News and insights about brands in the sporting goods industry – Page 316
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Stiga is improving the sweetspot of its table tennis blades...
Stiga is improving the sweetspot of its table tennis blades by incorporating the Swedish TeXtreme carbon technology in its 2015 line
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Building on the brand's growing involvement in tennis shoes and...
Building on the brand's growing involvement in tennis shoes and clothing, Asics is introducing its first tennis racquet in the U.S., but not yet in Europe
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Compex puts out the first wireless electrostimulator for muscles...
Compex puts out the first wireless electrostimulator for muscles
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A Norwegian snowboarder, Silje Norendal, will be featured in the...
A Norwegian snowboarder, Silje Norendal, will be featured in the women's advertising campaign of Skullcandy under a new endorsement deal
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Nike SB has launched the first Nike Free shoe for...
Nike SB has launched the first Nike Free shoe for skateboarding
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Poc, the Swedish maker of protective gravity sports gear, and...
Poc, the Swedish maker of protective gravity sports gear, and Volvo Cars will present a new safety technology from Ericsson to help avoid collisions between cars and cyclists at the International Ces (Consumer Electronics Show), which will take place in Las Vegas on Jan. 6-9. The new technology determines when ...
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Tommy Hilfiger has launched a limited-edition solar-powered jacket for the...
Tommy Hilfiger has launched a limited-edition solar-powered jacket for the holiday season
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Nike has relaunched and rebranded its technical outdoor line, Nike...
Nike has relaunched and rebranded its technical outdoor line, Nike ACG, with a stronger positioning in the urban outdoor market. “Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting,” said Nike about the new NikeLab ACG ...
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Lotto will be the main sponsor of María Teresa (Tita)...
Lotto will be the main sponsor of María Teresa (Tita) Torró, the rising star of Spanish tennis, for the next two years. The player broke into the women's top 50 for the first time in 2014. In April, she won her first singles title, at the Marrakech Grand Prix tournament ...
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Amer Sports will have 260 mono-brand stores, 150 partner stores...
Amer Sports will have 260 mono-brand stores, 150 partner stores and 62 e-commerce sites in operation around the world by the end of the year. Salomon will have the biggest presence at the direct-to-consumer level with 196 branded stores and 29 web stores. It opened its first virtual store in ...
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Macron and TSV München 1860 have signed a new technical...
Macron and TSV München 1860 have signed a new technical partnership agreement. The Bavarian football team will be sponsored by Macron for five years starting from the upcoming season 2015-2016. The Italian teamwear brand said this partnership is particularly important as it enables the company to enter into the growing ...
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Amer Sports signed on Dec. 2 an agreement for a...
Amer Sports signed on Dec. 2 an agreement for a €150 million syndicated revolving credit facility for the next five years. Negotiated at favorable terms, it will be used for general corporate purposes including the refinancing of a €200 million syndicated loan obtained in 2011, which has now been terminated ...
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Oakley is celebrating its 40th anniversary with the launch of...
Oakley is celebrating its 40th anniversary with the launch of a limited-edition book. Published by Assouline, a global luxury publisher based in New York City, the book is entitled Oakley, showcasing the brand's story while highlighting its disruptive design and industry innovation. The 220-page hard-cover volume is in a black ...
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Asics has announced an agreement with Cityzen Sciences to conduct...
Asics has announced an agreement with Cityzen Sciences to conduct joint research into and development of smart textiles for sports apparel. France-based Cityzen Sciences specializes in the development of smart textiles, and the project aims at combining this knowledge with the sports expertise cultivated by Asics to produce and market ...
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One Way Sport has signed a long-term agreement with the...
One Way Sport has signed a long-term agreement with the Chinese Ski Association, for all Nordic disciplines and biathlon, as exclusive partner and official supplier for textiles and additional ski equipment. All Nordic teams will use the products of the Finnish brand starting from the 2014/2015 season.
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WL Gore & Associates has developed +Gore for Gore-Tex gloves,...
WL Gore & Associates has developed +Gore for Gore-Tex gloves, a new technology to help keep hands warmer for longer. This technology relies on a new testing method that simultaneously measures the breathability and the insulation performance of a glove. According to Gore, the glove construction - which consists of ...
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Luxottica and Intel have announced a multi-year R&D collaboration to...
Luxottica and Intel have announced a multi-year R&D collaboration to combine premium, luxury and sports eyewear with smart technology. The first smart eyewear from this partnership is expected to launch in 2015. Luxottica, the world's largest eyewear maker, is best known for brands such as Ray-Ban, Persol and Oakley. In ...
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Anta, which became the official marketing and merchandising partner of...
Anta, which became the official marketing and merchandising partner of NBA China in October, has signed a sponsorship deal with the NBA's Brookly Nets that includes electronic signage during matches at its Barclays Center
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David Beckham and Simon Fuller, the TV producer best known...
David Beckham and Simon Fuller, the TV producer best known for being the creator of American Idol and the “Idol” franchise, have signed a 50-50 joint venture with Hong Kong-based Global Brands Group (GBG) to develop David Beckham-branded consumer products globally. As reported by The Financial Times, they also plan ...
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Lucie Hamsin, one of the best French trail runners, has...
Lucie Hamsin, one of the best French trail runners, has joined seven other athletes in endorsing Kalenji, the sports footwear brand of Décathlon
