News and insights about brands in the sporting goods industry – Page 288
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News briefs
Nora Stowell has left the Amer Sports group to join...
Nora Stowell has left the Amer Sports group to join W. L. Gore & Associates as its global sales leader for footwear, gloves and accessories. Stowell was previously vice president of U.S. sales for the Finnish group's winter, outdoor and cycle divisions, encompassing brands from Atomic and Salomon to Arc'teryx, ...
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Columbia Sportswear has signed a global licensing agreement with Marchon...
Columbia Sportswear has signed a global licensing agreement with Marchon Eyewear, the world's third-largest producer of branded eyewear and sunglasses. Vision Monday reports that the Columbia range is set to hit the market in September, and it will include a range of technical sunglasses for Columbia's Performance Fishing Gear (PFG) ...
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Fila has announced a multi-year endorsement agreement with John Isner,...
Fila has announced a multi-year endorsement agreement with John Isner, the #1 ranked American male tennis player for the fourth straight season. Isner's partnership with Lacoste ends this year, but during that period he wore Nike footwear. Isner is currently ranked 11th in the world and is the only U.S. ...
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Article
Henkel chief to lead Adidas Group
The supervisory board of the Adidas Group ended up picking an outsider as it decided that Kasper Rorsted, chief executive at Henkel, should take over from Herbert Hainer as the CEO of the German sports company from the start of October. The 53-year-old Danish manager will start at Adidas by ...
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Adidas has announced the release of its first laceless football...
Adidas has announced the release of its first laceless football cleat, indicating that it will help its players to control the game better than before. It will be worn by sponsored football players from Jan. 23. Lotto, which launched its first laceless football boot ten years ago, had no comment ...
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Adidas is honoring Leo Messi's record fifth Ballon d'Or win...
Adidas is honoring Leo Messi's record fifth Ballon d'Or win on Jan. 11 with a custom ultra-luxe version of the Messi 15 football boot. The special edition of the Messi 15 features platinum elements, something Adidas claims has never been seen before on a football boot. Messi's and Adidas' logos ...
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News briefs
The Adidas Group ended last year with a closetful of...
The Adidas Group ended last year with a closetful of awards for its corporate social responsibility (CSR) efforts in China. As detailed in a company statement, Adidas Greater China was listed by the CSR Research Center of the Chinese Academy of Social Sciences as one of the top ten multinational ...
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News briefs
Kering, along with Adidas and H&M, was named as one...
Kering, along with Adidas and H&M, was named as one of the most sustainable corporations in the world following its inclusion in the 2016 Corporate Knights' Global 100 index, which was published at the World Economic forum in Davos, Switzerland, on Jan. 22. It is the first time that the ...
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Short stops
Rihanna, the American singer who acts as Puma's main female...
Rihanna, the American singer who acts as Puma's main female testimonial, has been listed by The NPD Group as the world's most marketable celebrity
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Luanvi, the Spanish activewear producer will be the official supplier...
Luanvi, the Spanish activewear producer will be the official supplier of the Spanish paraolympic team at the Rio Olympics
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News briefs
Vans is celebrating its 50th anniversary this year. In addition...
Vans is celebrating its 50th anniversary this year. In addition to staging various events, the company will be offering special product releases throughout the year. The celebration will start in March with the global expansion of the House of Vans, the international music venue and the company's cultural hub. Vans ...
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Short stops
Tatum Monod, a 24-year-old Canadian woman who was named People's...
Tatum Monod, a 24-year-old Canadian woman who was named People's Choice Female Skier of the Year in Freeskier Magazine in 2015, has joined the global athletes' team of The North Face
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Maier Sports says it has been nominated for the 2016...
Maier Sports says it has been nominated for the 2016 German Brand Award for “excellence in branding,” in relation to its Tamesi jacket, which has already received other awards
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A young Spanish trail runner, Pere Rullán, will wear Rudy...
A young Spanish trail runner, Pere Rullán, will wear Rudy Project's sports glasses with photochromic lenses
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News briefs
Vibram is launching a new grip technology for use on...
Vibram is launching a new grip technology for use on ice, especially wet ice, called Vibram Arctic Grip. The sole features special thermochromic lugs that are activated when the temperature falls below 0 degrees Celsius. In contrast with existing ice grip systems, which use metal support devices inserted into the ...
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News briefs
W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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News briefs
Manchester United has reached a deal with Sina Sports, a...
Manchester United has reached a deal with Sina Sports, a leading digital media platform for sports enthusiasts in China, giving it exclusive rights to broadcast the English club's dedicated 24-hour MUTV channel. ManU boasts 108 million supporters in China. Sina is to make MUTV programs available across the full spectrum ...
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News briefs
For the second consecutive year, Craft is reportedly involved in...
For the second consecutive year, Craft is reportedly involved in the nomination for a sponsorship prize due to be given to a testimonial in Norway. This time it is for a glove campaign with Marit Bjoergen, the cross-country skier. The annual award goes to the person who best took advantage ...
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News briefs
Intel Corp. provided a first look at a new concept...
Intel Corp. provided a first look at a new concept in smart sports eyewear in collaboration with Oakley, called “Radar Pace.” It is based on a voice-activated, real-time coaching system for runners and cyclists, designed to provide instant feedback and analytics to track their progress and improve their performance. The ...
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News briefs
Wilson Sporting Goods has come up with the Wilson Glide,...
Wilson Sporting Goods has come up with the Wilson Glide, which it describes as the first tennis shoe designed to support players whose game involves sliding on hard court surfaces. The racquet and team sports brand owned by the Amer Sports Group claims that the technology allows these players to ...
