News and insights about brands in the sporting goods industry – Page 194
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News briefs
Nike and the United States Olympic & Paralympic Committee have...
Nike and the United States Olympic & Paralympic Committee have released the “Coaching Girls” modules, as part of the “How to Coach Kids” offering for volunteer youth coaches. Contents in the new Coaching Girls course include: Creating a Girl-Inclusive Culture ; Getting to Know Girls – Stages of Development; Giving ...
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Cole Haan, the American footwear brand sold by the Nike...
Cole Haan, the American footwear brand sold by the Nike group to Apax Partners in 2013, is readying a public offering on the stock exchange, according to Bloomberg. The news agency reported that the company's revenues rose by 14 percent to €687 million in the financial year ended in June ...
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Wilson, a subsidiary of Amer Sports, has introduced the Triniti,...
Wilson, a subsidiary of Amer Sports, has introduced the Triniti, a new tennis ball that is said to both last longer and not require packaging in pressurized plastic containers. The core of the ball is made from a plastomer material, which weighs less than the traditional core of a tennis ...
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Arena has signed Mark Spitz as a global ambassador. The...
Arena has signed Mark Spitz as a global ambassador. The American swimming legend first collaborated with the brand 46 years ago, in a pioneering era for sports sponsorships. Spitz, who has just turned 69, won seven gold medals at the 1972 Summer Olympics in Munich, all in world record times.
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Canterbury is launching the “Be Part Of It” campaign, ahead...
Canterbury is launching the “Be Part Of It” campaign, ahead of the Rugby World Cup, which will be held in Japan from Sept. 20 to Nov. 2, 2019. The campaign, designed to represent the coming together of players on the pitch and fans off the pitch, features more than 40 ...
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VF Corp. is once again holding its “Purpose Days” program....
VF Corp. is once again holding its “Purpose Days” program. During the week of Sept. 9, some 500 employees in Europe, the Middle East and Africa (EMEA) have been volunteering their time for various activities to support their communities. Working with non-profit organizations, the American lifestyle company, which owns many ...
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News briefs
Spektrum Sports, the Swedish brand of sports goggles and accessories,...
Spektrum Sports, the Swedish brand of sports goggles and accessories, has signed an endorsement deal with the Swedish snowboarder Sven Thorgren, who turned professional in 2013, won Air & Style in China in that same year, competed in the 2014 Winter Olympics and has been a medalist at the Dew ...
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Short stops
The new RC ONE 86 GT alpine ski, which features...
The new RC ONE 86 GT alpine ski, which features a new shape and uses Bafatex sail cloth, has won the Gear of the Year Award from Ski Magazine
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News briefs
Callaway Golf has unveiled the Mack Daddy 5 Jaws, a...
Callaway Golf has unveiled the Mack Daddy 5 Jaws, a new range of high-performance wedges. The new Jaws groove is designed with a 37-degree wall angle, as compared to the 5-degree wall angle of the MD4 wedge that it replaces. Callaway's Mack Daddy 5 Jaws wedge will be available on ...
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News briefs
K2 Snowboarding has added Pat Moore to its International Pro...
K2 Snowboarding has added Pat Moore to its International Pro Team, otherwise comprised of Jake Kuzyk, Tim Eddy, Curtis Ciszek, Matt Belzile, Leanne Pelosi, Levi Luggen, Yo Amagai, Jody Wachniak and Mark Wilson. K2 Sports, which was founded in 1962, began making snowboards in 1987.
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Nike has upgraded its original 1991 Air Huarache with its...
Nike has upgraded its original 1991 Air Huarache with its latest FitAdapt laceless technology. The self-lacing shoe can be voice-activated by Siri and operated by Apple Watch but features the same neoprene bootie and exoskeleton as the original Huarache. The Adapt app will activate the mid-foot lacing motor, control two ...
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News briefs
Macron is the new technical sponsor of United Volleys Frankfurt,...
Macron is the new technical sponsor of United Volleys Frankfurt, a young German volleyball club, founded in 2015, which competes in the Volleyball Bundesliga. The contract will run for four seasons, from 2019/20 to 2022/23. Macron is also expanding in the rugby segment through a three-year contract as the new ...
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Millet is supporting Nahia Quincoces on her expedition to the...
Millet is supporting Nahia Quincoces on her expedition to the Lenin Peak, a 7,134-meter summit in Gorno-Badakhshan, on the border of Tajikistan and Kyrgyzstan
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Fjallraven is expanding its partnership with Keswick Mountain Festival in...
Fjallraven is expanding its partnership with Keswick Mountain Festival in 2020, to sponsor The Keswick 3 Peak Challenge, Keswick Mountain Festival's newest hillwalking event
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News briefs
The Swimming division of Head Sport is developing a new...
The Swimming division of Head Sport is developing a new line of open-water neoprene suits. This expansion of the current line of suits is at the testing stage and will form part of Head's product introductions for 2020. The company will have a booth at the forthcoming International Triathlon Union ...
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News briefs
Toray has developed the Summer Shield, a new fabric that...
Toray has developed the Summer Shield, a new fabric that is said to block 100 percent of light and more than 99 percent of harmful ultraviolet rays. According to the company, the temperature under canopy shelters incorporating the new fabric is 4°C to 7°C lower than with conventional fabrics. The ...
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Nike has signed a two-year licensing deal to use some...
Nike has signed a two-year licensing deal to use some of New York City's logos on its merchandise. The logos in question include the New York Police Department's badge, the Fire Department's insignia, the taxi “T”, the Staten Island Ferry's logo, the leaf of the Parks Department and the bomb ...
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Columbia Sportswear has introduced in the U.S. a footwear line...
Columbia Sportswear has introduced in the U.S. a footwear line designed for both the city and the trail. The SH/FT Collection takes inspiration from the growing tendency among city dwellers to seek balance in their lives by heading to the outdoors. The idea, as Columbia puts it, is to allow ...
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Nike has launched a special collection of sneakers developed together...
Nike has launched a special collection of sneakers developed together with Levi's. Nike's Air Force 1 Low and Air Force 1 High sneaker models have special design elements, such as laser-engraved double logos, including Levi's logo and Nike's Swoosh logo. The limited edition became available online and in selected Levi's stores ...
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News briefs
Reebok launched a limited collection of sneakers together with three...
Reebok launched a limited collection of sneakers together with three well-known sneaker stores in Germany on July 27. The collection's theme is “international food.” The prints on the shoe models show new interpretations of typical advertising for restaurants. Next to T-shirts, socks, caps and bags, Reebok is offering three limited ...
