News and insights about brands in the sporting goods industry – Page 289
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News briefs
Vans and Truth, the U.S.-based anti-smoking campaign produced and funded...
Vans and Truth, the U.S.-based anti-smoking campaign produced and funded by the American Legacy Foundation, have partnered with Kevin Lyons to create a limited-edition Vans shoe. In December the Brooklyn-based graphic artist painted a mural in Raleigh, North Carolina, an area of the country with reportedly above average tobacco usage ...
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News briefs
Jason Zhu has been appointed as general manager of Columbia...
Jason Zhu has been appointed as general manager of Columbia Sportswear's joint venture in China with Swire Resources. A native of Shanghai, he spent the last 13 years with Nike in China and at its head office in Portland, after working for Procter & Gamble. At Nike, he served as ...
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Aqua Sphere, which belongs to Aqua Lung, is expanding its...
Aqua Sphere, which belongs to Aqua Lung, is expanding its MP collection signed by Michael Phelps by adding a line of swim goggles
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News briefs
Asics has signed up David Goffin and Julia Goerges as...
Asics has signed up David Goffin and Julia Goerges as global tennis ambassadors. Goffin, from Belgium, occupied the 16th place in the Association of Tennis Professionals' (ATP) world ranking in 2015, becoming the highest ranked Belgian tennis player in history. Goerges, from Germany, is ranked No. 50 in the world ...
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News briefs
Kombi Canada won an Ispo Award for the second year...
Kombi Canada won an Ispo Award for the second year in a row for its patent-pending Essential 3-in-1 glove and mitt for female skiers, which is fitted with a hand warmer pocket. The Canadian firm developed the products because women typically suffer from cold hands more than men. Conventionally placed ...
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News briefs
New Era, the brand best known for being the official...
New Era, the brand best known for being the official on-field cap of Major League Baseball (MLB), has signed up Nina Agdal as an MLB ambassador for its 2016 women's collection. The supermodel is New Era's first female brand ambassador. She joins the brand's MLB roster which features numerous baseball ...
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News briefs
Brooks Running has launched a new global brand campaign entitled...
Brooks Running has launched a new global brand campaign entitled “Live the way you run. Run happy.” The campaign is meant to capture the positive impact of running on various aspects of the runner's life. The U.S. company said that the campaign was inspired by its belief that a run ...
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News briefs
Diadora is presenting a new relay race called Bright Delivery...
Diadora is presenting a new relay race called Bright Delivery to launch the new SS2016 N900, an updated version of a historical shoe. Bright Deliver is a 1,500-km race across southern Europe and its various landscapes which will be followed by a special support team and a troupe providing live ...
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News briefs
Houdini launched three new styles for its soft shell collection...
Houdini launched three new styles for its soft shell collection at Ispo Munich. All membranes of its shell jackets are made without fluorocarbons and they are all recyclable and made from recycled fibers. The garments are made in Europe and textiles are from Teijin, a Japanese company. The Swedish company ...
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News briefs
Columbia Sportswear has launched a new line of golf performance...
Columbia Sportswear has launched a new line of golf performance sportswear and outerwear. In addition, the company is sponsoring several professional golf players who will wear and promote the new Columbia Golf range in this year's PGA Tour events. Endorsers will include Robert Garrigus, Ryan Palmer and Jason Kokrak. The ...
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News briefs
The Rossignol Group has made the strategic decision to eliminate...
The Rossignol Group has made the strategic decision to eliminate the Rossignol brand name from its ski bindings. Starting with the autumn/winter 2016/17 season, all its alpine ski bindings will bear the Look brand name. This will allow the company to concentrate product development, sales and marketing resources on a ...
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News briefs
YKK, the world's largest manufacturer of zippers, has launched two...
YKK, the world's largest manufacturer of zippers, has launched two new zippers, intended for jackets, called Fix a Shape and Integra, for autumn/winter 2016/17. Non-exclusive brand partners for YKK's new zippers are Adidas and Eider. Integra, the lightweight, water-repellent and packable zipper, can be used for running and hiking apparel, ...
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Maier Sports says it has been nominated for the 2016...
Maier Sports says it has been nominated for the 2016 German Brand Award for “excellence in branding,” in relation to its Tamesi jacket, which has already received other awards
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Tatum Monod, a 24-year-old Canadian woman who was named People's...
Tatum Monod, a 24-year-old Canadian woman who was named People's Choice Female Skier of the Year in Freeskier Magazine in 2015, has joined the global athletes' team of The North Face
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News briefs
Vans is celebrating its 50th anniversary this year. In addition...
Vans is celebrating its 50th anniversary this year. In addition to staging various events, the company will be offering special product releases throughout the year. The celebration will start in March with the global expansion of the House of Vans, the international music venue and the company's cultural hub. Vans ...
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Luanvi, the Spanish activewear producer will be the official supplier...
Luanvi, the Spanish activewear producer will be the official supplier of the Spanish paraolympic team at the Rio Olympics
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Rihanna, the American singer who acts as Puma's main female...
Rihanna, the American singer who acts as Puma's main female testimonial, has been listed by The NPD Group as the world's most marketable celebrity
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Article
Henkel chief to lead Adidas Group
The supervisory board of the Adidas Group ended up picking an outsider as it decided that Kasper Rorsted, chief executive at Henkel, should take over from Herbert Hainer as the CEO of the German sports company from the start of October. The 53-year-old Danish manager will start at Adidas by ...
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News briefs
Adidas has announced the release of its first laceless football...
Adidas has announced the release of its first laceless football cleat, indicating that it will help its players to control the game better than before. It will be worn by sponsored football players from Jan. 23. Lotto, which launched its first laceless football boot ten years ago, had no comment ...
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News briefs
Adidas is honoring Leo Messi's record fifth Ballon d'Or win...
Adidas is honoring Leo Messi's record fifth Ballon d'Or win on Jan. 11 with a custom ultra-luxe version of the Messi 15 football boot. The special edition of the Messi 15 features platinum elements, something Adidas claims has never been seen before on a football boot. Messi's and Adidas' logos ...
