All Adidas articles – Page 18
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News briefs
Adidas launches third artist-designed women’s collection
Adidas has launched a third artist-designed line of sportswear for its Women in Power Collection. The two previous artists were Nini Sum of Shanghai and Jordan Moss of New York City. This time around it’s Egle Zvirblyte of London, who has drawn inspiration for her colors from high-intensity training. The ...
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ArticleAdidas unveils its business plan through 2025, expanding DTC
After releasing its results for 2020, Adidas introduced a new strategy at a virtual Investor & Media Day, dubbed ”Own the Game,” which it says aims to raise sales, market shares and profits by strengthening the “credibility” of the Adidas brand, by boosting the direct-to-consumer channel and creating a unique ...
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ArticleAdidas ends 2020 with a small plus and a positive outlook
The Adidas Group ended the year with a small sales increase of one percent in local currencies in the fourth quarter, despite a challenging environment, especially in Europe, the only market that suffered a sales decline. As currency headwinds persisted, total sales were down by 5 percent to €5,548 million ...
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Adidas campaign features a meter-long shoe
Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and is a marketing ...
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Article
Wildberries and Amazon enter new countries in Europe
Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company has said in a statement. It has been operating in Germany since January. The company currently offers about four million items from nearly ...
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Adidas Confirmed comes to Europe
Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 in Germany, ...
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Adidas opens its first flagship store in Dubai
Studded with 60 different digital touchpoints, the 1,500-square-meter flagship store opened by Adidas in the Dubai Mall is the first one in the city. It offers many unusual services including free shoe cleaning and a “Bring It to Me” app that allows customers to request a product and get it ...
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Adidas joins the Fur Free Retailer program
Adidas has joined the Fur Free Retailer program, an international initiative of the Fur Free Alliance that aims to encourage companies to go fur-free. Adidas currently does not sell products made of animal fur, but the brand has nevertheless pledged to permanently renounce fur in order to underline its commitment ...
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Adidas plans to resume dividends
Adidas’ executive board has decided a resumption of the company’s dividend payments, subject to approval by the supervisory board and at the annual general meeting of May 12. The says its decision reflects a positive outlook for the current financial year and follows a series of financing measures: it recently ...
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Adidas Golf signs up Brendan Lawlor
Adidas Golf has announced that Brendan Lawlor will join its roster of athletes. The Irish golfer is currently No. 4 in the World Rankings for Golfers with Disability (WR4GD). After forging a successful amateur career across both disability and able-bodied competitions, he became the first disabled golfer to compete in ...
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ArticleAdidas has decided to divest Reebok
Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during a previously ...
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Adidas introduces new Terrex goggles
Marcolin, which has replaced Silhouette as the eyewear licensee for Adidas. has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection categories within 40 seconds, while Kolor Up ...
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ArticleBezos hands over leadership of Amazon
In the third quarter of this year, Jeff Bezos will hand over the operational role of CEO at Amazon to Andy Jassy, the head of the company’s cloud business, Amazon Web Services (AWS). Amazon made the announcement on Feb. 2 after the company released very good results for the fourth ...
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Adidas among top 100 most sustainable firms, although down in the ranking
Adidas has been named among the most sustainable companies in the world in the global Corporate Knights 2021 ranking, an annually updated index of the Global 100 most sustainable corporations in the world. Adidas took the 76th spot with an overall score of 59.6 percent, down from the 55th spot ...
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Adidas introduces extra-light golf shoe
Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. The ZG21 ...
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Adidas sponsors a young, high-ranking tennis player
Adidas has announced a “long-term partnership” with Félix Auger-Aliassime, the youngest tennis player in the global ranking of the top 25 professionals. At the age of 20, the Canadian has scored as the 21st best male tennisman. Adidas indicates that one reason for the partnership is the fact that he ...
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Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...
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AnalysisAnalysis: Sporting goods industry stocks surged by 32% in Covid year
This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.
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Article
Will Reebok become black-owned?
Reebok would become the first major black-owned athletic footwear and apparel brand if the African American rap music mogul Percy Rebert Miller, also known as Master P, and a former two-time NBA All-Star, Baron Davis, succeed in their reported bid. According to reports in the ESPN sports network and Forbes, ...
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Adidas signs up top NBA Draft pick
Consolidating its position in the American basketball market, Adidas has signed up Anthony Edwards, the first overall pick in the 2020 NBA Draft, according to The Athletic. Besides Edwards, only LaMelo Ball, who is now endorsing Puma, is the only member of the 2020 draft to have signed a sponsorship ...
