All Decathlon articles – Page 4
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News briefsDecathlon partners with Canterbury on co-branded rugby range
Decathlon and iconic rugby brand Canterbury have signed a co-branding agreement that will run until the end of the next World Cup, to be held in Australia in 2027. Starting in July, products branded as “Canterbury by Decathlon” will be available in the Decathlon distribution network, in stores and on ...
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News briefsDecathlon manufactures natural rubber wetsuits with Yulex
Decathlon has started to produce wetsuits in a material called Yulex100. This material was developed in collaboration with the American company Yulex, which specializes in the research and production of natural latex and rubber alternatives. This neoprene-like material contains no synthetic rubber. In addition, the natural rubber used in Decathlon ...
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News briefsBarthélemy Guislain re-elected Chairman of AFM, owner of Decathlon
Barthélémy Guislain has been unanimously re-elected by the management board for a further five years as Chairman of Association Familiale Mulliez (AFM), the holding company of the Mulliez family. AFM owns a series of supermarkets and retail chains in different sectors, including Auchan, Decathlon, Leroy Merlin, Kiabi and others. Guislain ...
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ArticleDesport leases former Decathlon retail spaces in Russia
Desport, a chain comprised of former Decathlon stores in Russia, has started leasing some of its stores to fitness centers, sports schools and retailers that sell related products. The retailer offers between 100 and 500 sqm of sales floor in 30 stores in major Russian cities. The average space of ...
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News briefsDecathlon partners with Recyc’elit to advance textile recycling and sustainability in the Industry
Decathlon has reinforced its commitment to sustainability by partnering with Recyc’elit, a pioneering startup specializing in the recycling of complex textiles. Founded in Lyon, France, in 2020 by PhD scientists Karim and Raouf Medimagh, Recyc’elit has introduced a technology for separating materials such as polyester, elastane, and polyamide, enhancing the ...
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News briefsDecathlon partners with Resortecs to launch recyclable swimwear
French sporting goods chain Decathlon has joined forces with Belgian textile recycling company Resortecs to introduce a sustainable swimwear collection aimed at addressing the challenges of recycling swimwear fabrics. The primary hurdle in recycling swimwear has been the high elastane content in the fabrics, as elastane cannot be separated from ...
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News briefsDecathlon expands BuyBack scheme in UK
Decathlon has broadened its BuyBack program to encompass all sports equipment in the UK, following the success of its initial launch focusing on unwanted bicycles. The initiative now covers fitness equipment, racket sports gear, camping essentials, and water sports items like kayaks and paddleboards. Customers can participate by completing a ...
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ArticleDecathlon closes one more store in Sweden, only has one left
Decathlon revealed plans to shut down three of its stores in Sweden, citing challenges amid the global economic climate. The closures will affect Decathlon Kungens Kurva, Decathlon Barkarby and Decathlon Uppsala, impacting a total of 72 employees. Explaining the decision, a Decathlon spokesperson stated: “The Swedish market is specific and ...
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ArticleDecathlon’s global revenue surges by 4.4% to €15.6 billion
In 2023, Decathlon experienced significant developments across various fronts, reflecting its resilience amidst global challenges. CEO Barbara Martin Coppola acknowledged the company’s progress, emphasizing their focus on future sustainability: “We made strides in CO2 reduction while ensuring continued revenue growth.” Financially, Decathlon achieved a 4.4 percent increase in revenue, totaling ...
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News briefsDecathlon Germany sets new sales record in 2023
Despite a challenging environment, Decathlon Deutschland SE & Co. KG – the German subsidiary of the globally active French sporting goods retailer and manufacturer Decathlon SA – closed the 2023 financial year with another sales record. With total gross sales of €1.11 billion, Decathlon Germany, which now has 87 ...
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ArticleDecathlon France raised revenues, focused on circularity in FY23
Decathlon France generated €4.752 billion (VAT and other taxes included) in full-year 2023, according to its year-end round-up. This represents a rise of 1.24 percent from 2022 and of 22.52 percent from 2019, the year before the lockdowns. France accounted for about a quarter of Decathlon’s worldwide sales, which, by ...
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News briefsDecathlon partners with Blue Light Card, discounts for frontline workers
Decathlon is extending its support to frontline workers by offering a special discount through the Blue Light Card program, providing valuable savings on a range of essential products. The sports retailer is offering a 10 percent discount on a carefully selected assortment of items to NHS, social care, ambulance, police, ...
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News briefsDecathlon plans further expansion in India
French sporting goods retailer Decathlon is planning to accelerate investments in India to ramp up production and expand its retail presence. Decathlon entered the Indian market in 2009 and now operates 129 stores in the country. Decathlon CEO, Barbara Martin, called India one of the company’s “most important” global markets, ...
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ArticleDecathlon rebrands to 'ignite global passion for sport'
Source: Decathlon Decathlon’s new brand ID Decathlon has launched a sweeping brand transformation, unveiling its new identity and mission to ignite the spirit of play worldwide. The multi-specialist sports brand introduced its “Orbit” logo alongside the mantra, “Move People Through the Wonders of Sport,” signaling a fresh ...
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News briefsDecathlon and Hologenix partner for second product launch
Decathlon and Hologenix, a California-based textile innovator, are teaming up on an activewear set that uses infrared technology to support performance and recovery. This product launch marks the first fully commercialized integration of Hologenix’s Celliant infrared technology with Repreve Recycled Polyester technology. Celliant’s technology converts body heat into infrared energy, ...
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News briefsDecathlon UK taps Gordons for regulatory guidance
Decathlon UK has enlisted retail-focused legal firm Gordons to navigate regulatory complexities amid surging sales. Gordons will provide Decathlon with strategic counsel on product stewardship and consumer law, bolstering the retailer’s commitment to compliance. Decathlon was founded in France in 1976 and expanded to the UK in 1999, venturing into ...
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News briefsDecathlon signs EU’s Sustainable Consumption Pledge
Decathlon has signed the European Commission’s Sustainable Consumption Pledge as part of the company’s commitment to reduce its impact on the planet. The retailer described the Sustainable Consumption Pledge as its “renewed commitment to changing the way we do business.” The Sustainable Consumption Pledge involves voluntary cooperation from businesses ...
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ArticleA new player emerges in the Russian sporting goods market
Stadion, a company recently registered to sell sporting goods and athletic apparel in Russia, targets to start opening its first brick-and-mortar stores in 2024. Analysts believe that the declared plans mean that the Russian market is still in the transition phase. At the end of 2023, the Russian state ...
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News briefsDecathlon partners with the Madrid Padel Federation
Decathlon has announced a partnership with the Madrid Padel Federation (FMP) to promote the sport. The new agreement offers those who have never been registered the possibility to enroll free of charge in the federation, at the national level, for 2024. The two entities will also jointly organize a series ...
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ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
