News and insights about brands in the sporting goods industry – Page 315
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News briefs
Reebok has announced a new partnership deal with Jon Jones...
Reebok has announced a new partnership deal with Jon Jones and Ronda Rousey, two of the best athletes in the world of Mixed Martial Arts (MMA). The sports brand announced on Dec. 2 its partnership with Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world and starting ...
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New Balance will make a big splash in the world...
New Balance will make a big splash in the world of global football as the new sponsor of the famous Liverpool FC team from the 2015/16 season. It will take over a juicy contract, worth a minimum of £20 million (€25.5m-$31.1m) per year, that had been previously signed by Warrior ...
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New Balance has signed up a Spanish triathlon champion, Iván Raña...
New Balance has signed up a Spanish triathlon champion, Iván Raña
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Julbo is presenting a new ski goggle that has been...
Julbo is presenting a new ski goggle that has been optimized for going up the ski slopes as well as down
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Jens Voigt, the recently retired German cycling professional, has been...
Jens Voigt, the recently retired German cycling professional, has been enlisted by Trek as “Ambassador of Awesome,” motivating its staff to be more productive and engaging in product testing and a variety of promotional activities
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Stiga is improving the sweetspot of its table tennis blades...
Stiga is improving the sweetspot of its table tennis blades by incorporating the Swedish TeXtreme carbon technology in its 2015 line
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Building on the brand's growing involvement in tennis shoes and...
Building on the brand's growing involvement in tennis shoes and clothing, Asics is introducing its first tennis racquet in the U.S., but not yet in Europe
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Compex puts out the first wireless electrostimulator for muscles...
Compex puts out the first wireless electrostimulator for muscles
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A Norwegian snowboarder, Silje Norendal, will be featured in the...
A Norwegian snowboarder, Silje Norendal, will be featured in the women's advertising campaign of Skullcandy under a new endorsement deal
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Nike SB has launched the first Nike Free shoe for...
Nike SB has launched the first Nike Free shoe for skateboarding
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News briefs
Poc, the Swedish maker of protective gravity sports gear, and...
Poc, the Swedish maker of protective gravity sports gear, and Volvo Cars will present a new safety technology from Ericsson to help avoid collisions between cars and cyclists at the International Ces (Consumer Electronics Show), which will take place in Las Vegas on Jan. 6-9. The new technology determines when ...
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Tommy Hilfiger has launched a limited-edition solar-powered jacket for the...
Tommy Hilfiger has launched a limited-edition solar-powered jacket for the holiday season
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Nike has relaunched and rebranded its technical outdoor line, Nike...
Nike has relaunched and rebranded its technical outdoor line, Nike ACG, with a stronger positioning in the urban outdoor market. “Spanning outerwear, footwear and portable storage, the collection is designed to meet the demands for mobility and weather protection in any urban setting,” said Nike about the new NikeLab ACG ...
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News briefs
Lotto will be the main sponsor of María Teresa (Tita)...
Lotto will be the main sponsor of María Teresa (Tita) Torró, the rising star of Spanish tennis, for the next two years. The player broke into the women's top 50 for the first time in 2014. In April, she won her first singles title, at the Marrakech Grand Prix tournament ...
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News briefs
Amer Sports will have 260 mono-brand stores, 150 partner stores...
Amer Sports will have 260 mono-brand stores, 150 partner stores and 62 e-commerce sites in operation around the world by the end of the year. Salomon will have the biggest presence at the direct-to-consumer level with 196 branded stores and 29 web stores. It opened its first virtual store in ...
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Macron and TSV München 1860 have signed a new technical...
Macron and TSV München 1860 have signed a new technical partnership agreement. The Bavarian football team will be sponsored by Macron for five years starting from the upcoming season 2015-2016. The Italian teamwear brand said this partnership is particularly important as it enables the company to enter into the growing ...
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Amer Sports signed on Dec. 2 an agreement for a...
Amer Sports signed on Dec. 2 an agreement for a €150 million syndicated revolving credit facility for the next five years. Negotiated at favorable terms, it will be used for general corporate purposes including the refinancing of a €200 million syndicated loan obtained in 2011, which has now been terminated ...
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News briefs
Oakley is celebrating its 40th anniversary with the launch of...
Oakley is celebrating its 40th anniversary with the launch of a limited-edition book. Published by Assouline, a global luxury publisher based in New York City, the book is entitled Oakley, showcasing the brand's story while highlighting its disruptive design and industry innovation. The 220-page hard-cover volume is in a black ...
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News briefs
Asics has announced an agreement with Cityzen Sciences to conduct...
Asics has announced an agreement with Cityzen Sciences to conduct joint research into and development of smart textiles for sports apparel. France-based Cityzen Sciences specializes in the development of smart textiles, and the project aims at combining this knowledge with the sports expertise cultivated by Asics to produce and market ...
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One Way Sport has signed a long-term agreement with the...
One Way Sport has signed a long-term agreement with the Chinese Ski Association, for all Nordic disciplines and biathlon, as exclusive partner and official supplier for textiles and additional ski equipment. All Nordic teams will use the products of the Finnish brand starting from the 2014/2015 season.
