News and insights about brands in the sporting goods industry – Page 16
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C-Suite InterviewPentland’s Simon Rowe: “We have a responsibility to drive change”
Pentland Brands is on a mission to get people moving. Discover how their sports brands like Speedo and Canterbury want to help 100 million people to be more active.
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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ArticleWhich sports brands are among Time Magazine’s most sustainable companies?
Time Magazine and data intelligence platform Statista have created a list of what they consider the world’s most sustainable companies for 2024. So, how are sports brands, companies and retailers ranked? Several companies qualified for the list, and one brand performed so well in sustainability that it ranked third ...
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News briefs3D display at Nike’s Paris store
We learn from Retail Technology Innovation Hub that Nike has set up 3D holograms at its Paris store, the House of Innovation, to promote its new Air Max Dn sneaker. To handle the set-up, Nike hired Hypervsn, a specialist in 3D displays and “phygital” marketing with headquarters in the UK, ...
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ArticleWFSGI CEO Emma Zwiebler: “We need to tackle the physical activity crisis by harnessing the power of our industry”
Physical inactivity is on the rise, posing a major threat to public health and the sporting goods industry.
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News briefsNike and Hyperice partner on gear designed to ease warm-up and recovery
Nike has teamed up with Hyperice, a California-based wellness brand specializing in therapy technology, to create boots and a vest designed “to take warm-up and recovery to the next level.” The Nike x Hyperice Boot is a high-top shoe that offers heat and dynamic air-compression massage on demand for the ...
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News briefsOakley outfits Team USA Surfing for Paris 2024
Oakley is teaming up with Team USA Surfing as the official offshore outfitter, marking a historic milestone as surf returns to the Olympic stage at this Summer’s Games. Building on the esteemed Team USA Partnership and as a core tenet of the brand’s heritage in surf, the Oakley Team USA ...
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News briefsJuventus and Fanatics sign merchandise partnership
Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide. The new partnership will run until the end of the ...
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News briefsFirst J.Lindeberg golf collection for the US team in Paris unveiled
Source: J.Lindeberg For the first time, Swedish sports fashion brand J.Lindeberg dresses the US men’s golf team for the Olympics in Paris. The complete collection of the outfits for both men and women was now unveiled. J.Lindeberg commented that it wanted to make the collection a mix ...
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News briefsSanta Cruz collaborates with Jägermeister
Source: Jägermeister Jägermeister x Santa Cruz Together with German liquor brand Jägermeister, US label Santa Cruz has launched a limited, three-piece skateboard and fashion capsule collection. The collaboration focuses on the revival of an iconic deck, the Kendall, which Jeff Kendall, skateboarding legend and current CEO/CMO at ...
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News briefsVans celebrates skateboarding in Paris’ Sacré-Coeur
Vans has set up a skateable installation and a stage at the foot of the Sacré-Coeur Basilica in Montmartre in collaboration with Los Angeles-based creative agency Playlab Inc. and California Skateparks. The brand is hosting a live skate demonstration and performances on June 21, which marks the annual Fête de ...
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News briefsGymshark launches “We Do Gym” marketing platform
British athletic apparel retailer Gymshark has launched a new brand platform, dubbed “We Do Gym,” which is meant to reiterate its position as a gym brand first - not an athleisure or sports brand, the company explained. The We Do Gym webpage clearly states: “We’re not good at everything, we’re ...
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News briefsAdidas partners with the UK Golf Federation
The UK Golf Federation has announced Adidas as its newest corporate partner. Effective Jan. 1, 2025, this new collaboration will give the UK Golf Federation members enhanced membership benefits and Adidas access to a broader audience of golfers across the UK. The UK Golf Federation is a not-for-profit organization with ...
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News briefsAllbirds has found its distributors for Scandinavia, Benelux and Japan
Allbirds has announced agreements with distributors in the markets of Scandinavia and Benelux. With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries and Southeast Asia earlier this year. Authentic Brands will be ...
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News briefsFirst Fila+ summer collection released
As SGI Europe reported in January, Fila started a new design and product project called Fila+. After hiring designer Lev Tanju, the founder of London-based skateboard brand Palace, as a Creative Director of Fila+ this week, the first collection’s products were released. For the design of the collection, Tanju and ...
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News briefsRalph Lauren unveils USA uniforms for Paris 2024
American fashion brand Ralph Lauren has been designing Team USA uniforms since the 2008 Beijing Olympics. The clothing is also to be worn off the court, at the opening and the ending ceremonies of the Paris 2024 Olympics. But Ralph Lauren has not been doing this without criticism during the ...
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News briefsMacron announces new league partnership
Italian brand Macron has signed a new sponsorship deal with The Unión de Rugby del Uruguay, the governing body of rugby in Uruguay. The agreement includes the supply of uniforms and the entire clothing line for the Men’s XV, Sevens and Women’s teams. An agreement that further strengthens Macron’s position ...
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News briefsCastore announces kit and stadium deal with Everton
Castore has announced a new multi-year deal with Everton. As the new official technical partner of the Premier League club, Castore will supply Everton high-performance playing, training and travel wear, starting from the 2024/25 season. The deal is understood to be worth two to three times more than the club’s ...
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News briefsDecathlon partners with Canterbury on co-branded rugby range
Decathlon and iconic rugby brand Canterbury have signed a co-branding agreement that will run until the end of the next World Cup, to be held in Australia in 2027. Starting in July, products branded as “Canterbury by Decathlon” will be available in the Decathlon distribution network, in stores and on ...
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News briefsOn and Beams launch collaborative tennis lifestyle collection
On has announced a collaboration with Japanese retailer Beams, which opened its first store in Harajuku, Tokyo, in 1976, to launch a collection featuring the new The Roger Pro, a shoe designed as a lifestyle shoe that also performs well on the tennis court. The joint collection will launch at ...
