News and insights about brands in the sporting goods industry – Page 191
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News briefs
Asics helped its sponsored athletes at the 2019 IAAF World...
Asics helped its sponsored athletes at the 2019 IAAF World Athletics Championships in Doha, which ended on Oct. 6, to cope with intense heat during the competition. Prior to the start of the championships, the brand had unveiled an advanced apparel technology with knowledge of thermal body mapping, designed to ...
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News briefs
Puma, whose share price rose by 60 percent in the...
Puma, whose share price rose by 60 percent in the first nine months of this year, has entered Forbes' Fab 40 list of the world's most valuable sports brands for the first time, ranking sixth in the business category with a brand value of $4 billion. Nike came in first ...
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Runners took part in the Inov-8 Descent Race on Austria's...
Runners took part in the Inov-8 Descent Race on Austria's Hanekamm mountain earlier this month. The annual event, organized by a local outdoor retailer, Georg Uberall, took place in the rain and turned Kitzbuehel's Steif slope into mud. The hill has an 80 percent gradient and is considered one of ...
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News briefs
Nike has acquired TraceMe, a start-up founded by Russell Wilson,...
Nike has acquired TraceMe, a start-up founded by Russell Wilson, a quarterback with the Seattle Seahawks, an American football team, and funded to the tune of $9 million by the Madrona Venture Group and the founders of Amazon, Alibaba and YouTube: Jeff Bezos, Joe Tsai and Chad Hurley, respectively. TraceMe ...
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News briefs
For the first time, Adidas is launching baseball cleats within...
For the first time, Adidas is launching baseball cleats within a videogame. The 8-Bit collection is making its debut through the Playstation game MLB: The Show. In addition, the German footwear and apparel company has hired AvatarLabs to create a Snapchat game called Baseball's Next Level, which features Adizero and ...
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News briefs
Adidas has released a running shoe that is specially conceived...
Adidas has released a running shoe that is specially conceived for winter weather. The PulseBoost HD Winterised uses ballistic nylon uppers and traction technology to maintain dry feet and steady footing through wet winter conditions. The ballistic nylon upper is treated to protect feet from cold and moisture, while extra ...
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News briefs
Adidas has teamed up with Universal Standard to launch an...
Adidas has teamed up with Universal Standard to launch an inclusive line of workout garments in an extensive range of sizes. The first release includes performance hoodies, a tank top, long leggings and biker shorts in four colorways, available in sizes from XXS and up to 4XL, a broader range ...
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News briefs
Adidas by Stella McCartney has launched a post-mastectomy sports bra,...
Adidas by Stella McCartney has launched a post-mastectomy sports bra, to meet the needs of women who have undergone surgery as part of their treatment for breast cancer. The bra has been designed in partnership with Monica Harrington, a bra expert who has helped women who have had breast cancer ...
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News briefs
Adidas Golf is introducing Frostguard, a new layering collection for...
Adidas Golf is introducing Frostguard, a new layering collection for both men and women that should allow golfers to play during the colder months of the year. The Frostguard jacket and vest feature down-filled panels, which have been incorporated on the front and back body. These panels are woven bonded ...
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News briefs
Adidas has launched Infinite Play, a new service that will...
Adidas has launched Infinite Play, a new service that will allow customers to exchange worn or unused gear for an e-gift card and Adidas creators club points instead of sending it to landfill. The initiative, available through the Adidas app, has been developed with The London Waste and Recycling Board ...
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News briefs
Puma can't stop signing new sponsorship deals, although the fast-growing...
Puma can't stop signing new sponsorship deals, although the fast-growing company's management has repeatedly indicated that the budget has remained stable as a percentage of sales. One of latest rumors, spread by Footy Headlines, is that the Wild Cat is in line to take the place of Umbro as the ...
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News briefs
North Sails will be the official apparel supplier of the...
North Sails will be the official apparel supplier of the 36th America's Cup, presented by Prada. It will make use of recycled materials. A capsule collection will be on sale from November 2019 in North Sails' stores and on its website.
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have announced the renewal of their partnership and Asics' commitment to athletics with the signing of a new 10-year agreement. Asics will be present at and involved in all World Athletics Series events from 2020 to 2029, including the World Athletics ...
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News briefs
Asics and the International Association of Athletics Federations (IAAF) have...
Asics and the International Association of Athletics Federations (IAAF) have announced the renewal of their partnership and Asics' commitment to athletics with the signing of a new 10-year agreement. Asics will be present at and involved in all World Athletics Series events from 2020 to 2029, including the World Athletics ...
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Article
Nike athlete breaks marathon record, but…
On Oct. 12, Eliud Kipchoge, the distance runner sponsored by Nike, became the first man to run the marathon distance of 26.2 miles in less than two hours. His exact time was 1:59:40. Kipchoge was taking part in the Ineos 1:59 Challenge, an unofficial marathon in Vienna. The route was ...
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News briefs
New Balance has extended its contract as the official kit...
New Balance has extended its contract as the official kit supplier to the England and Wales Cricket Board (ECB) for the inaugural season of The Hundred, English cricket's new 100-ball format. The American brand will be providing kits for all eight of the competing teams from next May. The men's ...
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News briefs
Buff, the head- and neckwear brand based in Catalonia, is...
Buff, the head- and neckwear brand based in Catalonia, is releasing an interesting new Mountain Collection of tubulars for autumn/winter 2019/20. The designs feature iconic peaks throughout the world such as Montblanc, the Matterhorn, the Jungfraujoch, the Dolomites, the Zugspitze, the Grossglockner and Mount Elbrus in Europe; Mount Whitney, Grand ...
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News briefs
BASF exhibited its Infinergy E-TPU (expanded thermoplastic polyurethane) at K...
BASF exhibited its Infinergy E-TPU (expanded thermoplastic polyurethane) at K 2019, the trade show in Düsseldorf that focuses on the fusion of the digital world with the worlds of production processes and product development. BASF showcased in particular new mini beads and a new processing method, along with related new ...
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Article
A tweet imperils multiple basketball deals
Basketball is very popular in China, but in response to a few words delivered on social media, the two major Chinese internet marketplaces and several retailers in major Chinese cities have pulled all merchandise bearing the brands of the Houston Rockets or the NBA from their shelves. Nike took similar ...
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News briefs
Speedo has been unveiled as the headline sponsor of the...
Speedo has been unveiled as the headline sponsor of the British Universities & Colleges Sport (BUCS) Swimming Series. The agreement covers BUCS' Short Course Championships, Long Course Championships and Team Championships. The three competitions are together set to draw around 1,700 student swimmers from 120 institutions in the U.K. All ...
