News and insights about brands in the sporting goods industry – Page 315
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News briefs
W.L. Gore has presented four outdoor brands that will start...
W.L. Gore has presented four outdoor brands that will start using its Gore-Tex or Windstopper technology in 2015. The four new licensees are Woolrich John Rich & Bros., Gaastra, Black Crows and Skhoop. The American outdoor apparel brand Woolrich is the best known while the other three are European. Gaastra ...
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New Era Cap is set to introduce a technical line...
New Era Cap is set to introduce a technical line of knitted headwear for next winter, featuring Outlast technology, Dri-Release and Durable Water Repellency (DWR). They will be worn by promising snowboarders and skaters on and off the mountains in Europe from the beginning of this year. The brand will ...
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News briefs
Dakine has chosen Northridge Mills to produce its new junior...
Dakine has chosen Northridge Mills to produce its new junior women's swimwear line in California. The swimsuits will be available in select stores and online this spring. Northbridge Mills, which is owned by Encore Brands, is an experienced producer of beach and competitive swimwear, with a manufacturing capacity exceeding 100,000 ...
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Maurice Clavel, a German/French triathlon runner who finished second in...
Maurice Clavel, a German/French triathlon runner who finished second in the 2014 70.3 European Championships in Wiesbaden, has joined Scott's triathlon team
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News briefs
Le Coq Sportif is proposing a limited edition of its...
Le Coq Sportif is proposing a limited edition of its iconic Arthur Ashe shoe, made in France. It comes in two styles using stressed leather. One of them has been developed to be sold exclusively in the high-end Colette store in Paris, starting on Jan. 12.
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TSL is recalling three models of snow shoes developed for...
TSL is recalling three models of snow shoes developed for the winter 2014/15 season: the TSL 305 Expedition, the TSL 325 Expedition and the TSL Symbioz Elite
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News briefs
Evan Geiselman has signed a head-to-toe marketing partnership with Reef....
Evan Geiselman has signed a head-to-toe marketing partnership with Reef. Born in Florida, the 21-year-old has been involved in competitive surfing since the age of 7. He qualified as Vans Triple Crown Rookie of the Year in 2011, and he recently won the Kona Pro Jax in his home state. ...
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Uvex Sports is recalling nearly 47,000 helmets made in Germany...
Uvex Sports is recalling nearly 47,000 helmets made in Germany from the U.S. as they don't comply with CPSC safety standards
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News briefs
Fusalp, whose sales have grown by about 20 percent since...
Fusalp, whose sales have grown by about 20 percent since the French skiwear brand was acquired by members of the Lacoste family a year ago, has signed new sponsorship contracts to help sustain its regained momentum. It has gained the endorsement of Antoine Dénériaz, the French alpine ski champion who ...
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Rafael Nadal, the Spanish tennis star, has agreed to act...
Rafael Nadal, the Spanish tennis star, has agreed to act as global ambassador of Tommy Hilfiger's underwear and its tailored clothing lines
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News briefs
Under Armour continues to expand its sports marketing activities internationally....
Under Armour continues to expand its sports marketing activities internationally. It has become the official technical supplier of the next two editions of the Copa del Rey, the Spanish basketball tournament, which will take place in Gran Canaria on Feb. 19 and 22. It will launch a special model of ...
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News briefs
Zoggs has appointed a triathlon swimming champion, Adam Walker, as...
Zoggs has appointed a triathlon swimming champion, Adam Walker, as its ambassador in the segment. He is the first British triathlete to have completed the Oceans Seven challenge at his first attempt. The challenge involves swimming across the North Channel, the Cook Strait, the Molokai Channel, the English Channel, the ...
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News briefs
Adidas has become the title sponsor of Euroleague Basketball's international...
Adidas has become the title sponsor of Euroleague Basketball's international junior tournament for the next two years. The German sports brand will replace Nike as the title sponsor of the 14th edition of the Next Generation tournament, qualifying for which will begin at the end of December in Rome. The ...
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News briefs
Reebok has announced a new partnership with Kendrick Lamar. The...
Reebok has announced a new partnership with Kendrick Lamar. The Grammy-nominated rapper is designing a collection of sneakers for the brand. Additionally, he is helping Reebok develop programs to keep children off the streets. To celebrate the partnership, Lamar has penned a song entitled “I Am” and shot a video ...
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News briefs
Roxy has announced the global launch of a line of...
Roxy has announced the global launch of a line of 40 items, including jackets and scarves, in cooperation with Biotherm that uses microcapsulated hydrating ingredients embedded in the fabrics to protect the wearer's skin from the cold. Called Enjoy & Care, it will be available in the stores from September ...
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News briefs
Reebok has announced a new partnership deal with Jon Jones...
Reebok has announced a new partnership deal with Jon Jones and Ronda Rousey, two of the best athletes in the world of Mixed Martial Arts (MMA). The sports brand announced on Dec. 2 its partnership with Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world and starting ...
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News briefs
New Balance will make a big splash in the world...
New Balance will make a big splash in the world of global football as the new sponsor of the famous Liverpool FC team from the 2015/16 season. It will take over a juicy contract, worth a minimum of £20 million (€25.5m-$31.1m) per year, that had been previously signed by Warrior ...
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New Balance has signed up a Spanish triathlon champion, Iván Raña...
New Balance has signed up a Spanish triathlon champion, Iván Raña
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Julbo is presenting a new ski goggle that has been...
Julbo is presenting a new ski goggle that has been optimized for going up the ski slopes as well as down
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Jens Voigt, the recently retired German cycling professional, has been...
Jens Voigt, the recently retired German cycling professional, has been enlisted by Trek as “Ambassador of Awesome,” motivating its staff to be more productive and engaging in product testing and a variety of promotional activities
