News and insights about brands in the sporting goods industry – Page 280
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News briefs
Executives from Peak Sport Products, the Chinese sports apparel and...
Executives from Peak Sport Products, the Chinese sports apparel and footwear brand, were in Ljubljana earlier this month to present the official outfits to be worn by Slovenian athletes competing at the 2016 Olympic Games in Rio de Janeiro. Xu Jingnan, the company's chairman, made the trip to the Slovenian ...
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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News briefs
Moncler is using RFID chips on all its products to...
Moncler is using RFID chips on all its products to allow consumers to verify their authenticity, starting with the current spring/summer collection. Consumers can check the alphanumeric code of the product on Moncler's website or use a smartphone app to scan the QR code built into the label.
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News briefs
Records were again smashed by Columbia Sportswear in the first...
Records were again smashed by Columbia Sportswear in the first quarter ended March 31, as sales increased by 10 percent to $525.1 million, up by 12 percent in constant currencies. The rise included sales growth of 7 percent to $51.3 million in Europe, the Middle East and Africa (EMEA), up ...
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Article
Buoyant Adidas group upgrades guidance
The Adidas Group has raised its guidance for full-year sales and profits after a 17 percent sales hike to €4.8 billion in the first quarter, amounting to an increase of 22 percent in constant currencies. Supported by a higher gross margin and operating margin leverage, the group's operating profit for ...
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Article
Puma and Adidas in legal imbroglio around soles and stripes
A court in Düsseldorf has rejected an attempt by Adidas to prohibit the sale of running footwear by Puma with a lightweight and bouncy sole that has some of the same characteristics as the Boost soles of the Adidas brand.Adidas filed for an injunction to halt sales of Puma's NRGY ...
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News briefs
Nike is replacing Adidas as the sponsor of the University...
Nike is replacing Adidas as the sponsor of the University of Michigan's athletic department from next August. The 11-year contract is valued at $127.1 million. It gives Nike an option for a four-year extension.
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News briefs
Adidas has announced the removal of plastic shopping bags from...
Adidas has announced the removal of plastic shopping bags from its own retail stores globally. The announcement was made on April 22, to celebrate Earth Day while reiterating the company's commitment to sustainability. The switch to paper bags has already begun, with Russia and Kazakhstan following in June. Adidas has ...
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Short stops
The 2016 edition of Skechers' GOrun 4 performance shoe has...
The 2016 edition of Skechers' GOrun 4 performance shoe has selected as “Editor's Choice” in the Runner's World magazine
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News briefs
TomTom has introduced the TomTom Golfer 2, a sport watch...
TomTom has introduced the TomTom Golfer 2, a sport watch with a second-generation GPS that uses automatic shot detection to provide detailed post-round analysis of the game. The golfer can see key golf course data like distance to hazards and green, and keep track of the score, distance and time ...
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News briefs
Regatta and Dare 2b have been awarded the 2016 “Queen's...
Regatta and Dare 2b have been awarded the 2016 “Queen's Award for Enterprise: International Trade.” The honor is awarded in the U.K. in recognition of outstanding achievement in export. This is the third time the two brands have won the award, after winning in the same category in 2012 and ...
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Uhlsport is stretching its sponsorship of the Kickers football team...
Uhlsport is stretching its sponsorship of the Kickers football team in Stuttgart until 2021
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Joma has signed a three-year sponsorship deal with the Thüringer...
Joma has signed a three-year sponsorship deal with the Thüringer HC, the leading German women's basketball teams
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Salming has signed a footwear sponsorship deal with two squash...
Salming has signed a footwear sponsorship deal with two squash players, Campbell Grayson and Cyrielle Peltier
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Skechers has extended its contract with a professional golfer, Matt...
Skechers has extended its contract with a professional golfer, Matt Kuchar
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Powerbar is coming out with new products and new packaging...
Powerbar is coming out with new products and new packaging for new target consumers
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GoPro has signed up a four-time Olympic swimming champion, Missy...
GoPro has signed up a four-time Olympic swimming champion, Missy Franklin, and will feature her in an original series called “Finding Missy”
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News briefs
Compex, the Swiss brand specializing in electrostimulation technology, has launched...
Compex, the Swiss brand specializing in electrostimulation technology, has launched in France a limited edition of its Runner electrical muscle stimulator on the occasion of the Schneider Electric Marathon de Paris. The special edition of the device features the marathon's logo and sells for €359. The 2016 Paris marathon was ...
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News briefs
Cobra Puma Golf and Bridgestone Golf have both signed contracts...
Cobra Puma Golf and Bridgestone Golf have both signed contracts with Bryson DeChambeau, who is joining the PGA Tour after qualifying as the highest-ranked amateur golfer in the world. The player will use Cobra clubs, Bridgestone balls and Puma clothing.
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News briefs
Beyoncé unveiled the website and a teaser video for Ivy...
Beyoncé unveiled the website and a teaser video for Ivy Park, her new athleisure clothing line, on March 31. The influential American pop icon's 200-piece trendy activewear collection was developed in collaboration with Topshop and became available from April 14 online and in brick-and-mortar locations at Topshop, Net-a-Porter, Hudson Bay, ...
