News and insights about brands in the sporting goods industry – Page 317
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News briefs
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in...
The X-Bionic brand of X-Technology joined Victorinox and Honeywell in the Hall of Fame of the prestigious Swiss Innovation Award as it celebrated its 25th anniversary in Zurich. Meanwhile, X-Technology, Schoeller, Sympatex Technologies and Polartec took Best Innovation prizes at the recent inaugural Future Materials Awards organized by the World ...
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A small Swiss company called Faction Collective will design, manufacture...
A small Swiss company called Faction Collective will design, manufacture and market a new range of Roxy branded freeride and freestyle skis for the autumn/winter 2015/16 season. Formed in 2006, Faction Collective makes its own branded skis at an undisclosed location in Europe and sells them in 30 countries. The ...
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Columbia Sportswear has celebrated a grand opening for its Columbia...
Columbia Sportswear has celebrated a grand opening for its Columbia flagship store in New York City, located at 345 West 14th Street
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Uvex has signed up two German freeski champions, Felix Wiemers...
Uvex has signed up two German freeski champions, Felix Wiemers and Sabrina Cakmakli
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Puma is said to be close to signing up Rihanna,...
Puma is said to be close to signing up Rihanna, the singing superstar, although she has been wearing Adidas shoes
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News briefs
Starting next year, Columbia Sportswear will be the new partner...
Starting next year, Columbia Sportswear will be the new partner of the Ultra Trail du Mont Blanc (UTMB) through three of its brands: Columbia, Mountain Hardwear and Montrail. Taking the place of The North Face after many years, it will outfit all the participants in the races with shoes and ...
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Leki has renewed its contract with Lindsey Vonn through the...
Leki has renewed its contract with Lindsey Vonn through the 2018 Winter Olympics in South Korea
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News briefs
Reebok has signed a six-year partnership deal with UFC (Ultimate...
Reebok has signed a six-year partnership deal with UFC (Ultimate Fighting Championship), the world's largest organization for the promotion of mixed martial arts. Under the terms of the agreement, for an unspecified amount of money, Reebok will be the exclusive supplier of uniforms and commercial outfitter of UFC worldwide. UFC ...
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Nike has extended its long-standing sponsorship deal with the U.S....
Nike has extended its long-standing sponsorship deal with the U.S. Olympic Committee through the 2020 Games in Tokyo
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Poc Sweden has won a prize from Popular Science, described...
Poc Sweden has won a prize from Popular Science, described as the world's largest science and technology magazine, for its Skull Orbit Comp H.I. MIPS helmet
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Kempa and the SC Magdeburg handball team have extended their...
Kempa and the SC Magdeburg handball team have extended their partnership for a further three years
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News briefs
James Rodriguez is releasing a personalized range of men's underwear,...
James Rodriguez is releasing a personalized range of men's underwear, following in the footsteps of Cristiano Ronaldo and David Beckham. The Colombian midfielder, who plays with Ronaldo at Real Madrid, modeled the J10 branded range after teaming up with Colombian brand Bronzini. The athlete became one of the world's most ...
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Callaway has extended its 10-year-old contract with Phil Mickelson...
Callaway has extended its 10-year-old contract with Phil Mickelson
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News briefs
Columbia Sportswear has adopted Centerstone Technologies' Ivendix online B2B platform...
Columbia Sportswear has adopted Centerstone Technologies' Ivendix online B2B platform to service its European dealers with its Columbia, Sorel and Mountain Hardwear brands. The new platform will be launched with the spring/summer 2015 reorder season. With more than 35,000 users, Centerstone claims that its secure, multi-lingual, multi-currency ordering platform is ...
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Puma has agreed to extend its 40-year-old partnership with the...
Puma has agreed to extend its 40-year-old partnership with the Austrian Football Federation for several years
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Adidas is reportedly preparing an offer to pay €60 million...
Adidas is reportedly preparing an offer to pay €60 million a year to win the contract with the FC Barcelona team, which is held by Nike until 2018. According to the Spanish press, the Swoosh is currently paying €30 million a year for the contract, compared with Adidas' annual contractual ...
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News briefs
Under Armour (UA) has announced the addition of a well-known...
Under Armour (UA) has announced the addition of a well-known soccer player, Jermaine Jones, to its roster of sponsored athletes. The central midfielder, who played in the U.S. team at the latest Fifa World Cup in Brazil, recently joined the New England Revolution of Major League Soccer (MLS). Jones will ...
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News briefs
Adidas will be the official partner and kit supplier of...
Adidas will be the official partner and kit supplier of New York City FC, a new global football team that will join Major League Soccer next year. The Three Stripes will also outfit its Academy Team and sell a range of licensed merchandise at the flagship Adidas store in the ...
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News briefs
Crocs has elected McKinney as its global advertising agency. It...
Crocs has elected McKinney as its global advertising agency. It will immediately start with the brand's “Find Your Fun” campaign, focusing on the U.S., U.K., Germany, China, Japan and South Korea. This is the first global deal for the American agency since it was bought two years ago by a ...
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News briefs
Primaloft has joined the Responsible Down Standard. It has also...
Primaloft has joined the Responsible Down Standard. It has also launched a new digital library of marketing assets where brands, retailers and manufacturers can access and order marketing materials, brand assets, collateral and training tools. Commercial partners can download such assets as logos, templates for customizable advertisements, product information, materials ...
