News and insights about brands in the sporting goods industry – Page 279
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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News briefs
Anta Sports said that sales and orders of its Anta...
Anta Sports said that sales and orders of its Anta KT series of sneakers, launched last year, have gone beyond 650,000 pairs, making it the fastest product endorsed by an NBA player in the Chinese company's history. The series is endorsed by Klay Thompson.
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News briefs
Vans is launching a new collection of shoes, apparel and...
Vans is launching a new collection of shoes, apparel and accessories for men and women in cooperation with Nintendo. The “Vans x Nintendo” collection, showing images from well-known Nintendo games, like Super Mario Bros, Duck Hunt, Donkey Kong and The Legend of Zelda, is available online and in selected sporting ...
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News briefs
Maier Sports, the German outdoor and snow sports apparel brand,...
Maier Sports, the German outdoor and snow sports apparel brand, won the German Brand Award 2016 in the category of sports, outdoor activities & leisure. According to the jury, Maier Sports was awarded because the brand is seen as a pioneer in the field of PFC-free alternatives for durable water ...
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News briefs
Nike has been working with several fashion designers for its...
Nike has been working with several fashion designers for its NikeLab collection. The most recent collaboration, reported on Instagram, is with Louis Vuitton's artistic director for menswear, Kim Jones, for a collection that will become available in July. Other recent collaborations have been reported for the NikeLab program with Olivier ...
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News briefs
Head has celebrated the recent victory of Novak Djokovic at...
Head has celebrated the recent victory of Novak Djokovic at the French Open with a golden racquet. The Serbian tennis player, who endorses the brand's Graphene XT Speed racquet, became the first male player since Rod Laver and Donald Budge to win all four Grand Slam tournament titles in a ...
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News briefs
Samsung and Cheil Spain have collaborated in the creation of...
Samsung and Cheil Spain have collaborated in the creation of a special swim cap for blind Paralympic swimmers. The Blind Cap alerts swimmers when making a turn as they approach the wall of the pool. The Bluetooth-enabled cap vibrates when competitors are to flip. The Bluetooth device is connected to ...
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News briefs
Technogym has launched an updated version of its Mywellness Cloud...
Technogym has launched an updated version of its Mywellness Cloud internet platform that is compliant with the U.S. Health Insurance Portability and Accountability Act of 1996 (HIPAA). The Italian fitness equipment maker's optimized cloud-based platform now enables wellness facilities, hospitals and insurance companies to securely monitor, share and track encrypted ...
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Short stops
Joma will be the official supplier of uniforms for next...
Joma will be the official supplier of uniforms for next year's Mediterranean Games in Tarragona
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News briefs
Nike has signed a deal with Hewlett-Packard to accelerate and...
Nike has signed a deal with Hewlett-Packard to accelerate and scale its 3D printing capabilities. The world's largest sportswear brand has spent over three years developing 3D printing and Selective Laser Sintering (SLS) applications, which shorten the amount of time needed to produce and modify prototypes from months to mere ...
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News briefs
Zlatan Ibrahimovic has announced on his social media accounts that...
Zlatan Ibrahimovic has announced on his social media accounts that he will soon unveil his own apparel brand, called A-Z. The launch is scheduled for June 7, during a special event in Paris. The name of the brand is short for “amateur to Zlatan,” to match the player's philosophy that in ...
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News briefs
Several heirs of Adi Dassler, the founder of Adidas, have...
Several heirs of Adi Dassler, the founder of Adidas, have teamed up to try and take more control of his legacy, according to Capital, the German magazine. Most of the heirs stayed away from the spotlight after the sale of Adidas in the early nineties by the four daughters of ...
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Article
Adidas to divest Mitchell & Ness
Adidas has entered into a definitive agreement to sell its Mitchell & Ness business to a newly-formed company owned by Juggernaut Capital Partners. Adidas said the sale of the Philadelphia-based apparel brand will allow the group to focus more aggressively on its core brands. Mitchell & Ness is best known ...
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News briefs
The Adidas Group says that its pilot plant for fast...
The Adidas Group says that its pilot plant for fast footwear production in Ansbach, Germany, is ready to start commercial production in 2017. The Speed Factory is to operate mostly with robots. The project was unveiled last year as part of the group's “Creating the new” strategy, which has speed ...
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News briefs
Closed for several weeks, Adidas' largest European store has reopened...
Closed for several weeks, Adidas' largest European store has reopened – a flagship outlet at the bottom of the Champs-Elysées in Paris. The store adopted the Home Court concept that was already implemented in Beijing, Madrid, Berlin and London, with features such as the Shoe Base, an interactive bar with ...
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News briefs
Mark King, president of Adidas North America, has reaffirmed the...
Mark King, president of Adidas North America, has reaffirmed the brand's strategy to sign dozens of endorsement deals with U.S. sports players in the coming years. The Adidas brand's sales shot up by 31 percent in North America in the first quarter of this year, but the rise was strongly ...
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News briefs
Igor Landau, supervisory board chairman of the Adidas Group, has...
Igor Landau, supervisory board chairman of the Adidas Group, has told the Frankfurter Allgemeine Sonntagszeitung that the company intends to stick with its partnership with Fifa, which runs until 2030, despite the governance issues that have been plaguing the football organization. Landau said that the company deplored what occurred at ...
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News briefs
In yet another huge endorsement deal, Under Armour has agreed...
In yet another huge endorsement deal, Under Armour has agreed to fork out $280 million for a 15-year contract with the University of California in Los Angeles (UCLA), which has been described as the largest shoe and apparel deal in the history of the National Collegiate Athletic Association (NCAA). UCLA ...
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News briefs
Macron has signed a new technical sponsorship agreement with an...
Macron has signed a new technical sponsorship agreement with an important French football club, OGC Nice, which came fourth in the first division of the French Football League in the season just finished. The deal will run for three years. Burrda was the previous sponsor of the team.
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News briefs
The Skechers Performance Los Angeles Marathon has announced a strategic...
The Skechers Performance Los Angeles Marathon has announced a strategic partnership with Venice Marathon, which is meant to further its global reach and highlight the Sketchers running events on an international scale. Both races boast international fields that draw from more than 60 countries worldwide. The 2016 Venice Marathon is ...
