All Brands articles – Page 52
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News briefs
Nike celebrates mothers as “the toughest athletes”
Nike has presented a new video, “The Toughest Athletes,” which highlights the strength of women during pregnancy and early motherhood. The video focuses on the correlation of sport and motherhood and shows how the two can successfully coexist with one another. “The Toughest Athletes,” filmed during the global pandemic, has ...
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News briefs
Puma launches new footwear line for handball
Puma is launching a new collection of performance footwear that the company has defined as marking “a new era of Puma Handball.” The brand’s tradition in handball shoes dates back to 1948. The new Accelerate Turbo Nitro and Eliminate Power Nitro launch editions are inspired by two items from its ...
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News briefs
Saucony takes charge of its Iberian distribution
Saucony is taking charge of its own distribution on the Iberian Peninsula through a new subsidiary. For the past couple of decades the Wolverine-owned brand has relied on a company called Deerfoot Sport for its business in Spain, Portugal and Andorra. The new subsidiary will be headed up by Gerónimo ...
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Infographics & DataEarnings - Q4 2020 and FY 2020 Results Adidas
This earnings briefing includes the highlights of the Q4 results and FY 2020 from Adidas.
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Article
Decathlon expands in Austria and Germany, will enter Andorra
Decathlon, which is already by far the biggest sports retailer in France and Spain, is reportedly planning to open its first store in Andorra, the small independent enclave between the two countries, after strenuous efforts made since the local legislation relaxed the rules for foreign investment in 2012. It was ...
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Infographics & DataInfographic Adidas - Improving Business Mix
This infographic shows gross margin improvement from Adidas from 48,3% in 2015 to expected ~52% in 2021. It also shows how Adidas is planning to increase the gross margin further to 53% to 55% by 2025.
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News briefs
Canada Goose to open fifth European brand store in Frankfurt
Following on the opening of its first German brand store in Berlin last year, Canada Goose is readying to open its second one in Frankfurt in the coming weeks, corona regulations permitting. The store will span two floors at Frankfurt’s downtown Rathenauplatz and will be the fifth Canada Goose store ...
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News briefs
Nike reshuffles responsibilities after Hebert’s departure
Nike moved quickly to fill the role left by the resignation of Ann Hebert over the methods used by her son Joe in his sneaker resale business. Sarah Mensah, currently vice president and general manager for Asia Pacific and Latin America, will take her place as VP & GM for ...
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News briefs
Adidas launches third artist-designed women’s collection
Adidas has launched a third artist-designed line of sportswear for its Women in Power Collection. The two previous artists were Nini Sum of Shanghai and Jordan Moss of New York City. This time around it’s Egle Zvirblyte of London, who has drawn inspiration for her colors from high-intensity training. The ...
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News briefs
Ruffini sells 3.2% stake in Moncler
Ruffini Partecipazioni, the investment holding company of Moncler’s CEO, Remo Ruffini, has placed shares equal to a stake of around 3.2 percent in Moncler at a price of €48.80 per share via an accelerated bookbuilding process. Bank of America and Morgan Stanley have acted as joint bookrunners for the placement. ...
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ArticleAdidas unveils its business plan through 2025, expanding DTC
After releasing its results for 2020, Adidas introduced a new strategy at a virtual Investor & Media Day, dubbed ”Own the Game,” which it says aims to raise sales, market shares and profits by strengthening the “credibility” of the Adidas brand, by boosting the direct-to-consumer channel and creating a unique ...
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ArticleAdidas ends 2020 with a small plus and a positive outlook
The Adidas Group ended the year with a small sales increase of one percent in local currencies in the fourth quarter, despite a challenging environment, especially in Europe, the only market that suffered a sales decline. As currency headwinds persisted, total sales were down by 5 percent to €5,548 million ...
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News briefs
Asics launches running shoe made from second-hand clothes
Asics is introducing the Sunrise Reborn Pack, a new running shoe made from recycled clothing collected in Japan. The limited-edition line includes two of Asics’ pinnacle shoes, the Metaride and Gel-Quantum 360 TYO, both in a sunrise red color. The collection is part of the company’s efforts to minimize the ...
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News briefs
Foot Locker appoints creative director for women’s segment
Foot Locker has appointed Melody Ehsani, founder of the Ehsani streetwear brand, to be the first creative director for its women’s segment. Ehsani designed a capsule for Foot Locker’s “12 Days of Greatness” campaign in December. The Air Jordan 1 Mid Fearless sneaker she designed in 2019 sold out in ...
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News briefs
Adidas campaign features a meter-long shoe
Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and is a marketing ...
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News briefs
Nike supports girls’ access to football in London
Nike is backing Girls United through a new partnership, called Love the Games, which is meant to give girls in London more access to sports such as football. According to the charity, girls drop out of sports at twice the rate of boys. As reported by Sportindustry.biz, the new initiative ...
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News briefs
Puma has always valued women
As part of Puma’s new campaign in favor of women, its puma-catchup.com website now features a brief review of the women who worked for the firm at its start, in 1948. Eight of the 14 employees whom the founder, Rudolf Dassler, recruited from the Dassler Brothers factory previously shared ...
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Article
Nike is centralizing operations for the Nordics
Responding to an inquiry from SGI Europe, Nike has told us that it is centralizing its operations for the Nordic countries in Sweden, while working with fewer retailers in the region. The statement came after we were alerted by subscribers to the fact that the brand was closing down its ...
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News briefs
Vans devotes its new ad campaign to free-form art
Vans describes its new ad campaign, “These Projects Are Ads for Creativity,” as “artist-first.” The skate shoe brand is encouraging its designers and others to “go out and make things – drawings, sculptures, music videos, custom shoes, digital animations, and much more” – and will display them for the next ...
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Article
Wildberries and Amazon enter new countries in Europe
Russia’s biggest online retailer, Wildberries, has started to operate in France, Italy and Spain, with dedicated sites and mobile apps tailored to the local markets, the company has said in a statement. It has been operating in Germany since January. The company currently offers about four million items from nearly ...
