News and insights about brands in the sporting goods industry – Page 385
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Canterbury has signed up Thomas Waldrom of the Leicester Tigers,...
Canterbury has signed up Thomas Waldrom of the Leicester Tigers, who has been named 2011 Player of the Year by the Rugby Players' Association
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Toni Elias, the Spanish motorcycling champion who recently joined the...
Toni Elias, the Spanish motorcycling champion who recently joined the LCR Honda MotoGP team, is the new face of Charmant's Puma Eyewear line
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Oxbow is co-branding a smartphone with Samsung, featuring videos of...
Oxbow is co-branding a smartphone with Samsung, featuring videos of its riders, and makes it available at a special price on oxbowshop.com
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Speedo has launched an online community at unforgettableswims.speedo.com, inviting swimmers...
Speedo has launched an online community at unforgettableswims.speedo.com, inviting swimmers to share their most unforgettable moments in the water. Among the stories already up is that of Cyril and Yvonne Wood, who have been married – and swimming together – for more than six decades. Speedo is looking for other ...
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The Grind is Nike Golf's new online community designed to...
The Grind is Nike Golf's new online community designed to connect golfers so they can improve their game. Accessed through www.nikegolf.eu, the Grind lets golfers discuss their swings, their equipment, personal training and more, and will have access to insider content from Nike Golf's product innovators, Nike Golf athletes, non-Nike ...
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Skechers has signed a licensing deal with Street Flyers for...
Skechers has signed a licensing deal with Street Flyers for the juvenile sporting goods market. Street Flyers will design, manufacture and distribute bikes, skateboards, scooters, skates and safety gear under the Skechers brand. The line will be designed for children and young adults, and should be available in spring 2012 ...
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The European division of The North Face is setting up...
The European division of The North Face is setting up an initiative called “Explore Fund.” The fund is designed to support NGOs and projects that aim to attract young people to outdoor activities. On the website explorefund.eu, organizations can apply for financial support up to €2,500. The site is available ...
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The four-time European Tour winner Simon Dyson took third place...
The four-time European Tour winner Simon Dyson took third place in the BMW PGA Championship at the end of last month, but what was really notable was his apparel. His golf clothes bore the branding of his favorite football team, Manchester United. The new football-inspired golf range was produced by ...
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O'Neill has extended its partnership with Elyse Taylor, the supermodel...
O'Neill has extended its partnership with Elyse Taylor, the supermodel who serves as the brand's face in advertising campaigns and will help design a new exclusive swimwear collection, O'Neill by Elyse Taylor. It will be a line of nine styles debuting for spring/summer 2012. She has been working with the ...
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Following up on last year's pledge by Puma to favor...
Following up on last year's pledge by Puma to favor organic cotton and producers from Africa, sportstextiles.com asked Jochen Zeitz about its current cotton sourcing. He said that 15 percent of the cotton that Puma now uses is from one of those sources, taking care not to buy cotton from ...
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More than 20,000 women took part in a 5K running...
More than 20,000 women took part in a 5K running race sponsored by Asics in Madrid on May 11, called Carrera de la Mujer. The event was widely publicized on television and in other media because of the participation of well-know personalities such as Anne Igartiburu, a popular Spanish TV ...
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Ski and Sport, a 13-year-old British wholesale distribution company that...
Ski and Sport, a 13-year-old British wholesale distribution company that works closely with Sports Direct, has a design and manufacturing license to re-introduce footwear and apparel under the Vision Street Wear brand throughout the European Union. The first products will become available next month. Vision Street Wear belongs to Collective ...
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New Balance continues to expand its sports marketing activities with...
New Balance continues to expand its sports marketing activities with a contract to be the official supplier of footwear for the umpires at the games organized by Major League Baseball in the U.S.
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Adidas is launching four styles of hybrid golf shoes under...
Adidas is launching four styles of hybrid golf shoes under its Ashworth brand name to be worn on and off the course
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Foot Locker has officially introduced its Sneakerpedia.com after its initial...
Foot Locker has officially introduced its Sneakerpedia.com after its initial launch in beta form last December. Sneakerpedia is a social platform where sneaker enthusiasts and collectors can come together to contribute their own information, wiki-style, and show off unique styles and independent collections. Foot Locker is encouraging sneaker lovers to ...
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Billabong has sealed a strategic partnership agreement with Universal Music...
Billabong has sealed a strategic partnership agreement with Universal Music Group, a leading company in merchandising music and entertainment. The two companies will bring together musicians, artists and athletes to co-produce music, television and video content as well as to organize joint live events.
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Hirzl AG's gloves are the new official gloves of the...
Hirzl AG's gloves are the new official gloves of the Ladies European Tour under a two-year contract. The company will provide the golfers with its range of golf gloves and the Tour will endorse its products as the choice of its players. Recently, the Swiss company named Elisabeth Esterl, the ...
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Itochu has obtained a master license for the Airwalk brand...
Itochu has obtained a master license for the Airwalk brand in China, Hong Kong and Macau from Collective Licensing International. As previously reported, the Shanghai Sport 100 chain has already started to work with Airwalk in China, and it will continue to serve as Itochu's retail and wholesale partner for ...
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Amer Sports is taking over the distribution for Mavic in...
Amer Sports is taking over the distribution for Mavic in Italy and Spain, where it has its own offices, starting next September. Until then, the distributors of this brand of cycling products are Vittoria in Italy, and Team Bike and a couple of others in Spain. The Italian market will ...
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Nike's Jordan brand has signed up an American female basketball...
Nike's Jordan brand has signed up an American female basketball player, Maya Moore, who has been twice NCAA national champion in women's basketball and all-time leader in women's college basketball
