News and insights about brands in the sporting goods industry – Page 311
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Article
Anta recovers fast, reinforces market share
Anta Sports Products strengthened its position as the leading Chinese sports brand, with a sales increase of 22.5 percent to 8,922.7 million yuan renminbi (€1,253.5m-$1,426.5m) last year. It was the first major Chinese brand to report on a full year that marked a recovery for the Chinese sportswear market and ...
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News briefs
POC will be the official helmet, eyewear and apparel sponsor...
POC will be the official helmet, eyewear and apparel sponsor for Team Stölting, the Germany-based professional road cycling team. Team Stölting will be using products from POC's Avip collection, where Avip stands for Attention, Visibility, Interaction and Protection – POC's initiative to promote safety for road cyclists. In November 2014, ...
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News briefs
Joma, the Spanish sports apparel and footwear brand specializing in...
Joma, the Spanish sports apparel and footwear brand specializing in football, is moving into the cricket market through a contract to outfit the West Indies team. The deal was announced two days before the start of the 2015 Cricket World Cup, which is held in Australia and New Zealand from ...
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News briefs
Eden Park has appointed Tom Wood and Joe Launchbury, who...
Eden Park has appointed Tom Wood and Joe Launchbury, who play in the England rugby team, as brand ambassadors, to celebrate the start of the Six Nations Championship. The brand has provided official formalwear to the England rugby team since 2010. From April, Eden Park will run small pop-up retail ...
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News briefs
Under Armour continues to build the development of its outdoor...
Under Armour continues to build the development of its outdoor performance gear. It is now backing up its expansion in this category by signing up John Jackson to its growing roster of sponsored athletes. The American rider has been figured in many mountain movies all over the world, first as ...
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News briefs
Under Armour has signed a multi-year partnership deal with New...
Under Armour has signed a multi-year partnership deal with New York-based Authentic Brands Group, the firm that manages the Ali brand, to incorporate Muhammad Ali into its ad campaigns and products. The financial terms of the deal were not disclosed. The boxing legend, who turned 73 in January, is affected ...
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News briefs
Asics and Leki, the German producer makes poles, have come...
Asics and Leki, the German producer makes poles, have come together to promote Nordic walking. This category enjoyed a skyrocketing success in the German market but has been slowing down recently. The two brands are to launch “Asics & Leki Walk-Your-Way-Trainingtour 2015” for the spring season. The two brands' aim ...
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Short stops
The British Golf Industry Association (BGIA) has launched a new...
The British Golf Industry Association (BGIA) has launched a new website, on the model of those adopted by other organizations belonging to the Federation of Sports & Play Associations (FSPA)
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News briefs
Gore Bike Wear is going to work more closely with...
Gore Bike Wear is going to work more closely with the Rose Vaujany Mountain Bike Team, whose seven members include Steffen Thum, winner of the UCI Marathon World Series. Gore has been sponsoring the team since last year. It will try to develop specific clothing for mountain bike cyclists, who ...
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News briefs
At Ispo Munich, a marketing campaign was officially launched, entitled...
At Ispo Munich, a marketing campaign was officially launched, entitled “Dein Winter. Dein Sport” (Your Winter. Your Sport) it aims to make snow sports more popular in Central Europe. The project includes a couple of incentives especially for children and young people to motivate them to spend more time in ...
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News briefs
POC has extended its contract with Julia Mancuso through the...
POC has extended its contract with Julia Mancuso through the 2018 Olympic Games in South Korea. The American ski champion collected four Olympic medals in the last three winter games. The Swedish company unveiled a new Mancuso signature collection of updated ski helmets at the recent Ispo Munich show.
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News briefs
Rip Curl has signed a major partnership deal with Surf...
Rip Curl has signed a major partnership deal with Surf Snowdonia, which is supposed to be the world's first artificial wave to open to the public. The facility is being constructed in the lee of the Snowdonia mountains in Conwy, North Wales. Due to open in July this year, it ...
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News briefs
Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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Puma has extended its 10-year-old contract with the Ghana Football...
Puma has extended its 10-year-old contract with the Ghana Football Association for an unspecified number of years
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News briefs
Dynafit has announced that as of the 2015-16 season, it...
Dynafit has announced that as of the 2015-16 season, it will supply “Dynafit certified Inserts” to six ski boot manufacturers altogether, beyond its current partnership with Scarpa. The five newly added partners include Scott, Hagan, Roxa, Movement and Fischer, although Scarpa is the only brand, besides Dynafit itself, which has ...
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Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's...
Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's team of sponsored “pioneers” for its spring/summer 2015 collection
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News briefs
Aaron Blunck, the Olympic freeskier, has signed an endorsement deal...
Aaron Blunck, the Olympic freeskier, has signed an endorsement deal with Poc Sweden for a signature series of helmets, goggles and sunglasses due to be launched next autumn. Poc, which is owned by Black Diamond, is heading into the third year of a partnership with the U.S. Freeskiing Team.
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Short stops
Florinda Bogner, daughter of Willy Bogner, will act as the...
Florinda Bogner, daughter of Willy Bogner, will act as the face of the Bogner eyewear collection licensed by Rodenstock
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Short stops
Sätila is adding some technology to its Swedish-made beanies...
Sätila is adding some technology to its Swedish-made beanies
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News briefs
Quiksilver will soon have a series of “.surf” web addresses....
Quiksilver will soon have a series of “.surf” web addresses. The maker of surf wear has joined Minds + Machines' pioneer program to secure a number of .surf domain names, including quiksilver.surf and others such as camp.surf, wetsuits.surf, roxy.surf and more. Other companies like Hurley and Billabong have also secured ...
