All Decathlon articles – Page 5
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C-Suite InterviewInterview with Kant’s VP: “The holy place is never empty”
An interview with Maxim Vinogradov, VP of Russia’s retailer Kant.
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ArticleDecathlon’s Kenyan running project, and some others
Decathlon has opened a training center for distance runners. Located in Iten, Kenya, with a rooftop view of the Rift Valley, the center consists of a 500-square-meter main building, with 11 bedrooms of 25 square meters each, a gym and a refectory. It is built to lodge 22 runners at ...
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News briefsDecathlon sells 82 European stores
Decathlon has signed a leaseback deal for the sale of 82 of its stores in Europe with an American publicly traded real estate investment trust (REIT) called Realty Income. According to CMDsport and other sources, the sale price was €527 million. The stores are located in Germany, France, Spain, Italy ...
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ArticleDecathlon releases VR shopping app in US
Decathlon has introduced in the US a new, “immersive” shopping app for the Vision Pro, Apple’s virtual-reality (VR) headset. Both the app and the headset hit the US market on Feb. 2. The app, says Decathlon, is designed to “enable customers discover the company’s latest outdoor and ...
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News briefsDecathlon announces new leader for global marketing strategy
Decathlon has promoted Erwan Soquet to Global Marketing Strategy Lead. He joined Decathlon in January 2020 as head of the company’s communications for France. Before Decathlon, Soquet worked for nine years at home improvement retailer Leroy Merlin, where he held leadership roles including Director of Communication Strategy, Director of Communications ...
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Infographics & DataTop 50 sporting retailers in the world 2022
Download our annual overview of the world’s 50 largest sports retailers, including revenue and growth ranking compared with last year.
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News briefsDecathlon reportedly continued to sell in Russia, denies allegations
According to investigative media site Disclose, French sporting goods retailer Decathlon has secretly continued to sell clothes in Russia despite its official announcement on March 29, 2022, that it was ending its activities in the country due to the war in Ukraine. In October of this year, Decathlon sold its ...
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News briefsUS investor acquires Decathlon properties
French media report that US investor Realty Income has acquired part of Decathlon’s real estate assets. The transaction includes the sale of properties housing some 90 of the group’s stores in France, Spain, Portugal, Italy and Germany. The value of these properties is estimated at over €600 million and totals ...
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AnalysisThe European sports retail market
Our latest review of European sports retailers shows single-figure growth. We bring you the numbers in full across 15 countries and over 70 retailers.
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News briefsDecathlon acquires Bergfreunde from Backcountry
Bergfreunde GmbH, the German online specialist retailer for mountain sports, climbing and outdoor equipment, has a new strategic partner: French sporting goods manufacturer and retailer Decathlon is acquiring the German company from US outdoor retailer Backcountry. The purchase agreement was signed on Nov. 24, 2023. The transaction is still pending ...
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ArticleDecathlon relies on renewable energies in China to achieve CO2 targets
Sporting goods retailer Decathlon brought together 14 industry partners in China with the China General Nuclear Power New Energy Group (CGN) in the Fujian Province on Nov. 7 to sign a power purchase agreement for renewable energy. With an investment of 1.4 billion yuan renminbi (€180m) by CGN, an offshore ...
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News briefsUEFA selects Kipsta footballs for Europa League and Europa Conference League
Kipsta, the Decathlon Group’s brand for all team sports, will provide the balls for the UEFA Europa League and the UEFA Europa Conference League from the 2024-2025 season. The agreement is valid for three years. From Portugal to Azerbaijan, from the Faroe Islands to Turkey, official match balls designed and ...
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ArticleFormer Decathlon stores to re-open doors in Russia
Former Decathlon stores are scheduled to be re-launched in Russia from December 2023 under the brand name Desport, Russian state news outlet Tass reported, citing sources close to ARM, the new owner of the retail chain. The product range will be formed gradually and include ARM brands, as well as ...
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News briefsDecathlon launches BuyBack in the UK
Following a successful launch in continental Europe, Decathlon has introduced BuyBack in the UK, a service that allows customers to sell their old bikes back to the retailer for up to 45 percent of the RRP. The first part of the program will focus on bicycles and will later be ...
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ArticleGarment-to-garment recycling: How far along is the sports and outdoor industry?
We look at what textile recycling is not and share some brands that are moving the outdoor and sporting goods industries in the right direction.
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ArticleFit for second life: 7 ways brands can extend the life of children’s clothing
Seven ways brands can make kid’s clothes last longer (and utilize the growth potential and income streams of the circular economy too)
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ArticleRental Revolution: Advantages, challenges, and the road ahead
Is your business ready for rentals? We look at how to overcome common concerns and obstacles and access the potential $700 billion rental market
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C-Suite InterviewSecondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
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News briefsDecathlon and NBA announce extended merchandise partnership
Decathlon and the National Basketball Association (NBA) have announced a multiyear expansion to their existing merchandising partnership, encompassing a more comprehensive offering of officially licensed NBA products in Africa, Asia, Europe, the Middle East and Latin America. Decathlon was named official NBA licensee in January 2021. The sporting goods retailer ...
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News briefsDecathlon opens fifth Austrian store
Source: Decathlon/Romar Ferry Gábor Pósfai, Managing Director Decathlon Austria. Five years after the opening of the first Austrian store in the SCS Park in Vösendorf, the fifth Decathlon location is to follow on Sept. 29. Customers will find equipment and clothing for more than 70 sports on ...
