News and insights about brands in the sporting goods industry – Page 313
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News briefs
Footbalance, the Finnish specialist in customized insoles, is launching FitPro...
Footbalance, the Finnish specialist in customized insoles, is launching FitPro software to guide retail staff through computer-aided foot analysis and footwear recommendation. To be showcased at Ispo Munich, FitPro should help store employees to pick the right footwear for their customer's foot type and to customize their choice with Footbalance ...
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Reusch has developed two special ski gloves for two ski...
Reusch has developed two special ski gloves for two ski champions, Lindsey Vonn and Marcel Hirscher. Vonn, who is already sponsored by Reusch, just set a new record in women's alpine skiing with her 63rd World Cup victory. Reusch has just announced a new sponsorship cooperation with Hircher, who has ...
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Supported by the Ispo team, The North Face has developed...
Supported by the Ispo team, The North Face has developed a new concept for a jacket with ideal heat insulation in only 12 weeks by using Ispo's Open Innovation platform
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Ellesse is sponsoring two Spanish tennis players, Mónica Puig and...
Ellesse is sponsoring two Spanish tennis players, Mónica Puig and Feliciano López
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Tiger Woods is endorsing Full Swing golf simulators
Tiger Woods is endorsing Full Swing golf simulators
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News briefs
Zoggs is launching its first range of wetsuits. The new...
Zoggs is launching its first range of wetsuits. The new range will make its official debut on Feb. 27, at the 220 Triathlon Show at the Sandown Park race course, in the outer suburbs of London. The new range, which is described as featuring total flexibility, to reduce fatigue and ...
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News briefs
Zoggs has launched the Predator Flex Titanium Reactor swimming goggles....
Zoggs has launched the Predator Flex Titanium Reactor swimming goggles. The new goggles incorporate Titanium photochromatic sunlight sensitive lenses, which are supposed to offer added protection from reflected light and to reduce glare when swimming inside. The existing Predator Flex frame, which are now offered with photochromatic lenses, also feature ...
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News briefs
Macron and S.S. Lazio have unveiled a new home jersey...
Macron and S.S. Lazio have unveiled a new home jersey that will be used by the Italian football team throughout the second half of the season, to celebrate the 115-years anniversary of the club. The new stylized eagle Lazio Football Kit made its debut in the Serie A match against ...
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News briefs
Mico Sport is launching a new line of technical men's...
Mico Sport is launching a new line of technical men's and women's shirts, underpants and socks signed by another ski champion, Alberto Tomba, at the Ispo Munich show later this week. It uses the Dryarn microfiber of Aquafil.
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Smith Optics is working together with Outdoor Tech to offer...
Smith Optics is working together with Outdoor Tech to offer adult ski and snowboard helmets for adults and children with embedded earphones, using wireless Bluetooth technology
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News briefs
Amer Sports has completed the repurchase of 819,171 of its...
Amer Sports has completed the repurchase of 819,171 of its own shares at an average price per share of €15.49, a process that began on Aug. 15. As a result, the company now holds a total of 1,417,429 treasury shares representing about 1.20% of the total number of outstanding shares ...
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Padraig Harrington has re-signed with Wilson for an 18th consecutive...
Padraig Harrington has re-signed with Wilson for an 18th consecutive year
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Inov-8, which has developed a specific shoe for triathlon, has...
Inov-8, which has developed a specific shoe for triathlon, has signed up a brilliant Spanish Ironman, Victor Del Corral
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News briefs
Scarpa North America will act as official sponsor of the...
Scarpa North America will act as official sponsor of the National Ski Patrol in the U.S. for touring and telemark ski boots. Members of the National Ski Patrol will be able to purchase Scarpa's products at special conditions.
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Adidas is putting out a new line of sportswear, shoes...
Adidas is putting out a new line of sportswear, shoes and accessories for girls under the Adidas Stella Sport label, developed with Stella McCartney
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News briefs
Mammut is asking owners of a Mammut/Snowpulse avalanche airbag as...
Mammut is asking owners of a Mammut/Snowpulse avalanche airbag as a precaution to re-equip the release units of the backpacks with a special plastic clip. The point of possible concern is the connection between the release mechanism and the Venturi valve in avalanche airbags produced for the winter seasons from ...
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News briefs
Romain Bardet is a new ambassador for the Gel Intérim...
Romain Bardet is a new ambassador for the Gel Intérim Rossignol Nordic Team. The professional cyclist, who competes with France-based AG2R team, finished 6th in the 2014 Tour de France and 15th overall in the Tour de France 2013. He joins Marie Laure Brunet, double Olympic medalist in biathlon, who ...
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News briefs
Columbia has announced it will be the equipment partner of...
Columbia has announced it will be the equipment partner of The Mud Day in 2015. The Mud Day is an obstacle course organized by Amaury Sport Organisation (A.S.O.), which organises the Tour de France and other competitions. In 2014, its second year, it lasted nine days and covered six French ...
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Puma has extended its sponsorship of the Ghana Football Association...
Puma has extended its sponsorship of the Ghana Football Association
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Nike has been granted a patent in the U.S. for...
Nike has been granted a patent in the U.S. for a recyclable ball
