News and insights about brands in the sporting goods industry – Page 190
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News briefs
Nike and Ocean Conservancy have launched the Arctic Shipping Corporate...
Nike and Ocean Conservancy have launched the Arctic Shipping Corporate Pledge, inviting businesses to join in the commitment to not ship through the Arctic Ocean. Arctic ice is diminishing due to climate change. This opens new ocean routes that were previously unnavigable, but increasing vessel traffic on the Arctic Ocean ...
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News briefs
Under Armour (UA) and Virgin Galactic, the space tourism start-up...
Under Armour (UA) and Virgin Galactic, the space tourism start-up that is set to operate its first commercial space flight in the near future, have unveiled a range of spacewear for passengers, designed by UA. It is the first collection ever created for private astronauts. The line includes a base ...
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Article
EMEA shines in Under Armour’s results
Under Armour’s profits and revenues for the third quarter exceeded Wall Street’s estimates, although the company has lowered its full-year revenue forecast, citing lower than planned excess inventory to service the off-price channel, ongoing traffic and conversion challenges in the direct-to-consumer channel, as well as currency headwinds. Revenues are now ...
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Article
Columbia’s “tough mother” has passed away
Gertrude “Gert” Boyle died on Nov. 3 at the age of 95. This iconic figure of the international outdoor industry, who has been often referred to, in effective advertising and elsewhere, as “one tough mother,” was the chairwoman of Columbia Sportswear.With her death, the company's chairmanship will pass temporarily to ...
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News briefs
BASF has developed a high-performance polyurethane for the midsole of...
BASF has developed a high-performance polyurethane for the midsole of Mizuno's new TC-01 and TC-02 athletic shoes that is said to help improve the wearer's performance and balance. The Elastopan polyurethane that has been introduced in Mizuno's new footwear has high hydrolysis resistance and good bonding strength, according to BASF's ...
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News briefs
Esprit has become the third official partner for the women's...
Esprit has become the third official partner for the women's side of the Union of European Football Associations (Uefa). Last year, Uefa boldly broke down the traditional sports sponsorship model by unbundling the sponsorship rights from the men's game. The first sponsors to join were Nike and Visa, with Nike ...
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Short stops
Hoka One One has been named the presenting sponsor of...
Hoka One One has been named the presenting sponsor of the Western States 100-Mile Endurance Run, the world's oldest 100-mile trail race
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News briefs
Goldwin, which has been offering its highly technical skiwear mainly...
Goldwin, which has been offering its highly technical skiwear mainly outside Japan, has recently expanded the product range of its C3fit brand of functional apparel. Goldwin will launch an autumn/winter and spring/summer collection for the brand and cover various sports. The logo with the C3's remains, as it is well ...
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News briefs
Billabong has gone in for some headbanging. Through its Billabong...
Billabong has gone in for some headbanging. Through its Billabong Lab – a platform for collaborations with artists, musicians, designers and photographers – the boardsports-apparel company will be releasing five lines in its Billabong x Metallica 2019-2020 Collection from this past October to March of next year. Each line incorporates ...
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News briefs
Nordica has launched a new campaign entitled “It's Family Time,”...
Nordica has launched a new campaign entitled “It's Family Time,” which features a series of five short videos celebrating the role of skiing in families. The emotional videos show how skiing brings people and families together, creating lasting memories. Each episode in the series is told from a different point ...
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News briefs
Nike has launched a new “Just Do It” marketing campaign...
Nike has launched a new “Just Do It” marketing campaign in Germany. A spot for the campaign was recently filmed in Berlin and in the federal state of Brandenburg with 16 athletes taking part. Members of Nike+ received a preview on the Nike app before the launch. Nike will also ...
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News briefs
Canada Goose is now offering four hood options – thermal,...
Canada Goose is now offering four hood options – thermal, reflective thermal, light-weight thermal and fur ruff – on six of its parkas: the Chelsea, the Wyndham, the Carson, the Rossclair and the men's and women's versions of the Chiliwack. “Thermal” combines Arctic Tech fabric with down insulation, whereas “reflective ...
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News briefs
Opening Ceremony and Hoka One One have teamed up for...
Opening Ceremony and Hoka One One have teamed up for the first time to produce a new capsule collection. The collection includes three reissues of classic Hoka footwear products: the Bondi running shoe, the Tor Ultra Hi trail runner and the Clifton trainer. In 2002, the designers Carol Lim and ...
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News briefs
Spyder has teamed up with Eastman Chemical to be the...
Spyder has teamed up with Eastman Chemical to be the first brand to incorporate Eastman's Avra, a new, flat performance microfiber technology, into its performance baselayer and mid-layer products. Avra performance fibers are said to wick moisture and dry up to 50 percent faster than conventional polyester fibers. The U.S. ...
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News briefs
Roksanda Ilin?i?, a Serbian fashion designer, has collaborated with Lululemon...
Roksanda Ilin?i?, a Serbian fashion designer, has collaborated with Lululemon to create an eclectic but functional and innovative capsule collection with bold color palettes and exaggerated silhouettes. According to the brand, the collection combines the designer's eye for color and volume with the technical fabrics and functionalities of some of ...
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Article
New top executives for three major sports companies
Almost simultaneously, Nike, Adidas and Under Armour announced changes in their top management shortly after we published our last issue, underlining the rapid transformation that the highly concentrated athletic footwear market is undergoing.
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News briefs
Nike has extended its “Nike Live” store concept to Long...
Nike has extended its “Nike Live” store concept to Long Beach, California, and the Shibuya ward of Tokyo. The company opened an “experimental digital-meets-physical retail pilot,” called Nike by Melrose, in West Los Angeles in July of last year. To stock the store, Nike extrapolated from 18 months of consumer ...
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Article
The North Face and Vans drive VF’s results
Despite strong earnings and robust sales, VF Corp. posted results in the latest quarter that missed Wall Street’s expectations. Total sales improved by 5 percent to $3,393 million for the company’s second fiscal quarter ended on Sept. 30, or by 7 percent in constant currencies. Adjusted to exclude the spin-off ...
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News briefs
Nike has unveiled the Nike Vapor, an innovative performance swim...
Nike has unveiled the Nike Vapor, an innovative performance swim goggle. The new goggle, approved by the International Swimming Federation (FINA), is designed to minimize drag and maximize field of view, for optimal performance. It features curved, oversized, drag resistant lenses, maximizing the horizontal and vertical field of view and ...
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News briefs
Hexa Surfboard has received a check for €5,000, having beaten...
Hexa Surfboard has received a check for €5,000, having beaten out 22 other respondents to the 2019 Call for Innovation Projects put out by Eurosima, the European boardsports industry association, and Outdoor Sports Valley, the French industry association for outdoor sports. Founded in September 2018 by three surf-loving engineers – ...
