News and insights about brands in the sporting goods industry – Page 284
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Beyoncé unveiled the website and a teaser video for Ivy...
Beyoncé unveiled the website and a teaser video for Ivy Park, her new athleisure clothing line, on March 31. The influential American pop icon's 200-piece trendy activewear collection was developed in collaboration with Topshop and became available from April 14 online and in brick-and-mortar locations at Topshop, Net-a-Porter, Hudson Bay, ...
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Cobra Puma Golf and Bridgestone Golf have both signed contracts...
Cobra Puma Golf and Bridgestone Golf have both signed contracts with Bryson DeChambeau, who is joining the PGA Tour after qualifying as the highest-ranked amateur golfer in the world. The player will use Cobra clubs, Bridgestone balls and Puma clothing.
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Compex, the Swiss brand specializing in electrostimulation technology, has launched...
Compex, the Swiss brand specializing in electrostimulation technology, has launched in France a limited edition of its Runner electrical muscle stimulator on the occasion of the Schneider Electric Marathon de Paris. The special edition of the device features the marathon's logo and sells for €359. The 2016 Paris marathon was ...
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GoPro has signed up a four-time Olympic swimming champion, Missy...
GoPro has signed up a four-time Olympic swimming champion, Missy Franklin, and will feature her in an original series called “Finding Missy”
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Powerbar is coming out with new products and new packaging...
Powerbar is coming out with new products and new packaging for new target consumers
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Skechers has extended its contract with a professional golfer, Matt...
Skechers has extended its contract with a professional golfer, Matt Kuchar
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Joma has signed a three-year sponsorship deal with the Thüringer...
Joma has signed a three-year sponsorship deal with the Thüringer HC, the leading German women's basketball teams
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Salming has signed a footwear sponsorship deal with two squash...
Salming has signed a footwear sponsorship deal with two squash players, Campbell Grayson and Cyrielle Peltier
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Uhlsport is stretching its sponsorship of the Kickers football team...
Uhlsport is stretching its sponsorship of the Kickers football team in Stuttgart until 2021
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Shock Doctor has signed DeMarcus Cousins, a 2016 National Basketball...
Shock Doctor has signed DeMarcus Cousins, a 2016 National Basketball Association (NBA) All-Star player, as an athlete ambassador to raise awareness of mouthguard protection among basketball players
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News briefs
Acting through a German bank, Landesbank Hessen-Thüringen, Amer Sports has...
Acting through a German bank, Landesbank Hessen-Thüringen, Amer Sports has issued €100 million in loan agreements with both fixed and floating tranches and lending periods of five and seven years. Like those that the company had already issued a few years ago, these so-called Schuldschein loans are certificates of indebtedness, ...
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Adidas has filed a suit in a Florida court against...
Adidas has filed a suit in a Florida court against 56 sellers of allegedly counterfeit Adidas, Reebok and Mitchell & Ness products on various websites in the U.S.
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Adidas has collaborated with an unconventional Japanese streetwear designer, NIGO,...
Adidas has collaborated with an unconventional Japanese streetwear designer, NIGO, for a new Adidas Originals line being released next month
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Adidas has confirmed its sponsorship of Paul Pogba, the young...
Adidas has confirmed its sponsorship of Paul Pogba, the young star player of Juventus team who is playing with the national French football team
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Newton Running has signed a lifetime partnership with Craig Alexander,...
Newton Running has signed a lifetime partnership with Craig Alexander, the Ironman Triathlon world champion in 2008, 2009 and 2011
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Technogym has signed up an Olympic track & field champion,...
Technogym has signed up an Olympic track & field champion, Sanya Richards Ross
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Intersport has signed up Anna Kraft, a sports moderator on...
Intersport has signed up Anna Kraft, a sports moderator on the German ZDF TV channel, as its first testimonial for the private Energetics brand
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Zyloware Eyewear has announced a multi-year license for the launch...
Zyloware Eyewear has announced a multi-year license for the launch of Shaquille O'Neal Eyewear, a new optical eyewear collection, which will be available in April. The sports-inspired collection has been designed for men aged 18 to 50 who seek fashionable, high-quality frames at an attainable price, the company said. The ...
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Macron continues to make strides in rugby with the announcement...
Macron continues to make strides in rugby with the announcement of a major 10-year deal as the new official technical kit supplier of the Northampton Saints, taking the place of Burrda, from the next season. The English rugby club, which plays in the Aviva Premiership, is one of the biggest ...
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Rossignol announces the renewal of its collaboration with French biathlete...
Rossignol announces the renewal of its collaboration with French biathlete Martin Fourcade for two years until the 2018 Winter Olympic Games in Pyeongchang, South Korea
