All articles – Page 3
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ArticleOn eyes younger consumers and new markets
The Swiss company adds retail partners around the world, is pleased with it´s 2024 and looks for more progress 2025 toward its 2026-2027 financial goals.
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ArticleStrava’s latest 'Year in Sport' report highlights preference for more relaxed workouts
People no longer push to the extremes in their fitness routines while run clubs are emerging as the new social hotspots.
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ArticleAdidas releases its first physical shoe out the metaverse
A version of the Ultraboost 5 has roots in an app that gamifies exercise.
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ArticleNew biodegradable midsole technology unveiled by OrthoLite Cirql at ISPO Munich
Cirql Zero offers complete biodegradability and scalability and aims to reshape sustainability standards in the footwear industry.
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ArticleISPO Munich 2024 in a nutshell
SGI Europe’s editorial team gathers the news and trends of ISPO Munich 2024 and gives their own impressions.
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Case StudyHoka: A Blueprint for Sustainable Growth in the Sports Industry
From Start-Up to Billion-Dollar Brand. Read our exlusive case study about Hoka
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ArticleIRX: New Europe-wide B2B running expo in Amsterdam
A new running expo aims to bring together the B2B running community in Amsterdam in November 2025.
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C-Suite InterviewCraft’s CEO: ‘In five years we will double our turnover to €350 million’
Swedish Craft has really good momentum. The company, which 25 years ago was best known for its blue and black underwear, now has a turnover of SEK 2 billion (€175m) and is a recognized brand in running, cross-country skiing and cycling. With CEO Stefan Persson at the helm, the goals are set high: in five years, turnover is expected to double.
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ArticleNew Danish running shoe brand to premiere in April 2025
Data from thousands of runners forms the foundation of the new Danish running shoe brand Movv.
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ArticleAdidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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ArticleAsics tests production of customized on-demand insoles
Asics and Dassault Systèmes have opened a test studio near Paris to trial on-demand personalized insoles.
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ArticleNew CEO at FootBalance
Source: FootBalance Atul Midha Finnish company FootBalance, a leading provider of healthcare technology and customized insoles, has appointed Atul Midha as its new Chief Executive Officer, effective June 3. Midha joins FootBalance after a distinguished career that has included leadership roles at renowned companies such as Eton ...
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Case StudyNew Balance: EMEA HQ relocation and expansion mark growth period
New Balance has been something of a phenomenon within the sporting goods industry. Today, it stands as one of the most globally successful footwear brands.
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ArticleUnder Armour’s latest reset will take many months to unfold
Six weeks after returning as CEO to the company he founded, Kevin Plank will lead a restructuring at Under Armour that will focus on a premium positioning of fewer products, less promotional pricing, a greater focus on its core men’s apparel business and an accelerated bring-to-market strategy for new offerings. ...
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ArticleAsics presents new Nimbus Mirai as its “most circular shoe ever”
Source: Asics Asics is launching the Nimbus Mirai, a performance running shoe designed to be remade at the end of its life. “Mirai” is the Japanese word for future, reflecting the brand’s commitment to make a positive impact on future generations of runners. Designed with recycling in ...
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ArticleAsics study reveals link between teenage exercise and adult mental wellbeing
Asics unveils findings from its latest Global State of Mind Study, reaffirming the positive correlation between physical activity and mental wellbeing. Surveying over 26,000 individuals across 22 countries, the study reveals that those who exercise regularly exhibit higher State of Mind scores, with active respondents averaging 67/100 compared to 54/100 ...
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ArticleAgilitas Sports appoints former Adidas Design Director as VP Footwear Design
Source: Agilitas Richard Zartman, Vice President of Footwear Design at Agilitas Agilitas Sports, an Indian sportswear and athleisure solutions platform, has announced the appointment of Richard Zartman as Vice President of Footwear Design. As part of the founding team of Agilitas Sports, Zartman will lead footwear design ...
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ArticleAsics announces Festival of running weekend
Source: Asics Asics is gearing up to host a one-of-a-kind Festival of Running weekend in Paris from April 5 to 7, 2024, dedicated to showcasing the transformative power of running on the mind and body. The festivities kick off on April 5 with an elite race sanctioned ...
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ArticleAdidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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ArticleSalomon launches third gen of Index recyclable running shoe
Source: Salomon Index.03 The Index.03, the third generation of the fully recyclable running shoe, will be available this spring and, according to Salomon, offers more comfort, performance and style at a more affordable price. The Index.03, which at just 249 grams is 14 grams lighter than its ...
