News and insights about brands in the sporting goods industry – Page 317
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Columbia hires new manufacturing and marketing executives
Columbia Sportswear has hired Steve Woodside, formerly at VF Corp., as vice-president of global manufacturing and appointed Stuart Redsun, a former executive at Under Armour, to the newly-created role of chief marketing officer.Woodside, who will report directly to Columbia's chief operating officer, Bryan Timm, joined Columbia on Aug. 25. His ...
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Patagonia has launched a capsule collection made from reclaimed or...
Patagonia has launched a capsule collection made from reclaimed or alternatively-sourced fabrics. The company said the new Truth to Materials collection is meant to re-imagine the source of raw materials. The collection includes an undyed cashmere snap-t pullover and cardigan, a reclaimed cotton hoody and crew, a reclaimed wool jacket ...
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Canterbury has secured a partnership with European Professional Club Rugby...
Canterbury has secured a partnership with European Professional Club Rugby (EPCR) as the official apparel supplier to the inaugural European Rugby Champions Cup and European Rugby Challenge Cup tournaments. The brand will supply the official kit to EPCR's match officials for the more than 130 games in European professional club ...
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Lactel, the major brand of milk in France, has come...
Lactel, the major brand of milk in France, has come out with Sporteus, a high-protein and low-fat milk marketed as a means of recovering from physical exertion
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Puma has extended its partnership with BMW Motorsport. The multi-year...
Puma has extended its partnership with BMW Motorsport. The multi-year renewal of the contract will see Puma remain the official supplier of team and racewear for all BMW Motorsport racing operations. As part of this new agreement, Puma has also renewed its relationship with BMW Motorsport as the official and ...
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Black Diamond Equipment says it is intensifying trade marketing in...
Black Diamond Equipment says it is intensifying trade marketing in Europe this winter with targeted sales training, an optimized point-of-purchase program and close partnerships with leading European outdoor retailers. The goal is to coordinate the different aspects of the communication to the consumer, says Stephan Hagenbusch, European marketing director of ...
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The Dutch windsurfer Dorian van Rijsselberghe, who made a big...
The Dutch windsurfer Dorian van Rijsselberghe, who made a big (positive) splash at the Olympic Games in London, has become the newest brand ambassador of Brunotti Sportswear
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Nike has delayed the launch of its latest basketball shoe,...
Nike has delayed the launch of its latest basketball shoe, the LeBron 12, citing “a small cosmetic issue.” The new model was scheduled to become available at retail in China on Oct. 1 and elsewhere in the world on Oct. 11. An earlier model of the LeBron was recently estimated ...
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Nike has launched the Hyperwarm Flex, a baselayer for athletes...
Nike has launched the Hyperwarm Flex, a baselayer for athletes training and competing in cold climates. The pant-and-top combination features breathable mesh and seamless knit engineering as well as distinct knitted panels in the areas - the shoulders, elbows and knees - requiring superior flexibility. To guard against overheating or the ...
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David Beckham's income from personal sponsorship deals dropped by around...
David Beckham's income from personal sponsorship deals dropped by around 10 percent in 2012 after he retired from football. The 2013 accounts for the company that handles Beckham's personal endorsements, Footwork Productions, show that his revenues dropped to £14.8 million (€18.84m-$23.83m) from £16.5 million (€21.00m-$26.56) in 2012. The information was recently revealed ...
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The European Surf Manufacturers Association (Eurosima), gave its annual Innovation...
The European Surf Manufacturers Association (Eurosima), gave its annual Innovation Prize to Newtis, a French start-up that has developed a new polycarbonate-based layering process for surfboards. It is said to be more automated and less toxic than traditional processes based on fiberglass. It also allows for easier customization. To market ...
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Anta Sports Products announced yesterday a partnership with NBA China,...
Anta Sports Products announced yesterday a partnership with NBA China, taking the place of Peak Sports. The Chinese company will launch a complete line of co-branded league and team-identified footwear and accessories that will be sold in Anta's 2,000-plus stores around the country and at its online stores in the ...
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National Geographic has made Craghoppers its exclusive North American partner...
National Geographic has made Craghoppers its exclusive North American partner for licensed apparel
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Forbes again ranked Nike as the most valuable sports brand...
Forbes again ranked Nike as the most valuable sports brand at $17.3 million. It was followed by ESPN at $15 million and Adidas at $7.1 million. Meanwhile, Nike and Adidas were again cited by Interbrand among the world's most valuable brands. Nike came in 22nd position in its annual ranking, ...
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Smith Sports Optics will donate $1 from every pair of...
Smith Sports Optics will donate $1 from every pair of sunglasses sold through its website this month to First Descents, a nonprofit organization that helps young adult cancer patients and survivors of outdoor adventure experiences
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Epson is one of the latest entrants into the wearable...
Epson is one of the latest entrants into the wearable technologies category. Its new Runsense is a sports watch for hikers and runners that integrates an advanced GPS and a heart monitor. According to SAZ, it has already started to be offered to sports retailers in the German-speaking countries, with ...
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Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
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As it has done with previous Olympic events, Technogym has...
As it has done with previous Olympic events, Technogym has signed an exclusive agreement with Rio 2016 to supply 1,000 pieces of equipment and install its Mywellness cloud digital platform to enable the athletes to exercise for the Games, connecting their personal training programs with the equipment or their mobile ...
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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Outlast Technologies has partnered with New Era Cap to develop...
Outlast Technologies has partnered with New Era Cap to develop temperature-regulating hats for Team USA players and team captains during the 2014 PGA Ryder Cup golf tournament, to be held on Sept. 26-28 at Gleneagles in Scotland. New Era has secured exclusive rights to headwear during the biennial competition through ...
