News and insights about brands in the sporting goods industry – Page 382
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Mitre will continue to act as official ball supplier of...
Mitre will continue to act as official ball supplier of the Scottish Premier League of football until 2015
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In 2012, Havaianas will be launching a special collection of...
In 2012, Havaianas will be launching a special collection of sport sandals. Alpargatas, owner of the Brazilian brand of thongs, hopes that this will open up new distribution channels. Havaianas will differentiate the fashion and sports collections, selling the new sport sandals only in the sporting goods retail circuit and ...
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Puma's new “Clever Little Shopper” bags are 100 percent biodegradable....
Puma's new “Clever Little Shopper” bags are 100 percent biodegradable. Made from corn starch, the bags will decompose naturally in three months, and will dissolve in water in minutes. The new bags are the alternative to its red shoeboxes and should save an additional 192 tons of plastic and 293 ...
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Li Ning has obtained an endorsement deal with the football...
Li Ning has obtained an endorsement deal with the football team of Sevilla for the next six seasons, at a reported cost of €4 million per year and any bonuses, putting an end to the club's 10-year relationship with Joma
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Rapala's Eco Wear Reflection Waders and its Sufix Synergy Carp...
Rapala's Eco Wear Reflection Waders and its Sufix Synergy Carp Line both won awards for best new products at the 2011 edition of the European Fishing Tackle Trade Exhibition in Amsterdam
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Camille Lacourt, the French swimmer and heartthrob who claimed three...
Camille Lacourt, the French swimmer and heartthrob who claimed three gold medals at the European championships wearing Arena last year, including the 100-meter backstroke, has signed a three-year sponsorship deal with TYR for all of his race-day technical apparel and equipment
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Macron, the Italian team wear brand, has signed a two-year...
Macron, the Italian team wear brand, has signed a two-year technical sponsorship deal with the FC Baku football club in Azerbaijan, and another with Le Mans FC, a French football club
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Valcke Bowling Services, the distributor of Brunswick and owner of...
Valcke Bowling Services, the distributor of Brunswick and owner of several bowling centers in Belgium, has become the exclusive partner of the French bowling federation, to supply equipment and contribute to grass-roots activities
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News briefs
Blue Tomato has won a design competition for boardshorts organized...
Blue Tomato has won a design competition for boardshorts organized by Quiksilver by proposing one made of leather, like the typical “Lederhosen” worn in Bavaria. The shorts are fastened to the hips with velcro. The printed leather dries out quickly.
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The Black Diamond Group, a U.S. maker of protective footwear,...
The Black Diamond Group, a U.S. maker of protective footwear, has obtained a footwear license for Carhartt footwear, to be launched next year
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Billabong has launched a design competition in Europe for the...
Billabong has launched a design competition in Europe for the best girl's bikinis together with Invista
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Intersport has become the sponsor of the handball team of...
Intersport has become the sponsor of the handball team of Barça, the sports club from Barcelona, which will henceforth be called Barça Intersport and see its team shirts sold in Intersport stores
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As part of the many festivities around the centenary of...
As part of the many festivities around the centenary of Fila, the International Tennis Hall of Fame & Museum in Newport, Rhode Island, has unveiled a new exhibit to honor the brand worn by tennis champions from Björn Borg to Boris Becker and Monica Seles
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Mizuno USA, the American subsidiary of the Japanese company, has...
Mizuno USA, the American subsidiary of the Japanese company, has signed a multi-year endorsement deal with Jenn Salling, a fast-pitch softball player from Canada
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Julie Foudy, a retired American soccer player, Olympic gold medalist...
Julie Foudy, a retired American soccer player, Olympic gold medalist and two-time world champion, with her own academy and soccer camps, has become a brand ambassador for Puma
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Melbourne Victory, the Australian soccer team, is to wear Adidas-branded...
Melbourne Victory, the Australian soccer team, is to wear Adidas-branded outfits for five years
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Above the Rim, the basketball brand owned by Collective Brands,...
Above the Rim, the basketball brand owned by Collective Brands, has signed an endorsement deal with the streetball player Corey Williams, who will become an active ambassador for the brand and contribute to its grass-roots marketing program
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Kelme was the technical sponsor of the 16th Media Maratón...
Kelme was the technical sponsor of the 16th Media Maratón Ciudad de Burgos held in the city on June 19
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Planet Sports, the leading integrated sports retailer in India, has...
Planet Sports, the leading integrated sports retailer in India, has teamed up with Bitflipping, an online social media agency that already works with customers such as IBM and Microsoft, to handle its digital media activities
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The Quiksilver Foundation is lending support to Skeleton Sea, an...
The Quiksilver Foundation is lending support to Skeleton Sea, an artistic collective whose main focus is to highlight the importance of keeping oceans clean, for example through an installation called the Albatross Exhibitionist about the deadly consequences of plastic pollutants in the sea
