News and insights about brands in the sporting goods industry – Page 286
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Short stops
Rossignol is pursuing its diversification into the bike sector with...
Rossignol is pursuing its diversification into the bike sector with the tentative launch in France of an electrical mountain bike, produced by BH
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News briefs
Replicating an initiative taken in the U.S., Noble Biomaterials has...
Replicating an initiative taken in the U.S., Noble Biomaterials has launched a European marketing campaign, starting in Germany, under the tagline “I will not stink.” It is intended to promote the use of XT2, its silver-based technology that makes fabrics odor-free. A recent study showed that 70 persons out of ...
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News briefs
Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features. Designed for any tough terrain, the shoes in the Outdoor range are equipped ...
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Short stops
Britain's Jacobson Group is taking its Gola brand of sneakers...
Britain's Jacobson Group is taking its Gola brand of sneakers back into the sport performance segment with three new ranges for men and women – Gola Active, Activo 5 and Outdoor – that incorporate many technical features
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Short stops
Kempa is extending its sponsorship contract with Uwe Gensheimer, captain...
Kempa is extending its sponsorship contract with Uwe Gensheimer, captain of the German Handball Association, describing him as the best left winger in the world
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News briefs
France's Go Sport retail chain has launched a new sports...
France's Go Sport retail chain has launched a new sports community on social media labelled #Goheroes, where users will be able to share their sporting experiences while becoming testimonials of the French retail banner. The community is opened to athletes of all levels, from amateur to nearly pro, who can ...
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Short stops
Compressport will be a sponsor of the European Ironman Series...
Compressport will be a sponsor of the European Ironman Series as well as the Harmony Geneva Marathon for Unicef, scheduled for May 7-8
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Victor De La Rue, a young French freestyle snowboarder, has...
Victor De La Rue, a young French freestyle snowboarder, has found two new sponsors – The North Face and Nitro. He was recently named Rider of the Year by Snowboarder Magazine. TNF has also signed a young Swiss snowboarding champion, Estelle Balet
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Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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Amer Sports has announced that it will acquire Enve Composites...
Amer Sports has announced that it will acquire Enve Composites for $50 million in an all-cash transaction. Enve, based in Utah, is a maker of high-end carbon wheels, components and accessories for road and mountain cycling. The company has annual sales of around $30 million. The acquisition, which is expected ...
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Article
Adidas wins key court case against Skechers
The federal district court of Portland, Oregon has issued a preliminary injunction against Skechers USA, ordering the company to stop selling its Onix, Relaxed Fit Cross Court TR and Supernova running shoes, saying that Adidas would otherwise suffer irreparable damage. Skechers pointed out that it had already discontinued sales of ...
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Adidas has hired Dan Near as its new head of...
Adidas has hired Dan Near as its new head of Adidas Hockey for Adidas Group North America. He will report to Michael Rossi, general manager of Adidas Group Canada. Near joins from the National Hockey League (NHL), where he has worked for ten years. In addition to his background and ...
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News briefs
Adidas' three stripes got a big favor from the European...
Adidas' three stripes got a big favor from the European Court of Justice, which said that “Adidas may oppose the registration, as a community mark, of parallel stripes placed on the side of sports shoes.” The Office of Harmonization in the Internal Market (OHIM), which registers trademarks for the European ...
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Adidas continues to sign new sponsorship deals in the U.S....
Adidas continues to sign new sponsorship deals in the U.S. It has inked a five-year contract to supply athletic footwear, apparel and accessories to the students of Northern Kentucky University competing in 17 sports through the 2020/21 season. The Big a is also taking the place of Nike as exclusive ...
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Adidas gets a toehold in the French football team, sponsored...
Adidas gets a toehold in the French football team, sponsored by Nike, with a 10-year sponsorship control with Paul Pogba, a 22-year-old member of the team who did not have a footwear contract before. The deal is said to be valued at €40 million. Pogba is regarded as a star ...
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Article
A trio will run Adidas’ women’s segment
Creating two new positions, Adidas has named Nicole Vollebregt as global head of women's and Kerry Speake as global women's creative director. They will both work from Adidas America's office in Portland, Oregon. It has also retained Christine Day, who served as chief executive of Lululemon Athletica from 2008 to ...
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Article
Adidas raises guidance after buoyant year
The Adidas Group has upgraded its guidance for this year after it surpassed its targets for sales and earnings in 2015. About three weeks ahead of the scheduled publication of its annual results, the company said its turnover amplified by 16 percent to €16.9 billion last year, which was an ...
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News briefs
Asics is launching a new global advertising campaign entitled “Want...
Asics is launching a new global advertising campaign entitled “Want it More,” which features real people pushing themselves hard to achieve their fitness goals. The campaign revolves around a 60-second TV spot on YouTube which links directly to a dedicated “Want it More” e-commerce area on the brand's website. The ...
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Nike has terminated its endorsement contract with Manny Pacquiao after...
Nike has terminated its endorsement contract with Manny Pacquiao after the Filipino boxer made anti-gay remarks during a 30-second interview on a local television channelabout same-sex marriage, which he opposes. Pacquiao referred to humans engaged in same-sex mating as “worse than animals.” The athlete, 37, had been with Nike for ...
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Asics has renewed its sponsorship agreement with Johanna Konta, the...
Asics has renewed its sponsorship agreement with Johanna Konta, the rising star of British tennis. Konta has been with Asics for the last two years and her career has considerably risen. She has climbed more than 100 places in the WTA ranking over the last 12 months, and has reached the top ...
