News and insights about brands in the sporting goods industry – Page 283
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Adidas has collaborated with an unconventional Japanese streetwear designer, NIGO,...
Adidas has collaborated with an unconventional Japanese streetwear designer, NIGO, for a new Adidas Originals line being released next month
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Adidas has confirmed its sponsorship of Paul Pogba, the young...
Adidas has confirmed its sponsorship of Paul Pogba, the young star player of Juventus team who is playing with the national French football team
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Acting through a German bank, Landesbank Hessen-Thüringen, Amer Sports has...
Acting through a German bank, Landesbank Hessen-Thüringen, Amer Sports has issued €100 million in loan agreements with both fixed and floating tranches and lending periods of five and seven years. Like those that the company had already issued a few years ago, these so-called Schuldschein loans are certificates of indebtedness, ...
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Shock Doctor has signed DeMarcus Cousins, a 2016 National Basketball...
Shock Doctor has signed DeMarcus Cousins, a 2016 National Basketball Association (NBA) All-Star player, as an athlete ambassador to raise awareness of mouthguard protection among basketball players
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Victor De La Rue, a young French freestyle snowboarder, has...
Victor De La Rue, a young French freestyle snowboarder, has found two new sponsors – The North Face and Nitro. He was recently named Rider of the Year by Snowboarder Magazine. TNF has also signed a young Swiss snowboarding champion, Estelle Balet
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Compressport will be a sponsor of the European Ironman Series...
Compressport will be a sponsor of the European Ironman Series as well as the Harmony Geneva Marathon for Unicef, scheduled for May 7-8
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France's Go Sport retail chain has launched a new sports...
France's Go Sport retail chain has launched a new sports community on social media labelled #Goheroes, where users will be able to share their sporting experiences while becoming testimonials of the French retail banner. The community is opened to athletes of all levels, from amateur to nearly pro, who can ...
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Kempa is extending its sponsorship contract with Uwe Gensheimer, captain...
Kempa is extending its sponsorship contract with Uwe Gensheimer, captain of the German Handball Association, describing him as the best left winger in the world
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Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features. Designed for any tough terrain, the shoes in the Outdoor range are equipped ...
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Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features
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News briefs
Replicating an initiative taken in the U.S., Noble Biomaterials has...
Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of ...
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Rossignol is pursuing its diversification into the bike sector with...
Rossignol is pursuing its diversification into the bike sector with the tentative launch in France of an electrical mountain bike, produced by BH
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Skechers Performance, a division of Skechers USA, has been named...
Skechers Performance, a division of Skechers USA, has been named the Official Running Shoe of the 2016 Ironman European Tour. The brand will be present at 26 of the 43 races in the tour, beginning with the Ironman 70.3 Pays d'Aix event in May. The sponsored races will take place ...
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Thule has been honored by iF with international design awards...
Thule has been honored by iF with international design awards for the Thule Glide stroller and the Thule ProRide 598, a roof mounted bike carrier. Both were honored in the “product category.” The Thule Glide is a high performance sport stroller which comes in a lightweight, aerodynamic design. The Glide, ...
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Erima has signed up as official supplier of the Austria...
Erima has signed up as official supplier of the Austria Gymnastics Association (ÖFT)
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Under Armour invests in U.S. soccer
Under Armour is investing in global football in the U.S., but is reportedly facing potential competition from Nike in the soccer fields of Europe. According to a report in the English Daily Mail, Nike is negotiating a deal worth at least £30 million (€38.7m-$43.0m) a year for the sponsorship of ...
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Under Armour is opening a two-story Brand House at Walt...
Under Armour is opening a two-story Brand House at Walt Disney World in Orlando, Florida, offering an interactive experience to its visitors
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Camelbak has signed up another top ultra runner, Moritz auf...
Camelbak has signed up another top ultra runner, Moritz auf der Heide, and the Team Garmin Adventure for the 2016 season. Camelbak will also again sponsor Xavier Thévenard and Sissi Cussot, who belong to Team Asics. Thévenard is the reigning champion of the Ultra Trail du Mont Blanc (UTMB). They ...
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Skechers Performance has announced the signing of Russell Knox and...
Skechers Performance has announced the signing of Russell Knox and Ashlan Ramsey to the growing roster of athletes representing its Skechers Go Golf line of golf shoes. The two professional golfers will join Billy Andrade, Matt Kuchar, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. ...
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CEP U.K. & Ireland has announced it has become the...
CEP U.K. & Ireland has announced it has become the Official Compression Partner of Equinox24, the 24-hour endurance running event, which will take place at Belvoir Castle, in the British county of Leicestershire, on Sept. 17-18. The race, now in its fourth year, is a mixed-terrain running competition held on ...
