News and insights about brands in the sporting goods industry – Page 286
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Adidas thrives in Europe
The buzz around the Three Stripes remained vibrant in the last months, and the Adidas Group reported a few days ago buoyant quarterly sales, with rapid expansion in Europe – albeit aided by outsized marketing investments that hit profits.The company's sales in the fourth quarter of 2015 were up 15.4 ...
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Article
Adidas hails its “comeback”
The Adidas Group's performance last year marked what managers described as a remarkable comeback, after enduring a slump in golf and Russian sales and the perceived sluggishness that caused jitters among investors two years ago.Herbert Hainer, the company's outgoing chief executive, said that the new impetus was supported by a ...
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News briefs
Adidas is reinforcing its sports marketing investments in the U.K....
Adidas is reinforcing its sports marketing investments in the U.K. through a contract with Birmingham City, a second-division English club which is said to be likely to move back into the Premier League for the first time since 2011. The team was sponsored by Carbrini, the private label of JD ...
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Adidas has signed a three-year deal as sponsor of Insep,...
Adidas has signed a three-year deal as sponsor of Insep, a big sports training center on the outskirts of Paris that hosts more than 200 coaches, 300 collaborators and 700 sportsmen and sportswomen. It helped train 56 percent of the members of the French Olympic team who earned medals at ...
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News briefs
Adidas has entered a multi-year partnership with Wanderlust, a producer...
Adidas has entered a multi-year partnership with Wanderlust, a producer of lifestyle festival events focusing on yoga, wellness and music. The deal is designed to pair Wanderlust's multi and single-day events with Adidas' latest performance-based products. For 2016, highlights from this partnership include Adidas being a presenting partner of Wanderlust's ...
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News briefs
Hummel has collaborated with the Afghan Football Federation to create...
Hummel has collaborated with the Afghan Football Federation to create a new kit for the women's national football team that incorporates a hijab while offering optimal comfort. In order to address the footballers' real needs, the Danish sports apparel brand worked with Khalida Popal, the former captain of the team. ...
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News briefs
Remember Benetton Sportsystem? That was a long time ago, yet...
Remember Benetton Sportsystem? That was a long time ago, yet the Benetton Group is now launching its first collection of active sportswear under the United Colors of Benetton brand name, featuring merino wool yarn and other natural technical materials. The line will be available for sale at Benetton stores throughout ...
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News briefs
Bridgestone Americas has teamed up with Michael Johnson, the Olympic...
Bridgestone Americas has teamed up with Michael Johnson, the Olympic track & field legend, to conduct an internal training and sales incentive program for the employees of Bridgestone Retail Operations (BSRO), designed to inspire them in the countdown to the Rio 2016 Olympics games. Bridgestone, the parent company, is a ...
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News briefs
CEP U.K. & Ireland has announced it has become the...
CEP U.K. & Ireland has announced it has become the Official Compression Partner of Equinox24, the 24-hour endurance running event, which will take place at Belvoir Castle, in the British county of Leicestershire, on Sept. 17-18. The race, now in its fourth year, is a mixed-terrain running competition held on ...
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News briefs
Skechers Performance has announced the signing of Russell Knox and...
Skechers Performance has announced the signing of Russell Knox and Ashlan Ramsey to the growing roster of athletes representing its Skechers Go Golf line of golf shoes. The two professional golfers will join Billy Andrade, Matt Kuchar, Colin Montgomerie and Belén Mozo as part of the Skechers Performance elite team. ...
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News briefs
Camelbak has signed up another top ultra runner, Moritz auf...
Camelbak has signed up another top ultra runner, Moritz auf der Heide, and the Team Garmin Adventure for the 2016 season. Camelbak will also again sponsor Xavier Thévenard and Sissi Cussot, who belong to Team Asics. Thévenard is the reigning champion of the Ultra Trail du Mont Blanc (UTMB). They ...
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Article
Under Armour invests in U.S. soccer
Under Armour is investing in global football in the U.S., but is reportedly facing potential competition from Nike in the soccer fields of Europe. According to a report in the English Daily Mail, Nike is negotiating a deal worth at least £30 million (€38.7m-$43.0m) a year for the sponsorship of ...
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Short stops
Under Armour is opening a two-story Brand House at Walt...
Under Armour is opening a two-story Brand House at Walt Disney World in Orlando, Florida, offering an interactive experience to its visitors
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Erima has signed up as official supplier of the Austria...
Erima has signed up as official supplier of the Austria Gymnastics Association (ÖFT)
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News briefs
Thule has been honored by iF with international design awards...
Thule has been honored by iF with international design awards for the Thule Glide stroller and the Thule ProRide 598, a roof mounted bike carrier. Both were honored in the “product category.” The Thule Glide is a high performance sport stroller which comes in a lightweight, aerodynamic design. The Glide, ...
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News briefs
Skechers Performance, a division of Skechers USA, has been named...
Skechers Performance, a division of Skechers USA, has been named the Official Running Shoe of the 2016 Ironman European Tour. The brand will be present at 26 of the 43 races in the tour, beginning with the Ironman 70.3 Pays d'Aix event in May. The sponsored races will take place ...
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Rossignol is pursuing its diversification into the bike sector with...
Rossignol is pursuing its diversification into the bike sector with the tentative launch in France of an electrical mountain bike, produced by BH
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News briefs
Replicating an initiative taken in the U.S., Noble Biomaterials has...
Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of ...
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News briefs
Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features. Designed for any tough terrain, the shoes in the Outdoor range are equipped ...
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Short stops
Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features
