All Adidas articles – Page 24
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ArticleSporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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Infographics & DataDTC sales of five major sports brands for 2019, 2020
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019 and 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
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![Screenshot 2021-06-24 at 09-08-06 Exclusive Research Study – The Sports Brands Winning The Online Race In Germany - LINK In[...]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/100x67/6/3/1/8631_screenshot20210624at090806exclusiveresearchstudythesportsbrandswinningtheonlineraceingermanylinkin..._218957_crop.png)
Infographics & DataBest-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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Infographics & DataEarnings - Q1 2021 Results Adidas
This earnings briefing includes the highlights of the Q1 2021 from Adidas.
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News briefsAllbirds helps Adidas to develop its most climate-friendly running shoe
Working in remote mode in collaboration with Allbirds for 12 months, Adidas has developed its most sustainable performance running shoe. The first 100 pairs of the co-branded model, whose prototype is called Futurecraft Footprint, is being raffled off to members of Adidas’ Creators Club at the end of May. A ...
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News briefs
Adidas signs up the #1 NFL draft pick
The #1 NFL draft pick, Trevor Lawrence, has agreed to be sponsored by Adidas. The 21-year-old American footballer has also agreed to endorse Gatorade and to sign a special partnership for memorabilia and collectibles with Fanatics, the giant licensed products merchandiser based in Jacksonville, Florida. In fact, Lawrence has just ...
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News briefs
Adidas to sponsor Boston College football program
Adidas has signed a three-year deal to become the official brand of the Boston College’s (global) football program for athletic footwear, apparel and accessories, starting on June 1. As reported in early April, New Balance agreed earlier this month to supply the college’s 30 other non-football teams over the next ...
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Article
New Recycled Polyester Challenge aims to treble volumes
After the launch in 2017 of a “Sustainable Cotton Challenge,” Textile Exchange is now launching the “Recycled Polyester Challenge,” working in cooperation with the Fashion Industry Charter for Climate Action. The 85 brands and suppliers involved aim to increase the proportion of recycled polyester fibers used in their products from ...
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News briefs
Adidas’ basketball hub may move to Los Angeles
Adidas has decided to move its basketball operations in the U.S. from its North American campus in Portland, Oregon, to Los Angeles, according to Business Insider. The move would follow the brand’s appointment in December of Jerry Lorenzo, founder of the Fear of God brand of streetwear, as the person ...
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News briefs
Horst Widmann of Puma and FESI has died
Horst Widmann, a former top executive of Adidas and Puma and a former president of the Federation of the European Sporting goods Industry (FESI), has passed away. He was 80 years old. The highly diplomatic and kind-hearted executive was elected to lead FESI in 2004 and served multiple terms adding ...
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News briefs
Adidas’ new marketing campaign focuses on “possibilities”
In Adidas’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the brand, ...
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News briefs
Adidas is one of the Top 10 companies for corporate reputation
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company, a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex, in the second ...
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News briefs
Adidas uses mushroom fibers in a Stan Smith model
Adidas has launched the Stan Smith Mylo, its first shoe whose upper is made with the Mylo material, a soft, natural and renewable alternative to leather that uses mycelium, which comes from the roots of mushrooms. Developed by a biotechnology firm, Bolt Threads, Mylo is described by the company as ...
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Article
Nike remains the world’s most valuable apparel brand
Nike has been awarded the title of the world’s most valuable apparel brand for the seventh consecutive year, despite a 12.5 percent drop in brand value to $30.4 billion, according to the Brand Finance Apparel 50 2021 report. Although Nike’s sales took a hit last year due to the pandemic, ...
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News briefs
Adidas releases a limited-edition Stan Smith Golf shoe
For the first time in the history of the brand, Adidas is bringing its iconic Stan Smith silhouette to golfers. The limited-edition Stan Smith Golf features a Primegreen upper made with high-performance recycled materials that use a minimum of 50 percent recycled content. The shoe’s distinctive green colorway is meant ...
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News briefs
Adidas and Stella McCartney release Beach Defender
The final installment of the Adidas by Stella McCartney spring/summer 2021 line is called Beach Defender. Developed under the creative direction of Netti Hurley and Monika Mogi, the accompanying campaign presents a “new line-up of activists connected by their passion for change, conserving our planet’s waters and the invigoration that ...
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News briefs
Moody’s confirms Adidas’ A2 rating
Completing a periodic review of Adidas, the rating agency Moody’s confirms its A2 credit rating; which it assigned one year ago when the group obtained a €3 billion loan to prop up its liquidity during the coronavirus pandemic. Moody’s mentioned among the positive factors Adidas’ long track record, its leading ...
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News briefs
Adidas denies sourcing in Uzbekistan
Adidas denies a report coming from Moscow that it is going to get shoes products in Uzbekistan.
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News briefs
Adidas uses more sustainable dye technologies for its new tennis range
Adidas said that its newest tennis apparel collection was made using more sustainable dye technologies that allow color to be applied to garments earlier in the creation process. This method is said to save up to 60 percent of the water and energy traditionally used, thereby reducing the environmental impact ...
