News and insights about brands in the sporting goods industry – Page 384
-
News briefs
Blue Tomato has won a design competition for boardshorts organized...
Blue Tomato has won a design competition for boardshorts organized by Quiksilver by proposing one made of leather, like the typical “Lederhosen” worn in Bavaria. The shorts are fastened to the hips with velcro. The printed leather dries out quickly.
-
Short stops
Valcke Bowling Services, the distributor of Brunswick and owner of...
Valcke Bowling Services, the distributor of Brunswick and owner of several bowling centers in Belgium, has become the exclusive partner of the French bowling federation, to supply equipment and contribute to grass-roots activities
-
Short stops
Macron, the Italian team wear brand, has signed a two-year...
Macron, the Italian team wear brand, has signed a two-year technical sponsorship deal with the FC Baku football club in Azerbaijan, and another with Le Mans FC, a French football club
-
Short stops
Camille Lacourt, the French swimmer and heartthrob who claimed three...
Camille Lacourt, the French swimmer and heartthrob who claimed three gold medals at the European championships wearing Arena last year, including the 100-meter backstroke, has signed a three-year sponsorship deal with TYR for all of his race-day technical apparel and equipment
-
Short stops
Rapala's Eco Wear Reflection Waders and its Sufix Synergy Carp...
Rapala's Eco Wear Reflection Waders and its Sufix Synergy Carp Line both won awards for best new products at the 2011 edition of the European Fishing Tackle Trade Exhibition in Amsterdam
-
Short stops
Li Ning has obtained an endorsement deal with the football...
Li Ning has obtained an endorsement deal with the football team of Sevilla for the next six seasons, at a reported cost of €4 million per year and any bonuses, putting an end to the club's 10-year relationship with Joma
-
Short stops
Von Zipper Europe has signed up William Aliotti, a 17-year-old...
Von Zipper Europe has signed up William Aliotti, a 17-year-old surfer from the island of Saint-Martin, who teamed up with Volcom last year
-
Short stops
Von Zipper Europe has signed up William Aliotti, a 17-year-old...
Von Zipper Europe has signed up William Aliotti, a 17-year-old surfer from the island of Saint-Martin, who teamed up with Volcom last year
-
Short stops
Under Armour has teamed up with a licensee, PSI 91,...
Under Armour has teamed up with a licensee, PSI 91, to launch a range of inflatable footballs, which be available in the U.S. market this month, and basketballs, to hit American stores in November
-
News briefs
The Neo fashion brand launched by the Adidas Group in...
The Neo fashion brand launched by the Adidas Group in 2008, mostly sold in China, India and Russia so far, is to be launched on a larger scale in Europe. Herbert Hainer, the group's chief executive, said that Neo would soon be sold in Adidas stores in Germany, and that ...
-
Short stops
Oakley has launched a social media campaign aimed at building...
Oakley has launched a social media campaign aimed at building up its European Facebook community, by taking viewers inside the world of professional sport and enabling them to play against Oakley athletes in virtual races and games
-
Short stops
Oakley has launched a social media campaign aimed at building...
Oakley has launched a social media campaign aimed at building up its European Facebook community, by taking viewers inside the world of professional sport and enabling them to play against Oakley athletes in virtual races and games
-
News briefs
Skechers, the American footwear brand, has signed a multi-year licensing...
Skechers, the American footwear brand, has signed a multi-year licensing agreement with an offshoot of Li & Fung to launch a Skechers Fitness apparel range. Formally signed with LF USA, a subsidiary of the Hong Kong-based Li & Fung, the agreement calls for the launch of Skechers-branded activewear, outerwear and ...
-
News briefs
Another tennis champion, Mardy Fish, is joining the list of...
Another tennis champion, Mardy Fish, is joining the list of tennis pros sponsored by Maui Jim, the Hawaiian brand of sunglasses. The 29-year-old American sportsman recently claimed the top spot in men's tennis. He has won five ATP tournaments and reached the finals of three Masters series. Maui Jim also ...
-
Short stops
In a three-year deal, Asics has become the official sportswear...
In a three-year deal, Asics has become the official sportswear and running shoe partner of the Bupa Great Run Series, which draws more than 200,000 runners in 10 events including the Great North Run, the world's largest half-marathon
-
Short stops
Head has launched a limited edition bag to be carried...
Head has launched a limited edition bag to be carried by all its sponsored players at this year's edition of the Wimbledon tennis tournament, with white and dark gray branding
-
Short stops
David Beckham, the English football star who is ending his...
David Beckham, the English football star who is ending his career in Los Angeles, will launch his own brand of underwear in September
-
Short stops
Nike will become the title sponsor of the U.S. Open...
Nike will become the title sponsor of the U.S. Open of Surfing, a free event that is expected to draw more than 500,000 people on the south side of Huntington Beach Pier from July 30 to Aug. 7
-
Short stops
Haglöfs has been nominated as one of the three Swedish...
Haglöfs has been nominated as one of the three Swedish companies that may receive the country's Fashion Export of the Year Award on Aug. 11
-
News briefs
Le Coq Sportif, a French sports brand whose history started...
Le Coq Sportif, a French sports brand whose history started off with cycling apparel, is returning to the Tour de France as the supplier of the race's official shirts. Le Coq Sportif provided these shirts for about four decades until 1988. Through this year the Tour de France will be ...
