All Decathlon articles – Page 6
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News briefsDecathlon opts for internal solution for Germany CEO succession
Source: Decathlon Arnaud Sauret Following the promotion of long-time German CEO André Weinert to CEO for Central, Eastern and Southeastern Europe (CESEE), the French sporting goods retailer and manufacturer Decathlon has appointed Arnaud Sauret as his successor with immediate effect. Sauret has been responsible for Decathlon’s growth ...
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News briefsDecathlon to close two of its four stores in Sweden
Citing Fastighetsnytt, ehandel.se reported at the end of last week that the French sports chain Decathlon has decided to close two of its four Swedish stores. Decathlon established itself in Sweden in 2011 with a first test store in Bromma. The idea was then to expand extensively with stores in ...
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News briefsDecathlon appoints Jimena Almendares as chief digital officer
Source: Decathlon Jimena Almendares Decathlon has announced the appointment of Jimena Almendares as Global Chief Digital Officer. She joined Decathlon in August. Almendares has 20 years of experience in business innovation and has worked in 16 countries across North America, Latin America, Europe and Asia. Before joining ...
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News briefsDecathlon adds a new market with first store in Panama
Decathlon is about to open its first store in Panama in partnership with La Forme, a joint venture of local retail groups Bennu (formerly Phoenix Group) and Dormen, Modaes has revealed. The store will be located in the Multiplaza Pacific shopping mall. Panama has a population of 4.4 million and ...
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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News briefsDecathlon takes part in Paris Design Week
From Sept. 7 to 11, 2023, French sporting goods retailer and manufacturer Decathlon will participate for the first time in Paris Design Week to showcase the expertise of its multidisciplinary design community. In the Decathlon Designer exhibition (18 rue de Turenne, 75004 Paris), both the public and interested parties can ...
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News briefsDecathlon rolling out virtual try-ons
Decathlon has introduced a tool to help online customers select a size for the garments they order. Although there have been no official announcements from the company, its global Chief Digital Officer, Jerome Dubreuil, has described the tool in a LinkedIn post – as Retail Technology Innovation Hub has discovered. ...
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News briefsDecathlon may want to make private labels more concise
According to French industry magazine Challenges, Decathlon is planning to consolidate its numerous private brands. According to the publication, CEO Barbara Martin-Coppola plans to reduce the number of brands from around 70 to 12, while the Decathlon brand will be expanded through a range of multi-sport products. A similar step ...
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News briefsDecathlon to run 17 stores in part on solar power
Decathlon Spain is installing some 12,542 square meters of solar panels onto the roofs of 17 of its stores, according to Diffusion Sport. It expects the panels to generate more than 3.7 million kWh, or about 35 percent of the stores’ annual consumption of electricity, for a savings of 1,277 ...
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News briefsDecathlon Spain tops €2bn in FY sales
With the value-added tax (VAT) included, Decathlon Spain exceeded €2 billion in sales – reaching €2.106 billion, to be exact – over the course of FY 2022, for a rise of 3.54 percent year-on-year, according to Diffusion Sport and TradeSport alike. Net profit amounted to €100 million. Online sales accounted ...
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ArticleSportmaster takes over one Decathlon store, while Russian offshoot reportedly sold and reopening
Russian sporting goods retailer Sportmaster has opened a new store under the Sportmaster Pro banner in the Raduga Park shopping center in Yekaterinburg, taking over a location previously occupied by Decathlon. This is the first time that Sportmaster has taken the place of the French retailer. In early 2023, the ...
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ArticleFormer Decathlon Partnership Director joins Wasserman
Source: Wasserman Wim Mathues Global sports, music and entertainment agency Wasserman has appointed former Decathlon Partnership Director Wim Mathues as SVP of Brands and Properties in Belgium and the Netherlands. The appointment is the latest step in the agency’s growth strategy in Europe and follows the acquisition ...
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News briefsDecathlon unveils 3D-printed shoe
Decathlon, in partnership with printing specialists HP and the Italian-based Lonati (manufacturer of circular knitting machines), unveiled an innovation in shoe manufacture at the ITMA trade show in Milan, presenting a 3D-printed shoe. The shoe combines a sock made using Lonati’s XT-Machine and Double Cylinder E1530XS knitting machines, which enable ...
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News briefsDecathlon Sports Marketplace cooperates with Puma
At the end of 2020, Decathlon opened its website to other brands. The new online business model, “Decathlon Sports Marketplace,” has since offered brands and partners the opportunity to add their products online to Decathlon’s existing retail offering. In doing so, Decathlon aims not only to offer its partners a ...
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ArticleDecathlon sells some stores but reportedly stays in Russia
The Russian Ministry of Industry and Trade announced that the French sporting goods retailer Decathlon had not notified the Russian authorities of its plans to leave the country altogether. A few days earlier, the Russian newspaper Izvestia reported that Decathlon had agreed on the terms of the deal to sell ...
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News briefsDecathlon Italy celebrates its 30th anniversary
Founded in France in 1976, Decathlon is present today in more than 70 countries with 105,000 employees, and has been present on the Italian market since 1993. The company has 145 stores, four warehouses, two production sites and a staff of over 8,000 people in Italy alone. In addition, the ...
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ArticleThis is Rentle, the Finnish pioneer in rental platforms now cooperating with Decathlon
Decathlon UK launched its rental service with Rentle in the spring of ’23. We explore the benefits of partnering with a rental platform specialist.
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News briefsDecathlon turnover rises 12%, beating IIC’s 2022 results
French sporting goods retailer and manufacturer Decathlon continued its global growth in 2022. Despite an “unstable global economic and geopolitical context,” according to CEO Barbara Martin Coppola, turnover rose by 12 percent compared to 2021 to €15.4 billion. Online sales now account for 17 percent of the total turnover (after ...
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News briefsDecathlon U.K. launches rental scheme nationwide
Following a successful trial last year, Decathlon is now rolling out its sports rental scheme in all its stores across the U.K. The rental scheme includes bikes, tennis rackets, paddle boards and kayaks. The retailer has committed £1 million (€1.14m) worth of products to the scheme. Decathlon tested the scheme ...
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Infographics & DataYue Yuen’s 2022 shoe manufacture volume by region
We bring you a breakdown of Yue Yuen’s shoe manufacture volume by region