football by scoring...
Amazon has continued its push into global football by scoring the exclusive rights to broadcast 16 matches of the Uefa Champions League in Germany. It intends to show the matches on Tuesday nights through video streaming from the 2021/22 football season. The move follows Amazon's decision to broadcast 20 Premier ...
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News briefs
The Adidas Group announced the completion of the second tranche...
The Adidas Group announced the completion of the second tranche of a €3.0 billion share buyback program initiated in March 2018 and running through May 2021. It has purchased sofar €1.8 billion worth of its own stock and plans to buy up to €1.0 billion in 2020. In the second ...
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News briefs
Without confirming a report that the Adidas Group is phasing...
Without confirming a report that the Adidas Group is phasing out 500 jobs in Europe, a spokesman said that it is adapting its organizational structures and processes to become more efficient, looking also for new talent for its digital business. All in all, he indicated, the European staff will remain ...
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News briefs
Adidas has reportedly promoted Jon Wexler, the current vice-president of...
Adidas has reportedly promoted Jon Wexler, the current vice-president of global entertainment and influencer marketing, to general manager of the Yeezy business unit. For the last 13 years, Wexler has helped Adidas set up some of the brand's biggest collaborations with major music stars, including Kanye West and Pharrell Willliams.
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News briefs
Adidas Outdoor will launch next year the first apparel styles...
Adidas Outdoor will launch next year the first apparel styles featuring Primaloft insulation made from recycled Parley Ocean plastic. They will be presented at the Ispo Munich and Outdoor Retailer shows next month. Adidas has already used the repurposed plastic from the organization in its footwear and apparel. Primaloft said ...
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Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus...
Adidas Golf is sponsoring two identical 18-year-old Danish twins, Rasmus and Nicolai Højgaard, who have won several trophies and who will wear the brand's golf apparel, footwear and accessories
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News briefs
Adidas Golf is launching Collection Ø, a new limited-edition apparel...
Adidas Golf is launching Collection Ø, a new limited-edition apparel collection inspired by street culture. The unusual style is meant to break down the typical notion of what golf fashion should look like, combined with the performance features that wearers need on-course.
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Adidas Terrex UK will be the official apparel sponsor of...
Adidas Terrex UK will be the official apparel sponsor of the Threshold Trail Series in 2020. The Threshold Trail Series is a series of four endurance trail events in the U.K., each offering a variety of terrains, gradients, elevations, landscapes and distances. The four events include: Heineken Race to the ...
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Article
Nike stops with Amazon’s marketplace
A few days after the appointment of a new chief executive, John Donahoe, who previously ran eBay, the Swoosh announced that it will stop a pilot program, initiated in 2017, to sell selected products on the Amazon Retail marketplace. Nike justified the move with its “focus on elevating consumer experience ...
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Article
Adidas moves Speedfactory technology to Asia
By the end of this year, Adidas will be transferring the robotic Speedfactory technology that it has developed in cooperation with Oechsler to two of its Asian footwear suppliers to help increase the flexibility of the design and production process. With production times substantially cut there, Adidas says it will ...
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Article
Adidas partners with the Space Station
Adidas has announced a multi-year partnership with the International Space Station (ISS), the space laboratory managed by the U.S. Center for the Advancement of Science in Space (Casis). The partnership will explore breakthroughs to improve the future design and engineering of sporting products on and off Earth. For to station’s ...
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News briefs
Adidas and Prada are partnering on a collaborative line of...
Adidas and Prada are partnering on a collaborative line of sneakers. The announcement has been made on Instagram with the three accounts – Prada, Adidas and Adidas Originals – posting the same photo at the same time, all using the hashtag #Pradaforadidas, followed by the comment “Coming Soon.” The collection ...
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News briefs
The Royal Spanish Football Federation (RFEF) and Adidas are extending...
The Royal Spanish Football Federation (RFEF) and Adidas are extending their sponsorship deal through 2030. Adidas originally supplied the Spanish national team's jersey from 1981 to 1983. The present deal dates back to 1991. As recently as last June (see SGI Europe Vol. 30 N°19+20), Adidas was threatening to take ...
