News and insights about brands in the sporting goods industry – Page 310
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News briefs
Mico Sport is launching a new line of technical men's...
Mico Sport is launching a new line of technical men's and women's shirts, underpants and socks signed by another ski champion, Alberto Tomba, at the Ispo Munich show later this week. It uses the Dryarn microfiber of Aquafil.
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Macron and S.S. Lazio have unveiled a new home jersey...
Macron and S.S. Lazio have unveiled a new home jersey that will be used by the Italian football team throughout the second half of the season, to celebrate the 115-years anniversary of the club. The new stylized eagle Lazio Football Kit made its debut in the Serie A match against ...
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News briefs
Zoggs has launched the Predator Flex Titanium Reactor swimming goggles....
Zoggs has launched the Predator Flex Titanium Reactor swimming goggles. The new goggles incorporate Titanium photochromatic sunlight sensitive lenses, which are supposed to offer added protection from reflected light and to reduce glare when swimming inside. The existing Predator Flex frame, which are now offered with photochromatic lenses, also feature ...
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Zoggs is launching its first range of wetsuits. The new...
Zoggs is launching its first range of wetsuits. The new range will make its official debut on Feb. 27, at the 220 Triathlon Show at the Sandown Park race course, in the outer suburbs of London. The new range, which is described as featuring total flexibility, to reduce fatigue and ...
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Tiger Woods is endorsing Full Swing golf simulators
Tiger Woods is endorsing Full Swing golf simulators
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Ellesse is sponsoring two Spanish tennis players, Mónica Puig and...
Ellesse is sponsoring two Spanish tennis players, Mónica Puig and Feliciano López
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News briefs
Reusch has developed two special ski gloves for two ski...
Reusch has developed two special ski gloves for two ski champions, Lindsey Vonn and Marcel Hirscher. Vonn, who is already sponsored by Reusch, just set a new record in women's alpine skiing with her 63rd World Cup victory. Reusch has just announced a new sponsorship cooperation with Hircher, who has ...
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Supported by the Ispo team, The North Face has developed...
Supported by the Ispo team, The North Face has developed a new concept for a jacket with ideal heat insulation in only 12 weeks by using Ispo's Open Innovation platform
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News briefs
Footbalance, the Finnish specialist in customized insoles, is launching FitPro...
Footbalance, the Finnish specialist in customized insoles, is launching FitPro software to guide retail staff through computer-aided foot analysis and footwear recommendation. To be showcased at Ispo Munich, FitPro should help store employees to pick the right footwear for their customer's foot type and to customize their choice with Footbalance ...
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Le Coq Sportif is selling on its web store and...
Le Coq Sportif is selling on its web store and its concept shops a capsule collection of five sneakers featuring prints from the Liberty Art Fabrics collection
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Dainese, which has come under new ownership as reported, is...
Dainese, which has come under new ownership as reported, is extending its skiwear line into the premium segment of the market
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News briefs
Several more European companies including Carhartt, Mountain Force, Rossignol and...
Several more European companies including Carhartt, Mountain Force, Rossignol and Snickers have adopted 37.5, the natural insulation technology from Cocona, for their autumn/winter 2015/16 collection. Rossignol is using it for its entire line of cross-country skiwear.
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Nike has developed a capsule collection of training clothing together...
Nike has developed a capsule collection of training clothing together with a Berlin designer, Johanna F. Schneider, which will be available through its Nike Lab website from Feb. 26 as well as at the Voo Store in the German capital
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News briefs
Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
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News briefs
Lowa is presenting a new winter boot for the next...
Lowa is presenting a new winter boot for the next autumn/winter season, saying that its function is similar to that of winter tires, which are mandatory for driving cars in certain circumstances. The new Lowa Wintersole incorporates a special Vibram G Elika Ice outsole whose design resembles that of ice ...
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Stiga is the new blade supplier for the national table...
Stiga is the new blade supplier for the national table tennis teams of Hong Kong and Singapore
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Booking a bigger booth at the Ispo Munich fair, Buff...
Booking a bigger booth at the Ispo Munich fair, Buff is presenting no less than 160 different hats
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News briefs
B. Robinson Optical, the global eyewear licensee of Revo, is...
B. Robinson Optical, the global eyewear licensee of Revo, is launching the brand's first snow goggle for the coming autumn/winter season. There will be eight unisex styles with three mirror lens coatings and a dual photochromic/polarized lens combination.
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Under Armour has signed a ten-year extension of its sponsorship...
Under Armour has signed a ten-year extension of its sponsorship deal with Jordan Spieth, the first golfer to have been outfitted by the brand head-to-toe during competitions
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Aquasphere has launched the polarized lens version of its award-willing...
Aquasphere has launched the polarized lens version of its award-willing Kayenne swimming goggle
