Consumer insights from the sporting goods industry
We got you covered with market statistics and trends from the sports business
-
ArticleFIP World Padel Report 2026: 40 million players
FIP counts 91,234 courts, up 17.9 percent in ten months, and €6.84 billion of yearly padel spending, worth €8.6 billion of GDP.
-
News briefsLTA commits £1.6m to British university tennis and padel
Funding of £1.6 million (€1.9m) runs to 2029 and grows the partner network from 32 to 50 universities.
-
ArticleWomen’s golf apparel in China: three growth drivers
For China’s women, what they buy when they buy golf apparel is not golf wear. It is old money, Ivy League style and belonging.
-
News briefsEurobarometer: activity gains sit in gyms and commutes
The sixth edition of the EU survey also shows 38 percent exercising several times a week, up from 32 percent in 2022.
-
ArticleSIA: U.S. snowsports participants reach 31.96 million
Snowboarding gained riders while alpine skiing stayed flat, according to a new U.S. study by snowsports trade body SIA.
-
ArticleFrench women want more women’s sport, French study finds
Women’s sport already reaches 41 percent of French women, and 35 percent want more of it. A study by Alice Milliat Foundation and Kantar, covering France, argues that the offer, not the appetite, keeps that interest from becoming habit.
-
ArticleFinishers launches official race bib resale in France
One marathon cut its no-show rate from 35 percent to 7 percent after Finishers took over bib resale.
-
ArticleBasketball State of Play 2026
Basketball is where participation, fandom, footwear and fashion reinforce one another. 610 million players. 3.3 billion fans.
-
News briefsNew York dethrones Paris in Burson’s sports cities ranking
A three-year streak by Paris ends as an NBA title and the FIFA World Cup Final lift New York to the top of Burson’s index.
-
OpinionAPAC football fandom is massive. Merch sales are not.
The fandom is real. The conversion model most European clubs use in APAC is not built for the region.
-
ArticleAfter ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
-
ArticleBrands race to catch the run clubs’ wave
Running clubs surge across Asia and in cities worldwide, turning what was once solitary exercise into a collective ritual of reconnection and belonging.
-
ArticleUS women’s sports audience and ad spend are booming
US audiences watched 46 billion minutes of women’s sports in 2025, while brands poured in record ad dollars, per Nielsen.
-
ArticleRunning footwear sales climb 13% as US market stalls
US footwear sales inched up 1 percent in H1 2026, but running shoes grew 13 times faster.
-
ArticleRunning State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
-
ArticleHow SE Asian local brands find a competitive edge
A Bali brand built on surplus fabric from global labels. A Brunei brand built on repairs. How Southeast Asian local brands compete.
-
ArticleChina’s fake-fatigue is reaching sporting goods
From grassroots leagues to fan-fueled merch, dentsu’s new report has lessons for Western brands
-
ArticleThe rise of Indonesia’s local running shoe brands
Local brands control more than a third of Indonesia’s online running shoe sales, undercutting global competitors on price.
-
News briefsSuperfeet may claim a fifth of $8.4bn insoles market
New research projects the sector will grow from $4.3 billion in 2026 to $8.4 billion by 2036, with Superfeet leading the company segment.
-
ArticleAsian tennis athletes are no longer the backup option
Once an afterthought, Asian stars like China’s Zheng Qinwen now command top sponsorship dollars, rewriting who brands back.
