News and insights about brands in the sporting goods industry – Page 287
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News briefs
The Adidas Group declined to comment on a report in...
The Adidas Group declined to comment on a report in Marca, the Spanish newspaper, that the brand was discussing a ten-year deal worth €140 million per year with Real Madrid. Demands were predicted to escalate in the market for kit contracts with leading football teams, after Adidas agreed to pay ...
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News briefs
The Adidas Group has denied a report by the BBC...
The Adidas Group has denied a report by the BBC earlier this month that it intends to put a premature end to its contract as an official partner of the International Athletics Federation (IAAF), describing it as inaccurate. Media reports claimed that Adidas wanted to end the eleven-year contract, which ...
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News briefs
Reebok has earned a 2016 Ispo Gold Award in multichannel...
Reebok has earned a 2016 Ispo Gold Award in multichannel marketing for its “Be More Human” advertising campaign, developed in partnership with Venables Bell & Partners. The campaign, which was launched in January 2015, celebrates those who dedicate themselves to fitness not for trophies, awards or money, but to improve ...
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News briefs
New types of waterproof hoods made a sensation at the...
New types of waterproof hoods made a sensation at the Outdoor Retail Winter Market. An observer of the market picked the hood of a Berghaus jacket with a three-layer Gore-Tex shell and a hood by Columbia Sportswear featuring an OutDry membrane on the outside.
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Short stops
Oakley is launching a line of snow sports helmets...
Oakley is launching a line of snow sports helmets
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News briefs
Nike is launching a series of women's runs in different...
Nike is launching a series of women's runs in different countries as part of its NikeWomen Victory Tour and NikeWomen Weeks. The NikeWomen Victory Tour is said to be the largest women's event series in the world. For 2016, the tour kicks off on Mar. 13 in Nagoya, Japan, and ...
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News briefs
HeiQ, the Swiss high-tech company producing high performance sustainable effects...
HeiQ, the Swiss high-tech company producing high performance sustainable effects for textiles, is launching a new umbrella branding strategy, which covers all the technologies under the HeiQ parent brand. All the new technology names include the HeiQ brand so as to allow the end consumer to immediately identify the technology ...
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News briefs
More and more companies are telling us that they have...
More and more companies are telling us that they have won an Ispo Gold Award or a simple Ispo Award ahead of the Ispo Munich fair. As there are so many of them, we have decided to focus on some of those that have reported winning more than one prize. ...
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Article
ManUnited teams up with Columbia and TaylorMade
Football is the biggest spectator sport. With 660 million fans around the world, half of them in Asia, the Manchester United Football Club is probably still the most famous football club, in spite if its recent under-performance. In an unusual move, the club has entered co-branding partnerships with two major ...
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News briefs
Nike has stopped marketing snowboarding clothing under the Nike SB...
Nike has stopped marketing snowboarding clothing under the Nike SB label, but it has signed up Chloe Kim as an ambassador. She won the gold medal in the women's snowboard superpipe at last year's X Games in Aspen.
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Short stops
CEP Sports will launch a new model of made-to-measure recovery...
CEP Sports will launch a new model of made-to-measure recovery tights Ispo Munich
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News briefs
Moncler is expanding its children's line with an infant carrier...
Moncler is expanding its children's line with an infant carrier pack for trekking created by Chicco, the Italian specialist of children's products. The infant carrier pack is available in polished red nylon, Moncler's signature material and color, and therefore features an unmistakable “Moncler look.” It is designed to hold infants ...
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News briefs
eVent has a new material called DVdryLT specifically designed for...
eVent has a new material called DVdryLT specifically designed for waterproof footwear. This fabric is said to be extremely lightweight and breathable while maintaining a high degree of moisture resistance. eVent DVdryLT advances breathability thanks to a new air permeable Direct Venting membrane developed specifically for lightweight shoes. In the ...
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Short stops
Slazenger, the golf brand owned by Sports Direct International, has...
Slazenger, the golf brand owned by Sports Direct International, has signed a five-year contract with Rebecca Adlington, a double Olympic golf medalist, for a co-branded range of leisure and competitive swimwear
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News briefs
Thule has introduced a new, dedicated ski box with an...
Thule has introduced a new, dedicated ski box with an aerodynamic design to carry skis, poles and snowboards on the roof a car. The product, called Thule Flow, allows easy fitting and convenient loading and unloading on either side of the box. It has a slim, distinctive shape and is ...
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News briefs
Globe is unveiling the Globe Speaker Board (GSB), which it...
Globe is unveiling the Globe Speaker Board (GSB), which it claims to be the first skateboard with a built-in speaker, to provide riders with freedom from headphones and the possibility of creating the soundtrack for their ride. The GSB works with any Bluetooth-enabled smart device. Following two years of testing, ...
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News briefs
Tomáš Berdych appeared at the Qatar Open earlier this month...
Tomáš Berdych appeared at the Qatar Open earlier this month in Adidas apparel, on the back of a multi-year agreement signed with the German brand. The Czech player is currently number six in the ATP rankings and he has been a regular feature in the top ten for the last ...
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News briefs
NHS has appointed Shiner as European apparel licensee for Santa...
NHS has appointed Shiner as European apparel licensee for Santa Cruz and Independent. Shiner will be officially delivering Santa Cruz and Independent apparel for the European market starting with the autumn/winter 2016 ranges. Shiner have been the distributors of NHS' skateboard brands in the U.K. since 1976, and will now ...
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Short stops
Colmar is introducing graphene in its apparel collections to help...
Colmar is introducing graphene in its apparel collections to help regulate temperatures in the winter and the summer, and the Italian company will show the concept at this year's Ispo Munich show
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News briefs
Asics has announced a year-long deal as the official supplier...
Asics has announced a year-long deal as the official supplier of running shoes to Team Sky for 2016. The brand's products will be worn by the pro cycling team on the podium as well as for use in training, preparation in the gym and on the road. As part of ...
