News and insights about brands in the sporting goods industry – Page 319
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News briefs
A Norwegian sportswear company, Skogstad Sport, has become an official...
A Norwegian sportswear company, Skogstad Sport, has become an official sponsor of the Cardiff football club in the U.K. The elements of the sponsorship deal include marketing opportunities at Cardiff City's new stadium such as posting the company's logo behind the Norwegian manager of the British team, Ole Gunnar Solskjaer, ...
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News briefs
Asics is the new title sponsor of two Neon Run...
Asics is the new title sponsor of two Neon Run U.K. events set to take place in October in Leeds and Sunderland, respectively on Oct. 18 and Oct. 25. As part of the deal, besides being the naming rights sponsor, Asics will be the exclusive footwear and technical apparel category ...
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Short stops
Puma has announced an extension of its long-standing sponsorship of...
Puma has announced an extension of its long-standing sponsorship of the Czech Football Federation, which dates back to 1995, “until the next decade”
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Article
Amer Sports sees room for further growth in profitability
The management of Amer Sports is generally pleased with the results of its outdoor brands, including Salomon, Arc'teryx and Suunto. It sees further potential for the development of the footwear and apparel categories within the group, and it is taking action to boost the sales and profitability of its only ...
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News briefs
Amer Sports will inaugurate a new Amer Sports Brand Store...
Amer Sports will inaugurate a new Amer Sports Brand Store at the group's headquarters in Helsinki, at Aleksis Kiven katu 17 A, on Aug. 29. The 280-square-meter store will offer a comprehensive selection of products representing the various brands of the group. The store offering will include sports and lifestyle ...
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News briefs
Body Glove has announced the signing of a licensing agreement...
Body Glove has announced the signing of a licensing agreement with Push Creations to create a new line of Body Glove watches. The watches, designed both for the surfer and the fashion focused swimsuit consumer, are wate- resistant up to a depth of 300 feet and feature innovative styling and ...
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News briefs
FootBalance has signed an agreement to become an official partner...
FootBalance has signed an agreement to become an official partner of the Finnish National Basketball Team, which was very successful in last year's European Basketball Championships, supplying custom-made footbeds for its members. To celebrate this partnership, FootBalance has released special footbeds from its Susijengi collection that are going to be ...
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Rossignol is launching its first after-ski boot for the winter...
Rossignol is launching its first after-ski boot for the winter 2014/15 season, developed in a very elegant version by its research and development laboratory in Montebelluna
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News briefs
Jack Wolfskin launched a new advertising campaign for end consumers...
Jack Wolfskin launched a new advertising campaign for end consumers in Germany, Austria and Switzerland on Aug. 18. The campaign includes a TV spot, which has been available on the campaign's website, draussen-ist-ueberall.com, since Aug. 18 and which was aired for the first time on TV on Aug. 25. Together ...
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News briefs
Skins has announced a partnership with Tecnu Adventure Racing, a...
Skins has announced a partnership with Tecnu Adventure Racing, a multisport adventure racing team in North America. Skins is providing the team with an assortment of compression wear including A400 Compression Long Tights, A200 Compression Long Tights, RY400 Compression Long Tights for Recovery and the Unisex Compression Calf Tights MX. ...
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News briefs
Adidas invited end consumers to participate in the planning of...
Adidas invited end consumers to participate in the planning of the fashion show for its Neo label of apparel, shoes and accessories, held on Sept. 3 in New York, where it presented the new autumn/winter collection of the brand. Selena Gomez, an American artist and vocalist, presented the campaign, which ...
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Adidas has signed up a frequently filmed Canadian snowboard champion,...
Adidas has signed up a frequently filmed Canadian snowboard champion, Louif Paradis, to help promote its snowboard clothing line, first launched in the winter 2013 season
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Milos Raonic, the 23-year-old Canadian who has become one of...
Milos Raonic, the 23-year-old Canadian who has become one of the ten best tennis champions in the world, is going to act as a testimonial for Canada Goose
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News briefs
Uvex was honored with the Corporate Design Award 2014 by...
Uvex was honored with the Corporate Design Award 2014 by Awards Unlimited for the re-launch of its corporate design at the beginning of this year. Uvex' new corporate design was developed by the agency Tom Leifer Design in Hamburg. The re-launch also included a refined logo. For the first time ...
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News briefs
Intersport wants to renew and sharpen its image in Sweden...
Intersport wants to renew and sharpen its image in Sweden with the launch of a new website, advertisements and an increased social media presence aimed at strengthening ties with consumers. The exact launch date of the new website has not yet been announced, but television advertisements featuring a range of ...
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News briefs
Digital marketing can be very effective. Selena Gomez reportedly got...
Digital marketing can be very effective. Selena Gomez reportedly got 865,000 likes after introducing her new shoe collection to her 12 million followers on Instagram. The line is a collaboration with Neo, the young and affordable shoe brand of the Adidas Group.
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News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
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News briefs
Wilson was the number one brand of tennis racquets for...
Wilson was the number one brand of tennis racquets for the 20th consecutive year at the Wimbledon championships, according to Sports Marketing Surveys' 2014 Wimbledon equipment census. At this year's event, the brand had 11 racquets in play in the last 16 men and ladies' singles, namely 34 percent of ...
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News briefs
New Era Cap has been named the Official Cap of...
New Era Cap has been named the Official Cap of the 2014 U.S. Ryder Cup Team by the PGA of America. The global lifestyle brand has secured exclusive rights to headwear during the biennial competition through 2016. Players and team captain will wear New Era caps at the upcoming 2014 ...
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Article
Anta leads Chinese recovery
Anta Sports described itself a few days ago as the first Chinese group to fully recover from the glut in inventories that affected the Chinese sports market for several years, after a sales increase of 22.4 percent to nearly 4,122 million yuan renminbi (€501.28m-$670.24m) for the first half of this ...
