News and insights about brands in the sporting goods industry – Page 285
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Under Armour will replace Nike as the sponsor of the...
Under Armour will replace Nike as the sponsor of the University of Davidson, where Stephen Curry comes from
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Bauer Hockey has been named the exclusive equipment supplier of...
Bauer Hockey has been named the exclusive equipment supplier of the 22-tream North American Hockey League
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Garneau will sponsor Trevor and Heather Wurtele, a Canadian professional...
Garneau will sponsor Trevor and Heather Wurtele, a Canadian professional triathlete couple who holds multiple Ironman Triathlon titles between them, for the 2016 season. The Canadian sports apparel and accessories maker will sponsor helmets, cycling shoes, cycling and triathlon apparel.
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The VTT Technical Research Centre, a research and technology company...
The VTT Technical Research Centre, a research and technology company based in Finland, has developed a new technology that is said to control the thermal, moisture and flow-technical behavior of smart clothing. The technology can calculate whether the wearer needs to be warmed or cooled based on data measured from ...
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CEP Compression, the specialist in performance compression socks and sportswear,...
CEP Compression, the specialist in performance compression socks and sportswear, has announced that it will be outfitting the Cannondale Pro Cycling Team. The Boulder, Colorado-based team is among the top-ranked teams of the UCI World Tour road circuit. CEP will provide the team with Recovery+ socks and Recovery+Pro tights. The ...
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Charlotte Henshaw, who represented the U.K in the Palympic Games...
Charlotte Henshaw, who represented the U.K in the Palympic Games in 2008 and 2012, has joined Arena's team of sponsored swimmers
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Vibram, in collaboration with InStep NanoPower, Instituto Italiano di Tecnologia...
Vibram, in collaboration with InStep NanoPower, Instituto Italiano di Tecnologia and the University of Wisconsin, has developed an inexpensive prototype that is capable of converting kinetic energy into electrical energy, which can in turn be used to power smartphones or other electrical devices. Termed the Hero (for “Harvesting of Energy ...
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Nike will launch two new lines of colorful “Training Redfined”...
Nike will launch two new lines of colorful “Training Redfined” activewear for men and women next summer, developed by its NikeLab in collaboration with a fashion designer, Riccardo Tisci, who works for Givenchy
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Nike has struck a multi-year sponsorship contract with a newly...
Nike has struck a multi-year sponsorship contract with a newly formed American football club, San Antonio, that has joined the United Soccer League. The club is owned by Spurs Sports & Entertainment, the same company that owns the San Antonio Spurs basketball club.
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Salomon is sponsoring a German snowboard rider, Flo Corzelius, who...
Salomon is sponsoring a German snowboard rider, Flo Corzelius, who is said to be filming a cool new movie
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The Windsor Running Festival will have Hoka One One as...
The Windsor Running Festival will have Hoka One One as its official sportswear partner for 2016. The festival, currently in its 34th year, is one of the oldest running events in the U.K. and comprises the Windsor Half Marathon and the Running4Women Windsor 10K. Through the partnership, the French running ...
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Hoka One One is releasing a new, lighter and more...
Hoka One One is releasing a new, lighter and more minimalist style, called the Clayton, that can be used for trail running as well as rack and road running
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Stella McCartney is to launch a swimwear range this summer...
Stella McCartney is to launch a swimwear range this summer under her own name, independently from her work with the Adidas brand
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Smith Sports Optics has signed up Leonardo Fioravanti, an 18-year-old...
Smith Sports Optics has signed up Leonardo Fioravanti, an 18-year-old surfer based in Rome, Italy
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Brooks Running has signed up Jeremy Taiwo, the 2015 U.S....
Brooks Running has signed up Jeremy Taiwo, the 2015 U.S. indoor track and field heptathlon champion, to its roster of sponsored athletes. In addition to his gold medal from last year's indoor season, Taiwo finished second in the decathlon at the 2015 U.S. outdoor track and field championships and third ...
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Amer Sports has completed its $50 million acquisition of Enve...
Amer Sports has completed its $50 million acquisition of Enve Composites, the fast-growing brand of high-end bike components
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Since last December, Julbo is acting as technical sponsor of...
Since last December, Julbo is acting as technical sponsor of the Pure Ski Company, which organizes heliski excursions all over the world, supplying its snow goggles and its Bluetooth-connected Symbios snow helmets
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Redipro, a Spanish distributor of action sports brands such as...
Redipro, a Spanish distributor of action sports brands such as Kryptonics and K2 skates, has launched a line of sneakers called KRF The New Urban Concept
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Reebok set up an outdoor ad on the streets of...
Reebok set up an outdoor ad on the streets of Stockholm during the first week-end of March to promote its new running shoe ZPump 2.0. Passersby who managed to run past the ad faster than 17 kilometers per hour unlocked a kiosk's window and won a new pair of ZPump ...
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Aqua Sphere has added a cap and goggles to its...
Aqua Sphere has added a cap and goggles to its MP collection, developed in cooperation with Michael Phelps. The new products use the same dual-material technology adopted for the previously launched Xpresso swimsuit. The patented curved lenses of the goggles allow for an expanded field of vision.
