News and insights about brands in the sporting goods industry – Page 289
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Merino Ultimate, a Chinese producer of merino wool circular fabrics...
Merino Ultimate, a Chinese producer of merino wool circular fabrics who won an Ispo Gold Award last year, is introducing a new moisture management system and Wooloft, a new line of polyester/wool filling materials
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Fitbit and Casio moved into the smartwatch category, presenting cheaper...
Fitbit and Casio moved into the smartwatch category, presenting cheaper alternatives to the Apple Watch. The Fitbit Blaze is already available in North America and should become available globally in March. Casio's Android-powered Smart Outdoor Watch WSD-F10 comes with dedicated apps that measure and display information for outdoor activities such ...
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Nike has signed up Brooks Koepka and Tony Finau, two...
Nike has signed up Brooks Koepka and Tony Finau, two of the youngest golfers on the PGA Tour, along with 12 other elite golfers. Koepka, 25, is ranked 16th in the Official World Golf Rankings. He turned pro in 2012. Finau, who is ranked 80th, turned pro in 2007, upon ...
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Woodworm Cricket has become the new sponsor of Ian Bell,...
Woodworm Cricket has become the new sponsor of Ian Bell, the England and Warwickshire batsman, taking the place of Kookaburra. The English champion won the Ashes, the test cricket series played between the England and Australian teams, five times.
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Uhlsport's Kempa brand has become the new official supplier of...
Uhlsport's Kempa brand has become the new official supplier of the Swedish handball team under a three-year contract starting on Jan. 1, 2016. The German company has also announced a new deal for Kempa in the volleyball sector with the state team of Württemberg in Germany.
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New Balance has worked with Grenson, a famous British footwear...
New Balance has worked with Grenson, a famous British footwear producer, to put out a sneaker made at their factories in England. Using calfskin leather, Grenson decorated the upper at its own plant in Northampton, and New Balance assembled the components at its own factory in Flimby. New Balance describes ...
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New Balance is reportedly set to take the place of...
New Balance is reportedly set to take the place of Adidas in 2017 for five years as the kit supplier for England's cricket team for more than £1 million a year
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Polartec has announced the launch of Polartec Delta, its first...
Polartec has announced the launch of Polartec Delta, its first cooling platform, at Outdoor Retailer Winter Market 2016. Delta is a wicking fabric for performance in warmer climates inspired by the design of car radiators. The new fabric is made of an optimal base layer that is said to be ...
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Callaway has announced that Tom Watson and Marc Leishman have...
Callaway has announced that Tom Watson and Marc Leishman have joined its Golf's Tour staff after agreeing multiyear deals with the California-based equipment manufacturer. The financial terms of the deals were not disclosed. Watson, 66, who joins Callaway after spending 15 years with Adams Golf, is widely considered as one ...
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Altra, the footwear brand owned by the Icon Health &...
Altra, the footwear brand owned by the Icon Health & Fitness Group, unveiled a new smart shoe at the Consumer Electronics Show (CES) in Las Vegas last week. The Altra IQ is powered by iFit, the Icon group's digital platform for fitness tracking and recommendations. A thin multi-sensor system is ...
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A young Spanish triathlete, Albert Moreno, has joined the team...
A young Spanish triathlete, Albert Moreno, has joined the team of athletes sponsored by On Running
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Head has signed a marketing agreement with John McEnroe, the...
Head has signed a marketing agreement with John McEnroe, the first tennis player to have topped the rankings of the ATP Tour for four years in a row. The American champion, who won seven Grand Slam singles titles between 1979 and 1984, will play with Head racquets in the senior ...
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Joma has signed a multi-year sponsorship agreement with Nicolás Almagro,...
Joma has signed a multi-year sponsorship agreement with Nicolás Almagro, a 30-year-old Spanish tennis player. He has won 12 tournaments, reaching the 9th position in the ATP ranking in 2011. He stopped playing after suffering a serious injury in 2014, but he has started again, making his return during the ...
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Herbert Hainer, chief executive of the Adidas Group, told the...
Herbert Hainer, chief executive of the Adidas Group, told the Süddeutsche Zeitung that the company achieved sales of more than €2 billion in China last year, up from €1,811 million in 2014, making it the group's second-largest national market after the U.S. For this year the Adidas chief predicts buoyant ...
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Zalando and the Adidas Group have been partnering since last...
Zalando and the Adidas Group have been partnering since last November on a pilot project. If the e-tailer runs out of stock of certain Adidas or Reebok products in certain sizes or colors, it can access the Adidas Group's own central distribution center in Germany, which will ship them directly ...
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The Adidas Group ended last year with a closetful of...
The Adidas Group ended last year with a closetful of awards for its corporate social responsibility (CSR) efforts in China. As detailed in a company statement, Adidas Greater China was listed by the CSR Research Center of the Chinese Academy of Social Sciences as one of the top ten multinational ...
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Vans has announced the addition of Daan Van Der Linden...
Vans has announced the addition of Daan Van Der Linden to its global skateboarding team. The promising 19-year-old Dutch amateur skateboarder, who has been raised under the tutelage of Jeroen Sars, is said to have already displayed great mastery of skateboarding.
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Julbo is supporting Snowboard Germany by supplying sunglasses and helmets...
Julbo is supporting Snowboard Germany by supplying sunglasses and helmets for the members of its national team
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Primaloft is coming out with a new insulation for high-output...
Primaloft is coming out with a new insulation for high-output sports activities, called Primaloft Gold Insulation Active, as a step-up to the Primaloft Silver Insulation Active solution introduced one year ago. Both use proprietary manufacturing and finishing processes that lock its fibers in place, preventing them from migrating through fabrics. ...
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OIC Columbia Sportswear is making a significant expansion into the...
OIC Columbia Sportswear is making a significant expansion into the performance underwear category through an exclusive global licensing agreement with Delta Galil Industries. Under the contract, the Israeli firm, which is already Columbia's global licensee for socks, will produce a range of Columbia branded products including men's and women's underwear ...
