All Adidas articles – Page 22
-
ArticleAdidas reins in FY expectations as Q1 sales dip, China struggles
Adidas cut its expectations for gross and operating margins for the full year and projected that sales and net profit would come in at the lower end of guidance after sales dipped in the first quarter and as it continues to struggle in China, where new Covid-19 lockdowns have worsened ...
-
ArticleObituary: Peter Moore
Peter Moore, who shaped Nike’s and Adidas’ product design in the 1980s and 1990s, passed away on April 29 at the age of 78. After working freelance as a design consultant for Nike since 1977, Moore joined Nike in 1983 as its first creative director, working with Bruce Kilgore to ...
-
ArticleNPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
-
ArticleOrtholite hires chief brand officer
Source: Ortholite Kristin Kohler Burrows U.S. insole specialist OrthoLite has hired Kristin Kohler Burrows as its new chief brand officer, a newly created position. Burrows joins the OrthoLite and Cirql teams with experience at footwear brands including Converse, Keds, Adidas, Fila and G.H. Bass, and was most ...
-
AnalysisSporting Goods Industry Scorecard 2021
Exclusive: We give you an overview of top performers by sales and profit.
-
News briefsAdidas India brings on new brand director from Reebok
Kanika Nijhawan is the new brand director at Adidas’ Indian head office near New Delhi. She previously spent seven years at Reebok, first as head of marketing and most recently as brand director of retail and e-commerce for India. Before that, she had worked with brands such as Walmart, HT ...
-
News briefsAdidas names VP for Southern Europe
Adidas appointed Arnaud Jeangirard as vice president for Southern European markets (France, Italy and the Iberian Peninsula) earlier last month. Jeangirard has been with Adidas since 2016, first as director of the Adidas Originals, Yeezy and action sports in Dubai and then as the brand’s vice president for emerging markets. ...
-
News briefsAdidas Originals introduces custom metaverse avatars
Adidas Originals is launching the “world’s first personality-based AI-generated avatar creation platform.” In the German brand’s summation, the “web experience” favors “individual personalities” over “physical appearances.” Customers fill out and submit a questionnaire, one of whose questions asks for a favorite OzWorld sneaker silhouette. The platform will then “translate the ...
-
News briefsNew drop of Adidas/Allbirds low-carbon running shoes
Source: Allbirds/Adidas Adidas and Allbirds have expanded their collaboration for low-carbon running shoes. Four new colorways of the Adizero x Allbirds 2.94 KG CO2E have been launched on adidas.com, allbirds.com, the Adidas and Allbirds apps and select Adidas and Allbirds stores globally. The new footwear drop is ...
-
News briefsAnti-mulesing campaign of Four Paws targets Nike and other brands
A new report on “The use of merino wool in sportswear,” conducted by global animal welfare organization Four Paws, reveals the results of a study commissioned by an independent laboratory in the U.K. to examine wool samples from various companies. The samples from the ten largest global sports brands inspected ...
-
ArticleNike remains the world’s most valuable apparel brand
Nike tops the Brand Finance Apparel 50 ranking for the eighth time, making it the most valuable brand since the creation of the list.
-
ArticleAnalysis: Sporting Goods Industry stocks fell more than 16% in Q1 2022
According to SGI Europe’s quarterly study of selected public sporting goods industry stocks, their average share price fell by 16.25 percent on a sequential basis in the first quarter of 2022, in contrast with the performance of some major stock indexes during the same period. The Standard & Poor’s 500 ...
-
ArticleYearly cross-border e-commerce ranking sees DTC sales on the rise
Cross-Border Europe (CBCommerce), a platform promoting cross-border online commerce in Europe, published its yearly Top 500 Cross-Border Retail Europe study on the 500 strongest European players in cross-border e-commerce for the fourth time. Cross-border online commerce (excluding the travel segment) generated total sales of €171.2 billion in the EU in ...
-
ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
-
News briefsAdidas to revamp its club, reissues NFTs
Adidas will be holding a weeklong celebration, on April 1-7, through Confirmed, its app for the sale of exclusive products. So-called ”Members Week” will see a number of launches, among them that of the adiClub, a revision of the former Creators Club, running on a point system and providing access ...
-
News briefsAdidas rolls out new ambassador network for college student-athletes in the U.S.
The U.S. National Collegiate Athletics Association (NCAA) (a non-profit through which many colleges and universities in the U.S. organize their athletic programs) has shifted its economic model in July 2021, allowing student-athletes the ability to monetize the use of their Name, Image and Likeliness (NIL) for the first time. Now, ...
-
News briefsPuma turns old football jerseys into new ones
Re:Jersey is the name of Puma’s pilot project for the recycling of football jerseys. The aim is to turn old jerseys into new ones. Manchester City is already scheduled to receive its warm-up jerseys for league matches from the clothing recycling project by the end of April. The main component ...
-
News briefsAdidas to release English-language children’s book with U.S. soccer star Trinity Rodman
U.S. professional soccer player Trinity Rodman has collaborated with Adidas to release a children’s book about the resilience, perseverance and optimism that have helped her achieve the unprecedented success she has had in her career to date. As “Wake Up and Kick It” shows, there were many early mornings and ...
-
News briefs
Y-3 and Real Madrid collaborate, celebrate anniversaries
20 years of partnership between Japanese designer Yohji Yamamoto and Adidas on one side, 120 years of Real Madrid on the other. This year, Y-3 and Real’s anniversaries result in a collection that includes a limited edition jersey with hand-painted looking back numbers, as well as training sportswear and accessories. ...
-
News briefsTrusTrace starts new software solution for real-time traceability from fiber to product
Software service supplier TrusTrace, based in Stockholm and Coimbatore, India, has launched its new TrusTrace Certified Material Compliance platform, a software solution that aims to link all purchase orders to production steps, certificates, supplier declarations and quality reports for real-time traceability. The new TrusTrace Certified Material Compliance service wants to ...
