All Adidas articles – Page 46
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News briefs
Confirming an article in Boardsports Source, Adidas says it is...
Confirming an article in Boardsports Source, Adidas says it is building up a dedicated action sports team for Europe, the Middle East and Africa (EMEA) under the Adidas Originals umbrella, servicing primarily the skate and snowboard community. The Western Europe unit has been run since last year by Bjorn Wiersma, ...
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Adidas has filed a new intellectual property lawsuit in the...
Adidas has filed a new intellectual property lawsuit in the U.S. District Court for the state of Oregon against Skechers, claiming that the design of the latter's “Mega Flex” shoe infringes on its “Springblade” concept. Last February, Adidas won a preliminary injunction against Skechers in another Oregon court case over ...
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Adidas has announced that Benjamin Proud and Andrew Willis have...
Adidas has announced that Benjamin Proud and Andrew Willis have joined its team of swimmers, only a few weeks ahead of the Rio Olympics. The two British swimmers will wear the recently launched adizero XVI swimsuit. Proud, aged 19, won two gold and a bronze medal at the 2014 Commonwealth ...
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Short stops
Adidas has signed up a supermodel, Karlie Kloss, as the...
Adidas has signed up a supermodel, Karlie Kloss, as the ambassador for the next autumn/winter collection of its Adidas by Stella McCartney collection
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Nike and Adidas will both sponsor the 2016 International Gay...
Nike and Adidas will both sponsor the 2016 International Gay and Lesbian Football Association World Championship, which will take place in Portland, Oregon on Aug. 6-13. Adidas' U.S. headquarters is located in Portland while Nike's corporate headquarters is located nearby, in Beaverton. The championships, which is expected to attract around ...
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Article
Adidas expands its Kanye West deal
The partnership between Adidas and Kanye West, which has been instrumental in sustaining the brand's heat in the U.S. market last year, is to be reinforced with the launch of Adidas + Kanye West – a partnership run by a separate business entity, involving dedicated stores and a Yeezy-branded product ...
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Article
Wide-ranging contract between Adidas and Wanda in China
The Adidas Group has struck a wide-ranging deal with the Wanda group, the largest real estate conglomerate in China, to support the development of football and basketball as well as the Adidas brand's retail business in the country.The Wanda group has been increasingly investing in the sports market in the ...
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Adidas has completed a first step in the sale of...
Adidas has completed a first step in the sale of Mitchell & Ness to an American group led by an industry veteran, Kevin Wulff
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Jean-Michel Granier, who has been heading up the Adidas Group...
Jean-Michel Granier, who has been heading up the Adidas Group in South Korea for the last two years, has been appointed as the group's managing director for Latin America from the start of July. Granier previously ran the Adidas Group's subsidiary in Italy and then became managing director for south ...
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News briefs
Adidas has launched its first line of shoes with Gore-Tex...
Adidas has launched its first line of shoes with Gore-Tex Surround technology. Ecco and Lowa have expanded their own ranges of casual Gore-Tex Surround shoes. The new breathable technology is now embedded in more than 350 models of shoes by 52 brands around the world.
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Article
Adidas agrees to €200 million extension of its DFB deal
While Adidas is battling it out with Nike and other brands on the sidelines of the European football championships, it has bagged an agreement to extend its partnership with the German football federation (DFB) for four years until 2022, at a cost of about €50 million per year.The agreed annual ...
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About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes...
About 7,500 pairs of counterfeit Adidas Yeezy Boost 350 shoes were seized by customs at the port of Hamburg. The unbranded shoes came from China and were intended for sale online. Although they were unbranded, they violated trademark law as the design was found to be the same of that ...
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Article
Adidas reclaims European football market lead
Adidas claims that it has taken the lead in the European market for football shoes and that it should reach a new record turnover of €2.5 billion in the football category this year, up from €2.2 billion in 2015. This would be more than twice the sales that the company ...
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Rolf Reinschmidt, who has driven the Adidas brand's business in...
Rolf Reinschmidt, who has driven the Adidas brand's business in the outdoor market since 2007, has relinquished this leadership role to become an internal consultant in the Adidas brand team from the start of June. Reinschmidt will not be replaced as outdoor general manager because the division was integrated into ...
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News briefs
Adidas has signed sponsorship deals with five of the projected...
Adidas has signed sponsorship deals with five of the projected top picks in the upcoming NBA draft: Brandon Ingram, Jaylen Brown, Jamal Murray, Dragan Bender and Kris Dunn. The German brand says they will help it to develop the world's best basketball gear. They will be featured in brand campaigns, ...
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News briefs
Adidas got some criticism on social media in connection with...
Adidas got some criticism on social media in connection with its initial ads for the promotion of Colombia's jerseys for Copa America. They spelled the country's name as Columbia. The Big a promptly apologized and reissued the ad with the correct spelling.
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News briefs
Several heirs of Adi Dassler, the founder of Adidas, have...
Several heirs of Adi Dassler, the founder of Adidas, have teamed up to try and take more control of his legacy, according to Capital, the German magazine. Most of the heirs stayed away from the spotlight after the sale of Adidas in the early nineties by the four daughters of ...
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Article
Adidas to divest Mitchell & Ness
Adidas has entered into a definitive agreement to sell its Mitchell & Ness business to a newly-formed company owned by Juggernaut Capital Partners. Adidas said the sale of the Philadelphia-based apparel brand will allow the group to focus more aggressively on its core brands. Mitchell & Ness is best known ...
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News briefs
The Adidas Group says that its pilot plant for fast...
The Adidas Group says that its pilot plant for fast footwear production in Ansbach, Germany, is ready to start commercial production in 2017. The Speed Factory is to operate mostly with robots. The project was unveiled last year as part of the group's “Creating the new” strategy, which has speed ...
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News briefs
Closed for several weeks, Adidas' largest European store has reopened...
Closed for several weeks, Adidas' largest European store has reopened – a flagship outlet at the bottom of the Champs-Elysées in Paris. The store adopted the Home Court concept that was already implemented in Beijing, Madrid, Berlin and London, with features such as the Shoe Base, an interactive bar with ...
