News and insights about brands in the sporting goods industry – Page 310
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News briefs
The Pump technology that contributed to Reebok's rise in the...
The Pump technology that contributed to Reebok's rise in the early nineties is making a comeback. The ZPump Fusion, which hit the stores a few days ago, was described as a reinvention of the Pump, adjusting the technology of this classic for an entirely new performance running shoe. The familiar ...
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News briefs
Diadora will sponsor the Norwegian women's national cycling team under...
Diadora will sponsor the Norwegian women's national cycling team under an agreement signed in February with the Norwegian Cycling Federation (NCF). The initial contract is for three years and can be extended for another two. Diadora will now supply all the clothing for the female riders as well as the ...
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News briefs
Kelme has signed an important sponsorship deal with the Professional...
Kelme has signed an important sponsorship deal with the Professional Futsal League (PFL) of the U.S. The Spanish company will act as official footwear supplier for the American league. It has a similar agreement with the Spanish futsal league (LNFS) since 2013.
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Ecco Golf has signed up five LPGA Tour players -...
Ecco Golf has signed up five LPGA Tour players - Jennifer Johnson, Pernilla Lindberg, Sadena Parks, Kendall Dye and Therese Koelbaek
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News briefs
Glenmuir will be the title sponsor of the Foremost Golf...
Glenmuir will be the title sponsor of the Foremost Golf Championship, scheduled to be played at the Oxfordshire Golf Club on May 18. The event is organized every year by Foremost Golf among its retail members, who manage more than 950 golf stores across the U.K. Participants will receive a ...
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News briefs
Nike says it has forged new partnerships with Garmin, TomTom,...
Nike says it has forged new partnerships with Garmin, TomTom, Wahoo Fitness and Netpulse, allowing their devices to connect with its evolving Nike+ application. The app was first launched in cooperation with Apple a year ago. Nike made the fresh announcement on the eve of the public release of the ...
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Article
Columbia ended 2014 strongly
Columbia Sportswear's sales jumped by 27 percent in the fourth quarter of 2014 to $677.0 million, generating a 57 percent higher operating profit, equal to 12.1 percent of sales, and a 51 percent higher net income of $55.6 million. On an adjusted basis, the operating margin reached 13.0 percent, up ...
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News briefs
Vans celebrated the return of snowboard boots for 2015/2016 with...
Vans celebrated the return of snowboard boots for 2015/2016 with the Vans Snow Day in the Austrian town of Mayrhofen, on Feb. 2-4. As reported by Boardsport Source, Vans had missed the 2014/2015 winter with its snowboard boot collection after a factory mishap.
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Short stops
Lacoste is sponsoring a 24-year-old French-American golf player, Alexander Levy...
Lacoste is sponsoring a 24-year-old French-American golf player, Alexander Levy
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Carolina Routier, the 24-year-old Spanish triathlete, will act as a...
Carolina Routier, the 24-year-old Spanish triathlete, will act as a brand ambassador for Asics
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News briefs
Kelly Slater, the American surfing legend, will act as a...
Kelly Slater, the American surfing legend, will act as a global brand ambassador for Puma golf apparel and footwear and Cobra golf equipment. Since last year, Slater has a partnership with Kering, the parent company of Cobra Puma Golf, for the launch of a new casual, surf-inspired apparel collection, Outerknown.
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News briefs
Adidas organized multiple events and in-store activations involving star players...
Adidas organized multiple events and in-store activations involving star players in the run-up to the NBA All-Star Game in New York City this month. They included the opening of an Adidas-only Foot Locker pop-up store for four days, selling the full range of Adidas NBA All-Star merchandise and limited edition ...
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News briefs
The new Adidas football designed for the knock-out round of...
The new Adidas football designed for the knock-out round of the Uefa Champions League made its first appearance during matches on Feb. 17. The design is called “Finale Berlin” in reference to where the CL finals will be held in the German capital's Olympic stadium on June 6. It also ...
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News briefs
Adidas has launched a series of short films, called Sport...
Adidas has launched a series of short films, called Sport 15, telling brand stories that are meant to motivate young people to do their best in sports – at their own level, in any sport and anywhere around the world. The first films portray athletes such as Lionel Messi, James ...
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Short stops
Adidas has chosen not to renew its partnership with the...
Adidas has chosen not to renew its partnership with the British & Irish Lions after the contract expires later this year
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News briefs
Asics has launched a global advertising campaign around the tagline...
Asics has launched a global advertising campaign around the tagline “It's a big world. Go run it,” which is meant to inspire runners to discover many ways and reasons to run. The campaign includes a television commercial as well as digital, outdoor and print versions, store displays and other planned ...
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News briefs
Helly Hansen will outfit the ski instructors affiliated with the...
Helly Hansen will outfit the ski instructors affiliated with the French Ski School (ESF) during the next two seasons, taking the place of Duvillard. About two million people are coached each year by ESF's instructors.
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News briefs
Ecco Golf has signed a sponsorship agreement with Na Yeon...
Ecco Golf has signed a sponsorship agreement with Na Yeon Choi, a popular 27-year-old Korean sports player and a leading LPGA Tour star. She has collected seven KLPGA titles, including two LPGA Tour events, since becoming a golf professional in 2004, joining the LPGA Tour eight years ago.
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News briefs
Brad Stewart has left Amer Sports, where he was in...
Brad Stewart has left Amer Sports, where he was in charge of global digital marketing lately. A spokesperson says he is not going to be replaced directly, as his functions will be taken over by the department of Victor Duran, senior vice president of marketing and B2C. He founded Bonfire ...
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Article
Anta recovers fast, reinforces market share
Anta Sports Products strengthened its position as the leading Chinese sports brand, with a sales increase of 22.5 percent to 8,922.7 million yuan renminbi (€1,253.5m-$1,426.5m) last year. It was the first major Chinese brand to report on a full year that marked a recovery for the Chinese sportswear market and ...
