News and insights about brands in the sporting goods industry – Page 315
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Amer Sports signed on Dec. 2 an agreement for a...
Amer Sports signed on Dec. 2 an agreement for a €150 million syndicated revolving credit facility for the next five years. Negotiated at favorable terms, it will be used for general corporate purposes including the refinancing of a €200 million syndicated loan obtained in 2011, which has now been terminated ...
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Macron and TSV München 1860 have signed a new technical...
Macron and TSV München 1860 have signed a new technical partnership agreement. The Bavarian football team will be sponsored by Macron for five years starting from the upcoming season 2015-2016. The Italian teamwear brand said this partnership is particularly important as it enables the company to enter into the growing ...
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Amer Sports will have 260 mono-brand stores, 150 partner stores...
Amer Sports will have 260 mono-brand stores, 150 partner stores and 62 e-commerce sites in operation around the world by the end of the year. Salomon will have the biggest presence at the direct-to-consumer level with 196 branded stores and 29 web stores. It opened its first virtual store in ...
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Leigh Halfpenny, the Welsh full-back rugbyman who plays for the...
Leigh Halfpenny, the Welsh full-back rugbyman who plays for the Toulon and Wales teams, has signed on with Under Armour
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Oakley will work with Garmin to expand the functions of...
Oakley will work with Garmin to expand the functions of its Oakley Airwave snow goggles by integrating the Garmin Virb Elite action camera
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Mikasa has extended its partnership with the European Volleyball Federation...
Mikasa has extended its partnership with the European Volleyball Federation through 2020
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Nautilus plans to integrate new digital health and fitness platforms...
Nautilus plans to integrate new digital health and fitness platforms across all its Bluetooth Smart-enabled fitness equipment. It is introducing the new Apple Health kit into its Bowflex Max Trainer this month and will follow with the new 616 line of cardio equipment. The company is also taking its first ...
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Kelme says it has developed the prototype of a Gravity...
Kelme says it has developed the prototype of a Gravity running shoe integrating a special microelectronic device that provides for the first time recommendations on a smartphone to avoid injuries and other painful complications by measuring the biomechanical characteristics of the runner's stride and detecting a sense of fatigue, while ...
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Joma has signed a sponsorship deal with the national football...
Joma has signed a sponsorship deal with the national football federation of Bulgaria
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Columbia Sportswear has extended its three-year-old partnership with the U.S....
Columbia Sportswear has extended its three-year-old partnership with the U.S. Freestyle Ski Team through the 2022 Olympic Winter Games
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Chogori India Retail, which took on the distribution of Columbia...
Chogori India Retail, which took on the distribution of Columbia Sportswear in India in the middle of last year, is reportedly planning to open 25 stores or shop-in-shops by next April and up to 120 over the next three years following results that exceeded expectations at the first five stores
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Burton is set to host the world's largest street snowboarding...
Burton is set to host the world's largest street snowboarding contest in the Roppongi Hills Arena of Tokyo on Nov. 15
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News briefs
Intersport is expanding its involvement in ski jumping by becoming...
Intersport is expanding its involvement in ski jumping by becoming official presenting sponsor of Vierschanzentouren, the ski jumping series organized by the Austrian and German ski federations at four locations in their respective countries. It is upgrading to the highest sponsorship level for the event, with which it was originally ...
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Helly Hansen has become the official supplier of Selkirk Wilderness...
Helly Hansen has become the official supplier of Selkirk Wilderness Skiing, the Canadian mountain lodge and guide service that pioneered snowcat skiing in British Columbia in 1975
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Technogym and Polar have announced the integration of their respective...
Technogym and Polar have announced the integration of their respective platforms
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Line, the American ski company owned by Jarden Corp., has...
Line, the American ski company owned by Jarden Corp., has entered a partnership with Tom Wallisch, the freestyle skiing professional
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Primaloft has joined the Responsible Down Standard. It has also...
Primaloft has joined the Responsible Down Standard. It has also launched a new digital library of marketing assets where brands, retailers and manufacturers can access and order marketing materials, brand assets, collateral and training tools. Commercial partners can download such assets as logos, templates for customizable advertisements, product information, materials ...
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News briefs
Crocs has elected McKinney as its global advertising agency. It...
Crocs has elected McKinney as its global advertising agency. It will immediately start with the brand's “Find Your Fun” campaign, focusing on the U.S., U.K., Germany, China, Japan and South Korea. This is the first global deal for the American agency since it was bought two years ago by a ...
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News briefs
Adidas will be the official partner and kit supplier of...
Adidas will be the official partner and kit supplier of New York City FC, a new global football team that will join Major League Soccer next year. The Three Stripes will also outfit its Academy Team and sell a range of licensed merchandise at the flagship Adidas store in the ...
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News briefs
Under Armour (UA) has announced the addition of a well-known...
Under Armour (UA) has announced the addition of a well-known soccer player, Jermaine Jones, to its roster of sponsored athletes. The central midfielder, who played in the U.S. team at the latest Fifa World Cup in Brazil, recently joined the New England Revolution of Major League Soccer (MLS). Jones will ...
