News and insights about brands in the sporting goods industry – Page 193
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News briefs
Adidas has unveiled the official ball for 2019/20 UEFA Champions...
Adidas has unveiled the official ball for 2019/20 UEFA Champions League group stage. The base of the ball is a bold multi-colored design incorporating traditional colors from the UEFA Champions League as well as those seen across stadiums worldwide. The ball features a blend of blues, fluorescent oranges and yellows. ...
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News briefs
Four years after acquiring Runtastic for €220 million, Adidas is...
Four years after acquiring Runtastic for €220 million, Adidas is further integrating the app into its own e-commerce platform. Adidas is now using Runtastic to power its Adidas Running and Adidas Training apps, through which users will be collecting points and connecting to the Adidas' Creators Club, a free membership ...
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News briefs
On Sept. 30, Nike filed a lawsuit in the Central...
On Sept. 30, Nike filed a lawsuit in the Central District of California against Skechers over the manufacture of “Skecherized versions” of its Air Max 270 and VaporMax sneakers. The shoes that are alleged to have infringed Nike's patents are the Skech-Air Atlas, Skech-Air 92, Skech-Air Stratus and Skech-Air Blast. ...
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Short stops
Lacoste has joined Tecnifibre, a company that it recently acquired,...
Lacoste has joined Tecnifibre, a company that it recently acquired, as a sponsor of the Boulogne-Billancourt tennis club near Paris for the next four years
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News briefs
Reebok and Adidas, which belong to the same group, have...
Reebok and Adidas, which belong to the same group, have collaborated on a sneaker for the first time. The Instapump Fury Boost blends Adidas' Boost technology with Reebok's Instapump Fury silhouette. Reebok's original Instapump Fury, released in 1994, was a slip-on shoe with no laces, a GraphLite bridge instead of ...
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News briefs
Adidas and the Mexican Football Federation (FMF) have extended their...
Adidas and the Mexican Football Federation (FMF) have extended their long-standing partnership. Adidas will continue to be the FMF's official supplier through the 2026 Fifa World Cup, which will be played in Mexico, Canada and the U.S. The original deal between Adidas and the FMF ran from 1984 to 1990. ...
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News briefs
Keen and Sherpa Adventure Gear have joined forces on a...
Keen and Sherpa Adventure Gear have joined forces on a new edition of their Innate travel boot for men and women for the autumn/winter 2019 season, which follows a similar release for spring 2019. The new product is PCF-free and uses premium nubuck leather certified by the Leather Working Group. ...
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Short stops
Bullpadel has agreed a sponsorship deal with the International Padel...
Bullpadel has agreed a sponsorship deal with the International Padel Federation (IPF) which makes the Spanish brand the official ball and clothing of the IPF for two seasons
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News briefs
Puma and Amazon Fashion have joined forces on a new...
Puma and Amazon Fashion have joined forces on a new athleisure line for men and women, called “Care of by Puma.” The German sportswear brand has designed the pieces while Amazon Fashion is responsible for marketing and distribution. The collection will be available exclusively on Amazon.com. A pilot collection of ...
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News briefs
Polartec, the brand of technical fabrics, has announced the winners...
Polartec, the brand of technical fabrics, has announced the winners of the 2019 edition of its annual Apex Design Awards, which are selected every year for products that incorporate the Massachusetts-based company's fabrics. The winners are: the 66ºNorth x Ganni Kria NeoShell Jacket, with Polartec's NeoShell breathable waterproof fabric; the ...
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News briefs
Opro has announced a new partnership with the Rugby Canada,...
Opro has announced a new partnership with the Rugby Canada, the national governing body for the Rugby Union in Canada. The brand will be supplying elite mouthguards to all junior and senior players from Rugby Canada's national program. Opro is already the mouthguard partner of several national teams, including New ...
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News briefs
Opro has announced a one-year partnership deal with the Legend...
Opro has announced a one-year partnership deal with the Legend Fighting Championship (Legend FC), the Chinese mixed martial arts (MMA) organization. As the official mouthguard of Legend FC, the brand will provide all Legend FC fighters with mouthguards that will be worn while they train or compete inside the cage. ...
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News briefs
Vans, a brand of VF Corp., has announced the launch...
Vans, a brand of VF Corp., has announced the launch of Vans Checkerboard Day, an annual event to rally communities around the idea of fueling creativity. On the inaugural Vans Checkerboard Day, which will be held on Nov. 21, Vans will donate $1 million from global sales at the brand's ...
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Article
Fast-growing Anta reorganizes, focusing on quality
Exceeding expectations, Anta Sports Products reported a 40.3 percent increase in revenues to 14.81 billion renmimbi (€1.889bn-$2.072bn) for the first half ended on June 30. The attributable profit went up by 27.7 percent to RMB 2.48 billion (€316m-$347m), and it jumped by 53.5 percent to RMB 3.07 billion (€391m-$429m) excluding ...
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News briefs
Asics has been named official footwear and apparel partner of...
Asics has been named official footwear and apparel partner of the Mouratoglou Academy. Located in Sophia Antipolis, near Nice, the Mouratoglou Academy was founded by Patrick Mouratoglou in 1996, and is home to a student campus for nearly 200 full-time students. The facility features 34 tennis courts, four padel courts, ...
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Under Armour has set up a temporary store at Galeries...
Under Armour has set up a temporary store at Galeries Lafayette on Paris' boulevard Haussman entirely dedicated to some of its women's apparel lines
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News briefs
Atomic's Backland Carbon, the brand's new backcountry ski touring boot,...
Atomic's Backland Carbon, the brand's new backcountry ski touring boot, has won the Ski Magazine Gear of the Year award for the 2020 winter season. The boot features a super lightweight construction compared to its predecessor, and is also further customizable with the Memory Fit 3D liner. The Ski Magazine ...
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News briefs
Nike has been honored with the “outstanding commercial” award at...
Nike has been honored with the “outstanding commercial” award at the Creative Arts Emmy Awards for its “Dream Crazy” campaign featuring Colin Kaepernick, the former quarterback of the San Francisco 49ers. It is Nike's first “outstanding commercial” Emmy in 17 years for an ad. The commercial was released in September ...
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Skechers has received the Best Brand of the Year award...
Skechers has received the Best Brand of the Year award from the German Schuhkurier magazine
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News briefs
Bear Paw, the warm-lined comfort brand from Sacramento California, has...
Bear Paw, the warm-lined comfort brand from Sacramento California, has launched a vegan summer collection for men and women, mainly consisting of bio type sandals. They are made in Spain with cork footbeds and Piñatex pineapple fiber or textile uppers, glued with latex. The collection has been approved by PETA, ...
