News and insights about brands in the sporting goods industry – Page 318
-
News briefs
Salming Sports, a Swedish brand of sports clothing and footwear...
Salming Sports, a Swedish brand of sports clothing and footwear for floorball, handball, running and squash, has become an official partner of the Professional Squash Association (PSA). The company is named after Anders Börje Salming, the legendary professional ice hockey player from Lapland, who launched his own brand of underwear ...
-
News briefs
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
-
Short stops
High Sierra, the brand of backpacks bought by Samsonite, has...
High Sierra, the brand of backpacks bought by Samsonite, has become a co-partner of the Windsurf World Cup off the German island of Sylt
-
News briefs
Apple is giving a new impetus at the wearable technology...
Apple is giving a new impetus at the wearable technology sector with the launch of the iPhone 6 and of the Apple Watch. The new iPhone will incorporate a dedicated health app that uses sensors to track steps and calories burned, adjusting the count based on elevation. On top of ...
-
News briefs
Dainese has announced a four-year endorsement contract with Bode Miller...
Dainese has announced a four-year endorsement contract with Bode Miller and an agreement of the same duration to act as official supplier of safety equipment for the U.S. Ski Team. The Italian supplier of advance protective equipment will rely on Miller also for its R&D efforts in the area of ...
-
News briefs
As previously announced, Reebok and a tattoo parlor in Stockholm,...
As previously announced, Reebok and a tattoo parlor in Stockholm, Salong Betong, gave fitness enthusiasts the opportunity to ink the CrossFit delta logo onto their bodies on Aug. 30 during the Tough Viking obstacle race at Gärdet, in Stockholm. Nine people got the tattoo and finally, 24-year old Camilla Nilsson ...
-
Short stops
A U.S. company, Eyeking, has extended its eyewear licensing agreement...
A U.S. company, Eyeking, has extended its eyewear licensing agreement with Under Armour until the end of 2019
-
Short stops
Iceabreaker is planning to launch two global campaigns in 2015...
Iceabreaker is planning to launch two global campaigns in 2015 with the help of a Kiwi advertising agency, DDB New Zealand
-
Short stops
Smith Optics has struck a marketing partnership with Vail Resorts...
Smith Optics has struck a marketing partnership with Vail Resorts in the U.S. to be the exclusive eyewear and helmet supplier to the personnel in its resorts and lodgings
-
Short stops
Volcom has launched a new promotional video to highlight its...
Volcom has launched a new promotional video to highlight its new slogan, “True to This”
-
News briefs
Epson has unveiled a new offering in wearable technology that...
Epson has unveiled a new offering in wearable technology that sees the brand entering for the first time the sport and health & well-being sectors. Epson's new line of Runsense GPS fitness trackers includes the Runsense SF-310, SF-510, SF-710, and SF-810. The Runsense looks like a standard fitness wristwatch. No ...
-
News briefs
The recently rebranded Macron Stadium, home to English Football League...
The recently rebranded Macron Stadium, home to English Football League Championship club Bolton Wanderers, was officially inaugurated in a ceremony on Aug. 1, followed by the first official match under the new name, between the Bolton Wanderers and BV Vitesse, on Aug. 4. Bolton is a metropolitan borough in the ...
-
Short stops
Oakley is launching a new edition of its legendary M...
Oakley is launching a new edition of its legendary M Frame from the ‘nineties, called M2, in a more durable and lightweight material
-
News briefs
Reebok organized a special contest during the Swedish Tough Viking...
Reebok organized a special contest during the Swedish Tough Viking obstacle race in Stockholm on Aug. 30. In collaboration with The Viral Company, it offered a one-year subscription to Crossfit worth 40,000 Swedish kronor (€4,358.73-$5,625.58) to the person who would accept to get the largest tattoo of Reebok's Delta logo on ...
-
News briefs
Primaloft is launching a completely redesigned website, at www.primaloft.com, as...
Primaloft is launching a completely redesigned website, at www.primaloft.com, as part of a change in branding the company announced in January this year. Along with new brand visuals, the website features multiple platforms dedicated to educating the consumer about all aspects of the company. The “Performance Guide” includes, among other ...
-
Short stops
Craft is putting out its first line of fitness clothing...
Craft is putting out its first line of fitness clothing for the next spring/summer season
-
News briefs
Confirming previous reports, Kelly Slater, the former surfing champion who...
Confirming previous reports, Kelly Slater, the former surfing champion who broke up with Quiksilver six months ago, has announced the planned launch of a new lifestyle brand, called Outerknown, in collaboration with the Kering group in the autumn of 2015. John Moore, who has collaborated with Slater in the past, ...
-
News briefs
Columbia Sportswear has revealed that it has signed a broad...
Columbia Sportswear has revealed that it has signed a broad apparel licensing partnership with the Dallas Cowboys, a professional American football franchise of the National Football League (NFL). Columbia will provide Cowboys-branded sportswear, outerwear and accessories for men, women and kids. The deal, which extends through early 2018, marks Columbia's ...
-
News briefs
Taylor Grey, the British fashion and lifestyle brand specializing in...
Taylor Grey, the British fashion and lifestyle brand specializing in golf apparel, will be the official clothing partner of the 10th Golf Show, scheduled to be held in the Glow events area at Bluewater, Kent on Nov. 14-16. The show's personnel will wear Taylor Grey garments and the brand will ...
-
News briefs
Body Glove is bringing out a line of outdoor fitness...
Body Glove is bringing out a line of outdoor fitness lifestyle clothing, Breathe by Body Glove, in North America this autumn. It is said to have been designed for a woman who wants to experience physical exercise to make her feel confident, beautiful and empowered, and not just for physical ...
