News and insights about brands in the sporting goods industry – Page 289
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Rihanna, the American singer who acts as Puma's main female...
Rihanna, the American singer who acts as Puma's main female testimonial, has been listed by The NPD Group as the world's most marketable celebrity
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Article
Henkel chief to lead Adidas Group
The supervisory board of the Adidas Group ended up picking an outsider as it decided that Kasper Rorsted, chief executive at Henkel, should take over from Herbert Hainer as the CEO of the German sports company from the start of October. The 53-year-old Danish manager will start at Adidas by ...
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Adidas has announced the release of its first laceless football...
Adidas has announced the release of its first laceless football cleat, indicating that it will help its players to control the game better than before. It will be worn by sponsored football players from Jan. 23. Lotto, which launched its first laceless football boot ten years ago, had no comment ...
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Adidas is honoring Leo Messi's record fifth Ballon d'Or win...
Adidas is honoring Leo Messi's record fifth Ballon d'Or win on Jan. 11 with a custom ultra-luxe version of the Messi 15 football boot. The special edition of the Messi 15 features platinum elements, something Adidas claims has never been seen before on a football boot. Messi's and Adidas' logos ...
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The Adidas Group ended last year with a closetful of...
The Adidas Group ended last year with a closetful of awards for its corporate social responsibility (CSR) efforts in China. As detailed in a company statement, Adidas Greater China was listed by the CSR Research Center of the Chinese Academy of Social Sciences as one of the top ten multinational ...
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Kering, along with Adidas and H&M, was named as one...
Kering, along with Adidas and H&M, was named as one of the most sustainable corporations in the world following its inclusion in the 2016 Corporate Knights' Global 100 index, which was published at the World Economic forum in Davos, Switzerland, on Jan. 22. It is the first time that the ...
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Columbia Sportswear has signed a global licensing agreement with Marchon...
Columbia Sportswear has signed a global licensing agreement with Marchon Eyewear, the world's third-largest producer of branded eyewear and sunglasses. Vision Monday reports that the Columbia range is set to hit the market in September, and it will include a range of technical sunglasses for Columbia's Performance Fishing Gear (PFG) ...
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Fila has announced a multi-year endorsement agreement with John Isner,...
Fila has announced a multi-year endorsement agreement with John Isner, the #1 ranked American male tennis player for the fourth straight season. Isner's partnership with Lacoste ends this year, but during that period he wore Nike footwear. Isner is currently ranked 11th in the world and is the only U.S. ...
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Nora Stowell has left the Amer Sports group to join...
Nora Stowell has left the Amer Sports group to join W. L. Gore & Associates as its global sales leader for footwear, gloves and accessories. Stowell was previously vice president of U.S. sales for the Finnish group's winter, outdoor and cycle divisions, encompassing brands from Atomic and Salomon to Arc'teryx, ...
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Asics has announced a year-long deal as the official supplier...
Asics has announced a year-long deal as the official supplier of running shoes to Team Sky for 2016. The brand's products will be worn by the pro cycling team on the podium as well as for use in training, preparation in the gym and on the road. As part of ...
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NHS has appointed Shiner as European apparel licensee for Santa...
NHS has appointed Shiner as European apparel licensee for Santa Cruz and Independent. Shiner will be officially delivering Santa Cruz and Independent apparel for the European market starting with the autumn/winter 2016 ranges. Shiner have been the distributors of NHS' skateboard brands in the U.K. since 1976, and will now ...
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Colmar is introducing graphene in its apparel collections to help...
Colmar is introducing graphene in its apparel collections to help regulate temperatures in the winter and the summer, and the Italian company will show the concept at this year's Ispo Munich show
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Tomáš Berdych appeared at the Qatar Open earlier this month...
Tomáš Berdych appeared at the Qatar Open earlier this month in Adidas apparel, on the back of a multi-year agreement signed with the German brand. The Czech player is currently number six in the ATP rankings and he has been a regular feature in the top ten for the last ...
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Globe is unveiling the Globe Speaker Board (GSB), which it...
Globe is unveiling the Globe Speaker Board (GSB), which it claims to be the first skateboard with a built-in speaker, to provide riders with freedom from headphones and the possibility of creating the soundtrack for their ride. The GSB works with any Bluetooth-enabled smart device. Following two years of testing, ...
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Thule has introduced a new, dedicated ski box with an...
Thule has introduced a new, dedicated ski box with an aerodynamic design to carry skis, poles and snowboards on the roof a car. The product, called Thule Flow, allows easy fitting and convenient loading and unloading on either side of the box. It has a slim, distinctive shape and is ...
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Slazenger, the golf brand owned by Sports Direct International, has...
Slazenger, the golf brand owned by Sports Direct International, has signed a five-year contract with Rebecca Adlington, a double Olympic golf medalist, for a co-branded range of leisure and competitive swimwear
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eVent has a new material called DVdryLT specifically designed for...
eVent has a new material called DVdryLT specifically designed for waterproof footwear. This fabric is said to be extremely lightweight and breathable while maintaining a high degree of moisture resistance. eVent DVdryLT advances breathability thanks to a new air permeable Direct Venting membrane developed specifically for lightweight shoes. In the ...
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Moncler is expanding its children's line with an infant carrier...
Moncler is expanding its children's line with an infant carrier pack for trekking created by Chicco, the Italian specialist of children's products. The infant carrier pack is available in polished red nylon, Moncler's signature material and color, and therefore features an unmistakable “Moncler look.” It is designed to hold infants ...
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CEP Sports will launch a new model of made-to-measure recovery...
CEP Sports will launch a new model of made-to-measure recovery tights Ispo Munich
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Nike has stopped marketing snowboarding clothing under the Nike SB...
Nike has stopped marketing snowboarding clothing under the Nike SB label, but it has signed up Chloe Kim as an ambassador. She won the gold medal in the women's snowboard superpipe at last year's X Games in Aspen.
