News and insights about brands in the sporting goods industry – Page 382
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The incumbent Miss España, Paula Gulliò, acted as a fashion...
The incumbent Miss España, Paula Gulliò, acted as a fashion model to present some of the styles of Kelme's latest collection during the Spanish company's international sales meeting. Three international futsal champions engaged in tricks with the ball on the catwalk. The company disclosed sales of more than 50,000 pairs ...
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Nina Dobrev, the Bulgarian-Canadian actress who stars in the American...
Nina Dobrev, the Bulgarian-Canadian actress who stars in the American TV program “The Vampire Diaries,” is the new face of the Project Pink campaign by Puma. The campaign includes a line of T-shirts, bags and other items, and 100 percent of sales will go to breast cancer research charities.
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Neo, the new affordable line of gymwear that Adidas...
Neo, the new affordable line of gymwear that Adidas has developed for the emerging markets, is going to be sold in the 400-plus Oysho stores managed by Inditex in 28 countries
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Dynafit has launched an innovative summer collection, focusing on alpine...
Dynafit has launched an innovative summer collection, focusing on alpine running and biking (more in The Outdoor Industry Compass)
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Dane Reynolds, who is already sponsored by Quiksilver for wetsuits...
Dane Reynolds, who is already sponsored by Quiksilver for wetsuits and Channel Islands for surfboards, has joined Vans' surf team
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Another Chinese brand, Xtep, will be the official supplier of...
Another Chinese brand, Xtep, will be the official supplier of another Spanish football team, Villareal, under a contract said to be worth €1.3 million annually for the next five years
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Under Armour has won a contract to supply performance training...
Under Armour has won a contract to supply performance training wear to all the members of the big Austrian Ski Federation, joining Löffler and Schöffel, which supply them with racing suits and related accessories. The American company will outfit them with base layers as well as outerwear specifically designed for ...
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Under Armour has signed up an endorsement deal with Derrik...
Under Armour has signed up an endorsement deal with Derrik Williams, the NBA rookie and Pac-10 Player of the Year in the U.S.
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Revo, the house brand of sunglasses of Luxottica, is...
Revo, the house brand of sunglasses of Luxottica, is partnering with Tahoe Stand Up Paddleboards on a new series of short films
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Kelme has signed a sponsorship deal with the Spanish Caja...
Kelme has signed a sponsorship deal with the Spanish Caja Segovia football team for the next four seasons
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Canada Goose has reportedly developed its first spring/summer collection...
Canada Goose has reportedly developed its first spring/summer collection for 2012, featuring seven items of light outerwear
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Speedo is capitalizing on its relationship with the Olympic champion...
Speedo is capitalizing on its relationship with the Olympic champion swimmer Michael Phelps. At the Fina World Championships currently taking place in Shanghai, visitors to Speedo's special branded area in the Oriental Sport Center can try out “Push the Limit,” the new swimming video game for Kinext for Xbox 360 ...
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A new German company, Sole Runner, presented a line...
A new German company, Sole Runner, presented a line of innovation of barefoot shoes at this year's OutDoor trade show in Friedrichshafen. Shaped like a glove, but using sturdy materials, the sole is only 1.2-1.5 mm thick. The collection includes only two pieces at the moment. The production of the ...
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Starting with the next season, Kempa will be the official...
Starting with the next season, Kempa will be the official supplier of Tusem Essen, a handball team that won the German championships three times in the 1980s
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Puma's new “Clever Little Shopper” bags are 100 percent biodegradable....
Puma's new “Clever Little Shopper” bags are 100 percent biodegradable. Made from corn starch, the bags will decompose naturally in three months, and will dissolve in water in minutes. The new bags are the alternative to its red shoeboxes and should save an additional 192 tons of plastic and 293 ...
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In 2012, Havaianas will be launching a special collection of...
In 2012, Havaianas will be launching a special collection of sport sandals. Alpargatas, owner of the Brazilian brand of thongs, hopes that this will open up new distribution channels. Havaianas will differentiate the fashion and sports collections, selling the new sport sandals only in the sporting goods retail circuit and ...
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Intersport España will act as official sponsor of Barcelona's handball...
Intersport España will act as official sponsor of Barcelona's handball team, which will be called Baràa Intersport
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Mitre will continue to act as official ball supplier of...
Mitre will continue to act as official ball supplier of the Scottish Premier League of football until 2015
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Musto, the outdoor performance apparel brand, sponsored the British Beach...
Musto, the outdoor performance apparel brand, sponsored the British Beach Polo Championships last week
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FC Maccabi Tel Aviv will get its equipment from Under...
FC Maccabi Tel Aviv will get its equipment from Under Armour through a new partnership. Under Armour will provide technical undergarments, apparel for training and competition, footwear and equipment for staff and academic teams. This is the brand's first big foray into Israel.
