News and insights about brands in the sporting goods industry – Page 319
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News briefs
Black Diamond Equipment says it is intensifying trade marketing in...
Black Diamond Equipment says it is intensifying trade marketing in Europe this winter with targeted sales training, an optimized point-of-purchase program and close partnerships with leading European outdoor retailers. The goal is to coordinate the different aspects of the communication to the consumer, says Stephan Hagenbusch, European marketing director of ...
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Puma has extended its partnership with BMW Motorsport. The multi-year...
Puma has extended its partnership with BMW Motorsport. The multi-year renewal of the contract will see Puma remain the official supplier of team and racewear for all BMW Motorsport racing operations. As part of this new agreement, Puma has also renewed its relationship with BMW Motorsport as the official and ...
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Lactel, the major brand of milk in France, has come...
Lactel, the major brand of milk in France, has come out with Sporteus, a high-protein and low-fat milk marketed as a means of recovering from physical exertion
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Canterbury has secured a partnership with European Professional Club Rugby...
Canterbury has secured a partnership with European Professional Club Rugby (EPCR) as the official apparel supplier to the inaugural European Rugby Champions Cup and European Rugby Challenge Cup tournaments. The brand will supply the official kit to EPCR's match officials for the more than 130 games in European professional club ...
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Patagonia has launched a capsule collection made from reclaimed or...
Patagonia has launched a capsule collection made from reclaimed or alternatively-sourced fabrics. The company said the new Truth to Materials collection is meant to re-imagine the source of raw materials. The collection includes an undyed cashmere snap-t pullover and cardigan, a reclaimed cotton hoody and crew, a reclaimed wool jacket ...
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Columbia hires new manufacturing and marketing executives
Columbia Sportswear has hired Steve Woodside, formerly at VF Corp., as vice-president of global manufacturing and appointed Stuart Redsun, a former executive at Under Armour, to the newly-created role of chief marketing officer.Woodside, who will report directly to Columbia's chief operating officer, Bryan Timm, joined Columbia on Aug. 25. His ...
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Fila has signed a sponsorship contract with the Royal Dutch...
Fila has signed a sponsorship contract with the Royal Dutch Skating Federation (KNSB) to support the Netherlands' national skating teams through the 2018 PyeongChang Winter Olympics. Under the agreement, the South Korea-based sporting goods maker will provide the Netherlands' speed skating and short-track skating competitors with training suits, shoes and ...
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Puma has signed a licensing deal with L'Oréal for personal...
Puma has signed a licensing deal with L'Oréal for personal care items, taking the place of Procter & Gamble from next January
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In a further innovative initiative, Patagonia has launched a new...
In a further innovative initiative, Patagonia has launched a new temperature regulation technology that uses a proprietary element for extra stability against fiber migration. It is described as a multi-denier synthetic insulation, called FullRange, that is made up of different types of polyester fiber. It has been developed by Toray ...
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Iceabreaker is planning to launch two global campaigns in 2015...
Iceabreaker is planning to launch two global campaigns in 2015 with the help of a Kiwi advertising agency, DDB New Zealand
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A U.S. company, Eyeking, has extended its eyewear licensing agreement...
A U.S. company, Eyeking, has extended its eyewear licensing agreement with Under Armour until the end of 2019
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Dainese has announced a four-year endorsement contract with Bode Miller...
Dainese has announced a four-year endorsement contract with Bode Miller and an agreement of the same duration to act as official supplier of safety equipment for the U.S. Ski Team. The Italian supplier of advance protective equipment will rely on Miller also for its R&D efforts in the area of ...
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As previously announced, Reebok and a tattoo parlor in Stockholm,...
As previously announced, Reebok and a tattoo parlor in Stockholm, Salong Betong, gave fitness enthusiasts the opportunity to ink the CrossFit delta logo onto their bodies on Aug. 30 during the Tough Viking obstacle race at Gärdet, in Stockholm. Nine people got the tattoo and finally, 24-year old Camilla Nilsson ...
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Apple is giving a new impetus at the wearable technology...
Apple is giving a new impetus at the wearable technology sector with the launch of the iPhone 6 and of the Apple Watch. The new iPhone will incorporate a dedicated health app that uses sensors to track steps and calories burned, adjusting the count based on elevation. On top of ...
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High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
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News briefs
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
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Salming Sports, a Swedish brand of sports clothing and footwear...
Salming Sports, a Swedish brand of sports clothing and footwear for floorball, handball, running and squash, has become an official partner of the Professional Squash Association (PSA). The company is named after Anders Börje Salming, the legendary professional ice hockey player from Lapland, who launched his own brand of underwear ...
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Outlast Technologies has partnered with New Era Cap to develop...
Outlast Technologies has partnered with New Era Cap to develop temperature-regulating hats for Team USA players and team captains during the 2014 PGA Ryder Cup golf tournament, to be held on Sept. 26-28 at Gleneagles in Scotland. New Era has secured exclusive rights to headwear during the biennial competition through ...
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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As it has done with previous Olympic events, Technogym has...
As it has done with previous Olympic events, Technogym has signed an exclusive agreement with Rio 2016 to supply 1,000 pieces of equipment and install its Mywellness cloud digital platform to enable the athletes to exercise for the Games, connecting their personal training programs with the equipment or their mobile ...
