News and insights about brands in the sporting goods industry – Page 284
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News briefs
Bridgestone Americas has teamed up with Michael Johnson, the Olympic...
Bridgestone Americas has teamed up with Michael Johnson, the Olympic track & field legend, to conduct an internal training and sales incentive program for the employees of Bridgestone Retail Operations (BSRO), designed to inspire them in the countdown to the Rio 2016 Olympics games. Bridgestone, the parent company, is a ...
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News briefs
Remember Benetton Sportsystem? That was a long time ago, yet...
Remember Benetton Sportsystem? That was a long time ago, yet the Benetton Group is now launching its first collection of active sportswear under the United Colors of Benetton brand name, featuring merino wool yarn and other natural technical materials. The line will be available for sale at Benetton stores throughout ...
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News briefs
Hummel has collaborated with the Afghan Football Federation to create...
Hummel has collaborated with the Afghan Football Federation to create a new kit for the women's national football team that incorporates a hijab while offering optimal comfort. In order to address the footballers' real needs, the Danish sports apparel brand worked with Khalida Popal, the former captain of the team. ...
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Article
Adidas thrives in Europe
The buzz around the Three Stripes remained vibrant in the last months, and the Adidas Group reported a few days ago buoyant quarterly sales, with rapid expansion in Europe – albeit aided by outsized marketing investments that hit profits.The company's sales in the fourth quarter of 2015 were up 15.4 ...
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Article
Adidas hails its “comeback”
The Adidas Group's performance last year marked what managers described as a remarkable comeback, after enduring a slump in golf and Russian sales and the perceived sluggishness that caused jitters among investors two years ago.Herbert Hainer, the company's outgoing chief executive, said that the new impetus was supported by a ...
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News briefs
Adidas is reinforcing its sports marketing investments in the U.K....
Adidas is reinforcing its sports marketing investments in the U.K. through a contract with Birmingham City, a second-division English club which is said to be likely to move back into the Premier League for the first time since 2011. The team was sponsored by Carbrini, the private label of JD ...
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News briefs
Adidas has signed a three-year deal as sponsor of Insep,...
Adidas has signed a three-year deal as sponsor of Insep, a big sports training center on the outskirts of Paris that hosts more than 200 coaches, 300 collaborators and 700 sportsmen and sportswomen. It helped train 56 percent of the members of the French Olympic team who earned medals at ...
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News briefs
Adidas has entered a multi-year partnership with Wanderlust, a producer...
Adidas has entered a multi-year partnership with Wanderlust, a producer of lifestyle festival events focusing on yoga, wellness and music. The deal is designed to pair Wanderlust's multi and single-day events with Adidas' latest performance-based products. For 2016, highlights from this partnership include Adidas being a presenting partner of Wanderlust's ...
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News briefs
Aqua Sphere has added a cap and goggles to its...
Aqua Sphere has added a cap and goggles to its MP collection, developed in cooperation with Michael Phelps. The new products use the same dual-material technology adopted for the previously launched Xpresso swimsuit. The patented curved lenses of the goggles allow for an expanded field of vision.
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News briefs
Reebok set up an outdoor ad on the streets of...
Reebok set up an outdoor ad on the streets of Stockholm during the first week-end of March to promote its new running shoe ZPump 2.0. Passersby who managed to run past the ad faster than 17 kilometers per hour unlocked a kiosk's window and won a new pair of ZPump ...
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Short stops
Redipro, a Spanish distributor of action sports brands such as...
Redipro, a Spanish distributor of action sports brands such as Kryptonics and K2 skates, has launched a line of sneakers called KRF The New Urban Concept
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Short stops
Since last December, Julbo is acting as technical sponsor of...
Since last December, Julbo is acting as technical sponsor of the Pure Ski Company, which organizes heliski excursions all over the world, supplying its snow goggles and its Bluetooth-connected Symbios snow helmets
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Amer Sports has completed its $50 million acquisition of Enve...
Amer Sports has completed its $50 million acquisition of Enve Composites, the fast-growing brand of high-end bike components
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News briefs
Brooks Running has signed up Jeremy Taiwo, the 2015 U.S....
Brooks Running has signed up Jeremy Taiwo, the 2015 U.S. indoor track and field heptathlon champion, to its roster of sponsored athletes. In addition to his gold medal from last year's indoor season, Taiwo finished second in the decathlon at the 2015 U.S. outdoor track and field championships and third ...
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Smith Sports Optics has signed up Leonardo Fioravanti, an 18-year-old...
Smith Sports Optics has signed up Leonardo Fioravanti, an 18-year-old surfer based in Rome, Italy
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News briefs
Invista has introduced a new line of Thermolite infrared yarns...
Invista has introduced a new line of Thermolite infrared yarns that absorb near-infrared (NIR) rays to raise the temperature of the garment. Their hollow fibers insulate the garment and minimize heat loss. Drying times are reduced.
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News briefs
“Fashion Meets Sports” is the tagline of a new TV...
“Fashion Meets Sports” is the tagline of a new TV campaign being launched by Zalando in Germany, which pays tribute to the strong athleisure trend in the country. Starting on Feb. 28, the 20-second spot will run for six months, featuring a top model, Anna Ewers. The TV campaign will ...
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Short stops
Erima has signed up NÖFV, the football federation for Lower...
Erima has signed up NÖFV, the football federation for Lower Austria, as well as WFV, the football federation of Vienna
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Technogym will be the official equipment supplier of the men's...
Technogym will be the official equipment supplier of the men's section of the Paris Saint-Germain football club for the next two years
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Short stops
Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Respsol Honda Moto GP team
