News and insights about brands in the sporting goods industry – Page 311
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Brooks Running has signed up two American running champions, Dorian...
Brooks Running has signed up two American running champions, Dorian Ulrey and Matt Hillenbrand, to its so-called Brooks Beasts team
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Amer Sports Europe has appointed Armin Fuchs to the new...
Amer Sports Europe has appointed Armin Fuchs to the new position of vice president of sales, coordinating all the various sales organizations in Europe. The 44-year-old had already been promoted in 2012 from the position of German country manager to general manager for the Central Zone, covering Germany and nine ...
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Quiksilver has re-appointed Todd Richards as lead ambassador in its...
Quiksilver has re-appointed Todd Richards as lead ambassador in its snow team for the North American region
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Altra Running, the young brand of trail running shoes recently...
Altra Running, the young brand of trail running shoes recently acquired by Icon Health & Fitness, launched what it claims is the first “smart” running shoe at the recent Consumer Electronics Show in Las Vegas. Called Halo, it features technology that provides the wearer information in real time on running ...
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As already announced in our last issue, Skins, the Swiss-based...
As already announced in our last issue, Skins, the Swiss-based compression apparel company, has launched a cheeky advertising campaign to support its criticism of the current leadership at Fifa, the international football organization. The company proclaims itself a proud “official non-sponsor” of Fifa, as a means to highlight “unshared brand ...
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W.L. Gore has entered a licensing agreement with Montane...
W.L. Gore has entered a licensing agreement with Montane
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Lacoste is launching again a tennis racquet, but company officials...
Lacoste is launching again a tennis racquet, but company officials state that it is not meant to compete with the specialists in the specialty retail segment, but rather to back up its image and its heritage in its own stores
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Sherpa Adventure Gear, the Nepalese brand, came out as one...
Sherpa Adventure Gear, the Nepalese brand, came out as one of the numerous winners of the Ispo Gold Award for an ultralight, hand-knitted wool sweater with Primaloft Silver insulation. The unusual combination will be available for only €280 at a retail, benefiting the local community in Nepal, but the company ...
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Komperdell is launching a new and quick adjustment concept for...
Komperdell is launching a new and quick adjustment concept for the length of its Nordic walking and ski poles, using a button on the handle. No other poles can be adjusted more simply and faster, the company claims, arguing that most hikers and backcountry skiers don't adjust the length of ...
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Quiksilver will soon have a series of “.surf” web addresses....
Quiksilver will soon have a series of “.surf” web addresses. The maker of surf wear has joined Minds + Machines' pioneer program to secure a number of .surf domain names, including quiksilver.surf and others such as camp.surf, wetsuits.surf, roxy.surf and more. Other companies like Hurley and Billabong have also secured ...
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Sätila is adding some technology to its Swedish-made beanies...
Sätila is adding some technology to its Swedish-made beanies
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Florinda Bogner, daughter of Willy Bogner, will act as the...
Florinda Bogner, daughter of Willy Bogner, will act as the face of the Bogner eyewear collection licensed by Rodenstock
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Aaron Blunck, the Olympic freeskier, has signed an endorsement deal...
Aaron Blunck, the Olympic freeskier, has signed an endorsement deal with Poc Sweden for a signature series of helmets, goggles and sunglasses due to be launched next autumn. Poc, which is owned by Black Diamond, is heading into the third year of a partnership with the U.S. Freeskiing Team.
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Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's...
Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's team of sponsored “pioneers” for its spring/summer 2015 collection
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Dynafit has announced that as of the 2015-16 season, it...
Dynafit has announced that as of the 2015-16 season, it will supply “Dynafit certified Inserts” to six ski boot manufacturers altogether, beyond its current partnership with Scarpa. The five newly added partners include Scott, Hagan, Roxa, Movement and Fischer, although Scarpa is the only brand, besides Dynafit itself, which has ...
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Puma has extended its 10-year-old contract with the Ghana Football...
Puma has extended its 10-year-old contract with the Ghana Football Association for an unspecified number of years
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Evan Geiselman has signed a head-to-toe marketing partnership with Reef....
Evan Geiselman has signed a head-to-toe marketing partnership with Reef. Born in Florida, the 21-year-old has been involved in competitive surfing since the age of 7. He qualified as Vans Triple Crown Rookie of the Year in 2011, and he recently won the Kona Pro Jax in his home state. ...
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TSL is recalling three models of snow shoes developed for...
TSL is recalling three models of snow shoes developed for the winter 2014/15 season: the TSL 305 Expedition, the TSL 325 Expedition and the TSL Symbioz Elite
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Le Coq Sportif is proposing a limited edition of its...
Le Coq Sportif is proposing a limited edition of its iconic Arthur Ashe shoe, made in France. It comes in two styles using stressed leather. One of them has been developed to be sold exclusively in the high-end Colette store in Paris, starting on Jan. 12.
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Maurice Clavel, a German/French triathlon runner who finished second in...
Maurice Clavel, a German/French triathlon runner who finished second in the 2014 70.3 European Championships in Wiesbaden, has joined Scott's triathlon team
