News and insights about brands in the sporting goods industry – Page 194
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Short stops
Lacoste has joined Tecnifibre, a company that it recently acquired,...
Lacoste has joined Tecnifibre, a company that it recently acquired, as a sponsor of the Boulogne-Billancourt tennis club near Paris for the next four years
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Reebok and Adidas, which belong to the same group, have...
Reebok and Adidas, which belong to the same group, have collaborated on a sneaker for the first time. The Instapump Fury Boost blends Adidas' Boost technology with Reebok's Instapump Fury silhouette. Reebok's original Instapump Fury, released in 1994, was a slip-on shoe with no laces, a GraphLite bridge instead of ...
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Adidas and the Mexican Football Federation (FMF) have extended their...
Adidas and the Mexican Football Federation (FMF) have extended their long-standing partnership. Adidas will continue to be the FMF's official supplier through the 2026 Fifa World Cup, which will be played in Mexico, Canada and the U.S. The original deal between Adidas and the FMF ran from 1984 to 1990. ...
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Keen and Sherpa Adventure Gear have joined forces on a...
Keen and Sherpa Adventure Gear have joined forces on a new edition of their Innate travel boot for men and women for the autumn/winter 2019 season, which follows a similar release for spring 2019. The new product is PCF-free and uses premium nubuck leather certified by the Leather Working Group. ...
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Bullpadel has agreed a sponsorship deal with the International Padel...
Bullpadel has agreed a sponsorship deal with the International Padel Federation (IPF) which makes the Spanish brand the official ball and clothing of the IPF for two seasons
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News briefs
Puma and Amazon Fashion have joined forces on a new...
Puma and Amazon Fashion have joined forces on a new athleisure line for men and women, called “Care of by Puma.” The German sportswear brand has designed the pieces while Amazon Fashion is responsible for marketing and distribution. The collection will be available exclusively on Amazon.com. A pilot collection of ...
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News briefs
Polartec, the brand of technical fabrics, has announced the winners...
Polartec, the brand of technical fabrics, has announced the winners of the 2019 edition of its annual Apex Design Awards, which are selected every year for products that incorporate the Massachusetts-based company's fabrics. The winners are: the 66ºNorth x Ganni Kria NeoShell Jacket, with Polartec's NeoShell breathable waterproof fabric; the ...
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Opro has announced a new partnership with the Rugby Canada,...
Opro has announced a new partnership with the Rugby Canada, the national governing body for the Rugby Union in Canada. The brand will be supplying elite mouthguards to all junior and senior players from Rugby Canada's national program. Opro is already the mouthguard partner of several national teams, including New ...
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Opro has announced a one-year partnership deal with the Legend...
Opro has announced a one-year partnership deal with the Legend Fighting Championship (Legend FC), the Chinese mixed martial arts (MMA) organization. As the official mouthguard of Legend FC, the brand will provide all Legend FC fighters with mouthguards that will be worn while they train or compete inside the cage. ...
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Vans, a brand of VF Corp., has announced the launch...
Vans, a brand of VF Corp., has announced the launch of Vans Checkerboard Day, an annual event to rally communities around the idea of fueling creativity. On the inaugural Vans Checkerboard Day, which will be held on Nov. 21, Vans will donate $1 million from global sales at the brand's ...
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Article
Fast-growing Anta reorganizes, focusing on quality
Exceeding expectations, Anta Sports Products reported a 40.3 percent increase in revenues to 14.81 billion renmimbi (€1.889bn-$2.072bn) for the first half ended on June 30. The attributable profit went up by 27.7 percent to RMB 2.48 billion (€316m-$347m), and it jumped by 53.5 percent to RMB 3.07 billion (€391m-$429m) excluding ...
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Asics has been named official footwear and apparel partner of...
Asics has been named official footwear and apparel partner of the Mouratoglou Academy. Located in Sophia Antipolis, near Nice, the Mouratoglou Academy was founded by Patrick Mouratoglou in 1996, and is home to a student campus for nearly 200 full-time students. The facility features 34 tennis courts, four padel courts, ...
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Under Armour has set up a temporary store at Galeries...
Under Armour has set up a temporary store at Galeries Lafayette on Paris' boulevard Haussman entirely dedicated to some of its women's apparel lines
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Atomic's Backland Carbon, the brand's new backcountry ski touring boot,...
Atomic's Backland Carbon, the brand's new backcountry ski touring boot, has won the Ski Magazine Gear of the Year award for the 2020 winter season. The boot features a super lightweight construction compared to its predecessor, and is also further customizable with the Memory Fit 3D liner. The Ski Magazine ...
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Nike has been honored with the “outstanding commercial” award at...
Nike has been honored with the “outstanding commercial” award at the Creative Arts Emmy Awards for its “Dream Crazy” campaign featuring Colin Kaepernick, the former quarterback of the San Francisco 49ers. It is Nike's first “outstanding commercial” Emmy in 17 years for an ad. The commercial was released in September ...
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Skechers has received the Best Brand of the Year award...
Skechers has received the Best Brand of the Year award from the German Schuhkurier magazine
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Bear Paw, the warm-lined comfort brand from Sacramento California, has...
Bear Paw, the warm-lined comfort brand from Sacramento California, has launched a vegan summer collection for men and women, mainly consisting of bio type sandals. They are made in Spain with cork footbeds and Piñatex pineapple fiber or textile uppers, glued with latex. The collection has been approved by PETA, ...
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Article
Nike beats forecasts
Nike announced higher-than-expected increases in profits and revenues for its first fiscal quarter ended on Aug. 31, despite currency headwinds and the trade tensions between China and the U.S. The company's share price jumped by 5 percent to an all-time high following the release of its results.Sales increased by 7 ...
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Columbia Sportswear has purchased three buildings from Electro Scientific Industries...
Columbia Sportswear has purchased three buildings from Electro Scientific Industries (ESI), a firm specialized in laser applications. All lie within a quarter-mile of Columbia's current headquarters in Washington County, Oregon, and will expand it. The additional 200,000 square feet of space are costing about $33 million. The first building should ...
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News briefs
Craft will launch a “plogging” challenge with selected retailers in...
Craft will launch a “plogging” challenge with selected retailers in Germany throughout October and November to celebrate the release of its new collection of jogging shoes. Plogging, a term which comes from Sweden and translates as collecting trash while jogging, will give consumers gathering at seven retail stores throughout Germany ...
