All Decathlon articles – Page 2
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News briefsDecathlon reportedly continued to sell in Russia, denies allegations
According to investigative media site Disclose, French sporting goods retailer Decathlon has secretly continued to sell clothes in Russia despite its official announcement on March 29, 2022, that it was ending its activities in the country due to the war in Ukraine. In October of this year, Decathlon sold its ...
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News briefsUS investor acquires Decathlon properties
French media report that US investor Realty Income has acquired part of Decathlon’s real estate assets. The transaction includes the sale of properties housing some 90 of the group’s stores in France, Spain, Portugal, Italy and Germany. The value of these properties is estimated at over €600 million and totals ...
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AnalysisThe European sports retail market
Our latest review of European sports retailers shows single-figure growth. We bring you the numbers in full across 15 countries and over 70 retailers.
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News briefsDecathlon acquires Bergfreunde from Backcountry
Bergfreunde GmbH, the German online specialist retailer for mountain sports, climbing and outdoor equipment, has a new strategic partner: French sporting goods manufacturer and retailer Decathlon is acquiring the German company from US outdoor retailer Backcountry. The purchase agreement was signed on Nov. 24, 2023. The transaction is still pending ...
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ArticleDecathlon relies on renewable energies in China to achieve CO2 targets
Sporting goods retailer Decathlon brought together 14 industry partners in China with the China General Nuclear Power New Energy Group (CGN) in the Fujian Province on Nov. 7 to sign a power purchase agreement for renewable energy. With an investment of 1.4 billion yuan renminbi (€180m) by CGN, an offshore ...
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News briefsUEFA selects Kipsta footballs for Europa League and Europa Conference League
Kipsta, the Decathlon Group’s brand for all team sports, will provide the balls for the UEFA Europa League and the UEFA Europa Conference League from the 2024-2025 season. The agreement is valid for three years. From Portugal to Azerbaijan, from the Faroe Islands to Turkey, official match balls designed and ...
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ArticleFormer Decathlon stores to re-open doors in Russia
Former Decathlon stores are scheduled to be re-launched in Russia from December 2023 under the brand name Desport, Russian state news outlet Tass reported, citing sources close to ARM, the new owner of the retail chain. The product range will be formed gradually and include ARM brands, as well as ...
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News briefsDecathlon launches BuyBack in the UK
Following a successful launch in continental Europe, Decathlon has introduced BuyBack in the UK, a service that allows customers to sell their old bikes back to the retailer for up to 45 percent of the RRP. The first part of the program will focus on bicycles and will later be ...
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ArticleGarment-to-garment recycling: How far along is the sports and outdoor industry?
We look at what textile recycling is not and share some brands that are moving the outdoor and sporting goods industries in the right direction.
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ArticleFit for second life: 7 ways brands can extend the life of children’s clothing
Seven ways brands can make kid’s clothes last longer (and utilize the growth potential and income streams of the circular economy too)
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ArticleRental Revolution: Advantages, challenges, and the road ahead
Is your business ready for rentals? We look at how to overcome common concerns and obstacles and access the potential $700 billion rental market
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C-Suite InterviewSecondhand: The balance of pricing between buying and selling
The secondhand retailer must balance seller and buyer when it comes to pricing. Reverse.Supply CEO explains how they find the right price.
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News briefsDecathlon and NBA announce extended merchandise partnership
Decathlon and the National Basketball Association (NBA) have announced a multiyear expansion to their existing merchandising partnership, encompassing a more comprehensive offering of officially licensed NBA products in Africa, Asia, Europe, the Middle East and Latin America. Decathlon was named official NBA licensee in January 2021. The sporting goods retailer ...
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News briefsDecathlon opens fifth Austrian store
Source: Decathlon/Romar Ferry Gábor Pósfai, Managing Director Decathlon Austria. Five years after the opening of the first Austrian store in the SCS Park in Vösendorf, the fifth Decathlon location is to follow on Sept. 29. Customers will find equipment and clothing for more than 70 sports on ...
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News briefsDecathlon opts for internal solution for Germany CEO succession
Source: Decathlon Arnaud Sauret Following the promotion of long-time German CEO André Weinert to CEO for Central, Eastern and Southeastern Europe (CESEE), the French sporting goods retailer and manufacturer Decathlon has appointed Arnaud Sauret as his successor with immediate effect. Sauret has been responsible for Decathlon’s growth ...
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News briefsDecathlon to close two of its four stores in Sweden
Citing Fastighetsnytt, ehandel.se reported at the end of last week that the French sports chain Decathlon has decided to close two of its four Swedish stores. Decathlon established itself in Sweden in 2011 with a first test store in Bromma. The idea was then to expand extensively with stores in ...
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News briefsDecathlon appoints Jimena Almendares as chief digital officer
Source: Decathlon Jimena Almendares Decathlon has announced the appointment of Jimena Almendares as Global Chief Digital Officer. She joined Decathlon in August. Almendares has 20 years of experience in business innovation and has worked in 16 countries across North America, Latin America, Europe and Asia. Before joining ...
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News briefsDecathlon adds a new market with first store in Panama
Decathlon is about to open its first store in Panama in partnership with La Forme, a joint venture of local retail groups Bennu (formerly Phoenix Group) and Dormen, Modaes has revealed. The store will be located in the Multiplaza Pacific shopping mall. Panama has a population of 4.4 million and ...
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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News briefsDecathlon takes part in Paris Design Week
From Sept. 7 to 11, 2023, French sporting goods retailer and manufacturer Decathlon will participate for the first time in Paris Design Week to showcase the expertise of its multidisciplinary design community. In the Decathlon Designer exhibition (18 rue de Turenne, 75004 Paris), both the public and interested parties can ...
