News and insights about brands in the sporting goods industry – Page 319
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Gaastra International Sportswear has signed a European licensing agreement for...
Gaastra International Sportswear has signed a European licensing agreement for its footwear with the Newport Footwear subsidiary of another Dutch company, Star Collections, which will start taking care of deliveries from next spring. Gaastra was previously developing and distribution its footwear on its own. Separately, Gaastra has signed up with ...
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Reusch has announced a long-term partnership deal with Diego Lopez,...
Reusch has announced a long-term partnership deal with Diego Lopez, the 32-year-old Spanish goalkeeper of AC Milan. Lopez won the Spanish football championship last year while playing with Real Madrid. The brand has been partnering with AC Milan for 15 years, supplying Lopez' predecessors, Dida and Abbiati.
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One Way has announced a new partnership in cycling with...
One Way has announced a new partnership in cycling with the Russian World Tour Team Katusha for 2015 and 2016. The Finnish Nordic sports brands becomes exclusive textile partner and sponsor of the team, providing all high-performance cycling apparel as well as casual clothing, eyewear, bags and other equipment. During ...
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Intersport is expanding its involvement in ski jumping by becoming...
Intersport is expanding its involvement in ski jumping by becoming official presenting sponsor of the Vierschanzentouren, the ski jumping series organized by the Austrian and German ski federations at four locations in their respective countries. It is upgrading to the highest sponsorship level for the event, with which it was ...
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Gore-Tex is launching a new marketing campaign with a seven-digit...
Gore-Tex is launching a new marketing campaign with a seven-digit budget across multiple channels during the current season in four countries - Germany, Italy, Sweden and the U.K. - to add visibility to its brand in all its applications across garments, footwear, gloves and other accessories. It will run under ...
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Compressport has launched a new, lightweight style of underwear shorts...
Compressport has launched a new, lightweight style of underwear shorts that can be used for any sports, individual or team. The shorts are made of 100-percent natural fibers including cashmere, which has antibacterial properties that help prevent both odors and irritation. The shorts are available in four colors - black, ...
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Smith Sports Optics will donate $1 from every pair of...
Smith Sports Optics will donate $1 from every pair of sunglasses sold through its website this month to First Descents, a nonprofit organization that helps young adult cancer patients and survivors of outdoor adventure experiences
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Forbes again ranked Nike as the most valuable sports brand...
Forbes again ranked Nike as the most valuable sports brand at $17.3 million. It was followed by ESPN at $15 million and Adidas at $7.1 million. Meanwhile, Nike and Adidas were again cited by Interbrand among the world's most valuable brands. Nike came in 22nd position in its annual ranking, ...
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National Geographic has made Craghoppers its exclusive North American partner...
National Geographic has made Craghoppers its exclusive North American partner for licensed apparel
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Anta Sports Products announced yesterday a partnership with NBA China,...
Anta Sports Products announced yesterday a partnership with NBA China, taking the place of Peak Sports. The Chinese company will launch a complete line of co-branded league and team-identified footwear and accessories that will be sold in Anta's 2,000-plus stores around the country and at its online stores in the ...
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The European Surf Manufacturers Association (Eurosima), gave its annual Innovation...
The European Surf Manufacturers Association (Eurosima), gave its annual Innovation Prize to Newtis, a French start-up that has developed a new polycarbonate-based layering process for surfboards. It is said to be more automated and less toxic than traditional processes based on fiberglass. It also allows for easier customization. To market ...
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David Beckham's income from personal sponsorship deals dropped by around...
David Beckham's income from personal sponsorship deals dropped by around 10 percent in 2012 after he retired from football. The 2013 accounts for the company that handles Beckham's personal endorsements, Footwork Productions, show that his revenues dropped to £14.8 million (€18.84m-$23.83m) from £16.5 million (€21.00m-$26.56) in 2012. The information was recently revealed ...
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Nike has launched the Hyperwarm Flex, a baselayer for athletes...
Nike has launched the Hyperwarm Flex, a baselayer for athletes training and competing in cold climates. The pant-and-top combination features breathable mesh and seamless knit engineering as well as distinct knitted panels in the areas - the shoulders, elbows and knees - requiring superior flexibility. To guard against overheating or the ...
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Nike has delayed the launch of its latest basketball shoe,...
Nike has delayed the launch of its latest basketball shoe, the LeBron 12, citing “a small cosmetic issue.” The new model was scheduled to become available at retail in China on Oct. 1 and elsewhere in the world on Oct. 11. An earlier model of the LeBron was recently estimated ...
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The Dutch windsurfer Dorian van Rijsselberghe, who made a big...
The Dutch windsurfer Dorian van Rijsselberghe, who made a big (positive) splash at the Olympic Games in London, has become the newest brand ambassador of Brunotti Sportswear
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Black Diamond Equipment says it is intensifying trade marketing in...
Black Diamond Equipment says it is intensifying trade marketing in Europe this winter with targeted sales training, an optimized point-of-purchase program and close partnerships with leading European outdoor retailers. The goal is to coordinate the different aspects of the communication to the consumer, says Stephan Hagenbusch, European marketing director of ...
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Puma has extended its partnership with BMW Motorsport. The multi-year...
Puma has extended its partnership with BMW Motorsport. The multi-year renewal of the contract will see Puma remain the official supplier of team and racewear for all BMW Motorsport racing operations. As part of this new agreement, Puma has also renewed its relationship with BMW Motorsport as the official and ...
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Lactel, the major brand of milk in France, has come...
Lactel, the major brand of milk in France, has come out with Sporteus, a high-protein and low-fat milk marketed as a means of recovering from physical exertion
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Canterbury has secured a partnership with European Professional Club Rugby...
Canterbury has secured a partnership with European Professional Club Rugby (EPCR) as the official apparel supplier to the inaugural European Rugby Champions Cup and European Rugby Challenge Cup tournaments. The brand will supply the official kit to EPCR's match officials for the more than 130 games in European professional club ...
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Patagonia has launched a capsule collection made from reclaimed or...
Patagonia has launched a capsule collection made from reclaimed or alternatively-sourced fabrics. The company said the new Truth to Materials collection is meant to re-imagine the source of raw materials. The collection includes an undyed cashmere snap-t pullover and cardigan, a reclaimed cotton hoody and crew, a reclaimed wool jacket ...
