C-level interviews
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ArticleWorldly’s Chief Strategy Officer in conversation with SGIE
Worldly’s CSO changed careers to fix an industry. Several acquisitions later, he says the urgency is greater than ever.
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ArticleMargit Gosau: AI will make specialty retail more human
Sport 2000 reshapes its ownership structure and separates format licenses as it stakes its future on specialization over generalist scale.
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ArticleIntersport CFO on AI strategy and physical retail
Intersport’s CFO frames the AI era as a structural opportunity for cooperative retail, not a threat to be managed.
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C-Suite InterviewThe retail edge data can't buy; a CEO's view
Benelux retailer PassaSports makes the case that understanding behavior – not collecting more data – is the real competitive edge in sports retail.
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ArticleLifeLabs and the science of a cooler swing
A materials science company chose golf, not Everest, to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
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ArticleThe new Olympic deal empowering athlete storytelling
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.
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C-Suite InterviewSport 2000 CEOs on AI in retail
Sport 2000’s CEOs Margit Gosau and Irina Andorfer discuss how AI assistants are shifting retail from search-based discovery to conversation-driven commerce.
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
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ArticleAtomic enters apparel market to expand long-term brand strategy
Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.
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ArticleFESI: ‘Our members are committed to staying the course’
Secretary General Jérôme Pero explains how FESI works to turn EU sustainability and digital policies into workable solutions.
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ArticleRichard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
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C-Suite InterviewMelissa Kaar: 'Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport'
Managing director Melissa Kaar discusses the adidas Foundation’s evolution from startup phase to independent entity, detailing challenges from bank accounts to building trust with grassroots partners using sport for social change.
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ArticleDecathlon and Rheon Labs in first, but not last, compression-collaboration
SGI Europe has spoken with the Development Director at Rheon to learn more about its collaboration with Decathlon.
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C-Suite InterviewIntersport CEO Foley highlights running boom, stresses local approach
Tom Foley says that running is Intersport’s standout category, while outdoor has not yet reached former levels.
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ArticleSneakersnstuff returns with former CEO: New owners have ‘long-term vision and commitment’
After bankruptcy in 2025, Sneakersnstuff (SNS) was acquired by Reziprok, which brought back founder Erik Manzano Fagerlind to lead the €100M retailer he started in 1999.
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ArticleHow sport can drive societal change in times of crisis – An interview with Marcel Aberle
The futurologist is convinced that the sports industry can drive forward the current transformation.
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C-Suite Interview"We’re thinking too small about sport"
Why sport needs a bigger stage: FESI’s Michael Nendwich on health policy, community power and the industry’s untapped potential.
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C-Suite InterviewFESI VP on the most disruptive AI tool for the sporting goods sector
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.
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C-Suite InterviewAsics EMEA CEO Unbehaun on the success story of running and how Asics benefits from it
Running is simple, accessible, and affordable, says Asics EMEA CEO Carsten Unbehaun. This is an important part of the truth. But why does Asics in particular achieve record sales year after year despite growing competition? Carsten Unbehaun, CEO Asics EMEA explains.
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ArticleWorldly explained, part 2: Supply chain knowledge is key
Worldly’s Chief Growth Officer explains the impact of the new political situation on sustainability efforts.
