News and insights about brands in the sporting goods industry – Page 288
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News briefs
Columbia Sportswear has appointed John Walbrecht as brand president for...
Columbia Sportswear has appointed John Walbrecht as brand president for Mountain Hardwear, starting from March 7. Walbrecht has accompanied the rise of the Fjällräven brand in the U.S. market as the chief executive of Fenix Outdoors North America since 2012. He is to take charge of all aspects of the ...
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News briefs
Puma has signed up Kylie Jenner to become a brand...
Puma has signed up Kylie Jenner to become a brand ambassador. The reality television personality and model is best known for appearing on the E! reality TV series “Keeping Up with the Kardashians.” Jenner will be featured in Puma's spring/summer women's training campaign, which will launch in April. Kanye West, ...
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News briefs
CEP Compression, the maker of performance compression socks and sportswear,...
CEP Compression, the maker of performance compression socks and sportswear, has announced a three-year partnership deal with Ragnar Race Series, a 120 to 200-mile overnight running relay race across the U.S. CEP will make co-branded socks and calf sleeves that will be sold in Ragnar's Merchandising tent at every event location. ...
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News briefs
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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Article
Robust quarter for Columbia despite warm weather
Columbia Sportswear's sales in Europe, the Middle East and Africa (EMEA) declined by 15 percent to $58.2 million in the three months to the end of last year. Sales contracted by 6 percent in constant currencies, due to a fall of more than 30 percent in sales to distributors. The ...
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News briefs
Columbia Sportswear is re-branding Montrail and focusing its footwear line...
Columbia Sportswear is re-branding Montrail and focusing its footwear line on trail running. The products will carry the Columbia Montrail label from spring 2017 onward, somewhat like the recently launched Columbia PFG sub-brand, which stands for Columbia Performance Fishing Gear. Columbia is investing strongly in the growing trail running category, ...
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News briefs
Poc Sweden and the Swedish Cycling Federation have signed an...
Poc Sweden and the Swedish Cycling Federation have signed an official partnership deal which will see all Swedish cycling federation teams using Poc helmets, apparel, body armor and eyewear until 2018. The Swedish Cycling Federation consists of around 380 associations, which represent 37,000 members across the country. The federation covers ...
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Short stops
Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Respsol Honda Moto GP team
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Short stops
Technogym will be the official equipment supplier of the men's...
Technogym will be the official equipment supplier of the men's section of the Paris Saint-Germain football club for the next two years
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Short stops
Erima has signed up NÖFV, the football federation for Lower...
Erima has signed up NÖFV, the football federation for Lower Austria, as well as WFV, the football federation of Vienna
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News briefs
“Fashion Meets Sports” is the tagline of a new TV...
“Fashion Meets Sports” is the tagline of a new TV campaign being launched by Zalando in Germany, which pays tribute to the strong athleisure trend in the country. Starting on Feb. 28, the 20-second spot will run for six months, featuring a top model, Anna Ewers. The TV campaign will ...
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News briefs
Invista has introduced a new line of Thermolite infrared yarns...
Invista has introduced a new line of Thermolite infrared yarns that absorb near-infrared (NIR) rays to raise the temperature of the garment. Their hollow fibers insulate the garment and minimize heat loss. Drying times are reduced.
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News briefs
Reebok has earned a 2016 Ispo Gold Award in multichannel...
Reebok has earned a 2016 Ispo Gold Award in multichannel marketing for its “Be More Human” advertising campaign, developed in partnership with Venables Bell & Partners. The campaign, which was launched in January 2015, celebrates those who dedicate themselves to fitness not for trophies, awards or money, but to improve ...
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News briefs
Adidas has announced a multi-year deal to become the official...
Adidas has announced a multi-year deal to become the official all-sports apparel provider of Western Carolina University (WCU), a public university located in Cullowhee, North Carolina that runs 16 intercollegiate sport programs. The five-year partnership is effective July 1, 2016. Previously, several WCU sports had independently used the brand's products ...
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News briefs
The Adidas Group declined to comment on a report in...
The Adidas Group declined to comment on a report in Marca, the Spanish newspaper, that the brand was discussing a ten-year deal worth €140 million per year with Real Madrid. Demands were predicted to escalate in the market for kit contracts with leading football teams, after Adidas agreed to pay ...
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News briefs
The Adidas Group has denied a report by the BBC...
The Adidas Group has denied a report by the BBC earlier this month that it intends to put a premature end to its contract as an official partner of the International Athletics Federation (IAAF), describing it as inaccurate. Media reports claimed that Adidas wanted to end the eleven-year contract, which ...
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News briefs
Amer Sports has decided to adopt Hark Solutions' aWorkbook as...
Amer Sports has decided to adopt Hark Solutions' aWorkbook as its digital sell-in tool, following a competitive tender. It is starting with the presentation of the autumn/winter 2016/17 collections of Atomic and Salomon in France, Sweden and Switzerland. Germany, Austria, the U.K., Spain, Russia and other territories will follow later ...
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News briefs
Under Armour has agreed to a nine-year extension of...
Under Armour has agreed to a nine-year extension of its partnership with the Welsh Rugby Union (WRU), until 2025. Rugby is one of the sports that Under Armour has been using to gain prominence in Europe. Among its most important partnerships was a deal to become the WRU's official technical ...
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Article
Under Armour races ahead in last quarter
Under Armour probably became the third-largest general sports apparel and footwear brand, after another whopping sales increase of 28.5 percent to $3,963.3 million last year. New Balance reported sales of $3.3 billion for 2014 while Puma projected a sales increase at a mid-single-digit rate in constant currencies in 2015, from ...
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News briefs
Under Armour (UA) has signed up Alison Lee, the American...
Under Armour (UA) has signed up Alison Lee, the American professional golfer, as one of its ambassadors. The athlete, who is 20 years old, plays on the LPGA Tour and is also a college student at the University of California Los Angeles (UCLA), majoring in communications. Meanwhile, the brand has ...
