All H&M articles
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ArticleH&M Move debuts elevated skiwear line
H&M Move unveils a new ski collection that fuses technical performance with sculptural, modern-glam design. Available from Oct. 30, the line features outerwear, suits and après-ski pieces.
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ArticleH&M debuts in Brazil, with more to come
Swedish fast-fashion retailer H&M, which has closed 50 stores over the last three months, is testing new tactics to improve profit margins. With the entry into Brazil’s huge market, the company seeks new sales opportunities.
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News briefsH&M Group signs multi-year deal with Circulose
The Swedish textile innovator and the global fashion retailer are teaming up to increase the recycling of textiles and decrease the use of virgin fibers.
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ArticleOn brings prior H&M CEO to its board for global growth
Swede Helena Helmersson brings loads of routine from a long career in the fashion industry when On wants to raise its growth tempo.
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News briefsMadeleine Persson has been elected to the Stadium Group’s board of directors
Persson used to be a member of H&M’s group management.
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ArticleH&M's Q4 lifted 3% but many store closures are expected in 2025
H&M’s net sales in the fourth quarter, ended Nov. 30, amounted to SEK 62.193 billion (€5.42bn), down from SEK 62.650 billion a year earlier. In local currencies, net sales increased by 3 percent.
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News briefsH&M launches the “Wellness Edit”
The collection combines products and tools from the retailer’s ranges to help consumers focus on small habits for genuine well-being.
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ArticleOutlook 2025: Chances for the sporting goods industry
What does 2025 have in store for the sporting goods industry? Our comprehensive analysis finds six opportunities for growth.
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News briefsH&M Move partners with Zlatan Ibrahimović
The former footballer is Sweden’s all-time top scorer and has won league titles in four countries.
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C-Suite InterviewSyre to take circular polyester to gigascale
Swedish textile recycling company Syre has big plans for the textile industry. The goal is to produce recycled polyester per year; polyester that can also be recycled an infinite number of times. The solution is the recipe of two American chemistry professors, which is now being incorporated into the first factory to be completed in the US this year.
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News briefsXXL appoints former H&M executive Dawid Gosciniak as COO
Norwegian retailer XXL is bolstering its team by appointing Dawid Gosciniak to a newly created role as Chief Operating Officer (COO) for all of XXL’s markets. Gosciniak will work on enhancing the chain’s omnichannel approach, refining the store concept, optimizing the customer journey, and ensuring the highest possible efficiency ...
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News briefsH&M Move releases lower-cost performance range for snow sports
The sportswear brand of fashion retailer H&M – H&M Move – has released a lower price point performance range, the Snow Collection. The multifunctional technical apparel is designed to “help more people find a route to the snow in 2023 and beyond.” Source: H&M Move “By ...
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News briefsGoogle introduces generative AI virtual try-on tool
In an attempt to replicate the online fitting room experience, Google has introduced a new generative artificial intelligence virtual fitting tool available through its search engine. It can initially only be used for women’s tops and only in the U.S. Shoppers can click on products with a “Try On” badge ...
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News briefsAdidas among the top European cross-border e-commerce retailers
Brussels-based Cross-Border Commerce Europe (CBCommerce), the platform that stimulates cross-border e-commerce in Europe, has released the fifth edition of “TOP 500 Cross-Border Retail Europe,” a research paper that ranks the 500 strongest European players with a focus on cross-border performance. Adidas Group took the 10th spot in the latest edition ...
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News briefsH&M Move partners with LanzaTech for capsule made from captured carbon
H&M Move has collaborated with carbon capture company LanzaTech to create a clothing line made in part from captured emissions. In three simple steps, Illinois-based LanzaTech captures carbon emissions from steel mills, traps them in bioreactors and converts them into the same components used to make conventional polyester. This revolutionary ...
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News briefsAdidas might move its Paris store to a more central location
According to Sport Guide, Adidas is considering moving its 2,000-sqm store on Paris’ Champs-Elysées to another location, also on the Champs-Elysées but in a better spot, more visible to pedestrians and tourists. The Avenue des Champs-Élysées in Paris’ 8th arrondissement runs between the Place de la Concorde and Place Charles ...
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News briefsDecathlon among co-founders of new textile waste association in Spain
A group of major European retailers has joined forces to launch the Association for Textile Waste Management, which aims to help manage clothing and footwear waste generated in the Spanish market. The group comprises Decathlon, H&M, Ikea, Inditex, Mango, Kiabi, and Tendam. The non-profit association was formed in connection with ...
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ArticleMaker of CO2-based polyester raises €22m
Fairbrics, a sustainable chemical company developing a technology that converts CO2 emissions into high-quality polyester through a circular manufacturing approach, has received €17 million from the European Union’s Horizon 2020 research and innovation program and an additional €5 million from Fairbrics’ Technology Upscaling Project partners to bring its innovative solution ...
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News briefsH&M enters the metaverse
Like Adidas and Nike before it, H&M is venturing into the metaverse through the Roblox platform. In the retailer’s case, however, the design partnership is with a metaverse studio called Dubit, with offices in Leeds, London, Washington D.C. and Nashville. The result is called H&M Loooptopia Experience, were users can ...
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News briefsShein looks at becoming an online marketplace
Shein, one of the world’s largest online fashion retailers, is looking at becoming an online marketplace, according to The Wall Street Journal. The move would likely mean Shein becomes a direct competitor for existing e-commerce sites such as Alibaba, AliExpress and Amazon Marketplace, expanding beyond selling its own apparel and ...
