All Decathlon articles – Page 3
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News briefsDecathlon rolling out virtual try-ons
Decathlon has introduced a tool to help online customers select a size for the garments they order. Although there have been no official announcements from the company, its global Chief Digital Officer, Jerome Dubreuil, has described the tool in a LinkedIn post – as Retail Technology Innovation Hub has discovered. ...
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News briefsDecathlon may want to make private labels more concise
According to French industry magazine Challenges, Decathlon is planning to consolidate its numerous private brands. According to the publication, CEO Barbara Martin-Coppola plans to reduce the number of brands from around 70 to 12, while the Decathlon brand will be expanded through a range of multi-sport products. A similar step ...
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News briefsDecathlon to run 17 stores in part on solar power
Decathlon Spain is installing some 12,542 square meters of solar panels onto the roofs of 17 of its stores, according to Diffusion Sport. It expects the panels to generate more than 3.7 million kWh, or about 35 percent of the stores’ annual consumption of electricity, for a savings of 1,277 ...
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News briefsDecathlon Spain tops €2bn in FY sales
With the value-added tax (VAT) included, Decathlon Spain exceeded €2 billion in sales – reaching €2.106 billion, to be exact – over the course of FY 2022, for a rise of 3.54 percent year-on-year, according to Diffusion Sport and TradeSport alike. Net profit amounted to €100 million. Online sales accounted ...
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ArticleSportmaster takes over one Decathlon store, while Russian offshoot reportedly sold and reopening
Russian sporting goods retailer Sportmaster has opened a new store under the Sportmaster Pro banner in the Raduga Park shopping center in Yekaterinburg, taking over a location previously occupied by Decathlon. This is the first time that Sportmaster has taken the place of the French retailer. In early 2023, the ...
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ArticleFormer Decathlon Partnership Director joins Wasserman
Source: Wasserman Wim Mathues Global sports, music and entertainment agency Wasserman has appointed former Decathlon Partnership Director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. The appointment is the latest step in the agency’s growth strategy in Europe and follows the acquisition ...
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News briefsDecathlon unveils 3D-printed shoe
Decathlon, in partnership with printing specialists HP and the Italian-based Lonati (manufacturer of circular knitting machines), unveiled an innovation in shoe manufacture at the ITMA trade show in Milan, presenting a 3D-printed shoe. The shoe combines a sock made using Lonati’s XT-Machine and Double Cylinder E1530XS knitting machines, which enable ...
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News briefsDecathlon Sports Marketplace cooperates with Puma
At the end of 2020, Decathlon opened its website to other brands. The new online business model, “Decathlon Sports Marketplace,” has since offered brands and partners the opportunity to add their products online to Decathlon’s existing retail offering. In doing so, Decathlon aims not only to offer its partners a ...
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ArticleDecathlon sells some stores but reportedly stays in Russia
The Russian Ministry of Industry and Trade announced that the French sporting goods retailer Decathlon had not notified the Russian authorities of its plans to leave the country altogether. A few days earlier, the Russian newspaper Izvestia reported that Decathlon had agreed on the terms of the deal to sell ...
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News briefsDecathlon Italy celebrates its 30th anniversary
Founded in France in 1976, Decathlon is present today in more than 70 countries with 105,000 employees, and has been present on the Italian market since 1993. The company has 145 stores, four warehouses, two production sites and a staff of over 8,000 people in Italy alone. In addition, the ...
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ArticleThis is Rentle, the Finnish pioneer in rental platforms now cooperating with Decathlon
Decathlon UK launched its rental service with Rentle in the spring of ’23. We explore the benefits of partnering with a rental platform specialist.
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News briefsDecathlon turnover rises 12%, beating IIC’s 2022 results
French sporting goods retailer and manufacturer Decathlon continued its global growth in 2022. Despite an “unstable global economic and geopolitical context,” according to CEO Barbara Martin Coppola, turnover rose by 12 percent compared to 2021 to €15.4 billion. Online sales now account for 17 percent of the total turnover (after ...
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News briefsDecathlon U.K. launches rental scheme nationwide
Following a successful trial last year, Decathlon is now rolling out its sports rental scheme in all its stores across the U.K. The rental scheme includes bikes, tennis rackets, paddle boards and kayaks. The retailer has committed £1 million (€1.14m) worth of products to the scheme. Decathlon tested the scheme ...
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Infographics & DataYue Yuen’s 2022 shoe manufacture volume by region
We bring you a breakdown of Yue Yuen’s shoe manufacture volume by region
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ArticleRussia has seen sharp decline in sporting goods sales in 2022, new survey shows
After the departure of the key foreign brands, including Nike, Adidas, Reebok and Decathlon, from the country, Russian sporting goods experienced a 40 percent drop in sales in monetary terms in 2022 compared with the previous year, a survey conducted by Tinkoff Data, a consulting branch of a local privately-owned ...
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ArticleDecathlon goods return to Russia
Russian marketplace CDEK.Shopping has started selling Decathlon merchandise in Russia, the company said on March 10. Currently, nearly 50,000 items, or 80 percent of Decathlon’s total assortment, are available to Russian customers. The offer includes items under the Decathlon and Quechua brand names as well as Regatta, Hummel, Caperlan, Domyos, ...
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News briefsDecathlon Spain dominates in mountain sports
When it comes to e-commerce in mountain sporting goods Decathlon reigns supreme in Spain. Drawing from Google analytics and data gathered by the SEO company Sistrix, CMDsport has evaluated the performance of the country’s top e-tailers with a list of 32 best-selling product types, such as tents, skis, ski boots, ...
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ArticleNike tops global retailers list among sports retailers
Nike Inc./Nike Direct is the largest sports retailer in the world, according to the “Global Powers of Retailing 2023” report, which Deloitte has just released. Decathlon takes the 2nd spot, followed by Dick’s, JD Sports and Adidas, to complete the Top 5 in the sports retailing sub-category. ...
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News briefsDecathlon promotes Javier López to chief global value chain officer
Decathlon has appointed Javier López as chief global value chain officer. López has been with the company for over 23 years, holding executive roles and positions in logistics, IT and retail. For the past seven years, he served as CEO of Decathlon Spain. This role will be taken over by ...
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News briefsDecathlon rents more retail spaces from Kaufland
German retailer Kaufland, who acquired over 100 Real supermarket locations in Germany, is now leasing space to Decathlon at more and more of its former German Real locations. To date, a combination of the Kaufland supermarket and Decathlon stores are to be found at six locations in Germany. In a ...
