News and insights about brands in the sporting goods industry – Page 191
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News briefs
Adidas has launched Infinite Play, a new service that will...
Adidas has launched Infinite Play, a new service that will allow customers to exchange worn or unused gear for an e-gift card and Adidas creators club points instead of sending it to landfill. The initiative, available through the Adidas app, has been developed with The London Waste and Recycling Board ...
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News briefs
Nike has acquired TraceMe, a start-up founded by Russell Wilson,...
Nike has acquired TraceMe, a start-up founded by Russell Wilson, a quarterback with the Seattle Seahawks, an American football team, and funded to the tune of $9 million by the Madrona Venture Group and the founders of Amazon, Alibaba and YouTube: Jeff Bezos, Joe Tsai and Chad Hurley, respectively. TraceMe ...
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News briefs
Runners took part in the Inov-8 Descent Race on Austria's...
Runners took part in the Inov-8 Descent Race on Austria's Hanekamm mountain earlier this month. The annual event, organized by a local outdoor retailer, Georg Uberall, took place in the rain and turned Kitzbuehel's Steif slope into mud. The hill has an 80 percent gradient and is considered one of ...
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News briefs
Puma, whose share price rose by 60 percent in the...
Puma, whose share price rose by 60 percent in the first nine months of this year, has entered Forbes' Fab 40 list of the world's most valuable sports brands for the first time, ranking sixth in the business category with a brand value of $4 billion. Nike came in first ...
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News briefs
Asics helped its sponsored athletes at the 2019 IAAF World...
Asics helped its sponsored athletes at the 2019 IAAF World Athletics Championships in Doha, which ended on Oct. 6, to cope with intense heat during the competition. Prior to the start of the championships, the brand had unveiled an advanced apparel technology with knowledge of thermal body mapping, designed to ...
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News briefs
Hexa Surfboard has received a check for €5,000, having beaten...
Hexa Surfboard has received a check for €5,000, having beaten out 22 other respondents to the 2019 Call for Innovation Projects put out by Eurosima, the European boardsports industry association, and Outdoor Sports Valley, the French industry association for outdoor sports. Founded in September 2018 by three surf-loving engineers – ...
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News briefs
Next year, Puma will be reintroducing swimwear into its product...
Next year, Puma will be reintroducing swimwear into its product range in both the sports and leisure categories. The new products will include swimsuits, rash guards, bikinis, boardshorts and trunks, all at “an attractive price point.” The shorts will be made with Repreve, a brand of polyester fibers made entirely ...
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News briefs
Nike is gearing up to open its third House of...
Nike is gearing up to open its third House of Innovation in Paris in the next few weeks, after those it already has in NewYork and Shanghai. Taking the place of a former Toyota concession and extra office space, the new flagship store will be located at 79, avenue des ...
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Short stops
Marty Pomfry, a former executive of Nike and Fossil, has...
Marty Pomfry, a former executive of Nike and Fossil, has been appointed by Patagonia as general manager of its Japanese subsidiary
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Article
A doping scandal mars Nike’s image
Nike and its chief executive, Mike Parker, have become involved in a highly publicized case of athletic doping. The U.S. Anti-Doping Agency (USADA) has decreed four-year “sanctions” on Alberto Salazar, head coach of the Nike Oregon Project, and Jeffrey Brown, the project's endocrinologist. Salazar has been barred from participating in ...
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News briefs
Directa Plus has developed a new waterproof textile membrane featuring...
Directa Plus has developed a new waterproof textile membrane featuring the company's G+ graphene nanoplatelets, contained in a polyurethane film. The new membrane will be marketed under the names Grafytherm and Grafyshield. The company has already secured an Italian patent, and is in the process of extending it internationally. According ...
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News briefs
A former professional snowboarder, David Pitschi, has joined the Nidecker...
A former professional snowboarder, David Pitschi, has joined the Nidecker Group as brand manager for its Yes snowboards subsidiary. He will be working with one of the brand's ambassadors, Alex Warburton, and with its owners, David Carrier-Porcheron, Romain de Marchi and Jan Petter Solberg. Warburton will be retaining the post ...
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News briefs
Elan has signed a new contract with one of its...
Elan has signed a new contract with one of its brand ambassadors, Kelsey Serwa. The Canadian Olympic medalist has just retired from freestyle skiing and will become a “main member” of W Studio, a program begun 15 years ago to develop ski gear for the women's side of the market. ...
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News briefs
Craft will launch a “plogging” challenge with selected retailers in...
Craft will launch a “plogging” challenge with selected retailers in Germany throughout October and November to celebrate the release of its new collection of jogging shoes. Plogging, a term which comes from Sweden and translates as collecting trash while jogging, will give consumers gathering at seven retail stores throughout Germany ...
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News briefs
Columbia Sportswear has purchased three buildings from Electro Scientific Industries...
Columbia Sportswear has purchased three buildings from Electro Scientific Industries (ESI), a firm specialized in laser applications. All lie within a quarter-mile of Columbia's current headquarters in Washington County, Oregon, and will expand it. The additional 200,000 square feet of space are costing about $33 million. The first building should ...
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Article
Nike beats forecasts
Nike announced higher-than-expected increases in profits and revenues for its first fiscal quarter ended on Aug. 31, despite currency headwinds and the trade tensions between China and the U.S. The company's share price jumped by 5 percent to an all-time high following the release of its results.Sales increased by 7 ...
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News briefs
Bear Paw, the warm-lined comfort brand from Sacramento California, has...
Bear Paw, the warm-lined comfort brand from Sacramento California, has launched a vegan summer collection for men and women, mainly consisting of bio type sandals. They are made in Spain with cork footbeds and Piñatex pineapple fiber or textile uppers, glued with latex. The collection has been approved by PETA, ...
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News briefs
Nike has been honored with the “outstanding commercial” award at...
Nike has been honored with the “outstanding commercial” award at the Creative Arts Emmy Awards for its “Dream Crazy” campaign featuring Colin Kaepernick, the former quarterback of the San Francisco 49ers. It is Nike's first “outstanding commercial” Emmy in 17 years for an ad. The commercial was released in September ...
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Short stops
Skechers has received the Best Brand of the Year award...
Skechers has received the Best Brand of the Year award from the German Schuhkurier magazine
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News briefs
Atomic's Backland Carbon, the brand's new backcountry ski touring boot,...
Atomic's Backland Carbon, the brand's new backcountry ski touring boot, has won the Ski Magazine Gear of the Year award for the 2020 winter season. The boot features a super lightweight construction compared to its predecessor, and is also further customizable with the Memory Fit 3D liner. The Ski Magazine ...
