All Adidas articles – Page 18
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News briefsAdidas Basketball unveils first premium collection
Source: Adidas Adidas Basketball 2023 Collection: Chapter 01 Adidas Basketball has unveiled The 2023 Collection: Chapter 01, the first in a series of premium offerings from the brand embedded in its “Remember the Why” ethos of “demonstrating the art of reduction through bold simplicity and intentional design.” ...
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News briefsAdidas partners with the Saudi Arabian Football Federation
The Saudi Arabian Football Federation (SAFF) has announced the signing in Doha of a new partnership contract with Adidas. From March 2023 and until 2026, the German sportswear brand will be the exclusive supplier of all training and match clothes for the Saudi national football teams. SAFF currently has an ...
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News briefsFormer Yeezy team members publish open letter to Adidas in Rolling Stone Magazine
In an open letter to the Adidas management, published in the music magazine Rolling Stone, former Yeezy team members accuse Adidas of having been “huge enablers” of a Yeezy brand owner Kayne West’s “problematic behavior.” The letter and employee interviews repeatedly mention West showing pornography in meetings, making sexual references ...
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News briefsAdidas Originals produces first wearable NFTs
On Nov. 16 Adidas Originals released its first capsule of blockchain-based virtual wearables – what it will henceforth call Virtual Gear – in the form of NFTs. All 16 of the collection’s items are, according to the brand, “designed to be worn by virtual avatars,” “accessible through a PFP dressing ...
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ArticleWorld Cup 2022: FIFA expects $6.4bn record revenues
During the month-long 2022 World Cup, the eight kit sponsors want the game to take center stage. FIFA’s decisions could derail that plan.
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Infographics & DataFIFA World Cup 2022’s kit sponsors
These exclusive chart links the sportwear sponsors with their kits by national team for this year’s World Cup, in Qatar.
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News briefsAdidas appoints new head of retail
Adidas has announced via LinkedIn that the appointment of Andrea Dorigo as senior vice president of global retail will go into effect on Jan. 1, 2023. Dorigo is currently Estée Lauder’s global retail and commercial director for North America. Prior to joining Estée Lauder in 2018, he was the CEO ...
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ArticleFoot Locker raises FY outlook, decides to exit some geographies
Citing better-than-expected third-quarter results, plans to further realign its brand portfolio and a strategy to move to 300 non-mall locations by 2024, Foot Locker today raised its full-year outlook. The retailer, which has decided to abandon a fourth quarter entry into Japan and exit joint ventures in Benelux and Eastern ...
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ArticleNike to launch new digital member platform called .Swoosh
Nike has developed a blockchain-based platform to serve as a “home” for all of its virtual creations – that is, “interactive digital objects such as virtual shoes or jerseys” for wearing “in digital games and immersive experiences.” In other words, NFTs. Nike has instituted a blog on ...
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News briefsAdidas Originals and Rimowa join forces for exclusive capsule
Source: Adidas Rimowa x Adidas NMD_Backpack German brands Adidas Originals and Rimowa have teamed up for their first-ever capsule collection. The cross-category collection is made exclusively in Germany and includes Rimowa’s first backpack – the NMD_Backpack – made from the luggage brand’s signature grooved aluminum and the ...
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News briefsAdidas teams up with Stormzy to promote diversity in the football industry
British rapper Stormzy is partnering with Adidas and ten other brands, including Sky Sports, Manchester United, and Fulham FC, on a program to help young black people in the U.K. secure jobs and leadership positions in football. The initiative is named Merky FC, after Stormzy’s philanthropic foundation. The launch follows ...
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News briefsAdidas to rename its Yeezy designs and continue sales
Adidas broke with Kanye West and his Yeezy brand on Oct. 25 and is now expecting to take a hit of about $500 million in revenue and $250 million in net sales for the current year. In its slide presentation for Q3, however, the company points out that its Yeezy ...
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ArticleAdidas and Marvel Studios team up for latest Black Panther movie
For the film “Black Panther: Wakanda Forever,” which hits theaters worldwide on Nov. 11, Adidas has partnered with Marvel Studios to create custom costumes and footwear for various characters in the film. Adidas innovation and design teams, led primarily by female and BIPOC designers, developed a new approach to costume ...
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ArticleAdidas slashes FY outlook again
Faced with a myriad of issues that need addressing in the coming financial year under the leadership of newly named CEO Bjørn Gulden, Adidas today cut its FY22 guidance for the third time since July 26. Three weeks after its last outlook adjustment on Oct. 20, the group today reduced ...
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Infographics & DataH1 sales growth in China for Nike, Adidas, Puma
This exclusive analysis shows the three top sportswear companies’ first-half revenue and year-on-year revenue growth in China for 2022.
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ArticleGulden returns to Adidas as CEO, Freundt heads Puma with immediate effect
Source: Maria Bayer / Puma CEO of Adidas from Jan. 1, 2023: Bjørn Gulden, currently CEO of Puma (until Nov. 11) On Nov. 8, the Adidas AG supervisory board announced the successor to its CEO Kasper Rorsted: Bjørn Gulden will be member and chairman of the executive ...
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News briefsAdidas and Scottish FA extend their partnership deal until 2028
Adidas and the Scottish Football Association (Scottish FA) have extended their partnership agreement until 2028. The partnership, which sees Adidas as the Scottish FA’s official kit supplier, has been in place since 2010. The Scotland men’s national team has recently secured second seeding in next year’s UEFA Euro 2024 qualification ...
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ArticleSkechers escorts West out of L.A. corporate building
Slowly but surely, Kanye West should realize that he is no longer welcome due to the antisemitic, racist and hateful remarks he made recently across multiple forums. After the recent contract cancellations with Adidas, Balenciaga, CAA, MRC and Gap, Skechers USA now released a statement in which it reports that ...
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News briefsAdidas opens second flagship in Mexico City
Adidas has opened its second brand store in Mexico City on one of the busiest and most prestigious streets in the city, Presidente Marasyk Avenue. In a press release, Adidas said that the new store focuses mainly on running, a rapidly growing sport in the country, as well as Adidas ...
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ArticleAdidas severs ties with Kanye West
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said concisely in its official statement.
