News and insights about brands in the sporting goods industry – Page 20
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News briefsDecathlon partners with Canterbury on co-branded rugby range
Decathlon and iconic rugby brand Canterbury have signed a co-branding agreement that will run until the end of the next World Cup, to be held in Australia in 2027. Starting in July, products branded as “Canterbury by Decathlon” will be available in the Decathlon distribution network, in stores and on ...
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News briefsOn and Beams launch collaborative tennis lifestyle collection
On has announced a collaboration with Japanese retailer Beams, which opened its first store in Harajuku, Tokyo, in 1976, to launch a collection featuring the new The Roger Pro, a shoe designed as a lifestyle shoe that also performs well on the tennis court. The joint collection will launch at ...
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C-Suite InterviewCommunity first: Why Snipes is much more than just a retailer
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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News briefsReebok introduces new racquet sports shoe
Reebok is returning to the racquet sports courts, utilizing its extensive knowledge of the training footwear market as well as its rich history on the tennis court. The brand announced that the Nano Court is designed to be the ultimate performance shoe for sports such as pickleball, padel and tennis. ...
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ArticlePuma continues major marketing offensive during Euro and Copa
With the second chapter of its first global brand campaign in 10 years, “Forever. Faster. - See The Game Like We Do”, Puma is launching two offshoots of the campaign this summer during UEFA Euro 2024 and the Copa América 2024, in which the company tells the story of its ...
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ArticleMarucci, Victus become official bats of MLB
Marucci Sports LLC, a wholly owned subsidiary of Fox Factory Holding Corp., has entered into a license agreement with Major League Baseball (MLB) to exclusively make its Marucci and Victus brands the official bats of MLB. In addition, the agreement provides for the exclusive rights to use MLB trademarks in ...
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News briefsLacoste renews French Open deal
Lacoste has signed a new sponsorship deal with both Roland-Garros and the French Tennis Federation (FFT). The sportswear brand has been sponsoring the tournament since 1971. The new deal, in effect from 2026 to 2030, will preserve the brand’s spaces in the Village, on the Philippe-Chatrier court, at the Grande ...
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News briefsUSA Football and Under Armour form multi-year partnership
USA Football, the sport’s governing body in the US and the organization responsible for creating and leading the US national team, and Under Armour have announced a multi-year partnership, which will stretch through the 2028 Olympic Summer Games in Los Angeles (LA28) and aims to allow every athlete to participate, ...
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News briefsNew Era joins Team USA and LA28 with official product agreement
New Era announced a multi-year official product agreement with the US Olympic and Paralympic Teams, joining an elite group of licensees in creating exclusive sportswear for Team USA for the 2024 Olympic and Paralympic Games in Paris, the 2026 Olympic and Paralympic Winter Games in Mila and the LA28 Games, ...
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Infographics & DataSGI Sporting Goods Scorecard 2023
For those looking for revenue and profit benchmarks of the leading brands and retailers in the sporting goods industry, we bring you our 2023 Sporting Goods Industry Scorecard (Split by Apparel, Footwear, Equipment, and Diversified/Retail)
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News briefsAsics Olympic collection for Japan stands for sustainability and diversity
The upcoming Summer Olympics and Paralympics in Paris will see a wealth of product releases in terms of athletes’ clothing, footwear and other equipment. The Japanese team has now been kitted out with clothing and footwear by Asics. The brand says it created its collection around three themes: conditioning, sustainability ...
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News briefsMacron announces new partnership deals and renewals
Macron, the team wear and sportswear brand headquartered in Bologna, Italy, has announced a series of new and renewed agreements with clubs across Europe. Starting next season, Macron will be the new technical sponsor of FK Austria Wien, the most successful club in Austrian football history. Austria Wien was officially ...
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News briefsOn announces multi-year collaboration with Zendaya
Source: On Zendaya for On Sportswear brand On has welcomed actress Zendaya as a brand partner, embarking on a multi-year collaboration aimed at redefining certain product lines and fueling discussions on movement and well-being. This partnership was unveiled following the release of Zendaya’s tennis-focused drama, “Challengers,” which ...
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News briefsKettler and 25hours Hotel Zürich West launch cooperation
Since March 2024, guests staying at the 25hours Hotel Zürich West can train on Kettler fitness equipment, the company announced in a press release issued in early June. The collaboration between the sports equipment manufacturer and distributor Trisport AG and the 25hours Hotel Zürich West includes the hotel gym as ...
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News briefsAdidas’ stripe lawsuit against Nike all but nullified
According to Reuters and others, a second appeal in Adidas’ lawsuit against Nike, first filed in 2022, has gone in favor of Nike. This lifts most of the prohibition, set by a regional court in Düsseldorf, on Nike’s use of two or three stripes on five models of pants in ...
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News briefsAdidas reveals Real Madrid's new home kit for the 2024/25 Season
Adidas has launched the latest Real Madrid CF home kit for the 2024/25 season, featuring a refined and minimalist white design that pays homage to the club’s storied history. The jersey introduces a unique houndstooth pattern, subtly woven with the initials “RM,” blending tradition with modern 3D engineering techniques to ...
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News briefsNike kits to be worn in almost 65% of all Euro 2024 games
We’re just a few weeks from the Uefa European Championship, the football tournament boasting 5.2 billion viewers. With those numbers, brand exposure is highly competitive. One of the best ways to show your brand in front of the whole world is to be a kit supplier. The brand who ...
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News briefsNew UK brand SUDU launches inaugural running collection
SUDU, a new sportswear brand headquartered in Manchester, UK, is launching its first running collection. The new “Run” range, designed for runners of all abilities, comprises 16 apparel and footwear pieces. The SRM 01 is SUDU’s first running shoe, featuring a responsive spring foam + midsole and a collar that ...
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News briefsPuma becomes official partner of Hyrox
Puma has elevated its involvement in the world of competitive fitness by announcing a global partnership with Hyrox, the series known as the “world series of fitness racing.” This deal establishes Puma as the official apparel and footwear sponsor for all Hyrox events from 2024 through 2027. Puma’s association with ...
