News and insights about brands in the sporting goods industry – Page 312
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News briefs
Komperdell is launching a new and quick adjustment concept for...
Komperdell is launching a new and quick adjustment concept for the length of its Nordic walking and ski poles, using a button on the handle. No other poles can be adjusted more simply and faster, the company claims, arguing that most hikers and backcountry skiers don't adjust the length of ...
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News briefs
Sherpa Adventure Gear, the Nepalese brand, came out as one...
Sherpa Adventure Gear, the Nepalese brand, came out as one of the numerous winners of the Ispo Gold Award for an ultralight, hand-knitted wool sweater with Primaloft Silver insulation. The unusual combination will be available for only €280 at a retail, benefiting the local community in Nepal, but the company ...
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Lacoste is launching again a tennis racquet, but company officials...
Lacoste is launching again a tennis racquet, but company officials state that it is not meant to compete with the specialists in the specialty retail segment, but rather to back up its image and its heritage in its own stores
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W.L. Gore has entered a licensing agreement with Montane...
W.L. Gore has entered a licensing agreement with Montane
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News briefs
As already announced in our last issue, Skins, the Swiss-based...
As already announced in our last issue, Skins, the Swiss-based compression apparel company, has launched a cheeky advertising campaign to support its criticism of the current leadership at Fifa, the international football organization. The company proclaims itself a proud “official non-sponsor” of Fifa, as a means to highlight “unshared brand ...
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News briefs
Altra Running, the young brand of trail running shoes recently...
Altra Running, the young brand of trail running shoes recently acquired by Icon Health & Fitness, launched what it claims is the first “smart” running shoe at the recent Consumer Electronics Show in Las Vegas. Called Halo, it features technology that provides the wearer information in real time on running ...
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Quiksilver has re-appointed Todd Richards as lead ambassador in its...
Quiksilver has re-appointed Todd Richards as lead ambassador in its snow team for the North American region
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News briefs
Amer Sports Europe has appointed Armin Fuchs to the new...
Amer Sports Europe has appointed Armin Fuchs to the new position of vice president of sales, coordinating all the various sales organizations in Europe. The 44-year-old had already been promoted in 2012 from the position of German country manager to general manager for the Central Zone, covering Germany and nine ...
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Brooks Running has signed up two American running champions, Dorian...
Brooks Running has signed up two American running champions, Dorian Ulrey and Matt Hillenbrand, to its so-called Brooks Beasts team
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Aquasphere has launched the polarized lens version of its award-willing...
Aquasphere has launched the polarized lens version of its award-willing Kayenne swimming goggle
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Under Armour has signed a ten-year extension of its sponsorship...
Under Armour has signed a ten-year extension of its sponsorship deal with Jordan Spieth, the first golfer to have been outfitted by the brand head-to-toe during competitions
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News briefs
B. Robinson Optical, the global eyewear licensee of Revo, is...
B. Robinson Optical, the global eyewear licensee of Revo, is launching the brand's first snow goggle for the coming autumn/winter season. There will be eight unisex styles with three mirror lens coatings and a dual photochromic/polarized lens combination.
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Booking a bigger booth at the Ispo Munich fair, Buff...
Booking a bigger booth at the Ispo Munich fair, Buff is presenting no less than 160 different hats
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Stiga is the new blade supplier for the national table...
Stiga is the new blade supplier for the national table tennis teams of Hong Kong and Singapore
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News briefs
Lowa is presenting a new winter boot for the next...
Lowa is presenting a new winter boot for the next autumn/winter season, saying that its function is similar to that of winter tires, which are mandatory for driving cars in certain circumstances. The new Lowa Wintersole incorporates a special Vibram G Elika Ice outsole whose design resembles that of ice ...
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News briefs
Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
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Nike has developed a capsule collection of training clothing together...
Nike has developed a capsule collection of training clothing together with a Berlin designer, Johanna F. Schneider, which will be available through its Nike Lab website from Feb. 26 as well as at the Voo Store in the German capital
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News briefs
Several more European companies including Carhartt, Mountain Force, Rossignol and...
Several more European companies including Carhartt, Mountain Force, Rossignol and Snickers have adopted 37.5, the natural insulation technology from Cocona, for their autumn/winter 2015/16 collection. Rossignol is using it for its entire line of cross-country skiwear.
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Dainese, which has come under new ownership as reported, is...
Dainese, which has come under new ownership as reported, is extending its skiwear line into the premium segment of the market
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Le Coq Sportif is selling on its web store and...
Le Coq Sportif is selling on its web store and its concept shops a capsule collection of five sneakers featuring prints from the Liberty Art Fabrics collection
