News and insights about brands in the sporting goods industry – Page 282
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Stella McCartney is to launch a swimwear range this summer...
Stella McCartney is to launch a swimwear range this summer under her own name, independently from her work with the Adidas brand
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Hoka One One is releasing a new, lighter and more...
Hoka One One is releasing a new, lighter and more minimalist style, called the Clayton, that can be used for trail running as well as rack and road running
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The Windsor Running Festival will have Hoka One One as...
The Windsor Running Festival will have Hoka One One as its official sportswear partner for 2016. The festival, currently in its 34th year, is one of the oldest running events in the U.K. and comprises the Windsor Half Marathon and the Running4Women Windsor 10K. Through the partnership, the French running ...
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Salomon is sponsoring a German snowboard rider, Flo Corzelius, who...
Salomon is sponsoring a German snowboard rider, Flo Corzelius, who is said to be filming a cool new movie
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Nike has struck a multi-year sponsorship contract with a newly...
Nike has struck a multi-year sponsorship contract with a newly formed American football club, San Antonio, that has joined the United Soccer League. The club is owned by Spurs Sports & Entertainment, the same company that owns the San Antonio Spurs basketball club.
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Nike will launch two new lines of colorful “Training Redfined”...
Nike will launch two new lines of colorful “Training Redfined” activewear for men and women next summer, developed by its NikeLab in collaboration with a fashion designer, Riccardo Tisci, who works for Givenchy
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Vibram, in collaboration with InStep NanoPower, Instituto Italiano di Tecnologia...
Vibram, in collaboration with InStep NanoPower, Instituto Italiano di Tecnologia and the University of Wisconsin, has developed an inexpensive prototype that is capable of converting kinetic energy into electrical energy, which can in turn be used to power smartphones or other electrical devices. Termed the Hero (for “Harvesting of Energy ...
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Charlotte Henshaw, who represented the U.K in the Palympic Games...
Charlotte Henshaw, who represented the U.K in the Palympic Games in 2008 and 2012, has joined Arena's team of sponsored swimmers
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CEP Compression, the specialist in performance compression socks and sportswear,...
CEP Compression, the specialist in performance compression socks and sportswear, has announced that it will be outfitting the Cannondale Pro Cycling Team. The Boulder, Colorado-based team is among the top-ranked teams of the UCI World Tour road circuit. CEP will provide the team with Recovery+ socks and Recovery+Pro tights. The ...
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The VTT Technical Research Centre, a research and technology company...
The VTT Technical Research Centre, a research and technology company based in Finland, has developed a new technology that is said to control the thermal, moisture and flow-technical behavior of smart clothing. The technology can calculate whether the wearer needs to be warmed or cooled based on data measured from ...
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Garneau will sponsor Trevor and Heather Wurtele, a Canadian professional...
Garneau will sponsor Trevor and Heather Wurtele, a Canadian professional triathlete couple who holds multiple Ironman Triathlon titles between them, for the 2016 season. The Canadian sports apparel and accessories maker will sponsor helmets, cycling shoes, cycling and triathlon apparel.
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Bauer Hockey has been named the exclusive equipment supplier of...
Bauer Hockey has been named the exclusive equipment supplier of the 22-tream North American Hockey League
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Under Armour will replace Nike as the sponsor of the...
Under Armour will replace Nike as the sponsor of the University of Davidson, where Stephen Curry comes from
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Rossignol announces the renewal of its collaboration with French biathlete...
Rossignol announces the renewal of its collaboration with French biathlete Martin Fourcade for two years until the 2018 Winter Olympic Games in Pyeongchang, South Korea
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Macron continues to make strides in rugby with the announcement...
Macron continues to make strides in rugby with the announcement of a major 10-year deal as the new official technical kit supplier of the Northampton Saints, taking the place of Burrda, from the next season. The English rugby club, which plays in the Aviva Premiership, is one of the biggest ...
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Zyloware Eyewear has announced a multi-year license for the launch...
Zyloware Eyewear has announced a multi-year license for the launch of Shaquille O'Neal Eyewear, a new optical eyewear collection, which will be available in April. The sports-inspired collection has been designed for men aged 18 to 50 who seek fashionable, high-quality frames at an attainable price, the company said. The ...
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Intersport has signed up Anna Kraft, a sports moderator on...
Intersport has signed up Anna Kraft, a sports moderator on the German ZDF TV channel, as its first testimonial for the private Energetics brand
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Technogym has signed up an Olympic track & field champion,...
Technogym has signed up an Olympic track & field champion, Sanya Richards Ross
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Newton Running has signed a lifetime partnership with Craig Alexander,...
Newton Running has signed a lifetime partnership with Craig Alexander, the Ironman Triathlon world champion in 2008, 2009 and 2011
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Adidas has filed a suit in a Florida court against...
Adidas has filed a suit in a Florida court against 56 sellers of allegedly counterfeit Adidas, Reebok and Mitchell & Ness products on various websites in the U.S.
