All Brands articles – Page 37
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News briefs
Joma is the new kit supplier of Norwich City
Joma and the Norwich City Football Club have agreed on a new technical kit partnership deal. The financial terms and the length of the agreement, which replaces the club’s previous contract with Errea, have not been disclosed, although the club has described it as a “record-breaking sponsorship deal.” Joma will ...
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News briefsAdidas appoints MD for Central Europe and VP of ‘Global Hype’
Adidas has promoted Marina Moguš from general manager of Eastern Europe to managing director of Central European operations. She will now have charge of the markets of Germany, Austria, Switzerland, Poland, the Czech Republic, Hungary, Slovakia, Lithuania, Latvia and Estonia. The company will in time be expanding her purview to ...
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News briefs
Bolivia's Pumapunku site inspires a line by Puma and Pronounce
Puma has teamed up with Pronounce, a designer brand with offices in Milan and Shanghai, on a debut collaborative collection of apparel, footwear and accessories inspired by Pumapunku, an ancient archaeological site in Bolivia. Pronounce was founded in 2016 by Yushan Li and Jun Zhou. The collaborative collection, which “combines ...
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News briefs
Ellesse partners with Patta to promote inclusivity in tennis
Ellesse has announced a three-year partnership with Patta, a global streetwear brand, which aims to change the perception of tennis, making it more accessible for everyone regardless of their socio-economic background. The partnership will kick off with a community-based tennis tournament in the U.K., called “City Slam,” on July 18. ...
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News briefs
MTS takes over the Crossboccia brand
After distributing the Crossboccia brand since 2009, MTS Sportartikel has taken over the global rights to the brand. Building on the basic idea of the old street games of boccia and boules, Crossboccia is played with soft balls made of robust fabric and filled with granules. Both companies are German. ...
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News briefs
FightCamp raises $90 million in a new funding round
FightCamp, the at-home training system for boxing and kickboxing, has raised $90 million from a long list of investors that also includes contributions from famous fighters like Mike Tyson, Floyd Mayweather Jr., Georges St-Pierre and Francis Ngannou. The funding round was led by two venture capital firms, New Enterprise Associates ...
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News briefs
Authentic Brands moves the Spyder license to Liberated Brands
Authentic Brands Group (ABG) has announced the transition of its core licenses for its ski-focused Spyder brand to Liberated Brands. Under the terms of the new long-term agreement, Liberated Brands will assume outerwear and apparel sourcing, product design, marketing, wholesale, e-commerce and retail store operations across the U.S., Canada, Australia, ...
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News briefs
Oakley announces new partnership with the Korean Olympic Committee
Oakley has agreed on a new sponsorship agreement for sunglasses with the Korean Sport & Olympic Committee (KSOC). Oakley will provide sunglasses and goggles to the athletes of Team Korea participating in the Olympic Games and Asian Games through to the end of 2024. As part of the agreement, Oakley ...
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News briefs
Castore partners with Newcastle United
Castore has agreed on a new multi-year deal with Newcastle United as the new kit partner of the Premier League club. The British sportswear brand will replace Puma in this role from the 2021/22 season. As part of the agreement, Castore will also take over the club’s retail operations. This ...
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ArticleSporting goods stocks jumped by 26.65% in Q2
The average share price of the sporting goods sector grew by 26.65 percent between March 31 and June 30, accelerating from the 10.9 percent growth recorded in the first three months of this year. As usual, the public companies in this sector scored much better than all the major stock ...
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News briefs
Adidas sues Thom Browne
Adidas has filed a formal lawsuit in a New York federal court for copyright infringement against Thom Browne, according to The Fashion Law, charging that the New York-based menswear designer is “selling athletic-style apparel and footwear featuring two, three or four parallel stripes in a manner that is confusingly similar ...
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Article
Adidas shortlists five candidates for Reebok’s takeover
Adidas has drawn up a shortlist of five candidates for the acquisition of Reebok, according to Reuters, asking them to submit their bids by August. The only strategic investor on the list is Wolverine Worlwide, owner of Merrell and some 15 other shoe brands. It has reportedly proposed to take ...
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News briefsTNF to retire its Futurelight logo
The North Face plans to “phase out and discontinue” the logo it introduced in 2019 for its Futurelight line of apparel and accessories. In January, a graffiti artist in New York working under the name Futura filed a lawsuit in California Central District Court alleging that the VF-owned brand had ...
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News briefs
Nike partners with Fútbol Emotion for new football deal
The RCD Mallorca football club has signed a technical partnership contract with Nike for the next five seasons in connection with its return to the first division of the Spanish La Liga. The contract will be managed by Fútbol Emotion, following a business model similar to the one recently adopted ...
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ArticleSalomon announces sustainability goals around its sports marketing efforts
Salomon is committing to improving the environmental impact of its in-person events, athletes and ambassadors. The brand has outlined specific sustainability-related goals to meet by 2025, touching both the protection of local nature and the overall emissions related to sports marketing. The brand’s two-pronged approach around events and athletes will ...
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News briefsA new Swiss chairman and CEO for Arena
A Swiss citizen, Peter Graschi, has been appointed as the new chairman and CEO of Arena by Capvis, the Swiss private equity firm that took over control of the Italian-based swimwear company in 2014. Starting on July 1, he has taken the place of Luca Selvatici, chairman and joint CEO, ...
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News briefs
Hoka One One strengthens its product team
Hoka One One has announced Evie Moe and Matt Rask as new senior members of its product team. Moe has been hired as the brand’s first senior director of apparel. Hoka’s apparel division was launched in March 2020, and it is growing rapidly. Most recently, Moe served as the vice-president ...
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News briefs
Naples' football club plans to create its own jerseys
After the expiration of its sponsorship contract with Kappa, which had taken the place of Macron, the S.S.C. Napoli football club had not unveiled any new kit partner. The Serie A club has now announced that it is planning to drop any technical sponsors and produce its own jerseys from ...
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News briefs
Nike SB works with an artist for the skateboarding uniforms at the Olympics
Collaborating with a Dutch artist, Piet Parra, Nike SB is supplying distinctive and functional uniforms for 19 athletes – many of them women - and four national federations competing in skateboarding at the Tokyo Olympics. Skateboarding is one of the five new sports added to the program for the event. ...
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News briefs
Nyjah Huston launches his own skateboarding brand for the Olympics
Nyjah Imani Huston has launched his own skateboarding brand, Disorder Skateboards. The company’s website went live on June 25. The name of the brand was chosen to reflect the rebellious spirit of those who participate in the sport, Huston explains in a post on the Disorder site. Huston is a ...
