News and insights about brands in the sporting goods industry – Page 281
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News briefs
Australian has developed a new tennis collection using merino wool....
Australian has developed a new tennis collection using merino wool. Paolo Lorenzi, its sponsored player, was the first athlete to wear the new apparel at the Internazionali BNL d'Italia tournament, which began in Rome on May 2. Australian is an official sponsor of the tournament. The Milan-based sportswear brand has ...
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News briefs
Macron is going to replace New Balance as the technical...
Macron is going to replace New Balance as the technical sponsor of the Stoke City FC club for five years. Based at Stoke-on-Trent and often referred to as The Potters, the club is regarded as one of the top ten clubs in the English Premier League.
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News briefs
Joma Sport is entering the English Premier League with the...
Joma Sport is entering the English Premier League with the signing of a multi-year contract for footwear and clothing with the Swansea City ACF club, starting with the 2016/17 season. The team is currently outfitted by Adidas.
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News briefs
Sympatex Technologies, the specialist in functional textiles, is a sponsoring...
Sympatex Technologies, the specialist in functional textiles, is a sponsoring partner of “Couture in Orbit,” the first European space fashion project staged by the European Space Agency (ESA). ESA is joining with five European fashion schools for this new international project, asking young designers to find inspiration in space technologies ...
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Short stops
Protest is launching an innovative new website
Protest is launching an innovative new website
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News briefs
Sympatex Technologies is introducing new outer and lining materials made...
Sympatex Technologies is introducing new outer and lining materials made of recycled PET bottles for a range of applications in sports, fashion and leisure. The recycled polyester outer material is certified according to the Global Recycle Standard and is 100 percent recyclable and free of PTFE and PFC, says the ...
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News briefs
Puma has launched a programmable, self-driving and line-following robot to...
Puma has launched a programmable, self-driving and line-following robot to stimulate runners by giving them a moving target to beat, instead of just a stopwatch. Developed in partnership with MIT engineering graduates, the Beatbot is meant to help runners improve their performance in real time. They can enter the time ...
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News briefs
Reebok's new partnership with Ragnar Relay was officially launched on...
Reebok's new partnership with Ragnar Relay was officially launched on May 12 at Reebok's global headquarters in Canton, Massachusetts, ahead of Reebok Ragnar Relay Cape Cod, in the presence of the race participants, who had been invited to celebrate the new collaboration. The new multi-year partnership with Ragnar Relay, the ...
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News briefs
TomTom has introduced the TomTom Golfer 2, a sport watch...
TomTom has introduced the TomTom Golfer 2, a sport watch with a second-generation GPS that uses automatic shot detection to provide detailed post-round analysis of the game. The golfer can see key golf course data like distance to hazards and green, and keep track of the score, distance and time ...
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News briefs
Regatta and Dare 2b have been awarded the 2016 “Queen's...
Regatta and Dare 2b have been awarded the 2016 “Queen's Award for Enterprise: International Trade.” The honor is awarded in the U.K. in recognition of outstanding achievement in export. This is the third time the two brands have won the award, after winning in the same category in 2012 and ...
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Short stops
The 2016 edition of Skechers' GOrun 4 performance shoe has...
The 2016 edition of Skechers' GOrun 4 performance shoe has selected as “Editor's Choice” in the Runner's World magazine
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Article
Buoyant Adidas group upgrades guidance
The Adidas Group has raised its guidance for full-year sales and profits after a 17 percent sales hike to €4.8 billion in the first quarter, amounting to an increase of 22 percent in constant currencies. Supported by a higher gross margin and operating margin leverage, the group's operating profit for ...
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Article
Puma and Adidas in legal imbroglio around soles and stripes
A court in Düsseldorf has rejected an attempt by Adidas to prohibit the sale of running footwear by Puma with a lightweight and bouncy sole that has some of the same characteristics as the Boost soles of the Adidas brand.Adidas filed for an injunction to halt sales of Puma's NRGY ...
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News briefs
Nike is replacing Adidas as the sponsor of the University...
Nike is replacing Adidas as the sponsor of the University of Michigan's athletic department from next August. The 11-year contract is valued at $127.1 million. It gives Nike an option for a four-year extension.
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News briefs
Adidas has announced the removal of plastic shopping bags from...
Adidas has announced the removal of plastic shopping bags from its own retail stores globally. The announcement was made on April 22, to celebrate Earth Day while reiterating the company's commitment to sustainability. The switch to paper bags has already begun, with Russia and Kazakhstan following in June. Adidas has ...
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News briefs
Records were again smashed by Columbia Sportswear in the first...
Records were again smashed by Columbia Sportswear in the first quarter ended March 31, as sales increased by 10 percent to $525.1 million, up by 12 percent in constant currencies. The rise included sales growth of 7 percent to $51.3 million in Europe, the Middle East and Africa (EMEA), up ...
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News briefs
Moncler is using RFID chips on all its products to...
Moncler is using RFID chips on all its products to allow consumers to verify their authenticity, starting with the current spring/summer collection. Consumers can check the alphanumeric code of the product on Moncler's website or use a smartphone app to scan the QR code built into the label.
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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News briefs
Executives from Peak Sport Products, the Chinese sports apparel and...
Executives from Peak Sport Products, the Chinese sports apparel and footwear brand, were in Ljubljana earlier this month to present the official outfits to be worn by Slovenian athletes competing at the 2016 Olympic Games in Rio de Janeiro. Xu Jingnan, the company's chairman, made the trip to the Slovenian ...
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Article
Under Armour grows sharply
Buoyed by Stephen Curry's performance and demand for his shoes, Under Armour achieved sharp rises in sales and profit for the first quarter, which encouraged it to upgrade its guidance for the full year.Sales leapt by 30.2 percent to $1,047.7 million, with a hike of 32 percent in constant currencies. ...
