The fusion of fashion and functionality known as athleisure is reshaping China’s sportswear industry, with projections indicating a substantial growth trajectory, according to Retail in Asia.
Driven by a blend of fitness trends, lifestyle changes, and a burgeoning wellness movement, athleisure is becoming a dominant force in the Chinese apparel market. By 2028, the yoga apparel sector alone is anticipated to surge to a value of US$3 billion, fueled by a robust compound annual growth rate of over 9 percent.
The surge in athleisure’s popularity is propelled by various factors, including the country’s rising affluence, a heightened awareness of health and fitness, and the pursuit of clothing that seamlessly blends style with comfort. Moreover, the proliferation of fitness activities and the influence of social media personalities advocating for active living further bolster this trend.
Domestic labels still in command
Chinese consumers exhibit a regular buying pattern for athleisure, typically making purchases every three to six months. Despite this, there remains a price sensitivity, with most consumers spending under US$55 per transaction. The dominance of e-commerce platforms enables price comparisons and facilitates accessibility, driving consumer engagement with the athleisure segment.
Projections suggest that by 2024, China’s sportswear market could reach a staggering USD 82.8 billion. Preferred purchasing channels include physical stores and e-commerce platforms, with consumers prioritizing comfort and price when selecting athleisure products. Additionally, factors such as design, fabric, and fit play pivotal roles in influencing consumer choices, reflecting a discerning approach to athleisure wear.
As Chinese consumers seamlessly integrate athleisure into their daily routines, the segment’s growth prospects remain promising. Despite the influx of global athleisure brands, domestic labels continue to command consumer loyalty, underscoring the evolving landscape of China’s vibrant sportswear market.
