All Decathlon articles – Page 2
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News briefsThe sports industry is urging the EU to sustain funding
The EU’s next multiannual budget framework is under pressure from more than 150 organizations across Europe, who are urging it to safeguard sport funding.
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News briefsDecathlon partners with Tata Cliq Fashion to bolster e-commerce presence in India
Tata Cliq Fashion will host Decathlon’s portfolio of over 5,000 products across 60 sports categories.
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News briefsDecathlon partners with AI-powered fitness app Freeletics
The partnership combines the respective expertise in equipment and AI-generated coaching to offer an ultra-personalized coaching experience.
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C-Suite InterviewASMAS CEO Peter Bruggmann: "The private, independent sports shops are a key feature of the Swiss market"
Like many others, the Swiss market for sports has had trouble sustaining growth since the pandemic. SGI Europe has gotten hold of Peter Bruggmann, CEO of ASMAS, the Swiss sports retail association, to obtain details on how the Swiss market developed in full-year 2024. SGIE: How does the ...
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ArticleDecathlon Germany to open stores at Galeria locations
Decathlon Germany’s expansion plans with Galeria: from Konstanz to Leverkusen. New hires will number in the thousands.
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News briefsDecathlon responds to consumers demands and launches everyday clothing
After testing the market, Decathlon now rolls out its first collection of clothes for everyday life.
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ArticleDecathlon joins the CDP A-List for its climate efforts
After six years’ work in environmental disclosure and scoring, Decathlon is added to the CDP’s list.
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ArticleBaltic sporting goods market holding its breath as Decathlon increases its presence in 2025
However, the French giant’s regional investments may also be good news for local retailers.
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News briefsDecathlon partners with NBA player Alex Sarr
The 19-year-old rising star plays for the Washington Wizards.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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News briefsNew Chairman joins Decathlon
Fabien Derville has a successor as Chairman of the Board at Decathlon.
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C-Suite InterviewWFSGI CEO Emma Zwiebler: “We are focused on unlocking the potential in the industry”
Emma Zwiebler reflects on her first year as CEO of WFSGI.
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News briefsDecathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
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ArticleRetail: Last call for a mindset shift
As the retail landscape undergoes profound change, Christina Kässhöfer calls for a change in the way retailers think.
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News briefsDecathlon’s Kiprun signs Jimmy Gressier
The professional runner, who has won two gold medals in U23 World champions, is leaving Nike.
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ArticleDesport is on the fast track to complete the last Decathlon project in Russia
Desport, a successor of Decathlon in Russia, plans to launch its largest store in Khimky, the Moscow Oblast, by the summer of 2025, the company has recently revealed.
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News briefsDecathlon Spain to close its logistics center in Seville
According to CMD Sport, Decathlon has officially closed its logistics center in Seville as of December 31, 2024.
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News briefsDecathlon Spain extends second-hand initiative to 70 stores
The sports retailer enhances sustainability efforts by expanding repair, rental and secondhand sales services across multiple locations in the country.
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News briefsDecathlon’s Wedze offering will be gradually integrated into the Quechua range
The move is part of Decathlon’s strategy to simplify its portfolio, introduced in March 2024.
