News and insights about brands in the sporting goods industry – Page 385
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News briefs
Helly Hansen, the Norwegian winter sports and sailing brand, has...
Helly Hansen, the Norwegian winter sports and sailing brand, has obtained an agreement to provide technical gear and sports apparel to Team Sanya, the first Chinese team to enter the Volvo Ocean Race. Team Sanya will take part in the upcoming edition of the race, starting from Alicante in October ...
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Puma will sponsor the “Puma Search for a Star” campaign...
Puma will sponsor the “Puma Search for a Star” campaign in the U.K., a special initiative intended to find future football stars, during the Total Football Show running at Lilleshall on July 8-10
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Puma and Ferrari, the Italian carmaker with a Formula One...
Puma and Ferrari, the Italian carmaker with a Formula One racing team, have agreed to a long-term extension of their partnership, whereby Puma is going to be the official licensing partner for Ferrari-branded products and the official supplier of team and race wear for Scuderia Ferrari
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Speedo has signed a long-term sponsorship contract with Karen Pickering,...
Speedo has signed a long-term sponsorship contract with Karen Pickering, a former British Olympic swimming champion
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Décathlon's “Le Petit Footballeur” (the little football player) won the...
Décathlon's “Le Petit Footballeur” (the little football player) won the first prize in a contest earlier this month for the best advertising campaign over the internet in France, organized by Stratégies magazine and YouTube. Aired in June 2010, the campaign was developed by BETC Euro RSCG. Internet users and an ...
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Responding to significant demand from female players, Molten has introduced...
Responding to significant demand from female players, Molten has introduced a pink rubber basketball, which was first tried out by the British women's basketball team
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The Quiksilver Foundation is lending support to Skeleton Sea, an...
The Quiksilver Foundation is lending support to Skeleton Sea, an artistic collective whose main focus is to highlight the importance of keeping oceans clean, for example through an installation called the Albatross Exhibitionist about the deadly consequences of plastic pollutants in the sea
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Planet Sports, the leading integrated sports retailer in India, has...
Planet Sports, the leading integrated sports retailer in India, has teamed up with Bitflipping, an online social media agency that already works with customers such as IBM and Microsoft, to handle its digital media activities
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News briefs
Dynafit will donate more than €5,500 (to be precise: €5,542.38)...
Dynafit will donate more than €5,500 (to be precise: €5,542.38) to the protection of the endangered species of the snow leopard, the animal that this subsidiary of Salewa features in its logo. The money came from the second edition of an event in seven countries called Snow Leopard Day, which ...
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News briefs
Glenmuir of Scotland is supplying more than 460 Dublin and...
Glenmuir of Scotland is supplying more than 460 Dublin and Howth shirts and Finlay and Lauder knits for the players and the officials in the next Walker Cup of golf, pitting a British-Irish team against a U.S. team for the 43rd time. The Royal Aberdeen Golf Club, the sixth-oldest club ...
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Adidas may reduce its offering of Stan Smith, the iconic...
Adidas may reduce its offering of Stan Smith, the iconic white shoe named after an American tennis player of the 1970s. Since it was launched in 1971, the Stan Smith has become one of the best-selling sneakers of all time, and in the last years it was integrated into the ...
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Nike is launching a new global advertising campaign to support its...
Nike is launching a new global advertising campaign to support its sales in the action sports segment, which the brand wants to double by 2015-16 from last year's level of $390 million. Developed by a creative agency called 72and sunny under the title “The Chosen,” it will target skateboarding, surfing and ...
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Weiden+Kennedy, the longtime advertising agency of Nike, has won the...
Weiden+Kennedy, the longtime advertising agency of Nike, has won the prize for the world's “best” idea at this year's New York Festival International Advertising Awards for the “Write the Future” campaign it created for the Swoosh
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Icon Health & Fitness announces that all its NordicTrack and...
Icon Health & Fitness announces that all its NordicTrack and ProForm treadmills, stationary bikes and ellipticals sold as of this month will be carbon-neutral. The American company has pledged to offset all CO² emissions deriving from the manufacture, transport, marketing, utilization and recycling of the equipment through a partnership with ...
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Amer Sports has created a new position of export director...
Amer Sports has created a new position of export director to supervise the distributors of all its brands throughout the Europe, Middle East and Africa (EMEA) region. It will be filled by Pascal Perrigaud, who had a similar job at Pentland Brands as vice president for international business development, handling ...
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Quiksilver will continue as the sponsor of Craig Anderson, the...
Quiksilver will continue as the sponsor of Craig Anderson, the surf phenomenon from Australia, for another five years
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Head has launched a new short film created for Andy...
Head has launched a new short film created for Andy Murray, the leading British tennis player, on Facebook and YouTube. Called “Get Closer,” it depicts a fictional day in Murray's life. The viral campaign will accompany the champion through the Wimbledon tournament, inviting fans to gain access to exclusive contents, ...
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Polartec has announced the winners of its annual APEX awards,...
Polartec has announced the winners of its annual APEX awards, which are put out separately for Europe and North America. In Europe the lucky winners are: Peak Performance (Black Light Mid Semi Pants, Gunsight T-neck and Mid Zip Long Sleeve baselayers), Norrøna (Lofoten Warm2 High Loft jacket), Garm (NFM Combat ...
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Anta has opened a new flagship store of more than...
Anta has opened a new flagship store of more than 1,000 square meters in Beijing's Capital Indoor Stadium
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Lacoste will launch a line of performance apparel signed by...
Lacoste will launch a line of performance apparel signed by Andy Roddick for the next fall/winter season
