News and insights about brands in the sporting goods industry – Page 280
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Under Armour changes structure in Europe
In a bid to grow its business substantially in Europe, Under Armour has segmented the region into three sub-regions and decided how to sell its products in the five major European markets. The fast-growing American challenger of Nike and Adidas has concluded a major distribution agreement for the Italian market ...
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News briefs
Henry Stafford, who has been with Under Armour for six...
Henry Stafford, who has been with Under Armour for six years, plans to leave the company in July. He has been most recently UA's chief merchandising officer, and Kip Fulks, the global marketing manager, will take on his responsibilities on an interim basis. The chief digital officer of the group, ...
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Babolat has extended its partnership with the Roland-Garros tennis tournament...
Babolat has extended its partnership with the Roland-Garros tennis tournament until 2019
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Olivier Rousteing, the creative director of Balmain, has collaborated with...
Olivier Rousteing, the creative director of Balmain, has collaborated with Nike for the development of a small Football Nouveau collection of shoes and clothing that is part of the NikeLab Summer of Sport series
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News briefs
Smith Sports Optics has enlisted David Luiz, the Brazilian football...
Smith Sports Optics has enlisted David Luiz, the Brazilian football player of the Paris Saint Germain (PSG) club as global brand ambassador. Meanwhile, Smith's Drake sunglass model has been named “Best Sports Shades” by the American Men's Health magazine.
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News briefs
Growing interest from Chinese companies in global football could take...
Growing interest from Chinese companies in global football could take another dimension in the coming years as Alibaba Group Holding, the Chinese online retail giant, is reportedly in talks to become a top-level sponsor of Fifa. Bloomberg reported on such discussions based on “people familiar with the matter,” adding that ...
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Hickies, the clever shoe lacing system, has enlisted its first...
Hickies, the clever shoe lacing system, has enlisted its first sponsored testimonial. He is Danny Willett, the English golf pro who won the Golf Masters in Augusta, Georgia, in April. The contract was signed just before his victory, so it was reasonably priced. It will include a signature series of ...
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Umbro is replacing Nike as technical sponsor of the French...
Umbro is replacing Nike as technical sponsor of the French SM Caen football team for the next three years
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Aclima and Bergans won a major Norwegian design award last...
Aclima and Bergans won a major Norwegian design award last month. The Award for Design is given out annually by the Norwegian Center for Design and Architecture (DOGA). The label is a stamp of quality that shows that a product or solution is among the very best in Norwegian design. ...
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Article
Adidas to start talks for golf assets sale
The Adidas Group has decided to reduce its interest in the golf market by starting talks for the sale of the TaylorMade, Adams Golf and Ashworth brands. While pulling out of the golf equipment market, it would focus its golf apparel and footwear business on the Adidas brand.After a slump ...
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The Adidas Group blazes ahead
The Adidas Group blazed ahead in the opening quarter of this year, carried by soaring demand for its sneakers and the run-up to the European football championships.Herbert Hainer, the group's chief executive, said in a conference call that Adidas “flew off the starting blocks.” The performance was supported by Creating ...
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Hydra Ventures, the venturing arm of the Adidas Group, has...
Hydra Ventures, the venturing arm of the Adidas Group, has become an investor in 360fly, a Californian company that specializes in single-lens cameras capturing 360-degree videos. Hydra Ventures came on board as part of a Series C round of financing worth $40 million. It joins L Catterton and Qualcomm Ventures, ...
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News briefs
BM Sportech will handle the distribution of Adidas' textile and...
BM Sportech will handle the distribution of Adidas' textile and footwear offerings for pádel, the Spanish version of tennis, from the spring/summer 2017 season. BM Sportech is already the Spanish distributor of Prince and K-Swiss.
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News briefs
Adidas and Under Armour (UA) have reportedly settled a patent...
Adidas and Under Armour (UA) have reportedly settled a patent infringement lawsuit over wearable technology, which had been filed in Delaware by Adidas in February 2014 against UA and its subsidiary MapMayFitness. The dispute concerned 10 patents for a “location-aware” wearable tracking device that allows its users to monitor data ...
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News briefs
Osprey Europe is asking customers to check their Poco AG...
Osprey Europe is asking customers to check their Poco AG Child Carrier due to a possible buckle failure hazard, which might result in physical injury. The products concerned are the Poco AG models - Poco AG Premium, Poco AG Plus and Poco AG - purchased from Jan. 29, 2016. All ...
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Under Armour (UA) said it will pursue all business and...
Under Armour (UA) said it will pursue all business and legal courses of action against Uncle Martian, a Chinese brand accused by UA of plagiarism. The Chinese brand allegedly used a logo very similar to UA's in a recent launch event whose pictures went viral on China's social networks. Similarly ...
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News briefs
Mavic, a brand of Amer Sports, will soon be distributed...
Mavic, a brand of Amer Sports, will soon be distributed in the Netherlands directly by Amer's Dutch office. Mavic, a French bicycle parts maker, has been part of Amer Sports' portfolio since 2005, and has been distributed in the Benelux by Codagex. The change in the distribution strategy is effective ...
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News briefs
Polygiene, the Swedish odor control technology provider, has announced three...
Polygiene, the Swedish odor control technology provider, has announced three new partners for the spring 2016 season. The new brands it will work with are Dakine, Adidas and Propper. Dakine will collaborate with Polygiene on new mountain bike products, Adidas will feature Polygiene technology in a series of its products, ...
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News briefs
Helly Hansen has announced it will reward the best comments...
Helly Hansen has announced it will reward the best comments on its “What's on Your Horizon?” Facebook page. Between April 18 and May 15, online visitors will have a chance to comment on Facebook about their summer plans and how the product they see on the brand's What's on Your ...
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Under Armour will sponsor this year's One Championship mixed martial...
Under Armour will sponsor this year's One Championship mixed martial arts series in Southeast Asia this year
