News and insights about brands in the sporting goods industry – Page 314
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Skechers has signed up Belén Mozo, a Spanish-born LPGA golf...
Skechers has signed up Belén Mozo, a Spanish-born LPGA golf professional, as a brand ambassador for its GO Golf line of golf shoes, joining a PGA pro, Matt Kuchar
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Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben...
Scarpa has welcomed two freeride skiers, Lynsey Dyer and Ben Leoni, to its roster of sponsored athletes. The move reflects the brand's growth in the freeride-ski category. Graham Zimmerman has joined the company as a sponsored athlete for climbing. Dyer, who will be using Scarpa's Freedom series boots, was named ...
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Florinda Bogner, daughter of Willy Bogner, will be the face...
Florinda Bogner, daughter of Willy Bogner, will be the face of Bogner's new eyewear collection, manufactured by Rodenstock
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Eurojersey is launching a new fleece bonded with heat-sealed seams...
Eurojersey is launching a new fleece bonded with heat-sealed seams for thermal clothing. Its heat-sealing tapes are applied on the company's Sensitive fabrics through body-mapping. Eurojersey also says that it is using an environmentally friendly digital printing system.
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Researchers at the Hohenstein Institute in Bönnigheim and the Leibnitz...
Researchers at the Hohenstein Institute in Bönnigheim and the Leibnitz Institute for Interactive Materials (DWI) in Aachen have developed an antimicrobial treatment for wool and wool blends. Antimicrobial treatments are typically effective on cotton, polyester and polyamide, but not many are effective on wool, which tends to be washed less ...
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W.L. Gore has presented four outdoor brands that will start...
W.L. Gore has presented four outdoor brands that will start using its Gore-Tex or Windstopper technology in 2015. The four new licensees are Woolrich John Rich & Bros., Gaastra, Black Crows and Skhoop. The American outdoor apparel brand Woolrich is the best known while the other three are European. Gaastra ...
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New Era Cap is set to introduce a technical line...
New Era Cap is set to introduce a technical line of knitted headwear for next winter, featuring Outlast technology, Dri-Release and Durable Water Repellency (DWR). They will be worn by promising snowboarders and skaters on and off the mountains in Europe from the beginning of this year. The brand will ...
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Dakine has chosen Northridge Mills to produce its new junior...
Dakine has chosen Northridge Mills to produce its new junior women's swimwear line in California. The swimsuits will be available in select stores and online this spring. Northbridge Mills, which is owned by Encore Brands, is an experienced producer of beach and competitive swimwear, with a manufacturing capacity exceeding 100,000 ...
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Maurice Clavel, a German/French triathlon runner who finished second in...
Maurice Clavel, a German/French triathlon runner who finished second in the 2014 70.3 European Championships in Wiesbaden, has joined Scott's triathlon team
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Le Coq Sportif is proposing a limited edition of its...
Le Coq Sportif is proposing a limited edition of its iconic Arthur Ashe shoe, made in France. It comes in two styles using stressed leather. One of them has been developed to be sold exclusively in the high-end Colette store in Paris, starting on Jan. 12.
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TSL is recalling three models of snow shoes developed for...
TSL is recalling three models of snow shoes developed for the winter 2014/15 season: the TSL 305 Expedition, the TSL 325 Expedition and the TSL Symbioz Elite
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Evan Geiselman has signed a head-to-toe marketing partnership with Reef....
Evan Geiselman has signed a head-to-toe marketing partnership with Reef. Born in Florida, the 21-year-old has been involved in competitive surfing since the age of 7. He qualified as Vans Triple Crown Rookie of the Year in 2011, and he recently won the Kona Pro Jax in his home state. ...
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Uvex Sports is recalling nearly 47,000 helmets made in Germany...
Uvex Sports is recalling nearly 47,000 helmets made in Germany from the U.S. as they don't comply with CPSC safety standards
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Fusalp, whose sales have grown by about 20 percent since...
Fusalp, whose sales have grown by about 20 percent since the French skiwear brand was acquired by members of the Lacoste family a year ago, has signed new sponsorship contracts to help sustain its regained momentum. It has gained the endorsement of Antoine Dénériaz, the French alpine ski champion who ...
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Rafael Nadal, the Spanish tennis star, has agreed to act...
Rafael Nadal, the Spanish tennis star, has agreed to act as global ambassador of Tommy Hilfiger's underwear and its tailored clothing lines
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Under Armour continues to expand its sports marketing activities internationally....
Under Armour continues to expand its sports marketing activities internationally. It has become the official technical supplier of the next two editions of the Copa del Rey, the Spanish basketball tournament, which will take place in Gran Canaria on Feb. 19 and 22. It will launch a special model of ...
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Zoggs has appointed a triathlon swimming champion, Adam Walker, as...
Zoggs has appointed a triathlon swimming champion, Adam Walker, as its ambassador in the segment. He is the first British triathlete to have completed the Oceans Seven challenge at his first attempt. The challenge involves swimming across the North Channel, the Cook Strait, the Molokai Channel, the English Channel, the ...
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Adidas has become the title sponsor of Euroleague Basketball's international...
Adidas has become the title sponsor of Euroleague Basketball's international junior tournament for the next two years. The German sports brand will replace Nike as the title sponsor of the 14th edition of the Next Generation tournament, qualifying for which will begin at the end of December in Rome. The ...
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Reebok has announced a new partnership with Kendrick Lamar. The...
Reebok has announced a new partnership with Kendrick Lamar. The Grammy-nominated rapper is designing a collection of sneakers for the brand. Additionally, he is helping Reebok develop programs to keep children off the streets. To celebrate the partnership, Lamar has penned a song entitled “I Am” and shot a video ...
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Roxy has announced the global launch of a line of...
Roxy has announced the global launch of a line of 40 items, including jackets and scarves, in cooperation with Biotherm that uses microcapsulated hydrating ingredients embedded in the fabrics to protect the wearer's skin from the cold. Called Enjoy & Care, it will be available in the stores from September ...
