News and insights about brands in the sporting goods industry – Page 316
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News briefs
Adidas is reportedly preparing an offer to pay €60 million...
Adidas is reportedly preparing an offer to pay €60 million a year to win the contract with the FC Barcelona team, which is held by Nike until 2018. According to the Spanish press, the Swoosh is currently paying €30 million a year for the contract, compared with Adidas' annual contractual ...
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Short stops
Puma has agreed to extend its 40-year-old partnership with the...
Puma has agreed to extend its 40-year-old partnership with the Austrian Football Federation for several years
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News briefs
Columbia Sportswear has adopted Centerstone Technologies' Ivendix online B2B platform...
Columbia Sportswear has adopted Centerstone Technologies' Ivendix online B2B platform to service its European dealers with its Columbia, Sorel and Mountain Hardwear brands. The new platform will be launched with the spring/summer 2015 reorder season. With more than 35,000 users, Centerstone claims that its secure, multi-lingual, multi-currency ordering platform is ...
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Short stops
Callaway has extended its 10-year-old contract with Phil Mickelson...
Callaway has extended its 10-year-old contract with Phil Mickelson
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News briefs
Compressport has launched a new, lightweight style of underwear shorts...
Compressport has launched a new, lightweight style of underwear shorts that can be used for any sports, individual or team. The shorts are made of 100-percent natural fibers including cashmere, which has antibacterial properties that help prevent both odors and irritation. The shorts are available in four colors - black, ...
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News briefs
Gore-Tex is launching a new marketing campaign with a seven-digit...
Gore-Tex is launching a new marketing campaign with a seven-digit budget across multiple channels during the current season in four countries - Germany, Italy, Sweden and the U.K. - to add visibility to its brand in all its applications across garments, footwear, gloves and other accessories. It will run under ...
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News briefs
Intersport is expanding its involvement in ski jumping by becoming...
Intersport is expanding its involvement in ski jumping by becoming official presenting sponsor of the Vierschanzentouren, the ski jumping series organized by the Austrian and German ski federations at four locations in their respective countries. It is upgrading to the highest sponsorship level for the event, with which it was ...
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News briefs
Reusch has announced a long-term partnership deal with Diego Lopez,...
Reusch has announced a long-term partnership deal with Diego Lopez, the 32-year-old Spanish goalkeeper of AC Milan. Lopez won the Spanish football championship last year while playing with Real Madrid. The brand has been partnering with AC Milan for 15 years, supplying Lopez' predecessors, Dida and Abbiati.
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News briefs
One Way has announced a new partnership in cycling with...
One Way has announced a new partnership in cycling with the Russian World Tour Team Katusha for 2015 and 2016. The Finnish Nordic sports brands becomes exclusive textile partner and sponsor of the team, providing all high-performance cycling apparel as well as casual clothing, eyewear, bags and other equipment. During ...
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News briefs
Gaastra International Sportswear has signed a European licensing agreement for...
Gaastra International Sportswear has signed a European licensing agreement for its footwear with the Newport Footwear subsidiary of another Dutch company, Star Collections, which will start taking care of deliveries from next spring. Gaastra was previously developing and distribution its footwear on its own. Separately, Gaastra has signed up with ...
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News briefs
Nike plans to drop out of snowboarding and free-skiing after...
Nike plans to drop out of snowboarding and free-skiing after the holiday 2014 collection to concentrate on the growing skateboarding segment in action sports. The company will continue to honor sponsorship deals with athletes in these domains until the end of their contracts.
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News briefs
After Zara and H&M, another big low-cost fashion retail chain,...
After Zara and H&M, another big low-cost fashion retail chain, Topshop, is planning to launch a sports and leisurewear line, called Parkwood Topshop Athletic, in a joint venture with Beyoncé Knowles-Carter, the American musician, singer and actress, and her company, Parkwood Entertainment. The line will consist of clothing and footwear ...
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News briefs
Briko's helmet Vulcano 6.8, one of Ispo's award winners for...
Briko's helmet Vulcano 6.8, one of Ispo's award winners for this year, has been selected for publication in the 2014 edition of the ADI Design Index, the annual publication showcasing the best of Italian design, as selected by ADI's permanent Observatory. ADI is the Italian Association for Industrial Design. Founded ...
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News briefs
361 Degrees International has signed a sponsorship agreement with the...
361 Degrees International has signed a sponsorship agreement with the Rio 2016 Organizing Committee to be an official supporter for the 2016 Summer Olympic and Paralympic Games. Under the terms of the agreement, the Chinese sports brand will supply apparel, footwear, and accessories to torchbearers, volunteers, technical and other officials. ...
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News briefs
In presenting Nike's spring/summer 2015 women's collection in New York,...
In presenting Nike's spring/summer 2015 women's collection in New York, accompanied by 27 top athletes, Mark Parker, chief executive of the group, said that it expects to raise its annual revenues from women-specific products by $2 billion to $7 billion in the next three years. “Sport and fitness are powering ...
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News briefs
Sport 2000 International is launching a marketing campaign for the...
Sport 2000 International is launching a marketing campaign for the customization of ski boots in partnership with Atomic, Fischer and Salomon. The initiative, starting in November, will have a focus on Austria and Germany, where 150 affiliated retailers are taking part. “You can leave your boots on” (the key visual ...
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Article
Columbia rises by 14% organically
Columbia Sportswear's sales were flat on a constant-currency basis in Europe, the Middle East and Africa (EMEA) during the third quarter ended Sept. 30. In terms of dollars, EMEA sales increased by 1 percent to $78.8 million. The group's revenues were up in dollars by 26 percent in the U.S. ...
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News briefs
In a further innovative initiative, Patagonia has launched a new...
In a further innovative initiative, Patagonia has launched a new temperature regulation technology that uses a proprietary element for extra stability against fiber migration. It is described as a multi-denier synthetic insulation, called FullRange, that is made up of different types of polyester fiber. It has been developed by Toray ...
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Short stops
Puma has signed a licensing deal with L'Oréal for personal...
Puma has signed a licensing deal with L'Oréal for personal care items, taking the place of Procter & Gamble from next January
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News briefs
Fila has signed a sponsorship contract with the Royal Dutch...
Fila has signed a sponsorship contract with the Royal Dutch Skating Federation (KNSB) to support the Netherlands' national skating teams through the 2018 PyeongChang Winter Olympics. Under the agreement, the South Korea-based sporting goods maker will provide the Netherlands' speed skating and short-track skating competitors with training suits, shoes and ...
