News and insights about brands in the sporting goods industry – Page 384
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News briefs
Laird Hamilton, the big-wave surfer and the man considered the...
Laird Hamilton, the big-wave surfer and the man considered the father of modern stand-up paddleboarding, has joined the Puma Ocean Racing Team as the honorary 12th crew member. While Oxbow will continue to sponsor Hamiton for clothing, he and Puma will together launch a line of innovative stand-up paddleboards and ...
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The NAC Breda football club in the Netherlands is going...
The NAC Breda football club in the Netherlands is going to be sponsored from the next season on by Patrick, the sports brand owned by the Belgian Cortina group. On the other hand, Patrick has been replaced by an Italian company, Royal Sport, as the kit supplier for Rayo Vallecano, ...
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Colmar will replace Vuarnet as the official supplier of skiwear...
Colmar will replace Vuarnet as the official supplier of skiwear for the French Ski Federation
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Speedo is the new official swim partner of the Dextro...
Speedo is the new official swim partner of the Dextro Energy Triathlon World Championships being held Aug. 6-7 in Hyde Park, London, as part of the ITU World Championship Series
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Macron is the new technical sponsor of FC Lorient for...
Macron is the new technical sponsor of FC Lorient for the next three seasons. Macron will provide products such as replicas, official merchandise, and training apparel, among others. The company sees it as an opportunity to expand its presence in Europe.
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News briefs
O'Neill has just opened a flagship store near the Santa...
O'Neill has just opened a flagship store near the Santa Monica Promenade in California, selling men's, boys' and women's apparel as well as the wetsuits the company launched almost 60 years ago. The new store is planning various promotions for throughout the summer. It has also joined forces with Heal ...
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Kemba Walker, who will be a rookie in the...
Kemba Walker, who will be a rookie in the NBA this year, has signed a multi-year deal with Under Armour in which he will wear the brand's footwear for training and competitions, and will appear in marketing campaigns
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Kelme was the technical sponsor of the 16th Media Maratón...
Kelme was the technical sponsor of the 16th Media Maratón Ciudad de Burgos held in the city on June 19
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Above the Rim, the basketball brand owned by Collective Brands,...
Above the Rim, the basketball brand owned by Collective Brands, has signed an endorsement deal with the streetball player Corey Williams, who will become an active ambassador for the brand and contribute to its grass-roots marketing program
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Melbourne Victory, the Australian soccer team, is to wear Adidas-branded...
Melbourne Victory, the Australian soccer team, is to wear Adidas-branded outfits for five years
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Mizuno USA, the American subsidiary of the Japanese company, has...
Mizuno USA, the American subsidiary of the Japanese company, has signed a multi-year endorsement deal with Jenn Salling, a fast-pitch softball player from Canada
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Julie Foudy, a retired American soccer player, Olympic gold medalist...
Julie Foudy, a retired American soccer player, Olympic gold medalist and two-time world champion, with her own academy and soccer camps, has become a brand ambassador for Puma
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As part of the many festivities around the centenary of...
As part of the many festivities around the centenary of Fila, the International Tennis Hall of Fame & Museum in Newport, Rhode Island, has unveiled a new exhibit to honor the brand worn by tennis champions from Björn Borg to Boris Becker and Monica Seles
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Intersport has become the sponsor of the handball team of...
Intersport has become the sponsor of the handball team of Barça, the sports club from Barcelona, which will henceforth be called Barça Intersport and see its team shirts sold in Intersport stores
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Billabong has launched a design competition in Europe for the...
Billabong has launched a design competition in Europe for the best girl's bikinis together with Invista
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The Black Diamond Group, a U.S. maker of protective footwear,...
The Black Diamond Group, a U.S. maker of protective footwear, has obtained a footwear license for Carhartt footwear, to be launched next year
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News briefs
Blue Tomato has won a design competition for boardshorts organized...
Blue Tomato has won a design competition for boardshorts organized by Quiksilver by proposing one made of leather, like the typical “Lederhosen” worn in Bavaria. The shorts are fastened to the hips with velcro. The printed leather dries out quickly.
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Valcke Bowling Services, the distributor of Brunswick and owner of...
Valcke Bowling Services, the distributor of Brunswick and owner of several bowling centers in Belgium, has become the exclusive partner of the French bowling federation, to supply equipment and contribute to grass-roots activities
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Macron, the Italian team wear brand, has signed a two-year...
Macron, the Italian team wear brand, has signed a two-year technical sponsorship deal with the FC Baku football club in Azerbaijan, and another with Le Mans FC, a French football club
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Camille Lacourt, the French swimmer and heartthrob who claimed three...
Camille Lacourt, the French swimmer and heartthrob who claimed three gold medals at the European championships wearing Arena last year, including the 100-meter backstroke, has signed a three-year sponsorship deal with TYR for all of his race-day technical apparel and equipment
