News and insights about brands in the sporting goods industry – Page 309
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News briefs
Under Armour continues to build the development of its outdoor...
Under Armour continues to build the development of its outdoor performance gear. It is now backing up its expansion in this category by signing up John Jackson to its growing roster of sponsored athletes. The American rider has been figured in many mountain movies all over the world, first as ...
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News briefs
Under Armour has signed a multi-year partnership deal with New...
Under Armour has signed a multi-year partnership deal with New York-based Authentic Brands Group, the firm that manages the Ali brand, to incorporate Muhammad Ali into its ad campaigns and products. The financial terms of the deal were not disclosed. The boxing legend, who turned 73 in January, is affected ...
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News briefs
Eden Park has appointed Tom Wood and Joe Launchbury, who...
Eden Park has appointed Tom Wood and Joe Launchbury, who play in the England rugby team, as brand ambassadors, to celebrate the start of the Six Nations Championship. The brand has provided official formalwear to the England rugby team since 2010. From April, Eden Park will run small pop-up retail ...
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News briefs
POC will be the official helmet, eyewear and apparel sponsor...
POC will be the official helmet, eyewear and apparel sponsor for Team Stölting, the Germany-based professional road cycling team. Team Stölting will be using products from POC's Avip collection, where Avip stands for Attention, Visibility, Interaction and Protection – POC's initiative to promote safety for road cyclists. In November 2014, ...
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News briefs
Joma, the Spanish sports apparel and footwear brand specializing in...
Joma, the Spanish sports apparel and footwear brand specializing in football, is moving into the cricket market through a contract to outfit the West Indies team. The deal was announced two days before the start of the 2015 Cricket World Cup, which is held in Australia and New Zealand from ...
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Article
Anta recovers fast, reinforces market share
Anta Sports Products strengthened its position as the leading Chinese sports brand, with a sales increase of 22.5 percent to 8,922.7 million yuan renminbi (€1,253.5m-$1,426.5m) last year. It was the first major Chinese brand to report on a full year that marked a recovery for the Chinese sportswear market and ...
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News briefs
Brad Stewart has left Amer Sports, where he was in...
Brad Stewart has left Amer Sports, where he was in charge of global digital marketing lately. A spokesperson says he is not going to be replaced directly, as his functions will be taken over by the department of Victor Duran, senior vice president of marketing and B2C. He founded Bonfire ...
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News briefs
Ecco Golf has signed a sponsorship agreement with Na Yeon...
Ecco Golf has signed a sponsorship agreement with Na Yeon Choi, a popular 27-year-old Korean sports player and a leading LPGA Tour star. She has collected seven KLPGA titles, including two LPGA Tour events, since becoming a golf professional in 2004, joining the LPGA Tour eight years ago.
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News briefs
Helly Hansen will outfit the ski instructors affiliated with the...
Helly Hansen will outfit the ski instructors affiliated with the French Ski School (ESF) during the next two seasons, taking the place of Duvillard. About two million people are coached each year by ESF's instructors.
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News briefs
Asics has launched a global advertising campaign around the tagline...
Asics has launched a global advertising campaign around the tagline “It's a big world. Go run it,” which is meant to inspire runners to discover many ways and reasons to run. The campaign includes a television commercial as well as digital, outdoor and print versions, store displays and other planned ...
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News briefs
The new Adidas football designed for the knock-out round of...
The new Adidas football designed for the knock-out round of the Uefa Champions League made its first appearance during matches on Feb. 17. The design is called “Finale Berlin” in reference to where the CL finals will be held in the German capital's Olympic stadium on June 6. It also ...
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News briefs
Adidas has launched a series of short films, called Sport...
Adidas has launched a series of short films, called Sport 15, telling brand stories that are meant to motivate young people to do their best in sports – at their own level, in any sport and anywhere around the world. The first films portray athletes such as Lionel Messi, James ...
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Short stops
Adidas has chosen not to renew its partnership with the...
Adidas has chosen not to renew its partnership with the British & Irish Lions after the contract expires later this year
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News briefs
Adidas organized multiple events and in-store activations involving star players...
Adidas organized multiple events and in-store activations involving star players in the run-up to the NBA All-Star Game in New York City this month. They included the opening of an Adidas-only Foot Locker pop-up store for four days, selling the full range of Adidas NBA All-Star merchandise and limited edition ...
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News briefs
Kelly Slater, the American surfing legend, will act as a...
Kelly Slater, the American surfing legend, will act as a global brand ambassador for Puma golf apparel and footwear and Cobra golf equipment. Since last year, Slater has a partnership with Kering, the parent company of Cobra Puma Golf, for the launch of a new casual, surf-inspired apparel collection, Outerknown.
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Short stops
Lacoste is sponsoring a 24-year-old French-American golf player, Alexander Levy...
Lacoste is sponsoring a 24-year-old French-American golf player, Alexander Levy
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Short stops
Carolina Routier, the 24-year-old Spanish triathlete, will act as a...
Carolina Routier, the 24-year-old Spanish triathlete, will act as a brand ambassador for Asics
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News briefs
Vans celebrated the return of snowboard boots for 2015/2016 with...
Vans celebrated the return of snowboard boots for 2015/2016 with the Vans Snow Day in the Austrian town of Mayrhofen, on Feb. 2-4. As reported by Boardsport Source, Vans had missed the 2014/2015 winter with its snowboard boot collection after a factory mishap.
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Article
Columbia ended 2014 strongly
Columbia Sportswear's sales jumped by 27 percent in the fourth quarter of 2014 to $677.0 million, generating a 57 percent higher operating profit, equal to 12.1 percent of sales, and a 51 percent higher net income of $55.6 million. On an adjusted basis, the operating margin reached 13.0 percent, up ...
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Short stops
Smith Optics is working together with Outdoor Tech to offer...
Smith Optics is working together with Outdoor Tech to offer adult ski and snowboard helmets for adults and children with embedded earphones, using wireless Bluetooth technology
