All Decathlon articles – Page 3
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ArticleDecathlon to expand heavily in Germany – 60 new store openings by 2027
60 new store openings and €100 million invested in new locations and modernizations. Decathlon Germany’s expansion plans until 2027 are, to say the least, massive.
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ArticleThe ‘Revice’ project is launched by Decathlon Germany
The new Revice project enhances repair services across Germany, accelerating circular economy efforts to quadruple repaired items by 2027.
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ArticleRussian sporting goods market growth slows down
In 2024, the sporting goods market is largely driven by growth in sales in the SUP board segment, where the demand spiked by 176 percent during the first seven months of the year, Check Index estimated.
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ArticleCare & Repair as a tool for more sustainability, durability and customer loyalty
For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
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News briefsDecathlon opens its first pro shop for padel
Decathlon has opened its first pro shop for padel in Majadahonda, on the outskirts of Madrid.
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News briefsDecathlon and Unspun form strategic partnership on manufacturing innovation
The new partnership is part of Decathlon’s wider sustainability strategy.
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Infographics & DataDecathlon’s status and evolution in 2024
Decathlon, the world’s largest sports retailer and the third most popular sports brand globally, has undergone a remarkable evolution. With a bold rebrand, strategic digital innovations, and key partnerships in global sports events, the company is redefining its place in the sports industry and shaping the future of retail.
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ArticleDecathlon brings e-bikes to bear on EC’s plans for mobility
Repair and recycling are among the retailer’s top concerns.
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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ArticleDesport returns Decathlon goods to Russian store shelves
The Russian company has reintroduced Decathlon products after rebuilding supply chains, maintaining competitive pricing and expanding its own brands.
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ArticleDecathlon invests €100m to expand presence in India
The retailer wants to deepen its roots in the fast-growing Indian market and plans to expand its physical and digital presence accordingly.
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ArticleDecathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
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ArticleUkrainian sporting goods market on a rollercoaster ride
The Ukrainian sporting goods market has shrunk considerably due to the war; sales and imports are far below pre-war levels, and recovery is uncertain, even if military orders bolster wholesale.
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News briefsKipsta unveils new official match balls for UEFA Europa League, Conference League
Kipsta presents the official match balls to be used in all UEFA Europa League and UEFA Conference League matches from the 24-25 season and until the end of the 26-27 season.
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ArticleDecathlon sets up new business entity for investments in future-oriented companies
Decathlon announced the creation of Decathlon Pulse, a wholly-owned, independent entity within the group that will invest in “innovative people and businesses” that share the company’s values and commitment.
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News briefsDecathlon seeks to unify and improve its stores
Decathlon is beginning a universal store renovation program in Spain, specifically at the 8,000-sqm store in San Sebastián de los Reyes, on the northern outskirts of Madrid. Nine other stores will be following suit elsewhere in Europe and, in time, another 23 in Spain. Decathlon seeks to establish a circular ...
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ArticleApparel manufacturer Hi-Tech Apparel acquires British software company Unmade
Unmade, a London-based scaleup, has been acquired by Bangkok, Thailand-based apparel manufacturer Hi-Tech Apparel. UnmadeOS, Unmade’s platform, uses patented automation and visualization technologies to enable brands to offer bespoke clothing on demand. Existing customers include sportswear brands such as New Balance and Decathlon as well as fashion brands such as ...
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ArticleDecathlon leaves Sweden, replaced by Swedish giant
A press release dated July 8 revealed the news that had been expected for several weeks: Decathlon will close its last Swedish door on July 21. The last store of the French giant will soon be occupied by a Swedish giant.
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ArticleDecathlon’s extra-financial FY23
Decathlon has released the 2023 edition of its Declaration of Extra-Financial Performance (DPEF), reviewing its measures regarding ESG (environmental, social and governance). The details sprawl over more than 240 pages. The CEO’s introduction suggests that the salient points are the staff training, “equity,” and “internationalization,” the value chain, and environmental ...
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ArticleIntersport, Decathlon largest clothing retailers in France
Over the past 24 years, the sporting goods chains Intersport and Decathlon have become the leading retailers of clothing in France, overtaking hypermarkets, which used to control a combined 20 percent of the clothing market in 2000, according to the study Référenseigne Fashion carried out by Kantar, a group of ...
