News and insights about brands in the sporting goods industry – Page 282
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News briefs
Under Armour is taking the sponsorship of the University of...
Under Armour is taking the sponsorship of the University of California at Berkeley from Nike, starting in July 2017. The 10-year deal is estimated to be worth $85.6 million. It calls for an annual investment of $8.3 million in product and cash in the California Bears compared with $2.15 million ...
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News briefs
Pentland Brands has been named as one of the U.K.'s...
Pentland Brands has been named as one of the U.K.'s Best Workplaces 2016 by the Great Place to Work Institute (GPTW). It is the only sports, outdoor or fashion brand-owner to have made the 2016 list. Pentland, which owns well-known brands such as Berghaus, Ellesse, Speedo and others, ranked 11th ...
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Short stops
Gola, the original British sports shoe brand, is partnering with...
Gola, the original British sports shoe brand, is partnering with the Trek-Segafredo cycling team, based in Belgium
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News briefs
Macron, the Italian company specializing in team uniforms, has launched...
Macron, the Italian company specializing in team uniforms, has launched a new, technical Macron Running collection of running clothes for the current spring/summer season. The diversification follows one year of research and development conducted with the technical support of Franca Fiacconi, the legendary Italian woman who won the New York ...
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News briefs
Under Armour is opening a 15,000-square-foot Brand House in Madison,...
Under Armour is opening a 15,000-square-foot Brand House in Madison, Wisconsin. The company is also reportedly going to open its first Brand House in Boston in November. With a size of 18,000 square feet, it would be second in size only to its flagship in Chicago, which measures 30,000 sqft. ...
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News briefs
After launching the first connected tennis racquet in 2012, Babolat...
After launching the first connected tennis racquet in 2012, Babolat is launching the first connected tennis bracelet. The new product, which is completely dedicated to tracking the wearer's performance on the tennis court, is already available in the stores. A bracelet co-branded with Roland-Garros, the tennis tournament in Paris which ...
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News briefs
The first New Balance running shoe with a full-length 3D...
The first New Balance running shoe with a full-length 3D printed midsole went on sale on April 15, albeit in an extremely limited form. The U.S. brand will make available to consumers only 44 pairs of the “Zante Generate,” for sale on the New Balance website as well as at ...
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Article
Adidas invests in Portland and NYC
The Adidas Group is set to hire an additional 120 employees at its North American head office in Portland, Oregon, as the company continues to invest to regain U.S. market share. The number of group employees in Portland already increased from 850 to 1,200 last year, with the shift of ...
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Article
Adidas, Puma launch major sustainability initiatives
Adidas is retooling its sustainability policy through the launch of the “Sport needs a space” strategy, the new catchphrase that was revealed in its recent 2015 Sustainability Progress Report. “Sport needs a space” is the result of extensive consumer research the company has undertaken to gauge how important sport is ...
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Short stops
Adidas will sponsor Carlos Correa of the Houston Astros, who...
Adidas will sponsor Carlos Correa of the Houston Astros, who qualified as Rookie of the Year the Major League Baseball (MLB) American League in 2015
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Short stops
Asics has agreed to continue sponsoring the Schneider Electric Marathon...
Asics has agreed to continue sponsoring the Schneider Electric Marathon de Paris until 2019
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News briefs
Alibaba Group Holding will promote rugby in China as part...
Alibaba Group Holding will promote rugby in China as part of the development and sponsorship deal it signed with World Rugby on April 10. Alisports, the new group's sports division, said it plans to invest millions of U.S. dollars and make a long-term investment in the development of the sport ...
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News briefs
Fitbit announced it has shipped over one million each of...
Fitbit announced it has shipped over one million each of its Blaze and Alta activity trackers less than a month after their debut, leading to a 13 percent surge in the mid-day trading of Fitbit shares on March 31. The Blaze smart fitness watch, retailing at $200, is now the ...
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News briefs
Garmin has announced that Dame Kelly Holmes is the brand's...
Garmin has announced that Dame Kelly Holmes is the brand's latest ambassador. The retired British middle distance runner won gold medals for both the 800- and 1500-meter distances at the 2004 Summer Olympics in Athens, and still participates in running contests. She is scheduled to take part in the upcoming ...
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News briefs
Le Coq Sportif, a French sports apparel and footwear brand,...
Le Coq Sportif, a French sports apparel and footwear brand, has launched a limited edition of running shoes labeled “Made in France.” The three models are available in the national colors – blue, white and red. The shoes are made of full-grain or nubuck leather, with ornamental trimmings such as ...
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News briefs
Timberland has teamed up with Betabrand, a crowdfunded apparel company,...
Timberland has teamed up with Betabrand, a crowdfunded apparel company, on a crowdsourced project to design its latest collection – the Craftletic. The name is said to stand for an intersection of craftsmanship and athletic ease-of-wear. Until March 17, consumers had a chance to vote on one of three unisex ...
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News briefs
The Faction Collective, the Swiss-based ski and apparel brand, has...
The Faction Collective, the Swiss-based ski and apparel brand, has announced a sponsorship deal with Johnny Collinson, a 25-year-old American freeride skier, mountaineer and adventurer with an impressing track record. At the age of 17, he was the youngest person to ascend the Seven Summits, skiing down three of them ...
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News briefs
Aqua Sphere, the French-owned company specializing in swim goggles and...
Aqua Sphere, the French-owned company specializing in swim goggles and other water sports products, has broadened its partnership with Michael Phelps by launching a range of learn-to-swim products. Aqua Sphere teamed up with the serial Olympic medalist last year to launch the MP brand of competitive swim and training equipment. ...
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News briefs
Rossignol partnered with four famous French chefs - Christophe Aribert,...
Rossignol partnered with four famous French chefs - Christophe Aribert, Edouart Loubet, Emmanuel Renaut and Jean Sulpice - on the occasion of the sixth edition of the Challenges des Chefs, which took take place in France's Val Thorens on April 11-13. The restaurants of the four chefs, who share a ...
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News briefs
To cope with its strong expansion, Under Armour will move...
To cope with its strong expansion, Under Armour will move its European office from its current 1,600-square-meter space in the former Olympic Stadium in Amsterdam to a 4,800-square-meter space in the iconic Citroën Buildings in the Olympic area of the city, soon after the completion of their pioneering redevelopment in ...
