News and insights about brands in the sporting goods industry – Page 193
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Puma has doubled down on its return last year to...
Puma has doubled down on its return last year to basketball by signing an endorsement deal with R.J. Barret, who was the third pick in this year's NBA draft and has made the transition from Duke University to the New York Knicks
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Oakley has signed a four-year deal in the U.S. with...
Oakley has signed a four-year deal in the U.S. with the National Football League (NFL). According to Renie Anderson, the NFL's chief revenue officer and executive vice president of partnerships, the deal took two years to negotiate. It is also the largest ever signed by the Californian eyewear brand, which ...
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Nike and Levi's have created a limited-edition offering of denim...
Nike and Levi's have created a limited-edition offering of denim footwear. The capsule collection involves two classic Nike styles: the Air Force 1 High and the Air Force 1 Low. Both sneakers feature laser-etched logos from both brands throughout the upper and through details on the tongues and insoles.
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Vans has launched Global Custom Culture, a contest for prospective...
Vans has launched Global Custom Culture, a contest for prospective designers among the fans of the skate shoe brand. The contest is open to consumers from the U.S., Canada, Mexico, Germany, the U.K., France, Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan. ...
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Sportalm has hired Dirk Parcel to oversee the company's distribution,...
Sportalm has hired Dirk Parcel to oversee the company's distribution, sales and marketing operations. Parcel took on the role at Sportalm on Sept. 2. The former VF Corp. manager oversaw the American group's outdoor label Napapijri in Germany, Austria and Switzerland.
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The first vintage collection offered by Quiksilver has sold out...
The first vintage collection offered by Quiksilver has sold out in Europe, the Middle East and Africa in 24 hours. The collection comprised 150 one-of-a-kind items that the brand's in-house design team selected by hand from thrift stores, collectors worldwide and Quiksilver's own 50-year archive. Among the items were the ...
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Salomon has launched a new collection of winter sneakers for...
Salomon has launched a new collection of winter sneakers for commuters, designed for urban residents who commute to work on foot or by bike in wet weather. The shoes in the new collection are the T-Muter WR and the T-Max WR. The shoes feature water-resistant uppers, to make them suitable ...
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Duca del Cosma was official footwear and clothing supplier to...
Duca del Cosma was official footwear and clothing supplier to the Dutch Open, one of the oldest golf tournaments in Continental Europe, on Sept. 12-15. For the second consecutive year, the fashion brand provided footwear and branded apparel to more than 1,500 officials and volunteers at the KLM Open, which ...
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Nike has inaugurated a new European distribution center in Ham,...
Nike has inaugurated a new European distribution center in Ham, Belgium, that is entirely powered by renewable energy. Called the Court, it uses state-of-the-art technology that should help accelerate deliveries of online orders directly to consumers. Measuring 1.5 million square feet, it uses wind, solar, geothermal, hydroelectric and biomass energy. ...
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Ellesse and Wood Wood have jointly designed a capsule shoe...
Ellesse and Wood Wood have jointly designed a capsule shoe and footwear collection for autumn/winter 2019. The 30-item collection will debut in all Wood Wood stores as well as on both brands' web shops on Sept. 20. The first collaboration between the two brands dates back 10 years.
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Speedo, the swimwear brand owned by Pentland, has released an...
Speedo, the swimwear brand owned by Pentland, has released an app that allows customers to try on swim goggles through an augmented reality (AR) function. The app uses the camera on mobile devices to apply a 3D scanner to customers' faces and generates recommendations on the basis of the scans. ...
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Nike will reportedly open a big Niketown flagship store in...
Nike will reportedly open a big Niketown flagship store in the Yorkdale Shopping Center of Toronto, operated by the Israeli-based Fox-Wizel fashion retail chain
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Intersport France has signed a three-year deal to become the...
Intersport France has signed a three-year deal to become the official distributor for the French Tennis Federation (FFT). The Swiss retailer will be providing exclusive offers to the federation's members as well as licensed apparel. Bernard Giudicelli, chairman of the FFT, hopes to boost membership to 1.5 million by 2020. ...
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Look has become the official pedal partner of Dirty Kanza...
Look has become the official pedal partner of Dirty Kanza gravel events in a three-year deal to 2022
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Asics, whose European office is in the Netherlands, has closed...
Asics, whose European office is in the Netherlands, has closed a deal with KLM to access the airline's staff and frequent travelers, providing them with footwear and apparel in the framework of the airline's Vitality program of fitness training and running events. The partnership will also connect KLM's 30,000 employees ...
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Lego Wear, the Danish brand of sporting goods apparel for...
Lego Wear, the Danish brand of sporting goods apparel for children, has been cooperating with the German ski federation, DSV, for its “DSV on-tour” project since August. With this project, DSV aims to motivate children to learn to ski and is paying visits to sports clubs, kindergartens and schools in ...
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Mascot Bidco Oy, the investment consortium led by Anta Sports...
Mascot Bidco Oy, the investment consortium led by Anta Sports Products, reports that it has gained title to all the shares in Amer Sports through the redemption of those that had not been tendered already. The stock was de-listed from the Nasdaq Helsinki exchange on Aug. 23.
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Dennis James “Chip” Wilson's investment in China's Anta Sports Products...
Dennis James “Chip” Wilson's investment in China's Anta Sports Products has paid off handsomely. The billionaire founder of Lululemon had paid $100 million to buy a 0.59 percent stake in the big and fast-growing Chinese company in May 2018. Shares in the Chinese company have risen strongly since then, along ...
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Nike has announced that it will name the newest building...
Nike has announced that it will name the newest building in the expansion of its world headquarters in Beaverton after LeBron James, the NBA legend, two-time Olympic gold medalist and a Nike athlete since 2003. It is the sixth new building at the company's world campus since it started an ...
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VF Corp. has announced that it will stop directly sourcing...
VF Corp. has announced that it will stop directly sourcing leather and hides from Brazil, mentioning concerns over the environmental impact made by cattle ranchers clearing land to raise cattle or source timber. This practice is believed to be causing the vast majority of the fires that are currently destroying ...
