News and insights about brands in the sporting goods industry – Page 318
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Line, the American ski company owned by Jarden Corp., has...
Line, the American ski company owned by Jarden Corp., has entered a partnership with Tom Wallisch, the freestyle skiing professional
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Technogym and Polar have announced the integration of their respective...
Technogym and Polar have announced the integration of their respective platforms
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Helly Hansen has become the official supplier of Selkirk Wilderness...
Helly Hansen has become the official supplier of Selkirk Wilderness Skiing, the Canadian mountain lodge and guide service that pioneered snowcat skiing in British Columbia in 1975
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News briefs
Intersport is expanding its involvement in ski jumping by becoming...
Intersport is expanding its involvement in ski jumping by becoming official presenting sponsor of Vierschanzentouren, the ski jumping series organized by the Austrian and German ski federations at four locations in their respective countries. It is upgrading to the highest sponsorship level for the event, with which it was originally ...
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Burton is set to host the world's largest street snowboarding...
Burton is set to host the world's largest street snowboarding contest in the Roppongi Hills Arena of Tokyo on Nov. 15
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Chogori India Retail, which took on the distribution of Columbia...
Chogori India Retail, which took on the distribution of Columbia Sportswear in India in the middle of last year, is reportedly planning to open 25 stores or shop-in-shops by next April and up to 120 over the next three years following results that exceeded expectations at the first five stores
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Columbia Sportswear has extended its three-year-old partnership with the U.S....
Columbia Sportswear has extended its three-year-old partnership with the U.S. Freestyle Ski Team through the 2022 Olympic Winter Games
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Joma has signed a sponsorship deal with the national football...
Joma has signed a sponsorship deal with the national football federation of Bulgaria
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Kelme says it has developed the prototype of a Gravity...
Kelme says it has developed the prototype of a Gravity running shoe integrating a special microelectronic device that provides for the first time recommendations on a smartphone to avoid injuries and other painful complications by measuring the biomechanical characteristics of the runner's stride and detecting a sense of fatigue, while ...
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Nautilus plans to integrate new digital health and fitness platforms...
Nautilus plans to integrate new digital health and fitness platforms across all its Bluetooth Smart-enabled fitness equipment. It is introducing the new Apple Health kit into its Bowflex Max Trainer this month and will follow with the new 616 line of cardio equipment. The company is also taking its first ...
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Mikasa has extended its partnership with the European Volleyball Federation...
Mikasa has extended its partnership with the European Volleyball Federation through 2020
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Oakley will work with Garmin to expand the functions of...
Oakley will work with Garmin to expand the functions of its Oakley Airwave snow goggles by integrating the Garmin Virb Elite action camera
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Leigh Halfpenny, the Welsh full-back rugbyman who plays for the...
Leigh Halfpenny, the Welsh full-back rugbyman who plays for the Toulon and Wales teams, has signed on with Under Armour
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Article
Columbia rises by 14% organically
Columbia Sportswear's sales were flat on a constant-currency basis in Europe, the Middle East and Africa (EMEA) during the third quarter ended Sept. 30. In terms of dollars, EMEA sales increased by 1 percent to $78.8 million. The group's revenues were up in dollars by 26 percent in the U.S. ...
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Sport 2000 International is launching a marketing campaign for the...
Sport 2000 International is launching a marketing campaign for the customization of ski boots in partnership with Atomic, Fischer and Salomon. The initiative, starting in November, will have a focus on Austria and Germany, where 150 affiliated retailers are taking part. “You can leave your boots on” (the key visual ...
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In presenting Nike's spring/summer 2015 women's collection in New York,...
In presenting Nike's spring/summer 2015 women's collection in New York, accompanied by 27 top athletes, Mark Parker, chief executive of the group, said that it expects to raise its annual revenues from women-specific products by $2 billion to $7 billion in the next three years. “Sport and fitness are powering ...
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361 Degrees International has signed a sponsorship agreement with the...
361 Degrees International has signed a sponsorship agreement with the Rio 2016 Organizing Committee to be an official supporter for the 2016 Summer Olympic and Paralympic Games. Under the terms of the agreement, the Chinese sports brand will supply apparel, footwear, and accessories to torchbearers, volunteers, technical and other officials. ...
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Briko's helmet Vulcano 6.8, one of Ispo's award winners for...
Briko's helmet Vulcano 6.8, one of Ispo's award winners for this year, has been selected for publication in the 2014 edition of the ADI Design Index, the annual publication showcasing the best of Italian design, as selected by ADI's permanent Observatory. ADI is the Italian Association for Industrial Design. Founded ...
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Nike plans to drop out of snowboarding and free-skiing after...
Nike plans to drop out of snowboarding and free-skiing after the holiday 2014 collection to concentrate on the growing skateboarding segment in action sports. The company will continue to honor sponsorship deals with athletes in these domains until the end of their contracts.
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After Zara and H&M, another big low-cost fashion retail chain,...
After Zara and H&M, another big low-cost fashion retail chain, Topshop, is planning to launch a sports and leisurewear line, called Parkwood Topshop Athletic, in a joint venture with Beyoncé Knowles-Carter, the American musician, singer and actress, and her company, Parkwood Entertainment. The line will consist of clothing and footwear ...
