News and insights about brands in the sporting goods industry – Page 312
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News briefs
Under Armour has signed a multi-year partnership deal with New...
Under Armour has signed a multi-year partnership deal with New York-based Authentic Brands Group, the firm that manages the Ali brand, to incorporate Muhammad Ali into its ad campaigns and products. The financial terms of the deal were not disclosed. The boxing legend, who turned 73 in January, is affected ...
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News briefs
Asics and Leki, the German producer makes poles, have come...
Asics and Leki, the German producer makes poles, have come together to promote Nordic walking. This category enjoyed a skyrocketing success in the German market but has been slowing down recently. The two brands are to launch “Asics & Leki Walk-Your-Way-Trainingtour 2015” for the spring season. The two brands' aim ...
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Short stops
The British Golf Industry Association (BGIA) has launched a new...
The British Golf Industry Association (BGIA) has launched a new website, on the model of those adopted by other organizations belonging to the Federation of Sports & Play Associations (FSPA)
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News briefs
Gore Bike Wear is going to work more closely with...
Gore Bike Wear is going to work more closely with the Rose Vaujany Mountain Bike Team, whose seven members include Steffen Thum, winner of the UCI Marathon World Series. Gore has been sponsoring the team since last year. It will try to develop specific clothing for mountain bike cyclists, who ...
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News briefs
At Ispo Munich, a marketing campaign was officially launched, entitled...
At Ispo Munich, a marketing campaign was officially launched, entitled “Dein Winter. Dein Sport” (Your Winter. Your Sport) it aims to make snow sports more popular in Central Europe. The project includes a couple of incentives especially for children and young people to motivate them to spend more time in ...
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News briefs
POC has extended its contract with Julia Mancuso through the...
POC has extended its contract with Julia Mancuso through the 2018 Olympic Games in South Korea. The American ski champion collected four Olympic medals in the last three winter games. The Swedish company unveiled a new Mancuso signature collection of updated ski helmets at the recent Ispo Munich show.
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News briefs
Rip Curl has signed a major partnership deal with Surf...
Rip Curl has signed a major partnership deal with Surf Snowdonia, which is supposed to be the world's first artificial wave to open to the public. The facility is being constructed in the lee of the Snowdonia mountains in Conwy, North Wales. Due to open in July this year, it ...
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News briefs
Magnum will be the official supplier of indoor training footwear...
Magnum will be the official supplier of indoor training footwear to the British troops over the next four years. In 2013, its parent company, Hi-Tec Sports UK, secured a contract with the British Ministry of Defence, which led the Magnum U.S.T. outdoor trainer to be given a NATO (North Atlantic ...
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Short stops
Puma has extended its 10-year-old contract with the Ghana Football...
Puma has extended its 10-year-old contract with the Ghana Football Association for an unspecified number of years
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News briefs
Dynafit has announced that as of the 2015-16 season, it...
Dynafit has announced that as of the 2015-16 season, it will supply “Dynafit certified Inserts” to six ski boot manufacturers altogether, beyond its current partnership with Scarpa. The five newly added partners include Scott, Hagan, Roxa, Movement and Fischer, although Scarpa is the only brand, besides Dynafit itself, which has ...
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Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's...
Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's team of sponsored “pioneers” for its spring/summer 2015 collection
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News briefs
Aaron Blunck, the Olympic freeskier, has signed an endorsement deal...
Aaron Blunck, the Olympic freeskier, has signed an endorsement deal with Poc Sweden for a signature series of helmets, goggles and sunglasses due to be launched next autumn. Poc, which is owned by Black Diamond, is heading into the third year of a partnership with the U.S. Freeskiing Team.
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Short stops
Florinda Bogner, daughter of Willy Bogner, will act as the...
Florinda Bogner, daughter of Willy Bogner, will act as the face of the Bogner eyewear collection licensed by Rodenstock
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Sätila is adding some technology to its Swedish-made beanies...
Sätila is adding some technology to its Swedish-made beanies
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News briefs
Quiksilver will soon have a series of “.surf” web addresses....
Quiksilver will soon have a series of “.surf” web addresses. The maker of surf wear has joined Minds + Machines' pioneer program to secure a number of .surf domain names, including quiksilver.surf and others such as camp.surf, wetsuits.surf, roxy.surf and more. Other companies like Hurley and Billabong have also secured ...
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News briefs
Komperdell is launching a new and quick adjustment concept for...
Komperdell is launching a new and quick adjustment concept for the length of its Nordic walking and ski poles, using a button on the handle. No other poles can be adjusted more simply and faster, the company claims, arguing that most hikers and backcountry skiers don't adjust the length of ...
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News briefs
Sherpa Adventure Gear, the Nepalese brand, came out as one...
Sherpa Adventure Gear, the Nepalese brand, came out as one of the numerous winners of the Ispo Gold Award for an ultralight, hand-knitted wool sweater with Primaloft Silver insulation. The unusual combination will be available for only €280 at a retail, benefiting the local community in Nepal, but the company ...
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Short stops
Lacoste is launching again a tennis racquet, but company officials...
Lacoste is launching again a tennis racquet, but company officials state that it is not meant to compete with the specialists in the specialty retail segment, but rather to back up its image and its heritage in its own stores
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Short stops
W.L. Gore has entered a licensing agreement with Montane...
W.L. Gore has entered a licensing agreement with Montane
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News briefs
As already announced in our last issue, Skins, the Swiss-based...
As already announced in our last issue, Skins, the Swiss-based compression apparel company, has launched a cheeky advertising campaign to support its criticism of the current leadership at Fifa, the international football organization. The company proclaims itself a proud “official non-sponsor” of Fifa, as a means to highlight “unshared brand ...
