News and insights about brands in the sporting goods industry – Page 287
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Macron has signed a new technical partnership with Albania's national...
Macron has signed a new technical partnership with Albania's national football team (FSHF) for the next six years. Macron has also agreed a four-year extension of its contract with the national Scotland rugby team, making it last until June 2021. This is on top of its sponsorship of the local ...
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Fusalp sponsored the Kandahar, a special alpine ski race in...
Fusalp sponsored the Kandahar, a special alpine ski race in Chamonix, on Feb. 19-20
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Anta and Descente study Chinese joint venture
Anta Sports Products, the leading Chinese sports brand, has sealed a preliminary agreement with several parties around Descente to form a joint venture for the sale of all categories of products under the Japanese brand in China, excluding Hong Kong and Macau.The proposed deal is most certainly intended to take ...
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Anta's sales soar with consistent brand strategy
The potential joint venture between Anta Sports Products and Descente emerged while the Chinese sports apparel and footwear brand reported a sales jump of 24.7 percent to 11,126 million renminbi (€1,543.5m-$1,702.4m) last year, with ample rises in profits. The group pointed out that it became the first Chinese sports company to ...
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Columbia Sportswear has appointed John Walbrecht as brand president for...
Columbia Sportswear has appointed John Walbrecht as brand president for Mountain Hardwear, starting from March 7. Walbrecht has accompanied the rise of the Fjällräven brand in the U.S. market as the chief executive of Fenix Outdoors North America since 2012. He is to take charge of all aspects of the ...
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Puma has signed up Kylie Jenner to become a brand...
Puma has signed up Kylie Jenner to become a brand ambassador. The reality television personality and model is best known for appearing on the E! reality TV series “Keeping Up with the Kardashians.” Jenner will be featured in Puma's spring/summer women's training campaign, which will launch in April. Kanye West, ...
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CEP Compression, the maker of performance compression socks and sportswear,...
CEP Compression, the maker of performance compression socks and sportswear, has announced a three-year partnership deal with Ragnar Race Series, a 120 to 200-mile overnight running relay race across the U.S. CEP will make co-branded socks and calf sleeves that will be sold in Ragnar's Merchandising tent at every event location. ...
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Wolfgang Clement, a former German economics minister, presented Sympatex Technologies...
Wolfgang Clement, a former German economics minister, presented Sympatex Technologies with a “Top Job Seal” earlier this month for the strategic orientation of its policy of attracting skilled personnel in a sustainable way through a healthy workplace, culture and communication, and internal entrepreneurship. The Munich-based company involves employees in strategic ...
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Robust quarter for Columbia despite warm weather
Columbia Sportswear's sales in Europe, the Middle East and Africa (EMEA) declined by 15 percent to $58.2 million in the three months to the end of last year. Sales contracted by 6 percent in constant currencies, due to a fall of more than 30 percent in sales to distributors. The ...
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Columbia Sportswear is re-branding Montrail and focusing its footwear line...
Columbia Sportswear is re-branding Montrail and focusing its footwear line on trail running. The products will carry the Columbia Montrail label from spring 2017 onward, somewhat like the recently launched Columbia PFG sub-brand, which stands for Columbia Performance Fishing Gear. Columbia is investing strongly in the growing trail running category, ...
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Poc Sweden and the Swedish Cycling Federation have signed an...
Poc Sweden and the Swedish Cycling Federation have signed an official partnership deal which will see all Swedish cycling federation teams using Poc helmets, apparel, body armor and eyewear until 2018. The Swedish Cycling Federation consists of around 380 associations, which represent 37,000 members across the country. The federation covers ...
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Rudy Project has signed a sponsorship deal with Dani Pedrosa,...
Rudy Project has signed a sponsorship deal with Dani Pedrosa, the motorcycling champion who competes in the Respsol Honda Moto GP team
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Technogym will be the official equipment supplier of the men's...
Technogym will be the official equipment supplier of the men's section of the Paris Saint-Germain football club for the next two years
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Erima has signed up NÖFV, the football federation for Lower...
Erima has signed up NÖFV, the football federation for Lower Austria, as well as WFV, the football federation of Vienna
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“Fashion Meets Sports” is the tagline of a new TV...
“Fashion Meets Sports” is the tagline of a new TV campaign being launched by Zalando in Germany, which pays tribute to the strong athleisure trend in the country. Starting on Feb. 28, the 20-second spot will run for six months, featuring a top model, Anna Ewers. The TV campaign will ...
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Invista has introduced a new line of Thermolite infrared yarns...
Invista has introduced a new line of Thermolite infrared yarns that absorb near-infrared (NIR) rays to raise the temperature of the garment. Their hollow fibers insulate the garment and minimize heat loss. Drying times are reduced.
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Reebok has earned a 2016 Ispo Gold Award in multichannel...
Reebok has earned a 2016 Ispo Gold Award in multichannel marketing for its “Be More Human” advertising campaign, developed in partnership with Venables Bell & Partners. The campaign, which was launched in January 2015, celebrates those who dedicate themselves to fitness not for trophies, awards or money, but to improve ...
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Adidas has announced a multi-year deal to become the official...
Adidas has announced a multi-year deal to become the official all-sports apparel provider of Western Carolina University (WCU), a public university located in Cullowhee, North Carolina that runs 16 intercollegiate sport programs. The five-year partnership is effective July 1, 2016. Previously, several WCU sports had independently used the brand's products ...
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The Adidas Group declined to comment on a report in...
The Adidas Group declined to comment on a report in Marca, the Spanish newspaper, that the brand was discussing a ten-year deal worth €140 million per year with Real Madrid. Demands were predicted to escalate in the market for kit contracts with leading football teams, after Adidas agreed to pay ...
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The Adidas Group has denied a report by the BBC...
The Adidas Group has denied a report by the BBC earlier this month that it intends to put a premature end to its contract as an official partner of the International Athletics Federation (IAAF), describing it as inaccurate. Media reports claimed that Adidas wanted to end the eleven-year contract, which ...
