News and insights about brands in the sporting goods industry – Page 314
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James Rodriguez is releasing a personalized range of men's underwear,...
James Rodriguez is releasing a personalized range of men's underwear, following in the footsteps of Cristiano Ronaldo and David Beckham. The Colombian midfielder, who plays with Ronaldo at Real Madrid, modeled the J10 branded range after teaming up with Colombian brand Bronzini. The athlete became one of the world's most ...
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Kempa and the SC Magdeburg handball team have extended their...
Kempa and the SC Magdeburg handball team have extended their partnership for a further three years
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Poc Sweden has won a prize from Popular Science, described...
Poc Sweden has won a prize from Popular Science, described as the world's largest science and technology magazine, for its Skull Orbit Comp H.I. MIPS helmet
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Reebok has signed a six-year partnership deal with UFC (Ultimate...
Reebok has signed a six-year partnership deal with UFC (Ultimate Fighting Championship), the world's largest organization for the promotion of mixed martial arts. Under the terms of the agreement, for an unspecified amount of money, Reebok will be the exclusive supplier of uniforms and commercial outfitter of UFC worldwide. UFC ...
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Nike has extended its long-standing sponsorship deal with the U.S....
Nike has extended its long-standing sponsorship deal with the U.S. Olympic Committee through the 2020 Games in Tokyo
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Leki has renewed its contract with Lindsey Vonn through the...
Leki has renewed its contract with Lindsey Vonn through the 2018 Winter Olympics in South Korea
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Starting next year, Columbia Sportswear will be the new partner...
Starting next year, Columbia Sportswear will be the new partner of the Ultra Trail du Mont Blanc (UTMB) through three of its brands: Columbia, Mountain Hardwear and Montrail. Taking the place of The North Face after many years, it will outfit all the participants in the races with shoes and ...
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Puma is said to be close to signing up Rihanna,...
Puma is said to be close to signing up Rihanna, the singing superstar, although she has been wearing Adidas shoes
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Uvex has signed up two German freeski champions, Felix Wiemers...
Uvex has signed up two German freeski champions, Felix Wiemers and Sabrina Cakmakli
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Columbia Sportswear has celebrated a grand opening for its Columbia...
Columbia Sportswear has celebrated a grand opening for its Columbia flagship store in New York City, located at 345 West 14th Street
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A small Swiss company called Faction Collective will design, manufacture...
A small Swiss company called Faction Collective will design, manufacture and market a new range of Roxy branded freeride and freestyle skis for the autumn/winter 2015/16 season. Formed in 2006, Faction Collective makes its own branded skis at an undisclosed location in Europe and sells them in 30 countries. The ...
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The X-Bionic brand of X-Technology joined Victorinox and Honeywell in...
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in the Hall of Fame of the prestigious Swiss Innovation Award as it celebrated its 25th anniversary in Zurich. Meanwhile, X-Technology, Schoeller, Sympatex Technologies and Polartec took Best Innovation prizes at the recent inaugural Future Materials Awards organized by the World ...
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Lucie Hamsin, one of the best French trail runners, has...
Lucie Hamsin, one of the best French trail runners, has joined seven other athletes in endorsing Kalenji, the sports footwear brand of Décathlon
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David Beckham and Simon Fuller, the TV producer best known...
David Beckham and Simon Fuller, the TV producer best known for being the creator of American Idol and the “Idol” franchise, have signed a 50-50 joint venture with Hong Kong-based Global Brands Group (GBG) to develop David Beckham-branded consumer products globally. As reported by The Financial Times, they also plan ...
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Anta, which became the official marketing and merchandising partner of...
Anta, which became the official marketing and merchandising partner of NBA China in October, has signed a sponsorship deal with the NBA's Brookly Nets that includes electronic signage during matches at its Barclays Center
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Luxottica and Intel have announced a multi-year R&D collaboration to...
Luxottica and Intel have announced a multi-year R&D collaboration to combine premium, luxury and sports eyewear with smart technology. The first smart eyewear from this partnership is expected to launch in 2015. Luxottica, the world's largest eyewear maker, is best known for brands such as Ray-Ban, Persol and Oakley. In ...
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WL Gore & Associates has developed +Gore for Gore-Tex gloves,...
WL Gore & Associates has developed +Gore for Gore-Tex gloves, a new technology to help keep hands warmer for longer. This technology relies on a new testing method that simultaneously measures the breathability and the insulation performance of a glove. According to Gore, the glove construction - which consists of ...
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Asics has announced an agreement with Cityzen Sciences to conduct...
Asics has announced an agreement with Cityzen Sciences to conduct joint research into and development of smart textiles for sports apparel. France-based Cityzen Sciences specializes in the development of smart textiles, and the project aims at combining this knowledge with the sports expertise cultivated by Asics to produce and market ...
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One Way Sport has signed a long-term agreement with the...
One Way Sport has signed a long-term agreement with the Chinese Ski Association, for all Nordic disciplines and biathlon, as exclusive partner and official supplier for textiles and additional ski equipment. All Nordic teams will use the products of the Finnish brand starting from the 2014/2015 season.
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News briefs
Oakley is celebrating its 40th anniversary with the launch of...
Oakley is celebrating its 40th anniversary with the launch of a limited-edition book. Published by Assouline, a global luxury publisher based in New York City, the book is entitled Oakley, showcasing the brand's story while highlighting its disruptive design and industry innovation. The 220-page hard-cover volume is in a black ...
