News and insights about brands in the sporting goods industry – Page 286
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Article
Adidas raises guidance after buoyant year
The Adidas Group has upgraded its guidance for this year after it surpassed its targets for sales and earnings in 2015. About three weeks ahead of the scheduled publication of its annual results, the company said its turnover amplified by 16 percent to €16.9 billion last year, which was an ...
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News briefs
Amer Sports has announced that it will acquire Enve Composites...
Amer Sports has announced that it will acquire Enve Composites for $50 million in an all-cash transaction. Enve, based in Utah, is a maker of high-end carbon wheels, components and accessories for road and mountain cycling. The company has annual sales of around $30 million. The acquisition, which is expected ...
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News briefs
Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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News briefs
YKK, the world's largest manufacturer of zippers, has launched two...
YKK, the world's largest manufacturer of zippers, has launched two new zippers, intended for jackets, called Fix a Shape and Integra, for autumn/winter 2016/17. Non-exclusive brand partners for YKK's new zippers are Adidas and Eider. Integra, the lightweight, water-repellent and packable zipper, can be used for running and hiking apparel, ...
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News briefs
The Rossignol Group has made the strategic decision to eliminate...
The Rossignol Group has made the strategic decision to eliminate the Rossignol brand name from its ski bindings. Starting with the autumn/winter 2016/17 season, all its alpine ski bindings will bear the Look brand name. This will allow the company to concentrate product development, sales and marketing resources on a ...
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News briefs
Columbia Sportswear has launched a new line of golf performance...
Columbia Sportswear has launched a new line of golf performance sportswear and outerwear. In addition, the company is sponsoring several professional golf players who will wear and promote the new Columbia Golf range in this year's PGA Tour events. Endorsers will include Robert Garrigus, Ryan Palmer and Jason Kokrak. The ...
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News briefs
Houdini launched three new styles for its soft shell collection...
Houdini launched three new styles for its soft shell collection at Ispo Munich. All membranes of its shell jackets are made without fluorocarbons and they are all recyclable and made from recycled fibers. The garments are made in Europe and textiles are from Teijin, a Japanese company. The Swedish company ...
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News briefs
Diadora is presenting a new relay race called Bright Delivery...
Diadora is presenting a new relay race called Bright Delivery to launch the new SS2016 N900, an updated version of a historical shoe. Bright Deliver is a 1,500-km race across southern Europe and its various landscapes which will be followed by a special support team and a troupe providing live ...
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News briefs
Brooks Running has launched a new global brand campaign entitled...
Brooks Running has launched a new global brand campaign entitled “Live the way you run. Run happy.” The campaign is meant to capture the positive impact of running on various aspects of the runner's life. The U.S. company said that the campaign was inspired by its belief that a run ...
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News briefs
New Era, the brand best known for being the official...
New Era, the brand best known for being the official on-field cap of Major League Baseball (MLB), has signed up Nina Agdal as an MLB ambassador for its 2016 women's collection. The supermodel is New Era's first female brand ambassador. She joins the brand's MLB roster which features numerous baseball ...
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News briefs
Kombi Canada won an Ispo Award for the second year...
Kombi Canada won an Ispo Award for the second year in a row for its patent-pending Essential 3-in-1 glove and mitt for female skiers, which is fitted with a hand warmer pocket. The Canadian firm developed the products because women typically suffer from cold hands more than men. Conventionally placed ...
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News briefs
Asics has signed up David Goffin and Julia Goerges as...
Asics has signed up David Goffin and Julia Goerges as global tennis ambassadors. Goffin, from Belgium, occupied the 16th place in the Association of Tennis Professionals' (ATP) world ranking in 2015, becoming the highest ranked Belgian tennis player in history. Goerges, from Germany, is ranked No. 50 in the world ...
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Short stops
Aqua Sphere, which belongs to Aqua Lung, is expanding its...
Aqua Sphere, which belongs to Aqua Lung, is expanding its MP collection signed by Michael Phelps by adding a line of swim goggles
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News briefs
Jason Zhu has been appointed as general manager of Columbia...
Jason Zhu has been appointed as general manager of Columbia Sportswear's joint venture in China with Swire Resources. A native of Shanghai, he spent the last 13 years with Nike in China and at its head office in Portland, after working for Procter & Gamble. At Nike, he served as ...
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News briefs
Vans and Truth, the U.S.-based anti-smoking campaign produced and funded...
Vans and Truth, the U.S.-based anti-smoking campaign produced and funded by the American Legacy Foundation, have partnered with Kevin Lyons to create a limited-edition Vans shoe. In December the Brooklyn-based graphic artist painted a mural in Raleigh, North Carolina, an area of the country with reportedly above average tobacco usage ...
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News briefs
Under Armour (UA) has signed up Alison Lee, the American...
Under Armour (UA) has signed up Alison Lee, the American professional golfer, as one of its ambassadors. The athlete, who is 20 years old, plays on the LPGA Tour and is also a college student at the University of California Los Angeles (UCLA), majoring in communications. Meanwhile, the brand has ...
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Article
Under Armour races ahead in last quarter
Under Armour probably became the third-largest general sports apparel and footwear brand, after another whopping sales increase of 28.5 percent to $3,963.3 million last year. New Balance reported sales of $3.3 billion for 2014 while Puma projected a sales increase at a mid-single-digit rate in constant currencies in 2015, from ...
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News briefs
Under Armour has agreed to a nine-year extension of...
Under Armour has agreed to a nine-year extension of its partnership with the Welsh Rugby Union (WRU), until 2025. Rugby is one of the sports that Under Armour has been using to gain prominence in Europe. Among its most important partnerships was a deal to become the WRU's official technical ...
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News briefs
Amer Sports has decided to adopt Hark Solutions' aWorkbook as...
Amer Sports has decided to adopt Hark Solutions' aWorkbook as its digital sell-in tool, following a competitive tender. It is starting with the presentation of the autumn/winter 2016/17 collections of Atomic and Salomon in France, Sweden and Switzerland. Germany, Austria, the U.K., Spain, Russia and other territories will follow later ...
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News briefs
Adidas has announced a multi-year deal to become the official...
Adidas has announced a multi-year deal to become the official all-sports apparel provider of Western Carolina University (WCU), a public university located in Cullowhee, North Carolina that runs 16 intercollegiate sport programs. The five-year partnership is effective July 1, 2016. Previously, several WCU sports had independently used the brand's products ...
