News and insights about brands in the sporting goods industry – Page 309
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News briefs
The North Face has launched “Power In Me,” its...
The North Face has launched “Power In Me,” its multi-channel campaign for spring/summer 2015, all over Europe. The campaign is based on three short films - “Untouched Ground,” “Always Moving,” and “From Five To Nine” - featuring the alpinist David Goettler, the ultra trail runner Lizzy Hawker, and the ...
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Oakley launched on Feb. 17 a new marketing campaign in...
Oakley launched on Feb. 17 a new marketing campaign in 22 countries under the “One Obsession” tagline. It invited people to share the passions of any of the brand's 450 sponsored athletes including skateboarder Eric Koston, surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion ...
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The New Balance Foundation has pledged $2.55 million toward a...
The New Balance Foundation has pledged $2.55 million toward a new initiative focused on the promotion of physical activity for children, in collaboration with the 100 Mile Club and ChildObesity180 at Tufts University. At the core of the collaboration is the New Balance Foundation Billion Mile Race, a nationwide campaign ...
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News briefs
New Balance continues to add new football properties. It has...
New Balance continues to add new football properties. It has signed up the Scottish champion, Celtic FC, replacing Nike as the official sponsor of the Glasgow club for five years from the 2015/16 season. New Balance is only about 20 years younger than the Celtic team, which was founded by ...
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Adidas Group boasts robust underlying performance
The Adidas Group is eagerly turning the page on a year of ups and downs, when ample gains for the Adidas brand were marred by shrinking sales in its golf business and the weakness of the Russian ruble. A few weeks ago the group had already revealed headline figures for ...
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News briefs
Michel Perraudin, former executive board member at Adidas and current...
Michel Perraudin, former executive board member at Adidas and current board chairman of Odlo, is part of a group of investors who have acquired a minority stake in Ameo. That is the German company behind the Power Breather, a breathing device for swimmers that won the Ispo Brand New Award in ...
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News briefs
O'Neill launched a global advertising campaign this month focusing on...
O'Neill launched a global advertising campaign this month focusing on the “unreasonable” behavior of surfers and the conditions they have to face. It refers to the Californian board sports brand's perpetual drive for innovation, starting in 1952 with the group's emblematic founder, Jack O'Neill. The company boasts that O'Neill is ...
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Short stops
The ultrarunner Rob Krar becomes a brand ambassador for Nathan...
The ultrarunner Rob Krar becomes a brand ambassador for Nathan Sports
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News briefs
Renoun, an American ski brand that won an Ispo Gold...
Renoun, an American ski brand that won an Ispo Gold Award last month, has incorporated the proprietary D30 hyper-damping technology in its Endurance line. It is the first time that this British smart material has been used in ski hardware. It is already used by Burton and Scott Sports in ...
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The American surf industry association, SIMA, has assigned awards to...
The American surf industry association, SIMA, has assigned awards to Volcom for the Boardshort of the Year and the Women's Brand of the Year
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News briefs
Vibram has announced a new partnership with “Girls on the...
Vibram has announced a new partnership with “Girls on the Run,” a physical-activity based program aimed at inspiring and empowering pre-adolescent girls in North America. For every pair of Vibram-soled shoes sold at participating retailers, the brand will donate 5 percent of the price to “Girls on the Run.” The ...
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News briefs
Converse has announced the launch of “Made by you,” a...
Converse has announced the launch of “Made by you,” a new global campaign celebrating its Chuck Taylor All Star sneaker and the people who have turned it into their artistic canvas. The campaign features more than 200 portraits of worn and customized Chucks, from everyday Chuck Taylor wearers as well ...
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News briefs
Maui Jim has announced a new global three-year partnership with...
Maui Jim has announced a new global three-year partnership with the ATP (Association of Tennis Professionals). As part of the deal, the Hawaiian brand of polarized sunglasses becomes the Official Eyewear of the ATP World Tour as well as the supply eyewear to the season-ending Barclays ATP World Tour finals ...
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News briefs
Memphis Depay has joined Under Armour's elite athlete roster. The...
Memphis Depay has joined Under Armour's elite athlete roster. The footballer, who has signed a multiyear partnership with immediate effect, plays for PSV Eindhoven and is currently the leading goal scorer in the Eredivisie, the highest echelon of professional football in the Netherlands. Depay is considered one of the most ...
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News briefs
Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini,...
Mizuno has struck a five-year partnership with Collezione Automobili Lamborghini, the well-known Italian producer of sports cars, for a line of sports apparel and footwear featuring the carmaker's shield that will be on the market from next autumn. The deal was disclosed during the Geneva Motor Show that began on ...
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News briefs
K-Way, one of the brands of Basicnet, has worked with...
K-Way, one of the brands of Basicnet, has worked with Fiat Chrysler Automobiles to develop a special model of its Panda car that features a foldable Visibag safety device, consisting of a high-visibility sleeveless jacket stored inside a dedicated pouch in the seats. Basicnet's president and founder, Marco Boglione, has ...
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Short stops
Muriel Bouhet, a French mountain bike racer, will endorse Polar...
Muriel Bouhet, a French mountain bike racer, will endorse Polar over the next few years
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Short stops
Buff launches a collection of headbands, neck-warmers and helmet linings...
Buff launches a collection of headbands, neck-warmers and helmet linings inspired by the colorful jerseys worn by the riders of the Tour de France cycling race
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News briefs
Mark McMorris from Canada and Silje Norendal from Norway, gold...
Mark McMorris from Canada and Silje Norendal from Norway, gold medal winners at the 2015 Winter X-Games, are the first snowboarders to be sponsored by Garmin. They will be equipped with the brand's VIRB action camera, the Fénix 3 multisport watch and the Vivofit activity tracker. Garmin is also acting ...
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News briefs
Sergio Tacchini has launched a new commercial spot on the...
Sergio Tacchini has launched a new commercial spot on the Italian Super Tennis TV channel under the “Dress the Passion” tagline. Building up on a print campaign launched last year, the video features Tommy Robredo, one of the 20 top ATP Tour champions, playing elegantly in slow motion, accompanied by ...
