News and insights about brands in the sporting goods industry – Page 383
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Responding to significant demand from female players, Molten has introduced...
Responding to significant demand from female players, Molten has introduced a pink rubber basketball, which was first tried out by the British women's basketball team
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Décathlon's “Le Petit Footballeur” (the little football player) won the...
Décathlon's “Le Petit Footballeur” (the little football player) won the first prize in a contest earlier this month for the best advertising campaign over the internet in France, organized by Stratégies magazine and YouTube. Aired in June 2010, the campaign was developed by BETC Euro RSCG. Internet users and an ...
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Speedo has signed a long-term sponsorship contract with Karen Pickering,...
Speedo has signed a long-term sponsorship contract with Karen Pickering, a former British Olympic swimming champion
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Puma and Ferrari, the Italian carmaker with a Formula One...
Puma and Ferrari, the Italian carmaker with a Formula One racing team, have agreed to a long-term extension of their partnership, whereby Puma is going to be the official licensing partner for Ferrari-branded products and the official supplier of team and race wear for Scuderia Ferrari
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Puma will sponsor the “Puma Search for a Star” campaign...
Puma will sponsor the “Puma Search for a Star” campaign in the U.K., a special initiative intended to find future football stars, during the Total Football Show running at Lilleshall on July 8-10
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Le Coq Sportif, a French sports brand whose history started...
Le Coq Sportif, a French sports brand whose history started off with cycling apparel, is returning to the Tour de France as the supplier of the race's official shirts. Le Coq Sportif provided these shirts for about four decades until 1988. Through this year the Tour de France will be ...
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Helly Hansen, the Norwegian winter sports and sailing brand, has...
Helly Hansen, the Norwegian winter sports and sailing brand, has obtained an agreement to provide technical gear and sports apparel to Team Sanya, the first Chinese team to enter the Volvo Ocean Race. Team Sanya will take part in the upcoming edition of the race, starting from Alicante in October ...
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Haglöfs has been nominated as one of the three Swedish...
Haglöfs has been nominated as one of the three Swedish companies that may receive the country's Fashion Export of the Year Award on Aug. 11
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Nike will become the title sponsor of the U.S. Open...
Nike will become the title sponsor of the U.S. Open of Surfing, a free event that is expected to draw more than 500,000 people on the south side of Huntington Beach Pier from July 30 to Aug. 7
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David Beckham, the English football star who is ending his...
David Beckham, the English football star who is ending his career in Los Angeles, will launch his own brand of underwear in September
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Head has launched a limited edition bag to be carried...
Head has launched a limited edition bag to be carried by all its sponsored players at this year's edition of the Wimbledon tennis tournament, with white and dark gray branding
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In a three-year deal, Asics has become the official sportswear...
In a three-year deal, Asics has become the official sportswear and running shoe partner of the Bupa Great Run Series, which draws more than 200,000 runners in 10 events including the Great North Run, the world's largest half-marathon
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Another tennis champion, Mardy Fish, is joining the list of...
Another tennis champion, Mardy Fish, is joining the list of tennis pros sponsored by Maui Jim, the Hawaiian brand of sunglasses. The 29-year-old American sportsman recently claimed the top spot in men's tennis. He has won five ATP tournaments and reached the finals of three Masters series. Maui Jim also ...
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Skechers, the American footwear brand, has signed a multi-year licensing...
Skechers, the American footwear brand, has signed a multi-year licensing agreement with an offshoot of Li & Fung to launch a Skechers Fitness apparel range. Formally signed with LF USA, a subsidiary of the Hong Kong-based Li & Fung, the agreement calls for the launch of Skechers-branded activewear, outerwear and ...
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Oakley has launched a social media campaign aimed at building...
Oakley has launched a social media campaign aimed at building up its European Facebook community, by taking viewers inside the world of professional sport and enabling them to play against Oakley athletes in virtual races and games
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Oakley has launched a social media campaign aimed at building...
Oakley has launched a social media campaign aimed at building up its European Facebook community, by taking viewers inside the world of professional sport and enabling them to play against Oakley athletes in virtual races and games
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News briefs
The Neo fashion brand launched by the Adidas Group in...
The Neo fashion brand launched by the Adidas Group in 2008, mostly sold in China, India and Russia so far, is to be launched on a larger scale in Europe. Herbert Hainer, the group's chief executive, said that Neo would soon be sold in Adidas stores in Germany, and that ...
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Under Armour has teamed up with a licensee, PSI 91,...
Under Armour has teamed up with a licensee, PSI 91, to launch a range of inflatable footballs, which be available in the U.S. market this month, and basketballs, to hit American stores in November
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Von Zipper Europe has signed up William Aliotti, a 17-year-old...
Von Zipper Europe has signed up William Aliotti, a 17-year-old surfer from the island of Saint-Martin, who teamed up with Volcom last year
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Von Zipper Europe has signed up William Aliotti, a 17-year-old...
Von Zipper Europe has signed up William Aliotti, a 17-year-old surfer from the island of Saint-Martin, who teamed up with Volcom last year
