News and insights about brands in the sporting goods industry – Page 317
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News briefs
Adidas is reportedly preparing an offer to pay €60 million...
Adidas is reportedly preparing an offer to pay €60 million a year to win the contract with the FC Barcelona team, which is held by Nike until 2018. According to the Spanish press, the Swoosh is currently paying €30 million a year for the contract, compared with Adidas' annual contractual ...
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News briefs
Under Armour (UA) has announced the addition of a well-known...
Under Armour (UA) has announced the addition of a well-known soccer player, Jermaine Jones, to its roster of sponsored athletes. The central midfielder, who played in the U.S. team at the latest Fifa World Cup in Brazil, recently joined the New England Revolution of Major League Soccer (MLS). Jones will ...
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News briefs
Adidas will be the official partner and kit supplier of...
Adidas will be the official partner and kit supplier of New York City FC, a new global football team that will join Major League Soccer next year. The Three Stripes will also outfit its Academy Team and sell a range of licensed merchandise at the flagship Adidas store in the ...
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News briefs
Crocs has elected McKinney as its global advertising agency. It...
Crocs has elected McKinney as its global advertising agency. It will immediately start with the brand's “Find Your Fun” campaign, focusing on the U.S., U.K., Germany, China, Japan and South Korea. This is the first global deal for the American agency since it was bought two years ago by a ...
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News briefs
Primaloft has joined the Responsible Down Standard. It has also...
Primaloft has joined the Responsible Down Standard. It has also launched a new digital library of marketing assets where brands, retailers and manufacturers can access and order marketing materials, brand assets, collateral and training tools. Commercial partners can download such assets as logos, templates for customizable advertisements, product information, materials ...
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Short stops
Line, the American ski company owned by Jarden Corp., has...
Line, the American ski company owned by Jarden Corp., has entered a partnership with Tom Wallisch, the freestyle skiing professional
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Technogym and Polar have announced the integration of their respective...
Technogym and Polar have announced the integration of their respective platforms
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Helly Hansen has become the official supplier of Selkirk Wilderness...
Helly Hansen has become the official supplier of Selkirk Wilderness Skiing, the Canadian mountain lodge and guide service that pioneered snowcat skiing in British Columbia in 1975
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News briefs
Intersport is expanding its involvement in ski jumping by becoming...
Intersport is expanding its involvement in ski jumping by becoming official presenting sponsor of Vierschanzentouren, the ski jumping series organized by the Austrian and German ski federations at four locations in their respective countries. It is upgrading to the highest sponsorship level for the event, with which it was originally ...
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Burton is set to host the world's largest street snowboarding...
Burton is set to host the world's largest street snowboarding contest in the Roppongi Hills Arena of Tokyo on Nov. 15
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Chogori India Retail, which took on the distribution of Columbia...
Chogori India Retail, which took on the distribution of Columbia Sportswear in India in the middle of last year, is reportedly planning to open 25 stores or shop-in-shops by next April and up to 120 over the next three years following results that exceeded expectations at the first five stores
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Columbia Sportswear has extended its three-year-old partnership with the U.S....
Columbia Sportswear has extended its three-year-old partnership with the U.S. Freestyle Ski Team through the 2022 Olympic Winter Games
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Joma has signed a sponsorship deal with the national football...
Joma has signed a sponsorship deal with the national football federation of Bulgaria
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News briefs
Kelme says it has developed the prototype of a Gravity...
Kelme says it has developed the prototype of a Gravity running shoe integrating a special microelectronic device that provides for the first time recommendations on a smartphone to avoid injuries and other painful complications by measuring the biomechanical characteristics of the runner's stride and detecting a sense of fatigue, while ...
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News briefs
Nautilus plans to integrate new digital health and fitness platforms...
Nautilus plans to integrate new digital health and fitness platforms across all its Bluetooth Smart-enabled fitness equipment. It is introducing the new Apple Health kit into its Bowflex Max Trainer this month and will follow with the new 616 line of cardio equipment. The company is also taking its first ...
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Mikasa has extended its partnership with the European Volleyball Federation...
Mikasa has extended its partnership with the European Volleyball Federation through 2020
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Oakley will work with Garmin to expand the functions of...
Oakley will work with Garmin to expand the functions of its Oakley Airwave snow goggles by integrating the Garmin Virb Elite action camera
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Leigh Halfpenny, the Welsh full-back rugbyman who plays for the...
Leigh Halfpenny, the Welsh full-back rugbyman who plays for the Toulon and Wales teams, has signed on with Under Armour
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Article
Columbia rises by 14% organically
Columbia Sportswear's sales were flat on a constant-currency basis in Europe, the Middle East and Africa (EMEA) during the third quarter ended Sept. 30. In terms of dollars, EMEA sales increased by 1 percent to $78.8 million. The group's revenues were up in dollars by 26 percent in the U.S. ...
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News briefs
Sport 2000 International is launching a marketing campaign for the...
Sport 2000 International is launching a marketing campaign for the customization of ski boots in partnership with Atomic, Fischer and Salomon. The initiative, starting in November, will have a focus on Austria and Germany, where 150 affiliated retailers are taking part. “You can leave your boots on” (the key visual ...
